• Journal of Venture Innovation
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• v.6 no.2
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• pp.101-121
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• 2023

The purpose of this study was to investigate the impact of issue leadership by sales managers on sales team performance, while examining the mediating role of team adaptive sales behavior and the moderating effect of team-member exchange (TMX). Data was collected from 125 sales teams, and both independent and dependent variables were measured with a time difference of two months using responses from sales managers and team members. The empirical analysis revealed several important findings. Firstly, the study found that issue leadership had a significant positive effect on sales team performance. Secondly, team adaptive sales behavior was found to partially mediate the relationship between issue leadership and sales team performance. Lastly, the study revealed that TMX moderated the relationship between issue leadership and sales team performance. These findings have significant academic and practical implications. Firstly, the study demonstrates the effectiveness of issue leadership as a sales leadership style in the B2C industry. Secondly, it highlights the importance of team adaptive sales behavior as a mechanism that mediates the relationship between issue leadership and sales team performance. Lastly, it underscores the significance of TMX as a situational factor that moderates the relationship between issue leadership and sales team performance. In practice, the results suggest that organizations should focus on developing issue leaders, fostering creative sales behavior at the team level, and activating social exchange within sales teams to enhance sales team performance.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.206-225
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• 2016

This study analyzes the effect of authentic leadership on organizational climate, organizational citizenship behavior, and job performance to suggest the implications behind the growing importance of authentic leadership. In particular, this study substantiates existing arguments that organizational climate moderates the tension between leaders and employees by investigating the mediating effects of organizational climate on the relationship between authentic leadership and job performance. A survey was conducted on employees of various business areas in Korea, and 444 responses were used in statistical analysis which was performed using SPSS/WIN 24.0 and STATA 14.0 statistics package and verified using structural equations. The analysis results showed that 1) authentic leadership has positive effects on organizational climate, organizational citizenship behavior, job performance; 2) organizational climate has positive effects on organizational citizenship behavior and job performance; 3) organizational citizenship behavior has a positive effect on job performance; and 4) organizational climate performs a mediating role in the relationships among authentic leadership, organizational citizenship behavior, and job performance. By including organization climate's mediating effect as a factor in the research on authentic leadership, this study presents a new perspective for future studies on leadership.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.178-198
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• 2018

This study examines the effects of transformational leadership on helping behavior for the secretary workers. We also demonstrate comprehensively the moderating effects of job resources(LMX) and job demands(utilization of mobile devices after work) on the relationship between transformational leadership and helping behavior. The results of this study targeted 140 incumbent secretaries are as follows: First, transformational leadership has a significant positive effect on the helping behaviors of members. Second, the interaction effect of LMX(synergistic effect) was verified in the positive relationship between transformational leadership and helping behavior. Finally, interaction effects of utilization of mobile devices after work(buffering effect) were confirmed in the relationship between transformational leadership and helping behavior. The results of this study are that transformational leadership of middle managers is important to strengthen worker's helping behavior, but it is also important to understand the contextual factors such as social support(LMX) and work environment(utilization of mobile devices after work) that affect the will and autonomy of members in accepting leadership. Finally, we suggest the theoretical and practical implications of this study, present limitations and future research directions.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.147-161
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• 2015

The purpose of study was to test the effects of CEO' transformational leadership and learning organization on innovative behavior in the Knowledge-based Service Organization showing the characteristics of convergence service and the moderating role of learning organization between transformational leadership and innovative behavior. For this study, the data were collected from 348 Knowledge-based Service industrial employees in metropolitan area by using structured questionnaires. Collected data were analyzed by hierarchical regression technique. The results showed that both of CEO' transformational leadership and seven learning organization building factors had a positive effect on employees' innovative behavior. And also found out the only four out of the seven learning organization building factors, namely 'Create continuous learning opportunities', 'Promote inquiry and dialogue', 'Encourage collaboration and team learning', 'Provide strategic leadership for learning' had the moderate roles between CEO's transformational leadership and employees' innovative behavior. The theoretical and practical implications of the findings were discussed and the directions for future research were presented.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.401-410
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• 2012

The purpose of this study is to identify the effect of transformational leadership on organizational citizenship behavior in foodservice industry. Prepared questionnaires were distributed to 300 sample employees working in foodservice industry. Among 300 questionnaires, 279 respondence were collected. The results of this study are as follows. First, endeavor inspiration and charisma of transformational leadership has positive effects on the altruistic action of organizational citizenship behavior. Secondly, intellectual stimulation and individual consideration of transformational leadership has negative effects on the altruistic action of organizational citizenship behavior. Third, intellectual stimulation and individual consideration of transformational leadership has not effects on the conformist action of organizational citizenship behavior. But endeavor inspiration and charisma has positive effects on the conformist action.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.147-157
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• 2014

This study investigated creative behavior, one of organizational effectiveness, needed to survive in the rapidly changing circumstances. So, transformational leadership was setting as independent variables consist of ideal influence, intellectual stimulus and individual consideration, and affect-based trust and cognition-based trust was setting as mediating variables. For this study, 211 of the respondent, who are attending various companies, answered this questionnaire. This study shows that ideal influence, intellectual consideration and individual consideration of transformational leadership have positive(+) direct impact to creative behavior, and in affect-based trust, transformational leadership has impact on the creative behavior, as fully positive(+) mediating effects. In cognition-based trust, trust has impact partly as mediating effects. Namely, transformational leadership is based on affect-based trust will be heightened after all creative behavior. Impact of control variables is more larger in man, under 30 age, public workers.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.146-158
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• 2017

This study conducted a survey to investigate career decision-making self-efficacy, and career preparation behavior related to self-leadership among students major in culinary area. Frequency analysis, factor analysis, reliability analysis and multiple regression analysis were employed using SPSS 16.0 Version statistical package program, and various results were discovered. First, all the subfactors of self-leadership factors (behavior focused, natural reward, and constructive thought strategy) had a positive effect on career decision-making self-efficacy factors (occupational information, goal setting, career planning, problem solving, self-appraisal). Second, all the factors of self-leadership factors (behavior focused, natural reward and constructive thought strategy) had a positive effect on career preparation (information search activity, goal achievement activity). As a result, the study confirmed that strengthening of self-leadership for culinary major college/university students is important predictor for development with career decision-making self-efficacy and career preparation behavior.

• Journal of the Korean Society of Marine Environment & Safety
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• v.28 no.4
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• pp.587-593
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• 2022

This study was conducted with the aim of testing the relationship between authority-giving leadership recognized by maritime police officials with organizational citizenship behavior. There are various types of leadership. Marine police officials will be able to help solve more effective problems in practice by the authority granted due to the nature of their duties. Organizational citizenship behavior is informal, though. However, as a result, it is related to organizational development. Recently, as a study for organizational development, many studies on empowerment leadership and organizational citizenship behavior are being conducted. In this study, 168 marine police officials were surveyed. As a result of the study, the authority-granting leadership and organizational citizenship behavior of marine police officials are very important factors due to the dangers and unexpectedness of the duties of marine police officials. Policy suggestions were made for the development of the maritime police organization.

• Industry Promotion Research
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• v.9 no.1
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• pp.223-230
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• 2024

This study aims to determine whether coach leadership behavior and group cohesion mediate in the relationship between grit and training satisfaction among Chinese college students. Data were collected through a survey targeting 313 college students purposively sampled at a university in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The statistical methods applied were frequency analysis, reliability analysis, correlation analysis, and dual mediation effect analysis. The conclusion of the study is as follows. First, grit, coach leadership behavior, group cohesion, and training satisfaction all showed significant positive correlations. Second, the coach's leadership behavior and group cohesion double-mediated in the relationship between grit and training satisfaction. Based on these results, this study proposed a plan to utilize not only grit but also coach leadership behavior and group cohesion to improve college students' training satisfaction.

• Journal of Fashion Business
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• v.1 no.2
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• pp.55-64
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• 1997

This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.