• Title/Summary/Keyword: Malls

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Deep learning-based product image classification system and its usability evaluation for the O2O shopping mall platform (딥 러닝 기반 쇼핑몰 플랫폼용 상품 이미지 자동 분류 시스템 및 사용성 평가)

  • Sung, Jae-Kyung;Park, Sang-Min;Sin, Sang-Yun;Kim, Yung-Bok;Kim, Yong-Guk
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.227-234
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    • 2017
  • In this paper, we propose a system whereby one can automatically classifies categories based on image data of the products for a shopping mall platform. Many products sold within internet shopping malls are classified their category defined by the same use of product names and products. However, it is difficult to search by category classification when the classification of the product is uncertain and the product classified by the shopping mall seller judgment is different from the purchasing user judgment. We proposes classification and retrieval method by Deep Learning technique solely using product image. The system can categorize products by using their images and its speed and accuracy are quantified using test data. The performance is evaluated with the test data. In addition, its usability is tested with the participants.

The Development of Users' Interesting Points Analyses Method and POI Recommendation System for Indoor Location Based Services (실내 위치기반 서비스를 위한 사용자 관심지점 탐사 기법과 POI추천 시스템의 구현)

  • Kim, Beoum-Su;Lee, Yeon;Kim, Gyeong-Bae;Bae, Hae-Young
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.5
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    • pp.81-91
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    • 2012
  • Recently, as location-determination of indoor users is available with the development of variety of localization techniques for indoor location-based service, diverse indoor location based services are proposed. Accordingly, it is necessary to develop individualized POI recommendation service for recommending most interested points of large-scale commercial spaces such as shopping malls and departments. For POI recommendation, it is necessary to study the method for exploring location which users are interested in location with considering user's mobility in large-scale commercial spaces. In this paper, we proposed POI recommendation system with the definition of users' as 'Stay point' in order to consider users' various interest locations. By using the proposed algorithm, we analysis users' Stay points, then mining the users' visiting pattern to finished the proposed. POI Recommendation System. The proposed system decreased data more dramatically than that of using user's entire mobility data and usage of memory.

Application of Equivalent Walking Loads for Vibration Analysis of Building Floor Subjected to Footstep Loadings (보행하중을 받는 건축물 바닥판의 진동해석을 위한 등가 보행하중의 적용)

  • 김기철;이동근
    • Journal of the Earthquake Engineering Society of Korea
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    • v.5 no.5
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    • pp.35-45
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    • 2001
  • Recently, the floor systems those require large open space may have low inherent damping due to the decline of the use of curtain walls. Furthermore, the use of the high strength materials has resulted in more flexible and longer spanning in floor systems. The long span structures such as shopping malls, offices and large assembly rooms may lead to significant dynamic response due to human activities. Excessive vibrations make the occupants uncomfortable and deteriorate the serviceability of buildings. It is now proved that footfall loading is the major source of floor vibrations. The common method of application of walking loads for the vibration analysis of structures subjected to walking loads is to inflict measured walking loads and periodic function at a node. But this method could not account for the moving effect of walking. In this study, natural frequency and damping ratio of example structure are evaluated by heel drop tests. And the application of equivalent walking loads is used for on efficient vibration analysis of the plate structures subjected to walking loads.

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A Study on the Development of Protective Inner Wear for Lumbar Disc Disease Patients (Part I) -Analysis of Commercial Lumbar Pads and the Actual Wearing State of the Lumbar Pads- (허리디스크 환자를 위한 허리보호용 이너웨어 개발 연구(제1보) -시판 허리디스크 보조기 분석과 허리디스크 환자의 보조기 착용실태 조사-)

  • Kang, Hye-Jin;Jung, Myoung-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.3
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    • pp.516-525
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    • 2016
  • Lumbar discs are one of the first parts of the musculoskeletal system to age in the human body. Lumbar disc for females start to age at twenty years of age and completely age between fifty and sixty. The number of lumbar herniated intervertebral disc patients are increasing rapidly; however, studies on protective inner wear are insufficient. This study was conducted to develop protective inner wear equipment that retains an aesthetic appreciation of the body. The methods and procedures of this study are as follows. First, foreign and domestic lumbar pads were researched and analyzed by visiting medical shops and internet shopping malls that sell lumbar pads. Second, the survey was conducted on forty patients with disc disease in hospitals located in Seoul and surrounding suburbs. The following are the study results and observations. First, the lumbar pads selling on the market had a variety of designs, textiles, and fabrics. The result of the research was to develop additional inner protective equipment for lumbar herniated intervertebral disc patients. Second, the survey results of the forty patients with disc disease were that housewives were the most vulnerable. All patients had experience purchasing lumbar pads. The prevention of pain and stress were the most selected responses for the motivation to buy lumbar pads. Most individuals said that they used lumbar pads for less than 1 year. Dissatisfaction came from fabric, activity and design. 'Being uncomfortable to wear' was the most common complaint. 'Protection and how easy the clothes were to wear' were the most selected for the necessity of developments. The Inner wear shape was the most selected in shape. Except for six respondents, all favored the lumbar protective inner wear design.

Analysis of Ambient Air Quality Level in Subway Area in Busan Metropolitan City (부산광역시 지하철 내의 대기오염도 분석)

  • Lee, Hwa-Woon;Park, Jong-Kil;Jang, Nan-Sim;Lee, Hee-Ryung;Kim, Hee Man
    • Journal of Environmental Science International
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    • v.12 no.2
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    • pp.207-215
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    • 2003
  • The purpose of this study is to estimate the air quality of subway stations having underground platforms in Busan Metropolitan City, from September to November 2000, over seven times. The places of the investigation include Yonsan-dong station, Somyon station, Busan station, Nampo-dong station, and Dusil station. Samplings were conducted at three points in each station, i.e. gates, ticket gates, and platforms. CO, NO, $NO_2$, and $O_3$ were the main components of air for this analysis. In order to more fully understand station environments, we also measured an air temperature at each point. The results showed that the $O_3$ average concentration of Yonsan-dong station was higher than others with 38~51 ppb. The average concentration of NO was high at the ticket gate and platform at Somyon station (119 ppb, 122 ppb) and Nampo-dong station (102 ppb, 100 ppb). These results show that the air pollution of stations with underground shopping malls were higher than others. At Somyon station having a junction station, NO and $NO_2$ concentration levels of platform-2 (noncrowded) were higher than platform-1 (crowded). This is most likely due to the accumulation of air pollutants and inadequate ventilation systems. To find the relationship of the indoor (platform) and outdoor (gate), we analyzed the I/O ratio. The averages of CO and $O_3$ were both higher than one: 1.16 and 1.82, respectively. In the correlations between each material and the others, NO vs $NO_2$ was the highest with R=0.63. In the correlations between indoor and outdoor, $O_3$ was the highest with R=0.64.

An Exploratory Study on the Classified by Cluster Analysis of the Internet Shopping Mall Users (인터넷쇼핑몰 이용자의 I-VALS 군집분류에 관한 탐색적 연구)

  • 심완섭
    • The Journal of Information Technology
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    • v.5 no.1
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    • pp.39-50
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    • 2002
  • In order for Internet Shopping Mall to be successful, it must have a theoretical framework that considers the characteristics of the Internet shopping mall users. But as of yet, there is virtually no such framework. The purpose of this study is to provide internet shopping mall in our country with the suggestive point in the marketing strategy for coping with our continuously changing environment on the basis of data gained through the following results of my research work. Hitting upon this situation, this research intends to classified by Cluster Analysis the I-VALS in Internet Shopping Mall. As a result, the purpose of this research is to supply useful data on establishing Department Internet Showing Mall. We used two methods. The first method was directly distributing questionnaires to cyberconsumers by use of one researcher who has been trained in people. The second method was sending E-mails, Fax, Mail designed to induce participation in questionnaires. Through these methods, we were able to obtain participation of people from across the country. Using 179 responses, we derived statistics by means of SPSS Win Version 10.0. The result of Empirical analysis is as follow : first, to pick out 9 factors from I-VALS of users of internet shopping mall. Second, as the result of there was a statistically significant difference between the I-VALS of internet shopping mall. As the result of the Cluster Analysis, I could see there classified 3 factors from I-VALS of users of internet shopping mall. We have know segmentation of internet shopping malls on the standard of user life, and partially significant difference with respect to using internet shopping mall information of I-VALS.

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A Study on the Buying Behavior of Fashion Products in the Group Buying Type of Social Commerce - Focused on Shopping Value, Attitude, Purchase Intention, and Clothing Involvement - (공동구매형 소셜커머스를 통한 패션제품 구매행동 연구 - 쇼핑가치, 태도, 구매의도, 의복관여도를 중심으로 -)

  • Cho, Yunjin;Seo, Sangwoo
    • Journal of the Korean Society of Costume
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    • v.62 no.8
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    • pp.134-148
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    • 2012
  • Social commerce is not only a new form of shopping malls that did not exist in the past, but also a new form of media as it gets combined with social networking services. The purpose of this study is to analyze the influence of clothing involvement on the relationship between shopping values, attitudes, and purchase intentions of consumers in the group-buying type of social commerce. A specialized Internet survey company carried out the survey targeting consumers in their 20s and 30s with experience of purchasing fashion products using group-buying type of social commerce. A total of 200 questionnaires were used for the final analysis. Descriptive statistics, factor analysis, t-test, and regression analysis were conducted by using SPSS 12.0 and AMOS 19.0. The results are as follows. First, diversity/informativeness, impulse/accumulation, price, convenience, reliability, interaction, and adventure were identified as shopping value dimensions. Second, especially in cases of diversity/informativeness, price, and interaction, there were significant differences between the high involvement group and the low involvement group. Third, five of the categories, which were diversity/informativeness, price, convenience, reliability, and interaction, had significant influence on attitude and purchase intention. When the attitude variable was included with shopping value as independent variables in the regression model to predict purchase intention, the attitude variable presented a full mediating effect or a partial mediating effect between shopping value and purchase intention. Also, the relationship among shopping value, attitude, and purchase intention was different to some degree according to the level of consumer clothing involvement.

Korean consumers' perceptions of health/functional food claims according to the strength of scientific evidence

  • Kim, Ji-Yeon;Kang, Eun-Jin;Kwon, O-Ran;Kim, Gun-Hee
    • Nutrition Research and Practice
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    • v.4 no.5
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    • pp.428-432
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    • 2010
  • In this study, we investigated that consumers could differentiate between levels of claims and clarify how a visual aid influences consumer understanding of the different claim levels. We interviewed 2,000 consumers in 13 shopping malls on their perception of and confidence in different levels of health claims using seven point scales. The average confidence scores given by participants were 4.17 for the probable level and 4.07 for the possible level; the score for the probable level was significantly higher than that for the possible level (P < 0.05). Scores for confidence in claims after reading labels with and without a visual aid were 5.27 and 4.43, respectively; the score for labeling with a visual aid was significantly higher than for labeling without a visual aid (P < 0.01). Our results provide compelling evidence that providing health claims with qualifying language differentiating levels of scientific evidence can help consumers understand the strength of scientific evidence behind those claims. Moreover, when a visual aid was included, consumers perceived the scientific levels more clearly and had greater confidence in their meanings than when a visual aid was not included. Although this result suggests that consumers react differently to different claim levels, it is not yet clear whether consumers understand the variations in the degree of scientific support.

A Study on Clothing Benefit and Its Related Variables of Male and Female Consumers in Their Twenties (20대 남녀소비자의 의복추구혜택과 관련변인에 관한 연구)

  • Ha, Jong-Kyung;Kim, Ju-Hee
    • Korean Journal of Human Ecology
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    • v.18 no.4
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    • pp.879-889
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    • 2009
  • The purpose of this study was to analyze the dimensions of clothing benefits sought of male and female consumers in their twenties. It also aimed to investigate the demographic characteristics associated with customers types and the relationship among the related variables by the consumers types. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, and $X^2$-test. The results of this study are as follows: 1) The clothing benefits consisted of five factors, which were the pursuit of style, individuality, popular brand, vogue, and practicality. Based on these five factors, respondents were classified into four consumer types, which were style-and-trend-oriented, practicality-oriented, popular brand-oriented, and fashion indifference consumers. 2) In terms of the demographics, there were significant differences in age, gender, and total income among the consumer types of clothing benefits. 3) There was a significant difference in single brand loyalty in terms of the consumers types of clothing benefits. The popular brand-oriented group showed the highest mean in the single brand loyalty, while the practicality-oriented group did the lowest. 4) There were significant differences in the selection of the stores among consumers types of clothing benefits. Specifically, the style-and-trend-oriented group the most selected department stores, while practicality-oriented group chose fashion outlets or online shopping malls the most. Additionally, in terms of the information sources, the style-and-trend-oriented group the most frequently used magazine ads, while the popular-brand-oriented group preferred commercials on TV or radio, direct mail, or flyers from department stores. On the other hand, the fashion indifference group the most frequently used mass media.

The Influence of Perceived Value and Perceived Risk on Consumer Purchasing Behavior for Imported Apparel in Internet Shopping Malls (지각된 가치와 위험이 인터넷 패션 쇼핑몰의 수입패션제품 구매행동에 미치는 영향 - 공식딜러와 비공식딜러의 비교분석을 중심으로 -)

  • Kim, Hyo-Jung;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.61 no.4
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    • pp.63-75
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    • 2011
  • The purpose of this study were to investigate influences of perceived value and perceived risk on purchasing behavior for imported apparel from official dealer and unofficial dealer in internet shopping mall. A total of 363 female subjects with ages ranging between 20's and 30's completed the questionnaire. The results of this study were as follows. 1) Imported apparel through official dealer had no influence by impulse buying for convenience and efficiency value, information value, after-purchasing value. On the other hand, imported apparel through unofficial dealer had a negative influence by impulse buying for convenience and efficiency value. 2) Imported apparel through official dealer had a negative influence by impulse buying for function and service risk. But for imported apparel through unofficial dealer, not only function and service risk but also private information risk were influenced by impulse buying. 3) All of imported apparel through official dealer and unofficial dealer had no influence by flow for convenience and efficiency value, information value, after-purchasing value. 4) All of imported apparel through official dealer and unofficial dealer were influenced by flow for function and service risk. That is to say, when consumer find satisfaction about quality of products, whether real thing or not, guarantee of quality, consumer's purchasing behavior will be enhance.