Journal of Koreanology Reviews (한류연구)

Korea Koreanology Association (한국한류학회)
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The Impact of the Korean Wave (Hallyu) in a Global Business Context

  • KANG, Eungoo (Becamex School of Business, Eastern International University)
  • Received : 2022.11.13
  • Accepted : 2022.12.26
  • Published : 2022.12.31
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Abstract

Due in large part to the success of 'Korean Wave' (Hallyu) entertainment commodities, there was much discussion concerning the increasing recognition of Korean culture. With the government's help, South Korean pop culture has spread all over the globe, and Korean businesses have flourished thanks to their global competitiveness. The media in the surrounding areas were quick to catch on, and they all but declared the arrival of Hallyu. Despite a tragic and brutal history of invasions, wars, and dictatorships, South Korea has the 14th largest economy and is the 15th most significant country in terms of soft power. This is largely attributable to the country's leadership in technological and cultural revolutions. The enormous economic and political gains South Korea has experienced from its Hallyu phenomenon remain impressive and even threatening to other countries competing with it for cultural dominance. This is even though media figures in the country must constantly keep in mind new ways to maintain relevance and even enhance their favorability, as pop culture trends are transient and sometimes unpredictable. As South Korean culture spread to the West, Hallyu facilitated the export of several cultural artifacts, including classical music, theater, art, literature, and dance. The Baby Shark music video and song were both created by the Korean business Pink Fong.

Keywords

Acknowledgement

This study was supported by the research grant of the KODISA Scholarship Foundation in 2022.

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