Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
권호 표지

A Study on the Influential Relations of Rural Experience Tourism according to the Lifestyles of Tourists

관광객 라이프스타일에 따른 농촌체험관광 영향관계 연구

  • 송광인 (전주대학교 문화관광학부) ;
  • 김정준 (한국관광개발연구원)
  • Published : 2009.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to analyze the lifestyles of tourists visiting rural experience tourist destinations and the influential relations of the attributes to affect rural experience tourism. The research findings show that the lifestyles of tourists had significant impacts on their preference for rural experience programs(0.2502/3.0l2). Second, their lifestyles had also significant impacts on the need for rural experience tourist destinations(5.039/3.363). Third, their preference for rural experience programs had significant influences on their intentions for revisits(0.386/3.l60). Fourth, their preference for rural experience programs had significant influences on their intentions for word of mouth(1.448/8.073). Fifth, their need for rural experience tourist destinations had significant impacts on their intentions for revisits(1.940/5.594). And finally, their need for rural experience tourist destinations had no significant influences on their intentions for word of mouth(-1.0611-1.421). According to the analysis results of the regression coefficient of the measuring model, enjoying leisure(1.130/6.775) and pursuing health(1.110/9.001) were large influential factors in lifestyle; pursuing learning(1.47317.946) was the biggest influential factor in preference for rural experience programs; and a natural environment(1.220/8.990) was the biggest influential factor in the need for rural experience tourist destinations.

Keywords

References

  1. 김 원, 2008, 관광숙박시설 개발 및 분양의 전략방안 연구: 라이프스타일과 인구통계학적 특성에 따른 시장세분화 전략을 중심으로, 경원대학교 일반대학원 박사학위논문, 1-30
  2. 노재준, 김덕중, 2003, 고등학생들의 생활양식에 따른 여가활동참여에 관한 연구, 한국스포츠리서치, 14(5), 5
  3. 박시범, 1993, 라이프스타일에 따른 레저 활동 유형에 관한 연구, 세종대학교 박사학위논문 15
  4. 선도길,노윤구, 2005, 라이프스타일과 관광지선택 행동에 관한 연구, 동북아관광연구 Vol. 1, No. 1, 164-165
  5. 송광인, 2005, 체험관광 활성화를 위한 여행사 요인 분석, 문화관광연구, 문화관광학회, 111-130
  6. 염서호, 1998, 관광지 이미지 측정에 관한 연구, 한국관광학회지, 21(2), 55
  7. 이애주, 1988, 관광지 선택행동에 관한 연구, 세종대학교 대학원 박사학위논문, 9-10
  8. 이혜현 외 2인, 2006, 농촌관광 방문객의 선호 체험 프로그램 분석, 문화관광연구, Vol. 8, No. 1, 한국문화관광학회, 305-326
  9. 전정아, 1995, 관광지 지각과 선호에 관한 설증적 연구, 세종대학교 대학원 석사학위논문
  10. 조록환 외 2인, 2005, 도시민의 농촌관광 실태 및 선호도 분석, 문화관광연구, Vol. 7, No. 3, 한국문화관광학회, 203-224
  11. 조재환 등, 2003, 농촌관광에 대한 도시민 선호분석, 농업정책연구, Vol. 30, No. 3, 한국농업정책학회, 387-401
  12. 함도웅, 2007, 수상레저스포츠 참여자의 라이프스타일과 환경보호실천의 관계, 한국체육대학교 대학원 박사학위논문, 12
  13. 황길식, 2005, 한국형 그린투어리즘과 도농교류 추진전략, 도농교류활성화포럼
  14. Assael, H, 1992, Consumer be:havior & marketmg Action(4th Eds.), Boston, MA, Pws-kent Publishing
  15. Fesenmaier, D. R, 1988, Integrating activity pattern into destination choice models. Journal of Leisure Research, Vol. 20, No.3, 175-191 https://doi.org/10.1080/00222216.1988.11969771
  16. Haahti, 1986, Finland's competitive position as a destination, Annals of Tourism. 13. 11-32 https://doi.org/10.1016/0160-7383(86)90055-1
  17. Harris, L, 1972, the Challenge of Research un the Coming Era of Travel. Travel Research Association, 37-38
  18. J. R. Brent, Ritchie and Zins, 1978, Culture as Determinant Attractiveness of an tourism Region, Annals of Tourism Research, 252-266 https://doi.org/10.1016/0160-7383(78)90223-2
  19. Lawson, R, 1991, Patterns of tourist expenditure and types of vacation across the family life cycle. Journal of Travel Research, Vol. 29, 12-18 https://doi.org/10.1177/004728759102900403
  20. Mitchell, A, 1983, The nine American Lifestyles, New York: Warner Books, Inc