• Asian Journal of Business Environment
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• v.10 no.2
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• pp.17-21
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• 2020

Purpose: This paper explores diverse issues related to the problem of women's unpaid domestic care work, and as a factor of gender inequality in their professional practice. Research Design: This article concentrated only on the analysis of secondary data available on the topic along with observation of facts in Kazakhstan based on diverse sources. In current conditions, the problem of women's unpaid domestic care work, and consequently, the lack of enough time and energy for professional employment. Distinguish domestic work vs. job/career/occupation, self-fulfillment, education, and leisure has a significant impact on women's life satisfaction. Data, and Methodology: This article focuses only on secondary data available in different sources from which the researchers procures comprehensive data and information. Results and conclusion: A family policy that aims to promote combining maternity, and domestic work with paid employment is an effective way to increase the proportion of working mothers/women. It is crucial to not only proportionally distribute the household responsibilities in the family but also to form an effective mechanism of state support for women through the development of the social services sector, as well as the adoption of a system-wide approach to gender equality.

• Journal of Korean Society of Rural Planning
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• v.15 no.2
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• pp.111-120
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• 2009

The purpose of this study was to analyze the lifestyles of tourists visiting rural experience tourist destinations and the influential relations of the attributes to affect rural experience tourism. The research findings show that the lifestyles of tourists had significant impacts on their preference for rural experience programs(0.2502/3.0l2). Second, their lifestyles had also significant impacts on the need for rural experience tourist destinations(5.039/3.363). Third, their preference for rural experience programs had significant influences on their intentions for revisits(0.386/3.l60). Fourth, their preference for rural experience programs had significant influences on their intentions for word of mouth(1.448/8.073). Fifth, their need for rural experience tourist destinations had significant impacts on their intentions for revisits(1.940/5.594). And finally, their need for rural experience tourist destinations had no significant influences on their intentions for word of mouth(-1.0611-1.421). According to the analysis results of the regression coefficient of the measuring model, enjoying leisure(1.130/6.775) and pursuing health(1.110/9.001) were large influential factors in lifestyle; pursuing learning(1.47317.946) was the biggest influential factor in preference for rural experience programs; and a natural environment(1.220/8.990) was the biggest influential factor in the need for rural experience tourist destinations.

• Journal of Family Resource Management and Policy Review
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• v.17 no.3
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• pp.59-79
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• 2013

The purpose of this study was to develop and validate a scale for the multidimensional assessment of work-family spillover in working couples with children. The subjects of this study were working wives and husbands with children in Daegu. Two surveys were administered, eliciting 243 respondents and 227 respondents, respectively. Then a series of tests were run to analyze the data, including item-to-total correlation, Cramer's V coefficients, item discrimination, Cronbach's ${\alpha}$, and exploratory and confirmatory factor analysis. The results yielded that, first, a preliminary 102 items were developed on the basis of the literature review, and this was narrowed down to 72 items selected with the help of experts. Through preliminary, primary and secondary survey analysis, the scale for the multidimensional assessment of work-family spillover was developed and validated, with a 36 items scale, 18 items for work to family spillover and 18 items for family to work spillover. Furthermore, the scale constructed three spillover processes - time interference, energy depletion, and psychological distraction - and consisted of four different domains of family life into which spillover occurs - namely marital relationship, parent-child relationship, leisure, and housework. The internal reliability was evaluated to show a confidence range of .85 ~.92 for each factor.

• Journal of Distribution Science
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• v.17 no.8
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• pp.87-97
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• 2019

Purpose - This study focuses on the effectiveness of the athlete endorsement on the purchase intention of customers and investigates the attributes of the athlete identification. The Athlete Identification is defined by the expertise, trustworthiness, attractiveness, toughness and transgression. Athlete identification and athlete endorsement help marketers with a thorough look at the trend of using famous sports player to promote products. Research design and methodology - 450 questionnaires were delivered to respondents in Ho Chi Minh city and 433 were returned completed. Descriptive statistics, reliability, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted to test the relationship between independent and dependent variables. Results - The expertise, trustworthiness, attractiveness and toughness exert positive impacts on athlete identification. Transgression affects negatively athlete identification and athlete endorsement. This research confirmed results of previous studies. Conclusions - The athlete first needs to create their own Identification from a set of attributes in order to be out-standing in the sport and leisure industry before becoming an endorser for a particular product. From the company's perspectives, decision makers should choose an acclaimed sports player to boost the purchase intention of consumers.

• Korean Journal of Human Ecology
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• v.19 no.5
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• pp.761-774
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• 2010

This study examined the relationship between parental efficacy, marriage satisfaction, social support, neighborhood context, and parental involvement in preschool children's education in low income families. Total 460 low income parents' data about parental efficacy, marriage satisfaction, social support, neighborhood context, and parental involvement are collected from the data of index studies for Korean child and adolescent's development in 2009. Parental efficacy, marriage satisfaction, perceived social support and perceived neighborhood context correlated positively with parental involvement. Regression analysis detected different patterns of association between these variables and the three dimensions of parent involvement. Perceived neighborhood context was associated with child care involvement, while parental efficacy was the most influential factor related to child leisure involvement. Marriage satisfaction was the strongest factor influencing involvement in children's educational activity. These results support the validity of a multi-dimensional, ecological conceptualization of parent involvement in low income families.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.88-98
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• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• 한국태양에너지학회:학술대회논문집
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• 2011.11a
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• pp.226-231
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• 2011

This study set out to review the air current fluidity in exhaust common ducts by installing an inlet pipe at a leisure space in the PS(Pipe Shaft)room for the sake of wind power generation with kitchen and bathroom exhaust common ducts of all the equipment and air conditioning shafts in high-rise apartment. The air current functionality of kitchen and bathroom exhaust common ducts was reviewed by analyzing wind velocity changes according to changes to the area of exhaust common ducts through a simulation, changes to the wind velocity of the kitchen hood by applying an external inlet pipe, changes to the usage factor of exhaust common ducts, and changes to wind velocity by altering the form of the ventilator at the bottom of the old exhaust common duct. It was a basic study on the utilization of exhaust wind velocity in exhaust common ducts.

• Journal of Korean Society of Rural Planning
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• v.12 no.4 s.33
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• pp.23-32
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• 2006

Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

• Journal of Korean Society of Rural Planning
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• v.27 no.3
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• pp.1-9
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• 2021

It is important for residents to give opinions and participate in urban regeneration projects. Urban regeneration college is being operated to strengthen the capacity of residents. In this study, the educational satisfaction of the students was surveyed while conducting the program of urban regeneration college. By analyzing survey, we intend to derive implications when constructing an urban regeneration college education program. The survey was conducted on 215 students from urban regeneration college in y-gun. Analysis was performed using the spss24.0 program. As a result of factor analysis, it was classified into three factors: education design, education culture, and education support. All three factors had significant differences in educational satisfaction. Satisfaction with education had a significant effect on the possibility of village development. Satisfaction was different according to the contents of the educational program according to the awareness of urban regeneration. For those who are aware of urban regeneration, educational culture among educational programs has more influence on educational satisfaction. Those who were not aware of urban regeneration had an effect on education support and education satisfaction. The results of this study can be used as basic data when planning educational programs for urban regeneration college.

• The Korean Journal of Franchise Management
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• v.14 no.3
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• pp.53-67
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• 2023

Purpose: This study aims to explore the shopping motivations of consumers at South Korean convenience stores and create distinct consumer segments based on these motivations. Additionally, the research seeks to propose tailored marketing strategies for convenience stores by analyzing consumer demographics and satisfaction levels within each segment. Research design, data and methodology: Using factor analysis, we identify three primary shopping motivation factors: "social/leisure," "functional," and "convenience." Subsequently, we use cluster analysis to group convenience store consumers into three categories: the "convenience-seeking group," the "function/convenience-seeking group," and the "multipurpose-seeking group." To gain a deeper understanding of each consumer segment, we investigate how demographic factors relate to their levels of satisfaction. Results: These findings offer valuable insights for adapting to shifting consumer preferences and the increasingly competitive landscape of South Korean convenience stores, especially in the expanding services offered by online businesses. Conclusions: This research emphasizes the significance of developing marketing strategies tailored to address the distinctive needs and preferences of individual consumer segments. These strategies empower convenience stores to establish a competitive advantage in the market.