• Title/Summary/Keyword: Management Strategy Types

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Design of PKMS(Process based on KMS) System Architecture for Public Organization Utilizing Integration of Business Process Management & Knowledge Management (업무프로세스관리-지식관리의 통합을 이용한 공공업무에 효과적인 지식기반 업무처리시스템 구축)

  • Jee, Sung-Hyun
    • The KIPS Transactions:PartD
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    • v.15D no.5
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    • pp.705-712
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    • 2008
  • Recently, interests in the notion of PKMS(Process based on Knowledge Management System) utilizing BPMS(Business Process Management System) and KMS(Knowledge Management System) have been significantly increased. Specially, most public organizations require their own effective knowledge management strategies since public business service needs various knowledge types. Based on a comprehensive framework that reflects lifecycle requirements of KMS and BPMS, we propose an PKMS system architecture, which performs step-by-step knowledge-providing strategy in public organization. To propose a PKMS architecture, this paper first investigates inter-relationships between public business and various knowledge types, and classifies knowledge types into three groups and then we suggest knowledge management strategies considering priority order among knowledge groups. Based on the proposed knowledge management, a PKMS system architecture can combine the advantages of the KM and BPM paradigms. This paper presents the PKMS system applied to employment insurance business part in real environment and demonstrated the advantages via inter-relationships between KM and BPM requirements.

A Case Study on the Technology and Innovation Management Process in Smartphone Industry (스마트폰 산업에서의 기술혁신관리 프로세스 사례 연구)

  • Park, Sehyoung;Kim, Byung-Keun
    • Journal of Korea Technology Innovation Society
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    • v.21 no.1
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    • pp.92-129
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    • 2018
  • In general, a technology and innovation strategy has been established first. Then, the technology and innovation activities are conducted accordingly. The literature on the technology management process points out that the technology and innovation activities exist in some sequences, nonlinear or linear pattern. However, it is also argued that a certain technology and innovation activity can be occurred or disappeared at certain timing. In this paper, it has been analyzed and clarified how the technology and innovation activities are performed and working together with the technology and innovation strategies in certain context especially when the handset market moves from feature phone to smartphone during a last decade. Empirical results show that the starting point of the technology and innovation activity changes according to the technology and innovation strategies. And, technology innovation activities exhibit multi-layer architecture types. It is confirmed that technology and innovation activities follow a specific pattern. However, if there are some changes in the technology and innovation strategy due to the external environment change, some technology and innovation activities can be skipped because the priority of the technology and innovation activities would be changed. If the firm which has the strategy type of 'innovators' fails to adapt to the fast changing external environment and has the inadequate technology and innovation activities, it is required to change the technology and innovation strategy. It will have a huge impact on the firm's survival.

Case Study of Appling Customer Information and Customer Management in Fashion Merchandising Process (패션머천다이징 프로세스에서의 고객정보 활용 및 고객관리에 관한 사례 연구)

  • Ko Eun-Ju;Yun Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.788-799
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    • 2006
  • The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

A management Strategy of Eating-Outdoors Besiness for Recovering IMF (IMF 극복을 위한 외식산업 경영전략)

  • 박명업
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.10
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    • pp.187-202
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    • 1999
  • We desperately recognize from the economic situation in IMF crisis that only competive goods and serviced. It is anticipated that this difficult situation will probably be continued till 1999. Therefore, it is necessary to think over real aspects of eating=outdoors in IMF period and to provide an opportunity to confront with this crisis. Analysis a recent tendency of domestic eating-outdoors business, there appears, first of all, dual types of eating-outdoors; the one is a sort of 'Cost Sale', which provides some special menu with lowest prices, and the other is a type of 'Family Restaurant', which regards the atmosphere of the place as one of the most essential elements. Both types are getting more popular today. As the result, neither of the alternative cannot recover the current Depression. It is natural that no other conditions can compete with good tastes, fancy atmosphere, and good prices. As a matter of fact, however, it is quite difficult to run this type of bussiness adjusted the above whole conditions. Therefore owners of eating-house must decide to run either ' Cost Sale' or 'Family Restaurant' first and investigate some problems and conditions accordingly. In ane way, the owner intensively visits to some eating houses which is similar style in size and management to that of his style in size and management to that of his and look over what is good and what is bad Right after this investigation, it is efficient for he or she to improve his or her business style in size and management in a short period. It is helpful to check some complements; improvement of signboards, cleaning up of the interior, selecting suitable menu, adjusted prices, tastes, and service quality etc. Although eating-outdoors business is hard hit by IMF, We hope that it would rapidly be brisk in 2000, becaused by that time the basis of each industry would be high qualified, and rich technology would be accumulated.

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Supply Chain Integration Strategy based on Customer Value (고객가치에 따른 공급사슬통합 전략)

  • Kim, Jin-Wan;Ok, Seok-Jae
    • Management & Information Systems Review
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    • v.32 no.5
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    • pp.45-68
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    • 2013
  • The goal of supply chain integration is to improve the effectiveness and efficiency of supply chain in order to deliver customer value. So, the fit of between supply chain integration strategy and customer value strategy is very important. Therefore, this study explores the different types of relationship between supply chain integration and customer value, as well as in the firm performances. Cluster analysis is used to develop the typology of supply chain integration, and five typology (High Internal Oriented Integration, Medium Oriented Internal Integration, High Supply Chain Integration, High Customer Oriented Integration, Medium Oriented External Integration) are identified. Analysis of variance is used to test the relationship between supply chain integration typology and customer value, and firm performances. The results show that there are statistically significant differences in customer value and firm performances.

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Research about a Segmentation Center of Visitor's Visit Type in Korean Arboretum (우리나라 수목원의 방문객 방문형태를 중심으로 유형화에 관한 연구)

  • Shingu Kang;Yunjin Shim;Ji Won Noh;Jungwon Sung
    • Journal of Practical Agriculture & Fisheries Research
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    • v.26 no.1
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    • pp.30-39
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    • 2024
  • Korean arboretums where a large number of people are visiting could not do visitor's satisfaction in qualitative side and communication through education and event, although a lot of those things statistically have been doing so far. At this side, it needs an arboretum's segmentation: preparing to an adaptation strategy of a new paradigm, differentiated strategy, and problem solving strategy tied by a similar group for the Korean arboretum visitors. This research tries to classify several patterns with Korean arboretums by visitor's behavior and propose each type of subspecialized management plan after analyzing characteristic of supply and demand. The research for this tries to classify several patterns of Korean arboretum and suggest segmentalzed management plan by types after analyzing characteristics of aspects of demand and supply. By looking at the main patterning result of arboretum as a standard of the demand, there were four sorts of arboretums. In the first, it is the arboretum of intermediate type: not a clear characteristic. In the second, it is an arboretum of multipurpose resort type: strongly demanding motivational factors of a rest, health, access, low cost, experience, learning and sightseeing. In the third, it is an arboretum of theme tour type: a strong sightseeing motivational factor and demanding appreciate scenery. In the last, it is an arboretum of studying and admiring type: demanding a motivational factor of sightseeing landscape and plants, a strong experience and learning.

Analysis of Salad Purchaser Types and Purchasing Behaviors through Social Network Analysis (사회연결망분석을 통한 샐러드 구매자 유형 및 구매행태 분석)

  • Ha, Ji Young;Lim, Se Hwa
    • Journal of Korean Society for Quality Management
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    • v.50 no.2
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    • pp.287-304
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    • 2022
  • Purpose: The size of the salad consumption market has expanded since Covid-19, and continuous growth is predicted. Therefore, by extracting influential core purchasers in the salad consumption market and analyzing their purchasing behaviors and consumer types, this study intended to provide basic data for establishing a marketing strategy. Methods: The analysis data is the purchasing data of 576 people who have purchased salads between 2016 and 2020 (panel data of the Rural Development Administration), and in the social network analysis, the centrality structure was analyzed. Results: First, in the results of analyzing the causes of the rapid increase in salad consumption in 2020, it was found that the increase in consumption of new purchasers (n=102) had little effect. The existing consumer type (n = 474), which has been the majority of the salad consumption market so far, were consumers with stable income. However, the results of study indicated that the type of consumers has expanded since low-income class as well as high-income class increased consumption of purchasing salad. Second, in the results of analyzing the types of key purchasers with great influence in the salad consumption market, there was a difference from the results of frequency analysis in age, number of family members, existence/absence of children, and income decile. This suggests that there should be a difference between the type of customers according to the apparent quantitative figure and the actual influential purchasers. Third, in the results of analyzing the salad purchasing behaviors of core purchasers, the purchasing site for existing purchasers was large-scale marts and for new purchasers it was corporate-type supermarkets. Purchases were concentrated on Saturdays for both existing and new purchasers. As for the purchased products, existing purchasers had a high preference for products made of chicken, and new purchasers had a high preference for vegetable/fruit salad. In particular, in the results of purchased products by age group, in the case of 50s and 60s, it was an interesting result that there was a difference between the products purchased by the existing and new purchasers even though they were the same age. Conclusion: When establishing a marketing strategy in the salad consumption market, it is necessary to pay attention to the purchasing behavior of key buyers.

Intelligent Query Processing Using a Meta-Database KaDB

  • Huh, Soon-Young;Moon, Kae-Hyun
    • Proceedings of the Korea Database Society Conference
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    • 1999.06a
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    • pp.161-171
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    • 1999
  • Query language has been widely used as a convenient tool to obtain information from a database. However, users demand more intelligent query processing systems that can understand the intent of an imprecise query and provide additional useful information as well as exact answers. This paper introduces a meta-database and presents a query processing mechanism that supports a variety of intelligent queries in a consistent and integrated way. The meta-database extracts data abstraction knowledge from an underlying database on the basis of a multilevel knowledge representation framework KAH. In cooperation with the underlying database, the meta-database supports four types of intelligent queries that provide approximately or conceptually equal answers as well as exact ones.

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Dynamic Matching Algorithms for Internet-based Logistics Brokerage Agents

  • Jeong, Geun-Chae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.139-142
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    • 2004
  • In this paper, we present a dynamic matching methodology for the logistics brokerage agent that intermediates empty vehicles and freights registered to the logistics e-marketplace by car owners and shippers. In this matching methodology, two types of decisions should be made: one is when to match freights and vehicles and the other is how to match freights and vehicles at that time. We propose three strategies for deciding when to match, i.e. real time matching (RTM), periodic matching (PM), and fixed matching (FM) and use Hungarian method for solving tho how-to-match problem. In order to compare the performance of the when-to-match strategies, computational experiments are done and the results show that the waiting-and matching strategies, PM and FM, give better performance than real time matching strategy, RTM. We can expect that the suggested matching methodology may be used as an efficient and affective tool for the brokerage agent in the logistics e-marketplaces

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A Study on The Determination Method of Engineering Characteristic Values by QFD (품질기능전개를 통한 품질특성값 결정방법에 관한 연구)

  • 강지호;박명규
    • Journal of the Korea Safety Management & Science
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    • v.2 no.4
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    • pp.113-124
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    • 2000
  • First, in order to improve selecting method of quality characteristic level desired by customers, S/N(Signal-to-Noise) ratio of Taguchi in larger-the-better characteristics was applied. Second, the Matrix classification standard of ACE(Attribute Categorization Evaluation) is presented using KANO model on difference analysis of importance and satisfaction through questionnaire from customers. This is for reflecting the diverse EC which customers want in EC quality sufficiently. Also, establishing sales point will be helpful in business strategy through presenting types that are able to decide planning quality. Third, the important measure of EC about correlation among quality characteristics and a new weight of EC are calculated depending on importance of EC and the weight of customer attribute and materials of relationship matrix through correlation matrix analysis.

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