• 한국항만경제학회지
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• 제34권1호
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• pp.19-34
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• 2018

본 연구에서는 인터뷰를 통한 실제 항만의 마케팅 전략을 분석하였으며 Fuzzy TOPSIS 방법론을 이용하여 부산항과 비교를 통한 인천항, 평택 당진항의 항만별 마케팅 전략을 도출하였다. 선행연구 분석결과, 항만 마케팅 연구는 부산항 등 소수항만에 집중되어 있었고, 현황분석 및 마케팅 믹스를 통한 4P 전략을 제시한 연구가 다수였다. 전체 응답자를 종합한 항만 마케팅 전략요소 분석결과, 인센티브 제공이 가장 높은 순위를 기록하였으며 유관기관과 기업 간의 중개역할, 현지 네트워크 구축을 위한 대리인 제도가 그 뒤를 이었다. Fuzzy TOPSIS 분석결과 마케팅 성과가 가장 좋은 항만은 부산항이었다. 민감도 분석 결과 인천항은 유관기관과 기업 간의 중개역할, 평택 당진항은 인센티브 제공이 가장 민감한 것으로 분석되었다. 본 연구의 시사점은 실제 항만 관리기관의 마케팅 전략이 과거 항만 마케팅 촉진전략과 유사하여 각 항만별 대상 타겟 및 특징을 정확히 설정하여 마케팅 전략을 구사할 필요성이 있음을 제시하였다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.233-236
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• 2001

This study explores on the static and dynamic growth patterns of high-tech ventures in Korea. We developed an integrative framework with target market (local vs. global), product/market maturity (existing vs. emerging), and technological capability (follower vs. pioneer). We also identified seven new ventures strategies as follows: i) reactive imitation, ii) proactive localization, iii) import substitution, iv) creative imitation, v) early market-entry, vi) global niche, and vii) global innovation. With five successful Korean new ventures, we found different competitive behaviors and performance among new venture strategic types. This study also observed two different growth patterns: growth through strategic replication and growth through strategic change. It depends on whether they are pursuing similar strategy over time or different strategy within for growth. In addition, we found that creative imitation plays a stepping-stone role in two-step internationalization processes. Although this study is exploratory and needs more empirical studies, it can provide new ventures with meaningful guidelines for growth and internationalization with a dynamic perspective.

• 한국콘텐츠학회논문지
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• 제8권2호
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• pp.140-149
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• 2008

지방자치시대의 도래와 함께 각 지자체에서는 중앙정부로부터의 분권, 분산을 통한 국토의 균형적 활성화를 도모하고 있다. 이러한 연장선상에서 각 지역에서는 지역적 활성화를 도모하기위한 방법으로 지역적 아이덴티티의 중요성을 인식하기 시작했고, 이러한 인식에서 지역의 자원을 이용한 브랜드가 개발되었다. 그러나 상당수의 브랜드들이 지역적 아이덴티티에 대한 분석과 전략적 차별화를 고려하지 않는 개발로 유사 브랜드가 난립하게 되는 요인을 제공하는 것 또한 현실이다. 따라서 본 연구에서는 그 지역의 특산물 브랜드개발에 있어서 고려해야할 지역적 특성과 소비자 의식 등을 여수시의 지역성을 대표하는 수산물 브랜드개발 사례를 통하여 제시하고자 한다. 지역적 특성을 브랜드개발 전략과 브랜드 아이덴티티요소에 적극적으로 적용하고, 그 지역에서 개발된 브랜드가 파워 브랜드로 포지셔닝 하기 위한 사후관리 및 홍보방안을 제시함으로서 수산물 브랜드화의 효과적 방향 설정에 기여하고자 하였다.

• 농업과학연구
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• 제41권1호
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• pp.65-73
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• 2014

In Korea, many local governments has hosted the agriculture and/or food EXPO for the promotion of agro-food industry. Some EXPOs were successful to achieve their initial goal, but others were severely criticized due to wasting budget without outcome. The comprehensive debates and studies for the better management of EXPOs are required. The purpose of this paper is to analyze users for Jinju international agriculture & food EXPO 2013 and to suggest the strategies for the development of this EXPO. Survey analyses for two groups (enterprises and audiences) were conducted for this research. The results of studies present a few findings: First, the differentiated strategies for each groups (enterprises and audiences) should be developed. Second, EXPO need to attract more participants from the whole country. Third, the methods of advertisement should be improved, especially on-line ads. Fourth, various complains from participants, which are collected via surveys, need to be handled.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 추계학술대회 논문집
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• pp.782-788
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• 2008

Present Prices have reduced to $100 per barrel, but international oil prices caused big damage to local logistics industry due to rise in International oil prices and, in august 2008 oil prices reached up to 146 US. Depending on oil prices, the domestic logistic industry should develop a strategy by innovative management of purchase of supply for manufacturing industry and efficient supply and demand of resources which is believed to be more important. Accordingly, we want to analyze railroad logistics' present condition and effect on railroad industry that can expect affirmative development by oil-price rise and by developing strategies for efficient railroad logistics.

• 농촌지도와개발
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• 제29권1호
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• pp.33-49
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• 2022

The competitive strategy perspective is one of the important approaches to develop ecotourism sites. It increases the residents' profits and overcomes the instability of the supply in the marketability. The study aims to explore the ecotourism successful factors based on competitiveness strategies. We found seven key success factors of the competitive strategy approach in the ecotourism industry as the guarantee of sustainable ecotourism as follows: infrastructure, operation management, product/technical development, human resources, service system and cultivation of tourists' understanding and behavior, marketing activities, and local resources. Conclusions and practical implications for successful factors of ecotourism are presented according to the result of the in-depth interview and focus group interview with ecotourism experts.

• Spatial Information Research
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• 제2권1호
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• pp.15-25
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• 1994

지리정보시스템은 행정정보이 2차원화를 통해 도면이용이 잦은 지방행정업무의 과학적 수행체계를 정립하는데 유용한 수단이 되고 있다. 그러나 그 방법의 혁신성에도 불구하고 지방행정부문에 지리정보시스템의 도입은 아직 초기단계에 있다. 이는 사용자 집단의 기술에 대한 이해부족과 시범시스템의 실용성 및 잠재력을 증명할 수 있는 기본 데이타베이스의부재, 기술개발 및 이용에 대한 제도적인 뒷받침 결여, 방대한 투자규모 등 기술적, 제도적, 경제적인 요인에 그 원인이 있다. 본 연구에서는 서울시를 사례로 지리정보시스템의 유용성과 활용 가능성을 분석하고, 시스템 도입의 성공을 위한 효과적인 전략을 검토함으로써 지방행정부를 위한 GIS 시스템 도입의 기본방향을 제시하였다.

• Asian-Australasian Journal of Animal Sciences
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• 제13권8호
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• pp.1162-1172
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• 2000

The research was conducted to quantify farm and household characteristics of sheep farmers, evaluate farmer access to and the effectiveness of livestock services in sheep farming areas, and examine regional constraints to improving sheep productivity and profitability in Nepal. A rapid diagnostic socioeconomic survey of 200 sheep farmers was carried out in 1996 and all four ecological regions (Trans-Himalayan, Mountains, Hills and Terai), each with a distinct local sheep breed, were represented in the survey. Six major constraints were identified: (a) poor performance of local sheep breeds, (b) a serious seasonal deficit of pasture and other feed, (c) the lack of an organized market for wool and meat, (d) poor access to agricultural credit, (e) primitive shearing equipment, and (f) an inadequate supply of drinking water for sheep. Strategies to assist farmers develop their sheep management skills, improve access and quality of support services, improved technology adaptable to local conditions and effective linkages with local carpet and meat industry are likely to overcome the constraints and alleviate persistent poverty faced by sheep farmers in Nepal.

• 유통과학연구
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• 제19권12호
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• pp.57-69
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• 2021

Purpose: This study aims to measure whether the business performance of Padang restaurants in North Jakarta is primarily affected by service distribution strategy and other factors, specifically the local-based organizational culture and entrepreneurial orientation. Research design, data and methodology: This quantitative research has used Structural Model-Partial Least Square (PLS-SEM) with SMART PLS 3.0 as the analytical tool. The study's sample focus is the owner or person in charge of the Padang restaurant business in North Jakarta. Data has been collected using a questionnaire instrument with a Likert scale scale ('1-strongly disagree' to '5-strongly agree'). A total of 86 samples with a random technique were obtained from three areas in North Jakarta: Kelapa Gading, Pademangan, and Penjaringan. Results: Interestingly, this research finds that service distribution strategy does not affect business performance, either directly or indirectly. Business performance in this study is affected by entrepreneurial orientation. In additional results, the local organizational culture significantly affects the entrepreneurial orientation, but does not affect the business performance in terms of management process. Conclusions: This study provides practical implications for restaurant businesses regarding the use of local cultural concepts to consider strategies for survival in today's challenging times while continuing operations during limitations.

• 경영과정보연구
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• 제4권
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• pp.29-66
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• 2000

The current economic environmental changes such as globalization, information and opening of the market is calling for or needing the more rapid change of management and/or marketing strategies of the company than they did before to survive in tile borderless international competition. Under this situation, this study focuses on the correspondence strategies of Electronic Commerce which is one of the key elements to overcome or lead the above demands through seeking the problems of the current EC acception and application specially in Chollabuk Do province. For the above purpose, this study surveys the questionary with business firms of above area and figures out what is the correlation between business form and size and EC acception and application and what is the problems on it. And than provides several counter strategies which are following based on the survey to keep this area companies from out of business and lead the above economic environmental changes. To expand the adoption and application of EC to this area, firstly, top managers of the company must recognize the necessity and importance of EC compared with traditional commerce and change their perception and attitude concerning EC positively, and than try to accept it as soon as possible. Secondly, the company need the retained earning to invest to EC and educate their managers and employees with total participation. Thirdly, local government has to improve its attention to EC as a best way or opportunity to reduce and overcome the economical gap and development its economy because EC can remove the physical time or distance and space, scale and capital limitations. Finally, government has to expand and establish information infrastructure such as technical infrastructure(communication and security technology), Functional infrastructure like standard protocol, Organizational infrastructure(interchange agreement, relative law) and social infrastructure to improve efficient electronic transaction which can Increase the company' international compatitiveness under the current economy trend.