• The Korean Journal of Franchise Management
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• v.13 no.1
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• pp.47-57
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• 2022

Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the recent impact on society and the environment. Therefore, this study aims to analyze the effect of dessert cafe quality and eco-friendly behavior on customer trust and loyalty targeting the generation MZ who have visited desert cafés. This study examined the mediating role of customer trust in the relationships between desert café quality, eco-friendly behavior and customer loyalty, and also the moderating effect of and eco-friendly behavior on customer trust and customer loyalty. Research design, data, and methodology: To achieve purposes of this study, 229 data were collected from respondents who visited desert café and analyzed using measurement model (reliability test and correlation analysis), Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio (HTMT) assessment, and structural equation model (PLS-SEM) with SPSS 22.0 and SmartPLS 3.3.7. Results: The research results are as follows. First, desert cafes' quality positively influenced customer trust but did not customer loyalty. Second, desert cafes' eco-friendly behavior positively influenced customer trust and customer loyalty. Fourth, the interaction term of dessert cafe quality and eco-friendly behavior did not influence customer trust and customer loyalty. Conclusions: This study emphasized the necessity of service quality and eco-friendly behavior of dessert cafes by examining the relationship between the quality of dessert cafes and eco-friendly behaviors, customer trust and loyalty. It also found the importance of the role of trust in securing loyal customers. In order to secure and retain loyal customers, the owners of dessert cafes should make effortsto improve the quality of the cafes' products and services so that customers can feel a sense of trust, and actively publicize that they are practicing eco-friendly management. As a result of this study, it is intended to provide practical implications for the management of dessert cafes by understand ing the effects of product and service quality and eco-friendly behaviors of companies to bakery industry workers and start-ups.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.4
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• pp.111-122
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• 2022

Many companies are now studying these generational conflict issues and seeking countermeasures. As seen in the recent performance-based pay issue, the MZ generation is boldly showing their intention unlike the previous generation. This study focuses on LX Hausys' education program to overcome the generation gap. As a representative field education program of LXHausys, it is a longevity education program that was developed and operated at the end of 14 years and has been in operation so far. By acknowledging and understanding the generation gap through this educational program, it was possible to see that they could sympathize and accept each other one step further, and that trust in each other was formed on the basis of it. The success factors of the generation empathy program were identified as the willingness to share perceptions between labor and management, participatory education programs, active participation of members, and overcoming generation empathy. Through such education, the organization should continuously raise the issue of generational empathy and allow members to recognize it as an object to overcome. To this end, efforts should be made to overcome generational differences.

• Knowledge Management Research
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• v.24 no.4
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• pp.43-61
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• 2023

Businesses recognize the importance of empathy among members for achieving organizational goals. Accordingly, they have developed and implemented communication programs aimed at enhancing mutual understanding between the MZ generation and the older generation. However, recent communication programs conducted by businesses differ in that they involve compulsory participation driven by the organization. This study sought to empirically examine their effectiveness. Data was collected from 697 participants in communication programs to validate the proposed research model, which was empirically tested through regression analysis. The results of the analysis confirmed the effectiveness of communication programs even in non-voluntary situations and highlighted intergenerational perception differences. The findings of this study emphasize the significant role of communication and empathy within organizations. Consequently, they have impacted the development of communication strategies and culture within organizations, and are expected to provide theoretical and practical insights valuable to researchers and practitioners interested in intergenerational perception differences from a knowledge management perspective.

• Hwankyungkyoyuk
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• v.10 no.1
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• pp.115-128
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• 1997

MZ는 국제적 환경 생태 지대가 될 수 있으며, 황해의 한-임진 강어귀를 열곡 중심에 있는 철원 유역과 이으며, 동해안 바위투성이 해안에 있는 설악산과 금강산 사이의 태백산까지 잇는다. 이 통일의 자연 기념비는 인류의 희망의 성지와 많은 사람들이 목숨을 잃은 국경 지대에서 평화의 상정이 된 멸종 위기의 학의 보호 구역이 될 수 있다. White-napped 학 (Grus vipio), Red-necked 학 (Grus japonensis), 아시아에서 충성의 상징인 Hooked 학 (Grus monacha)은 곧 멸종할 운명에 처해 있다. 임진강 어귀 근처에서 시작되는 귀중한 풍경은 여러분의 유산을 재발경하고, 풍경에 내재된 본질적인 자연?문화적 가치를 포착하고, 그리고 환경적으로 건강한 개발을 하면서도 다음 세대를 위해 그것들을 보존할 완전한 자원망이다. 환경교육은 '고객으로서의 장소'의 모델과 연계된 환경 교육은 DMZ의 미래를 위한 일치된 의견을 이뤄내는 관문이 될 것이다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.613-615
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• 2021

다양한 문화 콘텐츠가 MZ 세대를 위주로 발전된 만큼, 게임 또한 새로운 방향성들을 제시하고 있다. 그중 하나가 바로 '대체 현실 게임(ARG)'이다. ARG는 그 자체가 게임이 될 수도 있고, 세부적인 요인으로 작용될 수 있는 매력적인 장르이다. 하지만 리얼 타임과 배경을 고려한 만큼 게임의 주제가 시대적 혹은 트렌드에 뒤쳐졌을 경우 지속적으로 운영을 할 수 없게 되는 딜레마에 빠지게 된다. 본 논문에서는 '현실'과 '가상'의 상황이 적절하게 타협하여 지속성을 강화할 방법을 모색한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.663-664
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• 2023

코로나 19 이후 트렌드에 민감한 MZ 세대가 패션을 선도하면서 다양한 패션이 출현하여 사람들의 선택지를 확장하고 있으며 패션에 관심을 갖고 의상을 구매하는 사례가 증가함에 따라 사람들은 자신을 돋보이게 해주는 의상을 선택하는데 많은 시간을 할애한다. 본 논문에서 개인의 피부 톤, 눈색, 머리색을 분석하여 추출한 퍼스널 컬러를 기반으로 염색된 개인 맞춤 의상을 제공하는 시스템을 제안한다. 기존에 염색공정 시스템의 한계점을 해결하기 위해 딥러닝 모델을 기반으로 원단 염색을 고도화하고 개인 맞춤형 의상 제작의 새로운 제안으로 의류산업에 변화를 주고자 한다. 향후 제안한 시스템의 현실적인 검증과 성능 평가가 필요하다.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.167-176
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• 2022

In this paper, the metaverse is viewed as a future space for the living environment of Homo Culturalis. Although the metaverse is perceived as a digital 'virtual' space, it should be understood as an extension of the real space. A human dreams of a reincarnation in the digital space, but a human has a body that cannot be completely separated from the physical environment. This means that human activities are not disconnected from reality and more specifically the human existence ought to be found in the socio-cultural context of reality. If the way of life in Metaverse becomes increasingly common, humans should be able to access this metaverse as a reality. Therefore, in this paper, the metaverse that creates the world of creation, play, and empathy, becomes considered as the world of human life of Homo Culturalis, where the realization of human desires and desires in that world are made.

• Knowledge Management Research
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• v.23 no.2
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• pp.99-122
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• 2022

Due to the social distancing in the Corona era, people are looking for an alternative online. As 'eXtended Reality' including various technologies, AR, VR and so on, is also on the rise, and the 'MZ' generation is growing to a new consumer group, the Meta-Verse is again in the spotlight. However, existing studies related to the Meta-Verse were mostly listing fragments of definition and classification or focused on eXtended Reality technologies and a subordinate concept. Hence, this study wold like to conduct an empirical analysis to verify influences of Metaverse's characteristic factors over word-of-mouth intention through flow and satisfaction.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.347-353
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• 2023

Currently, soldiers enlisted in the military (Army) are receiving measurements (automatic, manual) of body parts and trying on sample clothing at boot training centers, and then receiving clothing in the desired size. Due to the low accuracy of the measured size during the measurement process, in the military, which uses a relatively more detailed sizing system than civilian casual clothes, the supplied clothes do not fit properly, so the frequency of changing the clothes is very frequent. In addition, there is a problem in that inventory is managed inefficiently by applying the measurement system based on the old generation body shape data collected more than a decade ago without reflecting the western-changed body type change of the MZ generation. That is, military uniforms of the necessary size are insufficient, and many unnecessary-sized military uniforms are in stock. Therefore, in order to reduce the frequency of clothing replacement and improve the efficiency of stock management, deep learning-based automatic measurement of body size, big data analysis, and machine learning-based "Personalized Combat Uniform Automatic Recommendation System for Enlisted Soldiers" is proposed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.45-51
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• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.