• Journal of Practical Engineering Education
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• v.13 no.3
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• pp.533-544
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• 2021

The purpose of this study is to investigate the structural relationship among psychological contract violation, job burnout, and turnover intention of MZ generation workers in small and medium enterprises. The sample collected through online and offline was 144 units of millennial generation and 140 units of Z generation. The results of analysis using structural equations showed that psychological contract violation had a positive (+) effects on turnover intention and job burnout, and job burnout also had a positive (+) effect on turnover intention. In the relationship between psychological contract violation and turnover intention, job burnout had a partial mediating effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.4
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• pp.638-656
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• 2022

This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile channels were used actively. In the active search and evaluation stage, online media, experiential data, and personal information were employed. In the purchase stage, zoomers took plenty of time in search and evaluation before spending, contrary to millennials who made their purchases more quickly. In the post-purchase experience stage, zoomers actively displayed follow-up behaviors depending on their satisfaction, such as retaining or deleting the app. While, millennials did not turn away from the store or brand, but followed up on their purchases even when they had an unsatisfactory experience. Based on the characteristics of CDJ, iterative cycle CDJ models were developed. Zoomers CDJ model was presented as a search loop that consists of the search and evaluation process, in which information accumulates, and a purchase loop in which the actual purchase occurs. The iterative cycle CDJ model was presented connected to the loyalty loop as the main section, which is accelerated in millennials' CDJ model.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.409-413
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• 2023

In today's military, significant efforts are being made to achieve organizational effectiveness by adapting to the changing characteristics of its members. Currently, South Korea's military organizations, including division-level and below, are primarily composed of the MZ generation, which places great importance on personal satisfaction and values. They believe it is unfair if others do not acknowledge their preferences and opinions. Therefore, there is a need for the military to improve various command methods and organizational culture in line with the characteristics of these organizational members. This study analyzed the characteristics and key elements of mission command in the German military, a militarily advanced country. By examining the case of the German military, we should consider and adopt the adoption of a 'mission command' system that suits the reality of the South Korean military organization, with a focus on the MZ generation, which constitutes the core of our military organization.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.677-679
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• 2022

연이어 발생한 온라인 성범죄 사건과 코로나 바이러스 확산에 의한 온라인 수업 전환으로 인해 학교 내에서 이루어지는 성교육의 대안이 절실하게 요구된다. 본 논문에서는 메타버스를 활용하여 시공간의 제약이 없는 새로운 성교육 플랫폼을 제안한다.

• Journal of the Korean Society for information Management
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• v.41 no.2
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• pp.185-214
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• 2024

This study aims to analyze the effects of work-life balance on organizational commitment and turnover intention, and the effects of organizational commitment on turnover intention, focusing on Generation MZ librarians in public libraries. A survey of 183 librarians born between 1980 and 2005, who work at public libraries in the Seoul Metropolitan Area, examined the subfactors of work-life balance such as work-family balance, work-leisure balance, work-growth balance, organizational commitment, and turnover intention. Multiple regression analysis revealed that work-family and work-growth balances had a significant positive effect on organizational commitment and a significant negative effect on turnover intention. Moreover, organizational commitment had a significant negative effect on turnover intention. Accordingly, this study suggests the need to implement a reward policy for night and weekend work and to strengthen work-family balance and work-growth balance at public libraries. Moreover, it suggests horizontal communication and strengthening autonomy to promote organizational commitment.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.513-516
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• 2022

본 논문에서는 텍스트 마이닝 기법을 이용하여 MZ 세대를 이해하는 키워드를 도출하고자 한다. MZ 세대의 비중이 높아지면서, MZ 세대를 분석하려고 하는 많은 연구들이 수행되고 있다. 이에 본 연구에서는 MZ 세대를 이해하기 위하여 네이트 판의 연령별 게시판 크롤링을 통해 빅데이터를 수집하였다. 그리고 텍스트 마이닝 기법을 활용하여 10대, 20대, 30대의 각각의 키워드를 도출할 수 있었다. 본 논문에서 도출된 키워드는 이는 MZ 세대를 이해하는데 중요한 키워드로 볼 수 있을 것이다. 향후 연구로는 MZ 세대와 기성 세대를 비교하기 위하여 추가 크롤링을 통해 세대 간 비교 연구를 수행하고자 한다.

• Journal of Christian Education in Korea
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• v.71
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• pp.241-276
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• 2022

Due to the 4th industrial revolution, which started with the Smart Revolution in the early 21st century, Hyper-Connectivity, Hyper-Convergence and Hyper-Intelligence of our society is accelerating. These changes induced formation of Metaverse as a fused new space that crosses the perimeter of the physical space and virtual(digital) spaces beyond time and place. The characteristics of Metaverse are continuously spread by engaging with the characteristics of the MZ generation, which collects both Millennial generation (M Generation) and Z Generation. With outburst of Covid-19 pandemic, a variety of attempts have been made to utilize Metaverse, even in church education when it was impossible to worship directly. In other words, the usefulness of the Metaverse was confirmed as a new community space of the education of the church. In addition, Metaverse may provide a substantial, experiential and evolving space for church education. However, in order for church education to further develop, the development in the method of education is also required to move beyond mere concept of space. In particular, when the learner-centered education method, one of the common characteristics of the Metaverse and MZ generation, it is thought that the church education in the Metaverse era will be able to go in a more evolving direction.

• Journal of Fashion Business
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• v.27 no.4
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• pp.1-20
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• 2023

This study proposes the practical design elements of sustainable fashion by understanding the values of the MZ generation and analyzing the design characteristics that can extend the life of clothing. The theoretical concept of sustainable fashion through previous studies was reviewed and in-depth interviews were conducted with the MZ generation on "design characteristics of clothes that they have actually used for a long time." The result was drawn by approaching the constant comparison method through the qualitative methodology. As a result of the study, the design characteristics of clothes that can be worn for a long time are as follows. First, simple design pursues simplicity that is not excessive to the essential characteristics of clothes. Second, sturdy material is durable and not easily damaged. The clothing storage method and laundry method were also factors that could extend the life of the garment. Third, emotional design is a design that fits well with your mood and body type and gives a special meaning to your emotions. This study is meaningful in suggesting elements necessary for extending the life cycle of clothing and providing basic data that can be applied to the practical design steps of the fashion industry.

• Journal of Fashion Business
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• v.28 no.4
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• pp.167-178
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• 2024

With the advent of the ICT era in the 4th Industrial Revolution era, cutting-edge industries in accordance with changing trends of the time, the MZ generation is leading a new consumer culture with a digital platform-based lifestyle. As such, wearable devices are leading popularization of the market, the need for product development and research that goes beyond simply combining high technology and combines user-centered functions and designs is emerging. Therefore, the purpose of this study was to analyze the functional mechanism of wearable devices according to consumption value of the MZ generation, focusing on wearable devices currently being commercialized in the digital transformation era, their characteristics were also derived. The research method for this purpose involved classifing wearable devices into notification, information, and content types according to their functional mechanisms and examing them. As a result of the research, characteristics of identity, collaboration, customization, and content were derived, I was is thought that they could interact with situational awareness to suit the situation and purpose. They are closely related. They could make social responsibility and sustainable efforts beyond the brand's image and profit pursuit. As the consumption value of the MZ generation, a new consumer class, is highlighted, it is essential to segmenting and analyzing user-centered functions and content, not simply combining cutting-edge technologies this study is significant in that it provides essential data for continuous development of wearable devices and the establishment of successful marketing strategies.