• Korean Journal of Human Ecology
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• v.11 no.2
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• pp.169-175
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• 2002

This paper compared the money beliefs and behaviors and the experiences of four different groups of female college students using furnham's(1984) money Beliefs and Behaviors (MBBS) scale. These four groups were Korean, Japanese, Korean-American, and Japanese American. Two hundreds of female college students were surveyed. Results from an exploratory factor analysis of the MBBS indicate the four factors: Obsession, Power, Anxiety, and Budget. There were significant differences in factors of the money beliefs and behaviors and the selected variables of the money experiences among compared four groups.

• Journal of Fashion Business
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• v.13 no.3
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• pp.1-11
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• 2009

This study was intended to look into the actual status of using their own traditional clothes, by Korean and Japanese female college students, and to compare the differences of their perceptions about the traditional clothes of their own and the other countries, and thus to present the ways beneficial for Korean female college students to establish their positive recognition toward traditional clothes. For the study, the questionnaire method was used, by which a total of 375 sheets was collected; Frequency analysis and t-test were conducted with a SPSS 12.0 statistic program. The findings were as follows; Korean female college students, in comparison with their Japanese counterparts, owned less traditional clothes suitable and wearable for their body, and so they had a less number of wearing and renting experiences. In addition, they indicated a low level of realization about the suitability of traditional clothes to the wearers in their 10's, 20's and 30's. While they thought highly of their traditional clothes in the item of 'pride,' they had a low level of recognition in the item of 'knowledge,' and they considered the traditional clothes to be inconvenient. Korean college students revealed a lower level of favorable interest in the other country, but they had a higher level of evaluation for the items of 'design applicability' and 'popularity' than the Japanese college students did.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.43-51
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• 2004

The purpose of this study was to compare ideal clothing and actual clothing behavior between Korean and Japanese college students. 185 Korean students and 91 Japanese students were used into data analysis from October to December. 2000. The age range was 18 to 28 years. The results were as followed. 1) Japanese students wanted to wear fitted clothing styles with revealing the body, while Koreans wanted to wear not only fitted styles but also relaxed and coved body styles. 2) Korean students wore more loose styles and fitted upper styles and pants than Japanese students. On the other hand, Japanese students wore fitted clothing styles and skirt. 3) Japanese students showed higher correlation between ideal clothing styles and actual clothing styles than Koreans. This means that although Koreans want to wear ideal styles, they don't wear those styles much. 4) Overweight students tended to avoid wearing fitted and revealed body styles, pursuing more loose and coved body styles. This tendency showed stronger to Koreans than Japanese students.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.758-766
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• 2004

The purpose of this study was to compare Korean and Japanese female college students' body sizes, their perceptions about body size, and body satisfaction based on similar cultural background. Subjects consisted of 185 Korean students and 91 Japanese students from October to December, 2000. The age range was 18 to 28 years. We measured body sizes of subjects directly and examined by questionnaire the degree of body cathexis, perceived body size, ideal body size. The results were as followed. 1) Korean women had slimmer silhouette with longer arm and longer leg than Japanese, while Japanese women had more voluminous silhouette with smaller waist circumstance and bigger hip circumstance than Korean. 2) There were not differences between perception about each body size of the Korean women and Japanese women, except arm length. Especially, two groups felt themselves as greater on thigh. 3) There were not differences between satisfaction about body of Korean women and Japanese women, except height. Generally, two groups had lower body satisfaction on each body area, especially on thigh, lower body part, abdomen, hip, and weight. 4) Perception of body size had higher correlation with body satisfaction than actual body size. Lower satisfaction was related to more negative perception of body size. 5) Regarding ideal body size, Korean women pursued bigger height, weight, waist, and hip than Japanese. However, Japanese women pursued bigger bust than Korean. This means that Japanese women pursued more voluminous body silhouette.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.679-690
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• 2009

The purpose of this study was to compare clothes-wearing in winter between Korean and Japanese college students and to provide the fundamental data for apparel manufacturers to produce young woman's clothing. A total of 332 Korean female students in the capital area and 347 Japanese female students in Tokyo aged between 19 and 25 were used into data analysis from December 2007 to January 2008. Their majors were Fashion Design and Clothing & Textiles. The questionnaires consisted of 36 questions in total. Their details were as follows: 2 questions about the purposes of wearing clothes in winter, 5 questions about whether or not underwear was worn and its types, 9 questions about the types of wearing outer garments, 17 questions about the types of wearing accessories, and 3 questions about demographic characteristics. The results were as follows: It was found that many female students wore clothes for "a protection purpose" or "an ornamental purpose" in winter. There was significant difference between Korea and Japan. As for the question about whether or not underwear was worn in winter, less Korean students answered than Japanese students that they wore both of upper and lower underwear. More upper underwear was worn than lower underwear. As for the question about the types of wearing outer garments, both Korean and Japanese students answered that they wore 3-layered upper garments in winter most. The types of upper garments worn in winter were different between Korea and Japan. The lower garments worn in winter were different between the two countries as well. The Korean students mainly wore pants while the Japanese students wore skirts. As for the types of accessories, there was significant difference between Korea and Japan about most of the questions about hats and gloves. Korean students wore them more than Japanese students. There was no significant difference between the two countries about whether or not scarves or earmuffs were worn. In both countries, more students wore scarves while less students wore earmuffs.

• Fashion & Textile Research Journal
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• v.4 no.6
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• pp.524-533
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• 2002

The present study selected female Japanese and Korean university students (a population that is assumed to be sensitive to the subject of fashion) as subjects. We investigated (1) their awareness of and attitudes about clothing styles, and (2) their relationships to fashion and various media. In both Japan and Korea, female students were highly interested in fashion and their major motive for adopting a given fashion was "style change" (the desire to change one's style by adopting a novel fashion) or "self-expression" (the desire to express oneself and achieve self-realization). They most frequently adopted a fashion during the acceptance phase (when the fashion has spread through the market and been shown extensively by the media). Korean students were more interested in and positive to fashion than were Japanese counterparts. Fashion magazines often served as the major source of information on clothing fashions. The frequency of buying magazines and the number of magazines bought were higher in Korea than in Japan. The time spent in reading these magazines was also longer in Korea. The frequency of buying fashion magazines correlated with the degree of interest in fashion and the time when a fashion was adopted. Students who adopted a fashion earlier tended to buy fashion magazines more frequently.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.713-721
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• 2013

This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.5
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• pp.699-708
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• 2010

This study looked into the obesity status, recognition of obesity, attitude towards obesity, eating and exercise habits, and lifestyles of Korean (n=101) and Japanese (n=123) female college students. All students were 21-years-of age, with an average height of 161 cm and the average weight of 54 kg. Korean female students responded that obesity complicated friendships, and hindered study and exercise. Japanese students did not express these opinions. Both Korean and Japanese students tended to over-consume their favorite food. Korean students ate breakfast about 24.8% everyday, while 48% of Japanese students did; both regularly ate dinner. Snack preference was mainly biscuits. The factor most influencing eating habits were TV advertisement for Korean students (57.4%) and parents for Japanese students (47.2%). Once-weekly exercise was done regularly by 34.7% of Korean students but only 20.3% of Japanese students. The main reason for Korean students to exercise was weight reduction (53.5%), while 78.2% did not exercise because it was tiring. Korean and Japanese students had similar life styles, although stress relief in Korean students was sought through conversations with friends and by reading books or listening to music for Japanese students.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.11
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• pp.1619-1626
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• 2010

This study was conducted to compare eating habits and food preferences of Korean and Japanese female college students in some areas of the two countries. The subjects were 365 Korean students and 313 Japanese students. The survey was done in every May for three years from 2006 to 2008. Eating habits and food preferences were investigated by questionnaire. The results were as follows. There was no significant difference in body weight, but Korean students were taller and they ate out more frequently than Japanese students. Both Korean students and Japanese students liked meat, milk and milk products better than fishes. Also, they liked fruits better than vegetables. Korean students had lower preferences for fish, beans and bean products, vegetables, and seaweed than Japanese students. In conclusion, Korean students seem to be exposed to risk factors to health more than Japanese students, because they had less desirable eating habits and food preferences, and were less active than Japanese students. Therefore Korean students might need to change their eating habits and food preferences into more desirable ones for their good health.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.