• Fashion & Textile Research Journal
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• v.9 no.2
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• pp.197-202
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• 2007

The femme fatale image presently observable in various fields is reproducing its image through repetitive imitation, change and application, in particular, through 'movies' which have a greater ripple effect on the public than any other mass media by incessantly producing a countless number of images. This study aims to figure out the intrinsic meaning and the characteristics of the image of femme fatale, understand the modern expression of it in movies and finally shed light on its image represented in Korean movies. For this study, the literature and internet materials related to the image of femme fatale in the movie "Sympathy for Lady Vengeance" and the general concept of femme fatale were comprehensively surveyed. The femme fatale image which is represented in this movie is classified into 4 images ; disguise & mystery, retribution & cruelty, enchantment & beauty, salvation & redemption. The findings of this study provide an insight into how the femme fatale image is expressed in movies, the mass media which has a gigantic ripple effect, and provide the momentum to recognize the need and significance of understanding the femme fatale image represented in Korean movies.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.98-108
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• 2008

The recent growth of the national film and broadcasting industry and the international success of korean films and dramas have resulted in enlarging the financial investment of overall film and drama producing system. Many of local governments contend in the inducement of the drama and movie production because building a drama or movie set help to grow the local business. However, the effort of local governments has rarely achieved the long-term effect. The purpose of this paper is to examine the successful examples of the local specialization as drama or movie set, to compare them with other countries, and to analyze the systematic cause of their success. Moreover, this paper tries to suggest few principles to preplan the successful inducement, to increase the positive outcome, and to invigorate the local area.

• Journal of Fashion Business
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• v.12 no.2
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• pp.28-41
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• 2008

Fashion style in movies delivers their image the atmosphere and becomes the means for containing the personality, spiritual world and inner thinking the characters in the movies and including its plot. When the American new cinema emerged in late 1960's and early 1970's in the American movie history, the new left wing which wants to overturn adult generation and the hippie culture which wants to escape from an existing system also emerged. Therefore, this study analyzed the fashion style in the movie 'Easy Rider (1969)', i.e. the representative new American movie which showed the isolation from adult generation and negative realities of the American society. From the movie, we can understand the young generation after the Vietnam war, i.e. baby boom generation, pursued the hippie culture as their young culture. With their strong self-consciousness, they formed their own lifestyle and values which are different from those of adult generation, and we can understand clothes were used as a tool to express their value system.

• Journal of Fashion Business
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• v.25 no.1
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• pp.150-164
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• 2021

This study analyzed the punk style shown in the movie Sid and Nancy (1986), based on a true story. The purpose of this study was to prove that the styles of the main characters had some discriminatory mode as an anti-fashion with not only the value system of the subculture but also the diverse cultural codes applied, revealing their identity. The scope of this study covered the 1970s when Sid died while a member of the Sex Pistols, but was limited to the analysis of Sid and Nancy's costumes. As theoretical background, this study reviewed the preceding studies, specialty books, movie-related sites and their postings, and on-line news reports. To analyze the movie costumes, relevant scenes on the DVD were captured, and thereby, the scenes were categorized per character and style but a performance scene was categorized Sid and Nancy as same punky wedding style because of intention spirituality to marriage by director, and thereupon, 17-cut images were used for the analysis of main characters' styles. Sid's style consisted primarily of black leather jackets, symbolic T-shirts, and jeans, whereas Nancy's style implied a punk style with added fetish styles. Even in the same punk style, their identities were symbolized through bricolage. Through this, subculture styles, were able to confirm that in addition to the value system of subculture, discriminatory modes as anti-fashion with various cultural codes played a role in revealing their identity.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.535-549
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• 2019

The purpose of this study was to examine what kind of images were presented on movie stars in the newspaper. For the purpose, we classified the time period according to the movie industry and media trend, selected representative stars by period, and collected 798 related articles reported in newspapers. As a result of analyzing the reporting trend, domestic and foreign topics, news format, and gender difference in collected movie star articles, it was found that the image of movie stars reproduced in newspaper articles had mostly neutral images that do not represent specific gender. Since the 2000s, news coverage was changed to reproduce various images rather than being fixed to particular images, and the subject of report became more diversified through comparison of domestic and foreign topics. In addition, articles in the form of book review decreased and the interview-type articles increased in number, and in the case of male movie stars, the proportion of articles based on works was high in comparison to female movie stars. This study has significance in that it explored the changes in the process of reproducing star images diachronically from the initial stage of stars to the modern times. And it is hoped that this study will serve as basic data for the follow-up studies on the process of reproducing various images in the multi-media era.

• Korean Association of Arts Management
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• no.49
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• pp.149-176
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• 2019

It is a known fact that the spread of multiplexes has contributed to movie industry flourish and extending public rights for enjoying movies. However, in terms of Urban Discourse, Multiplexes centered in new downtown have given rise to Doughnut Phenomena in old downtown. It is especially regrettable that the local theaters which have been symbolic cultural spaces storing the 'memory of life' of local communities are disappearing due to a recession of business zone in old downtown. Japan has long been worked in various activities spotlighting on movie/image contents as the major means of creative urban regeneration. Among them, the 'Community Cinema' has made a contribution to regional revitalization by improving movie screening environment of the local community through renewal of local theaters and further creating related culture and industry in the local area. In this study, I focus on 'Fukaya Cinema' which started from NPO(Non-Profit Organization) and reused a closed industrial facility to a movie theater in cooperation with local TMO(Town Management Organization). Fukaya Cinema, which operates in the form of a business community, plays important roles as the core cultural facility in the local community and is regarded as a significant case showing a possibility of urban regeneration using movie/image contents. I investigate the specific founding process and activities of Fukaya Cinema and intend to derive the implications from that. Through this, I aim to provide the basic urban regeneration data utilizing movie/media contents.

• Journal of Fashion Business
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• v.13 no.1
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• pp.152-166
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• 2009

By virtue of the development of mass media, the cinema, the composite space art taking the visual and auditory elements together, exhibits the actual life of the realities, thereby having a mutually close relationship to social, cultural and economic fields and continuing to generate the fashion code as well as reflecting the image of the times. Especially, fashion style in movies delivers their image and atmosphere and becomes the means for containing the personality, spiritual world and inner thinking of the characters in the movie and inducing its plot. Therefore, this study was intended to make clear that fashion fuses and shares with a diversity of genres such as movies and the like, becomes the cultural model that proceeds to create a new culture in relation to daily life and induces and presents the trend of contemporary fashion. For this purpose, this study attempted to analyze fashion style in the movie. Lolita is the fiction published by the Russian?American writer Vladimir Nabokov($1899{\sim}1977$) in 1954. It is the fiction that portrays the unethical love between Humbert, a middleaged man, and Lolita, a girl in her 10s. It was cinematized by the director Stanley Kubrick for the first time in 1962 and revived by the movie director Adrian Lyne in 1997. The character of Lolita has a younger look like a girl and looks immature in the movie directed by the movie director Stanley Kubrick and the movie director Adrian Lyne. But the character of Lolita has the commonality that she showed an incomplete female image of having a sexually freewheeling thinking. Thereby, this study sought to prove that the created fashion style of the character in the film not only became the clue to enable us to know the time and space background in the film but also helped the film develop effectively by performing a role of portraying the character in the movie. And it attempted to present that it becomes both the foundation for leading the fashion trend shown in contemporary fashion and the code of mass culture. Fashion style of Lolita in the movie appears to be reflected diversely in mass culture as well as fashion style in the contemporary times.

• Journal of Information Technology Applications and Management
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• v.21 no.4
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• pp.157-171
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• 2014

As electronic word of mouth plays an important role in purchase behavior among consumers, the number of studies on the impact of electronic word of mouth is rapidly increasing. Nevertheless, it is difficult to discover comparative studies on the mass media which had a great impact on consumer's purchase behavior before the impact of electronic word of mouth becomes greater versus the social media where electronic words of mouth are created and distributed. It is considered that it seems to be necessary to find an appropriate mutual supplement point between the media designed for a successful marketing by comparing and analyzing the existing mass media versus the social media, major media for electronic word of mouth. Therefore, this study aims to compare and analyze the impact of comments on movie revenue in the representative forms of mass media such as online news and social media blogs. In particular, this study also considers an appropriate media for promoting movies by period by comparing and analyzing the two media before and after film release. For analysis, this study collects the information on the number of comments on online news and blogs in 70 Korean movies released in 2011 and 2012 from five weeks before film release to eight weeks after film release on a daily basis via Naver. This study also collects the information on the movie revenue using the statistical data of movie industry from Korean Film Commission. As a result of empirical data analysis, it is found that the two media showed no difference in movie revenue before film release, but after film release, the impact of blogs was more significant than that of online news.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.151-167
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• 2015

Korean movie maintain their market share from the highest 59.7% to the lowest 42.1% during the last ten years in Korea. However, with the multiplex and wide release strategy, the monopolies of four major distribution companies and three multiplex chain, the polarization of Korean movie's Box Office performance is deepening. With Gini-Index, concentration of film admission has been deepened in intensity from 0.53 in 2004 to 0.85 in 2014. Using Thomas Piketty's method, Movie attendance proportion of Highest 10% of the box office ranking for 2014 sharply increased to 71.2% from 30.28% in 2004 and the lowest 50% of box office ranking dropped from 11.03% in 2004 to 0.08% in 2014. Concentrations of the number of Screen, Screening, the seating Capacity have the same analogy with the polarization of film admission. However, concentration of seating share has maintained a modest increase from 0.22 in 2004 to 0.38 in 2014. This analysis shows that polarization of Korean movie box office performance is not the sole result of Natural selection of market but the result of the monopolies of distribution companies and Multiplex chains.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.53-62
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• 2019

In recent years, South Korean has made a globally acknowledged achievement in movie industry. In terms of Art, films produced in South Korea obtained lots of awards in international movie festivals; in the business field, Korean movies are swiftly occupying the Asian or even the world film market. Extraordinary films with good reputations and high box office records are frequently launched and induced to a trend, which then forms into a cultural phenomenon and attributes to an important, major force in the so-called "Hallyu" culture. This, in part, benefits from the massive support of Korean government's cultural policies, and is also a product of the high degree of cultural consciousness of Korean movie producers. The Korean cultures, customs, and the underlying cultural elements of the East, that are presented in these movies, satisfy the audience and appeal their fondness. The Princess and the Matchmaker is a South Korean period romantic comedy film directed by Hong Chang-pyo and starred Shim Eun-kyung and Lee Seung-gi. The movie was presented on Feb 28th, 2018. It tells a story of Seo Do-yoon, the most proficient saju (fortune-teller) expert of the Joseon Era who selected a husband for Princess Song-Hwa based on her "fortune eight letters" (specifically, the time, day, month and year of her and her husbands' birth, normally in eight letters), in a hope of alleviating the rage of people following years of drought, and thus to resolve a national crisis. This paper takes The Princess and the Matchmaker as an example, from the aspects of cultural state, system, behavior and mentality, to analyze the traditional customs such as "fortune eight letters", "marriage by match" and the cultural concepts behind these phenomena, in order to explore the ways and methods of traditional culture in the modern cultural and artistic form of film.