• 통상정보연구
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• 제15권1호
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• pp.185-206
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• 2013

소비자의 제품에 대한 평가는 구매의도에 영향이 미친다는 연구 논문들이 이미 나오고 있다. 소비자의 제품 평가는 제품의 품질, 구매 후 만족도와 기타 유형적인 가치에 기초를 두고 있을 뿐만 아니라 원산지 이미지, 브랜드 이미지 등 같은 무형의 가치에 두기도 한다. 일반적으로 소비자의 제품평가는 실질적인 품질이나 구매 후 만족에 의해 편성된다. 이러한 편성은 원산지 이미지와 같은 사회심리적인 영향으로 나타나기도 한다. 본 연구에서는 소비자 자민중심주의와 더불어 과거 수입국 소비자들이 잊을 수 없는 경제적. 정치적이나 심지어 군사적인 활동에 관여됨에 의해 나타나는 제품 원산지에 대한 선입관의 일환인 적대감이 구매의도에 미치는 관계를 연구하고자 한다. 분석 결과, 제품 평가는 구매의도에 정(+)의 영향을 주고 있음을 확인하였으며 소비자 자민중심주의와 적대감은 제품평가와 구매의도에 부(-)의 영향을 주고 있음을 발견하였다. 중국 시장의 경우, 자민중심주의적인 소비자는 외국 제품 구매에 대해 부정적인 인식을 가지고 있으며 또한 중국 소비자들의 일본 제품에 대한 강한 적대감이 제품평가 및 구매의도에 부(-)의 영향을 미치고 있는 것으로 나타났다. 따라서 일본 기업들은 중국 기업과의 협력과 정부간 친밀감 증대를 위한 노력을 확대시킬 필요가 있다. 반면에 한국 제품의 경우, 제품 평가가 일차적으로 소비자의 구매의도에 영향을 미치고 있으므로 한국 기업들은 소비자의 제품평가의 개선을 위해서 제품의 품질, 구매 후 만족도, 브랜드 이미지와 무형의 요소들을 개선시킬 필요가 있다.

• Advances in Traditional Medicine
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• 제2권2호
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• pp.80-86
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• 2002

Ginseng is a perennial herb widely used in China, Japan, and Korea. It is also one of the most commonly used herbal medicines in the U.S. Although it is generally considered safe to use, adverse effects associated with ginseng use have been reported. Inappropriate ginseng use, such as high dose administration, may cause insomnia, headaches, diarrhea, as well as cardiovascular and endocrine disorders. Other factors that may contribute to adverse effects of ginseng include the variety of ginseng species, variability in commercial ginseng preparations, and potential ginseng-drug interactions. To minimize adverse effects of ginseng, consumers should be advised to use it appropriately, and the herbal industry should try to provide standardized ginseng preparations.

• Asia Marketing Journal
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• 제20권1호
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• pp.69-87
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• 2018

This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

• 디자인학연구
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• 제18권2호
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• pp.27-36
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• 2005

상품을 팔기 위한 경제적 현상인 광고의 일러스트레이션은 일차적으로 상품내용을 전달하고자 소비자의 구매 욕구를 자극하기 위해 다양한 사회 문화적 코드를 사용하고 있다. 특히 현대사회에서 광고디자인은 대량생산을 통해 표준화된 상품을 차별화하기 위한 전략이드로 제품자체의 물리적 특징이나 사용가치 못지 않게 광범위한 상품외적 요소들인 사회학적 요인들이 개입하게 된다. 그 결과 상품판매 효과와는 상관없이 광고에 쓰인 문안이나 시각 이미지들이 독립된 사회적 영향력을 지니기도 하는데, 이러한 점에서 광고디자인은 시대상과 의식을 반영하고, 만들어 가는 공공의 문화적 현상이기도 하다. 그러므로 앞서 제시한 광고디자인의 특성과 역할을 전제로 본 논문은 근대기인 1900-1945년도의 한국과 중국의 광고포스터를 중심으로 당시 근대성의 성립과 전개를 개진한 시대상과 여성이미지의 관계를 고찰하고자 한다. 근대기의 한국과 중국이 서구화되면서, 광고 포스터에 등장한 여성이미지, 상품가치, 소비, 생활양식과 취향의 상관관계를 정치, 경제, 문화 현상 등을 광고일러스트레이션을 매개로 살펴보려고 한다.

• 유통과학연구
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• 제12권12호
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• pp.107-118
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• 2014

Purpose - Due to the recent slowdown of growth in global luxury brands, which have been an engine of our domestic fashion market growth, there is an increasing need to develop a global market for domestic high-priced fashion brands. In spite of the large scale of trade between Korea and China with respect to fashion products, current trade concentrates on middle- and low-priced products rather than high-priced products. Diversification of the trade between Korea and China in terms of the price levels of trade products is needed. An understanding of Chinese consumption values and purchase intentions for luxury fashion brands will be very helpful for the establishment of strategies with the aim of increasing the level of trade with regard to high-priced fashion products. Therefore, the study aimed to identify the differences in the clothing consumption values of South Korean and Chinese women in their 20s, especially with reference to how those values affect their preference and purchase intention for luxury fashion brands. Research design, data, methodology - The study was implemented through a descriptive survey method using a self-administered questionnaire. The sample consisted of 283 Korean and 306 Chinese women in their 20s, residing in Seoul, Beijing, Guangzhou, and Shanghai. Data were collected from March 3 to 15, 2014. A total of 589 completed responses were analyzed. Data were analyzed by factor analysis, t-test, and multiple regression analysis. Results - Fivefactors for clothing consumption values were formulated: conspicuous/social value, fashionability value, personality expression value, hedonic value, and practical value. There were significant differences between Korean and Chinese consumers in clothing consumption values (except social value), preference, and purchase intention for luxury fashion brands. With regard to clothing consumption values, Chinese women attached more importance to fashionability value, personality expression value, hedonic value, and practical value than South Korean women. In addition, Chinese women's preference and purchase intention for luxury fashion brands were higher than South Korean women's. Second, in the case of South Korean women, social value, practical value, and fashionability value had positive effects on preferences for luxury fashion brands, while attractive/personality expression value and hedonic value had no influence. In contrast, in the case of Chinese women, social value and fashionability value had positive effects on preference for the luxury fashion brands. Third, in the case of South Korean women, social value and practical value had positive effects on purchase intentions for luxury fashion brands. In contrast, in the case of Chinese women, social value, personality expression value, and fashionability value had positive effects on purchase intention for luxury fashion brands. Conclusions - Considering the findings of the study, it is clear that differentiated marketing strategies are needed for luxury fashion brand markets in Korea and China. The results of the study could provide useful information that will help increase the effectiveness of luxury fashion brand marketing strategies in Korea and China.

• 인삼문화
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• 제4권
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• pp.1-12
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• 2022

Ginseng and ginseng products are distributed in approximately 190 countries around the world. The size of the ginseng market varies by country and there are no accurate statistics on production and distribution amounts per country. Therefore, it is difficult to make predictions about the global ginseng market. Governments and ginseng trading companies are in need of comprehensive data that shows the current status of the ginseng market to help them establish effective import, export, and sales and marketing policies. To addressthis need, this study examines the approximate size of the world ginseng market based on estimates of recent quantities of ginseng distributed in specific country as well as production by major ginseng producing countries. In 2018, global ginseng production was about 86,223 tons based on fresh ginseng. China produced 50,164 tons, South Korea 23,265 tons, Canada 11,367 tons, the US 1,285 tons, Japan 30 tons, and other countries a combined 112 tons. The value of global ginseng production is estimated to be approximately $5,900 million, with $2,870 million (48.6%) in China, $2,489 million (42.2%) in South Korea, $478 million (8.1%) in Canada, $54 million (0.9%) in the USA, $4 million (0.1%) in Japan, and $5 million (0.1%) in other countries. The value of ginseng products consumed for the last five yearsin South Korea was $1,162 million in 2014, $1,280 million in 2015, $1,548 million in 2016, $1,638 million in 2017, and $1,762 million in 2018, showing that the market has been increasing in recent years. In particular, the Korea Ginseng Corporation (KGC), the biggest global ginseng company in South Korea, recorded sales of $1,207 million in 2018. This represents about 69% of the South Korean ginseng market, and about 20% of global production. Since interest in alternative medicine and health food among consumers is increasing globally, the market for ginseng is expected to expand into the future.

• 유통과학연구
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• 제14권12호
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• pp.89-97
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• 2016

Purpose - In the major global markets, such as US and China, consumer ethnocentrism has been strengtened and there is a growing need for related study. This research aims to investigate the effects of national pride and national attachment on consumer ethnocentrism, using a nationally representative dataset from 2013 Korean General Social Survey. Based on the reviews of literature in social and political sciences, two dimensions of national pride were considered: national society pride which is based on positive evaluations on the nation's democracy condition or social security system, and national achievement pride which is based on positive evaluations regarding the country's achievements in the areas of technology, art, sports, and so on. Research design, data, and methodology - The authors developed a structural model in which two types of national pride, national society and achievement pride, are proposed to affect national attachment, thus influencing consumer ethnocentrism. 1,294 surveys were used for empirical analysis. The hypotheses were tested by utilizing SPSS 22.0 and AMOS 21.0. The unidimensionality of each construct and the nomological validity were supported from the results of factor analyses and correlation analysis. Results - It was found that both national society pride and national achievement pride have significant and positive effects on national attachment. Consumers who show stronger pride on the social systems or the global achievements of Korea are more likely to remain being a citizen of the country and support the country even in wrong. Also, there was a significant and positive relationship between national attachment and consumer ethnocentrism. Korean consumers who have stronger attachment to Korea tend to express higher ethnocentrism to protect Korean labor market and to promote economic development of the country. Conclusions - The findings of this study showed that companies and government need to emphasize the country's advanced social environments or global competitiveness in technology, sports, art, and so on, to boost national attachment. With a deeper understanding on the relationships among national pride, national attachment, and consumer ethnocentrism, the authors expect that both local and foreign companies in Korea will be able to develop more effective marketing strategies and to achieve sustainable competitive advantage.

• 한국산학기술학회논문지
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• 제22권6호
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• pp.514-523
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• 2021

최근 모바일 간편 결제 서비스의 확산은 사람들의 삶에 점점 더 많은 영향을 미치고 있다. 중국과 한국의 모바일 간편 결제 서비스에 대한 연구 증가를 통해 향후 모바일 간편 결제 서비스의 지속적인 발전이 매우 중요함을 알 수 있다. 본 논문은 소셜미디어 상에서 소비자의 카카오페이와 알리페이에 대한 반응의 차이를 알아보기 위해 카카오페이와 알리페이가 언급된 네이버 블로그 글을 수집하고 텍스트마이닝 기법을 활용해 키워드 분석을 했다. 품사별 키워드 빈도수 분석을 하였고 한 문장에 동시에 언급되는 공기어 빈도수 분석을 했다. 특히, 카카오페이와 알리페이를 언급한 글에서 공통적으로 언급된 단어를 추출하고 그에 대해 같이 언급된 단어들을 분석함으로써 같은 주제에 대해 어떤 다른 반응을 보이는지를 살펴봤다. 분석 결과 카카오페이의 신뢰성에 대한 소비자들의 우려가 존재했고 알리페이의 혜택에 대한 소비자들의 반응이 부정적이었다. 이러한 분석 결과를 토대로, 모바일 결제 서비스가 경쟁력을 갖추기 위해서는 다양한 부가 서비스를 추가하거나 보안 문제를 해결하는 노력을 할 필요가 있다는 점을 도출할 수 있다.

• 한국콘텐츠학회논문지
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• 제14권12호
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• pp.950-958
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• 2014

최근 들어 스마트폰의 급속한 확산이 이루어지면서 소셜 네트워크 서비스 이용이 증가되고 있으며 대고객 관계관리 및 브랜드 관리의 중요한 매체로서 소셜 네트워크 서비스에 대한 중요성이 커지고 있다. 본 연구는 소셜 네트워크 서비스에 대한 한국과 중국 이용자들 간에 SNS의 서비스품질과 선택행동에 대한 인식의 차이가 있는지를 살펴보는데 목적을 두었다. 연구목적 달성을 위해 서비스품질과 선택행동에 관련된 선행연구를 바탕으로 서비스품질과 선택행동의 하위 차원을 각각 도출한 후 이 요인들에 대한 T-test를 실시하였다. 실증분석 결과 SNS 이용에 있어 한 중 양국 이용자의 서비스품질이 유의한 차이가 있는 것으로 분석되었고, 선택행동도 유의한 차이가 있는 것으로 밝혀졌다. 이러한 결과는 SNS연구에 이론적 시사점 제공할 뿐만 아니라 해외 시장에 진출하려는 관련분야 기업들에게 도 실무적 시사점을 제공해 줄 수 있다.

• Journal of Korea Trade
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• 제23권4호
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• pp.58-79
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• 2019

Purpose - This study focused on the effect of mobile app information system quality on re-use intention in the medical service trade, and examined how the Chinese, currently the main consumer of Korea's medical service trade, obtained information through mobile apps, and the status of satisfaction felt by experiencing medical services. Design/methodology - The survey period was from November 2018 to January 2019, and was conducted on Chinese who voluntarily experienced medical services. The collected data verified causality of the study model through the statistical program, SPSS.24. The results showed that the most popular medical institution through the medical service mobile app is dermatology, and the quality of the app's information system plays a mediating role in influencing re-use intention. Findings - Overall, the current trade in medical services is first accessed and acquired through mobile apps, and as a result, consumers revisit medical institutions according to the reliability of information. Comments and likes, another new form of the word of mouth that has greatly influenced revisiting in the past, are seen to be spreading through the app's medical information. Originality/value - The previous market for the medical services trade was formed by very conservative word of mouth, but now we believe that the app's information system actively influences the revisit effect. This means that apps can be used in diverse areas in the medical service trade market. In addition, the medical service market needs to further develop a mobile app environment that can reflect consumers' diverse needs, behaviors, and culture from time to time in order to revitalize the service trade. Such an app environment development will have tremendous promotional effects on the trade market and provide directions for expanding trade in medical services.