• 한국초등과학교육학회지:초등과학교육
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• 제24권3호
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• pp.310-320
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• 2005

The purpose of this study was to investigate young children's environmental literacy level and variables that affected their environmental literacy. Of the students, 969 in third grade from big cities, medium sized cities and rural areas participated in this study, and their environmental literacy was measured through 69 questions consisted of 24 items for knowledge, 22 for attitude, 16 for behavior, and 7 for skills with 13 demographic variables. Eighty minutes were given to answer the questions. Statistical analysis was conducted on each of the categories (knowledge, attitude, behavior, skill) that make up environmental literacy and multivariate analysis variance (MANOVA) was also conducted to investigate variables that affect environmental literacy. Results indicated that the correlation between attitude and behavior is the highest. Also, it was found that a demographic variable might affect one, two, or sometimes all categories of the environmental literacy.

• 한국환경교육학회지:환경교육
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• 제22권1호
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• pp.56-67
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• 2009

The purpose of this study is to investigate the effect on the middle school students' attitude toward environment and interest in regional ecology and environment problem with PBL. The experimental group was made up with 96 students who were sampled for this study, and PBL program was applied to this group. The controlled group consisted of 103 students who were sampled this study, and traditional teaching method was applied to this group. The result is as follows: First, there was a statistically meaningful difference in attitude toward environment between two groups(F=51.929, p<0.1). It shows that PBL is very effective in attitude toward environment. Second, there was a statistically meaningful difference in interest for regional ecology and environment problem between two groups(F=9.707, p<0.1). It shows that PBL is an effective way to take learners' interest in regional ecology and environment problem. Third, The interview result shows that students who were applied to PBL comprehensed causes, solution and importances of the environment problem. Furthermore, the self-directed learning in PBL can make learners control their learning.

• 한국조리학회지
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• 제12권2호
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• pp.73-87
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• 2006

The purpose of this study is to investigate if recommendation selling (methods of recommendation selling, a key word used for recommendation, and employee attitude) influences the customers' menu decision. The results of the study are as follows: 'Menu picture' and 'explanation by word' among the tools used by employees for recommendation were found to influence customers' menu decision. The words such as 'new menu' and 'special only today' used by employees for recommendation were found to influence customers' menu decision. Employees' attitude elements such as 'interesting explanation', 'dressed up tidy', 'strong intention', and 'patience' were found to influence customer's menu decision. 'Recommendation selling' in the food and beverage industry means 'employees help customers make a good decision on food and beverage service'. This study makes an important contribution to the food industry in terms of providing substantial marketing strategies.

• 한국학교수학회논문집
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• 제1권1호
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• pp.47-57
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• 1998

This thesis is a research to develop mathematical problems related to every day life, and to apply to mathematical extracurricular activity. The conclusions are as followings; (1) The materials of mathematical extracurricular activity totaling 34 hours' class time were developed and its theaching methods were thought out. (2) Through studying the mathematical problems related to everyday life, we could create a lively atmosphere in the classroom. (3) Through studying the mathematical problems related to everyday life, we could change the learning attitude of students affirmatively and make the students solve the problems for themselves. (4) We could try to build up to the management of mathematical extracurricular activity.

• 유통과학연구
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• 제11권12호
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• 한국노년학
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• 제27권2호
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• pp.323-334
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• 2007

본 연구는 노인의 DNR에 대한 태도와 우울 및 자아존중감과의 관계를 파악하기 위한 횡단적 서술적 조사 연구이다. 4개 대학 병원에 입원한 60세 이상 노인 99명을 대상으로 설문지를 이용하여 2006년 10월 1일부터 2006년 10월 21일까지 자료를 수집하였다. 수집된 자료는 평균, 표준편차, t-test, ANOVA로 분석하였다. 연구결과 대상자들의 DNR에 대한 태도는 평균 3.99(범위 1~5), 우울은 6.64(범위 1~15), 자아존중감은 26.83(범위 10~40)이었다. DNR에 대한 태도는 가족 중 DNR을 실시했던 경험이 있거나(t=6.502, p=.012), DNR에 대해 생각해 본 적이 있거나(t=20.990, p=.000), 가족과 DNR에 대해 얘기해 본 적이 있는(t=10.570, p=.002) 대상자들이 DNR에 대해 더 긍정적인 태도를 보였다. DNR에 대한 태도는 자아존중감과 양적의 상관관계(r=.200, p=.047)를 보였고, 우울과는 통계적으로 유의한 상관관계가 없는 것으로 나타났다. 대부분의 대상자(70.7%)는 DNR에 대해 가족과 대화를 한 적이 없었으나, 약 절반(48.5%) 정도의 응답자들이 DNR에 대해 생각해본 적이 있었다. 그리고 DNR에 대한 교육에 대해서는 29.3%의 응답자만이 요구가 있는 것으로 조사되었다. DNR 결정을 위한 적절한 설명 시기에 대해서는 응답자의 49.5%가 평상시 건강해서 의사표현 할 수 있을 때가 적절한 시기라고 응답하였다.

• 한국초등수학교육학회지
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• 제9권1호
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• pp.1-18
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• 2005

학생들은 학교 수학교육을 통해 획득한 방법으로 여러 수학 문제를 풀고 있지만 문제 해결에 부족한 부분이 많으며, 제 7차 교육과정에서도 문제 만들기 활동을 통한 학습이 강조되고 있지만 수와 연산 영역에 치우쳐 있다. 따라서 본 연구에서는 초등학교 수학 5-가 단계에 적합한 수학 문제 만들기 프로그램을 구안하여 적용한 후, 수학 학업 성취도와 태도 및 흥미도에 미치는 효과를 분석함으로써 학생들의 전반적인 수학 학습에 대한 학업 성취도와 태도 및 흥미도를 향상시킬 수 있는 방안을 모색하였다.

• 한국콘텐츠학회논문지
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• 제7권9호
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• pp.44-53
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• 2007

본 연구의 목적은 인터넷광고 16개 유형을 대상으로 제품별 표현방법, 표현효과 및 태도 등을 분석하여 보다 효과적인 표현전략을 제안하는데 있다. 이를 위해 문헌연구를 통해 인터넷광고의 유형, 개념 및 특성을 확인하였고, 인터넷광고의 태도 및 표현방법에 관한 선행연구를 검토하였다. 또한 본 연구에서는 베너광고, 스폰서쉽광고, 삽입광고, 팝업광고 등을 띠광고, 도움광고, 틈새광고, 튐광고 등의 한글로 제안 하였다. 연구결과 제품 및 서비스 유형에 따라 공통적인 표현전략이 존재하기 때문에 유형별로 표현방법을 범주화시킬 필요가 있다. 형태, 위치, 크기, 표현, 관점, 구성, 시간요소, 판매지향점, 소구점 요인에서는 상호 유사한 표현방법을 구사하고, 카피 요인 및 소구에서는 유형별로 각기 다르게 표현해야 할 것이다. 또한 기업은 인터넷광고의 표현전략 중 소구를 할 때 자신의 업종에 대한 이미지를 강하게 심어줄 수 있는 주제를 선정하고 유형에 따라 적합한 표현을 하여야 할 것이다.

• 복식
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• 제50권
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• pp.85-96
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• 2000

The study is aimed to analyse social and cultural background and to compare the changes of the cosmetic culture in Korea and the western countries accompanied by the developemnt os the cosmetic industry in the 20th century. The cosmetic culture of Korea has kept on changing adopting the new western style make up, These changes were very closely related with the current sociocultural environments and the developments of the cosmetic industry. The analysis and comparison of Korean cosmetic culture and that of Western countries can be summarized as following: Fistly the cosmetic culture of korea came out after Korean War through the improt of western movies. Secondly at the beginning of accommodation of the western concept of beauty the standards of beauty were confused with that of traditional make up. Thirdly in terms of the history of costumes in the western cosmetic culture the trend was feminine and curve lineal style in the 1910s straight and young style in the 1920s Young elegant curve lineal style and straight-line style replaced among themselves in every 10 years and the cycle became more rapid after the 1970s and there were diversity in the cosmetic culture affected by the postmodernism Fourthly the cosmetic culture of :total fashion" was taken into consideration. Fifthly the cosmetic culture of "total fashion" was taken into consideration. fifthly the make up of Korean and that of western countries are not only a way to express of aesthetic desire for beauty but sanitary management and it is a kind of an expansion of value for management for an inner self. Now is the time to refuse the attitude of accommodation of the western cosmetic culture without any consideration. We need to rediscover our traditional cosmetic culture and cultural distinctiveness and try to mix them with the western cosmetic culture in order to develop our own peculiar style which will be able to Korean design remain in the international stage and grow further.d grow further.

• STI Policy Review
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• 제1권3호
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• pp.39-51
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• 2010

Korea faces challenges from the recent development catch-up countries and the absence of catch up incentives. For Korea to solve the issue of post catch-up problems and create a new development path based on creative innovation, there is an urgent need to secure a system design capability for the production of creative knowledge and talent that can create a competitive society. However, the conservative inclination and a lack of a customer-oriented attitude of Korean universities and professors leads to a standardization of talent and a passive restructuring of the curriculum by universities instead of a direct correspondence with the demands of companies and society. The compatibility of Korean university education with the demands of society remains the lowest in the world and creative education in Korea faces a difficult situation. The world is transforming from a knowledge-based economy to a creativity-based economy and a competitive society will led by creativity, not by knowledge. The success of a country in nurturing creative talent will determine its future national competitiveness. For Korea to be become a global leader in the new era of creativity, it needs to make proactive preparations. It is imperative for Korea to transform the educational system from the previous cramming system to a creativity-nurturing system.