Journal of Korea Technology Innovation Society (기술혁신학회지)

Korea Technology Innovation Society (한국기술혁신학회)
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A Case Study on the Technology and Innovation Management Process in Smartphone Industry

스마트폰 산업에서의 기술혁신관리 프로세스 사례 연구

  • 박세영 (한국기술교육대학교 기술경영 대학원) ;
  • 김병근 (한국기술교육대학교 산업경영학부)
  • Received : 2018.01.08
  • Accepted : 2018.02.12
  • Published : 2018.03.31
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Abstract

In general, a technology and innovation strategy has been established first. Then, the technology and innovation activities are conducted accordingly. The literature on the technology management process points out that the technology and innovation activities exist in some sequences, nonlinear or linear pattern. However, it is also argued that a certain technology and innovation activity can be occurred or disappeared at certain timing. In this paper, it has been analyzed and clarified how the technology and innovation activities are performed and working together with the technology and innovation strategies in certain context especially when the handset market moves from feature phone to smartphone during a last decade. Empirical results show that the starting point of the technology and innovation activity changes according to the technology and innovation strategies. And, technology innovation activities exhibit multi-layer architecture types. It is confirmed that technology and innovation activities follow a specific pattern. However, if there are some changes in the technology and innovation strategy due to the external environment change, some technology and innovation activities can be skipped because the priority of the technology and innovation activities would be changed. If the firm which has the strategy type of 'innovators' fails to adapt to the fast changing external environment and has the inadequate technology and innovation activities, it is required to change the technology and innovation strategy. It will have a huge impact on the firm's survival.

일반적으로 기술혁신전략이 먼저 수립되고 이를 바탕으로 기술혁신활동이 수행된다. 기존 기술혁신관리 프로세스 연구에서는 기술혁신활동이 순차적 혹은 비선형적으로 존재하거나 선형성을 나타내지만, 특정 기술혁신활동이 특정 시점에 나타나고 없어질 수 있다고 주장한다. 본 연구는 휴대폰 시장이 피처폰 중심에서 스마트폰 중심으로 재편된 최근 10년간 상황에서 스마트폰 산업을 대상으로 기술혁신활동의 실행패턴이 어떻게 진행되는지 분석하고, 이러한 실행패턴과 기술혁신전략이 어떠한 맥락에서 동작하는지 규명한다. 실증분석결과, 기술혁신활동은 기술혁신전략에 따라 시작 시점이 다르고, 다층적 기술혁신활동의 형태로 나타난다는 것을 확인했다. 기술혁신활동은 일정한 패턴이 존재하지만, 외부환경 변화로 기술혁신전략의 변화가 생겼을 경우에는 기술혁신활동의 단계에 대한 중요도가 달라져 앞선 기술혁신활동이 생략된다는 것을 확인했다. 혁신자 전략을 추구하는 기업이 빠른 외부환경 변화에 적응하지 못하고 미흡한 기술혁신활동을 했을 경우 기술혁신전략의 변경을 요구받게 되고 이것은 기업의 생존에 막대한 영향을 끼친다는 것을 확인했다.

Keywords

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