Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Functional Mechanism of Wearable Devices based on the Consumption Value of Generation MZ

MZ 세대의 소비가치에 따른 웨어러블 디바이스의 기능적 메커니즘

  • Soojeong Kim (Dept. of Fashion Design and Branding, Pyeongtaek University)
  • 김수정 (평택대학교, 패션디자인및브랜딩학과)
  • Received : 2024.09.02
  • Accepted : 2024.09.24
  • Published : 2024.09.30
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Abstract

With the advent of the ICT era in the 4th Industrial Revolution era, cutting-edge industries in accordance with changing trends of the time, the MZ generation is leading a new consumer culture with a digital platform-based lifestyle. As such, wearable devices are leading popularization of the market, the need for product development and research that goes beyond simply combining high technology and combines user-centered functions and designs is emerging. Therefore, the purpose of this study was to analyze the functional mechanism of wearable devices according to consumption value of the MZ generation, focusing on wearable devices currently being commercialized in the digital transformation era, their characteristics were also derived. The research method for this purpose involved classifing wearable devices into notification, information, and content types according to their functional mechanisms and examing them. As a result of the research, characteristics of identity, collaboration, customization, and content were derived, I was is thought that they could interact with situational awareness to suit the situation and purpose. They are closely related. They could make social responsibility and sustainable efforts beyond the brand's image and profit pursuit. As the consumption value of the MZ generation, a new consumer class, is highlighted, it is essential to segmenting and analyzing user-centered functions and content, not simply combining cutting-edge technologies this study is significant in that it provides essential data for continuous development of wearable devices and the establishment of successful marketing strategies.

Keywords

References

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