• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.831-835
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• 2023

In contrast to the global public's interest in the Korean Wave, which has persisted since the early 2000s, our efforts and knowledge on business studies that combine art and technology are limited. This study utilizes a case study methodology to select and analyze notable examples of the integration of various technologies into the performing arts for the growth of Korean performing arts and the continued growth of the Korean Wave. In particular, cases of performing arts utilizing Metaverse have been presented recently, but there is a lack of consideration from the stakeholders' perspective. This study aims to suggest implications for the revitalization of performing arts through the integration of various technologies through case study analysis from these perspectives.

• The Korean Journal of Food And Nutrition
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• v.30 no.3
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• pp.440-453
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• 2017

In this study, we conducted an empirical analysis using structural equation modeling (SEM) by distributing questionnaires to 208 Chinese tourists who constitute the largest proportion of foreign tourists visiting South Korea. The survey was conducted in a face to face (FTF) manner with the aim to contribute to globalization of Korean cuisine through comprehensive analysis of the effects of preference characteristics of Korean wave dramas on the relationship among images, attitudes, and purchase intentions for Korean cuisine. The main actor characteristics among the preference characteristics of Korean wave dramas had a significant effect on the attitudes and purchase intentions for Korean cuisine. However, the thematic characteristics among the preference characteristics of Korean wave dramas did not have a significant effect on the purchase intentions for Korean cuisine; in addition, the production characteristics did not have a significant effect on the attitudes and purchase intentions for Korean cuisine. The eco-friendly and health images of Korean cuisine had a significant effect on the purchase intentions for Korean cuisine, and the attitudes toward Korean cuisine significantly affected the purchase intentions for Korean cuisine. Based on the results of this study, it is considered necessary to continuously publicize Korean cuisine through Korean wave dramas to build positive attitudes toward Korean cuisine through enhanced images of Korean cuisine.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.91-96
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• 2008

As the interest on popular culture has began to be expanded to a general living culture through 'Korean Wave(韓流)' and is in profess of the 'strategy to support Korean(韓) brand' to enhance our cultural standard and create a worldwide brand value in traditional culture. The purpose of this thesis is to make suggestion for production of an effective and differentiated advertisement photo in Korean(韓) brand fashion product on the basis of a Korean image. First, the Korean image is like the unique culture or history in Korea which enables us to feel our identity such as Korean clothes, houses, Hangul. Especially it was found out that the characteristic of a traditional costume in our country included a natural beauty, neatness, purity and calmness, etc and positive intention was expressed on a production of a fashion, photo, graphic of a Korean image.

• Journal of Koreanology Reviews
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• v.1 no.2
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• pp.1-9
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• 2022

Due in large part to the success of 'Korean Wave' (Hallyu) entertainment commodities, there was much discussion concerning the increasing recognition of Korean culture. With the government's help, South Korean pop culture has spread all over the globe, and Korean businesses have flourished thanks to their global competitiveness. The media in the surrounding areas were quick to catch on, and they all but declared the arrival of Hallyu. Despite a tragic and brutal history of invasions, wars, and dictatorships, South Korea has the 14th largest economy and is the 15th most significant country in terms of soft power. This is largely attributable to the country's leadership in technological and cultural revolutions. The enormous economic and political gains South Korea has experienced from its Hallyu phenomenon remain impressive and even threatening to other countries competing with it for cultural dominance. This is even though media figures in the country must constantly keep in mind new ways to maintain relevance and even enhance their favorability, as pop culture trends are transient and sometimes unpredictable. As South Korean culture spread to the West, Hallyu facilitated the export of several cultural artifacts, including classical music, theater, art, literature, and dance. The Baby Shark music video and song were both created by the Korean business Pink Fong.

• Journal of the Korean Society of Food Culture
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• v.29 no.3
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• pp.250-258
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• 2014

This research investigated the relationship among Korean Wave Cultural Contents consumption of Korean food, Korean products, and Learning of the Korean language. The survey targeted non-Koreans who were either interested in or experienced Korean Wave Cultural Contents. Exactly 61.3% of subjects had traveled to Korea. The most common method of experiencing the Korean Wave was via the Internet (57.7%), followed by TV (21.1%) and Mobile (7.7%). The most popular Korean Wave Contents were K-pop (35.2%) and TV Dramas (31.0%). Movies were preferred in the Americas ($3.63{\pm}0.83$) and Asia ($3.63{\pm}1.09$), whereas K-pop was preferred in Asia ($3.68{\pm}1.12$) and games preferred in Europe ($2.50{\pm}1.56$). Regarding Korean food, most participants had tasted Kimchi (81.7%), followed by Bulgogi (74.6%), Bibimbap (66.9%), and Galbi (66.2%). According to the country-by-country survey, in the case of Galbi (p<0.05), Bibimbap (p<0.05), and Bulgogi (p<0.05), Asians had more experiences with Korean food compared to those from other regions. Meanwhile, in the case of satisfaction of Korean food, Bulgogi ($4.22{\pm}1.05$) was ranked highest, whereas Kimchi ($3.85{\pm}1.15$) was ranked lowest. According to the region-by-region survey, those from Oceania and other regions preferred Kimchi ($4.25{\pm}0.71$) and Bulgogi ($4.50{\pm}4.50$) while the Americas preferred Galbi ($4.82{\pm}0.39$) and Bibimbap ($4.54{\pm}0.81$). Bulgogi ($2.76{\pm}0.06$) was highly ranked as a representative Korean Food while Kimchi ($2.44{\pm}0.71$) was ranked the lowest. This research explained that among Korean Wave Cultural Contents, movies and music positively influenced on the 'Image of Korea', movies and K-pop effected 'Purchasing intention of Korean products', and TV Dramas, movies, and K-pop effected 'Purchasing intention of Korean Food'.

• International Commerce and Information Review
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• v.7 no.1
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• pp.261-282
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• 2005

In the 21st century, both globalization and e-Transformation trends of business in China have been in progress simultaneously and very rapidly. Due to those phenomena, there is consequently big change not only in the field of political-economy but also in the cultural trend of the world. But, despite of the importance of mutual cooperation between Korea and China, the research about Chinese cyber culture is neglected relatively. The purpose of this study is to review the cyber cultural aspect of business between two countries, and to devise proper measures for cultural cooperation not only reengineering the role of two countries but developing mutual benefit in East Asia in the era of global competition. The methodology used in this study is basically depending on theoretical study. Major findings are as follows: China has some cyber-cultural characteristics like very big size of netizen, heaven on earth of counterfeit, deepening in digital divide, etc. And Chinese traditional off-line culture has changed as the cyber culture spreaded over in cyberspace recently. But, on the other hand, cultural trends are changed to homogeneity both in nation-side which is between Korea and China and in space-side which is between online and offline culture. It is recommended that Korea and China have to endeavor to understand mutual culture, and to utilize the cyber culture in the respect of business cooperation. Consequently, two countries should effort to prepare exchange program for both netizen group, to design culture-networking system, to strengthen cyber-cultural marketing, and to make good use of both Korean Cultural Wave(said Han-Ryu) and Chinese Cultural Wave(said Hwa-Ryu).

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.97-103
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• 2013

The research is centered towards analyzing the differentiation of the characteristics and organization of programming strategy and channel positioning by selecting Korean International Public Relations Broadcasting Stations Arirang TV and KBS World. According to the results, Arirang TV positions Korean culture content-implied educational programs as their strategy while KBS World places the main programs of KBS1, 2TV with many entertainment programs such as dramas and entertainment shows. Arirang TV's programming strategy is well-fulfilling the purpose of promoting Korea's culture contents by organizing their programming with documentaries, tourist information, and daily living information. On the other hand, KBS World works as the agent of the spread of the Korean Wave by filling their program with dramas and K-pop programs such as . Due to the difference in programming strategy of these two broadcasting stations, Arirang TV has positioned itself as a diplomatic channel to spread Korean culture and KBS World a channel representing the Korean Wave. However, there are problems of inefficiency due to recurrent investments because of the fact that both broadcasting stations' programming strategy is to promote Korean culture and spread the Korean Wave by aiming similar targets such as foreigners or overseas Koreans.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.509-514
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• 2020

The conventional TTS system consists of several modules, including text preprocessing, parsing analysis, grapheme-to-phoneme conversion, boundary analysis, prosody control, acoustic feature generation by acoustic model, and synthesized speech generation. But TTS system with deep learning is composed of Text2Mel process that generates spectrogram from text, and vocoder that synthesizes speech signals from spectrogram. In this paper, for the optimal Korean TTS system construction we apply Tacotron2 to Tex2Mel process, and as a vocoder we introduce the methods such as WaveNet, WaveRNN, and WaveGlow, and implement them to verify and compare their performance. Experimental results show that WaveNet has the highest MOS and the trained model is hundreds of megabytes in size, but the synthesis time is about 50 times the real time. WaveRNN shows MOS performance similar to that of WaveNet and the model size is several tens of megabytes, but this method also cannot be processed in real time. WaveGlow can handle real-time processing, but the model is several GB in size and MOS is the worst of the three vocoders. From the results of this study, the reference criteria for selecting the appropriate method according to the hardware environment in the field of applying the TTS system are presented in this paper.

• Journal of Korean Elementary Science Education
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• v.23 no.3
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• pp.182-191
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• 2004

In this research a questionary survey was implemented to investigate how elementary school students in $3^{rd}-6^{th}$ grade understood articles or terminology using electromagnetic wave technology in contemporary culture. Also, part of students who had participated in questionnaire survey was interviewed 2 times for each 20 minute personally to investigate students＇ perceptions about some household articles in their every day life using electromagnetic wave technology. As a result, first, elementary school students had pretty higher perceptions of the artificial satellite provided in their curriculum and the technology of electromagnetic wave released from cartoons, computer games or advertisements. Second, because they were concerned about appearances of household articles, they perceived some household articles in their every day life with conceptions of electricity or visual mechanism.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.34-43
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• 2014

Young Chinese audience can select and watch TV dramas, movies and entertainment programs from many different nations, such as Korea, America, Japan, England, Thailand, India, and so on, through multiple channels, such as online video sites - iQiyi, Youku, LeTV, PPTV, and many others - which were induced by changes in media environment. Various genres of Korean popular culture have recently become popular in China, but this phenomenon differs from the early Korean Wave. During the earlier period (from 1997 to the early 2000s) of the Korean Wave, soap operas were popular among middle-aged women, but now various other genres, such as K-pop, entertainment programs, etc., are also popular in China. The purpose of this study is to explore how young Chinese audiences use foreign pop culture, including their preferred genres, reasons for preferring these genres, and the relationship between the preferred pop culture and national image in Korean, American, and Japanese pop culture were analyzed. According to the study results, similarities and differences between preferred genres and the reasons for preferring these genres, and also a close correlation between preferred pop culture and national image were found. These findings will be fundamental for supporting the continual development of the Korean Wave in China.