• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.262-273
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• 2007

The current study sought to acknowledge the female sport fan as a sport marketing segment. In order to do so, female sport consumption motivation was identified and among motivation factors, factors effecting re-attend intention and word of mouth intention according to level of team identification was identified. In order to accomplish the purpose a focus group interview was conducted concerning female sport fans, and a survey took place in Korean Pro-sport event collecting 300 data. Among 300 data 248 data were used for the analysis. Using Lisrel 8.7 and SPSS 15.0 correlation analysis, descriptive analysis, confirmatory factor analysis, and multiple regression analysis was conducted. The results of study are as follows, First, 9 female sport consumption motivation was identified and among these factors, skill, achievement, drama, and escape had a positive effect on re-attend intension. Second, among 9 female sport consumption motivations skill, achievement, and social factor had a positive effect on word of mouth intention. Third, among the motivation factors, factors effecting re-attend intention had difference on the level of team identification. Forth, among the motivation factors, factors effecting word of mouth intention had difference on the level of team identification.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.2
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• pp.182-197
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• 2013

This paper deals with the relationship between cultural factor and economic factor in the spread of Hallyu(Korean Wave). To do so, the paper defines the traditional Hallyu items, drama and K-Pop, as 'cultural Hallyu' and other Popular industrial products such as electronics and mobile products as 'business Hallyu'. Based on this definition, the paper analyzes the relationship between the two Hallyu's in Thailand. The analysis has been conducted as follows. First, the paper describes the history of 'cultural Hallyu' and 'business Hallyu' in Thailand by reviewing their introduction and current situations in Thailand market. Secondly, using various aggregate data, the paper analyzes the causality of the two Hallyu's, focusing on the period of their Popularity and growth in Thailand. In addition to the macro-level analysis, the paper researched individual opinions of Thai people about the influence of Hallyu on the success of Korean companies, as well as about the influence of the Korean business companies on the success of Hallyu. This analysis has been conducted using the results of focus group discussion(FGD) of 17 Bangkok people. In both macro and individual level analyses, we found that the 'cultrual Hallyu' has influenced on the success of the 'business Hallyu' rather than vice versa. For further research, it is necessary to analyze the reciprocal influences and synergy effects between the 'cultural Hallyu' and 'business Hallyu'.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.6527-6533
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• 2015

It is generally accepted that there are differences between men and women in linguistic communication style. Genderlect is a socio-linguistic term to refer to the linguistic differences spoken by specific gender. Some linguistic features are provided as evidence to show the genderlects: pitch, lexicon, intonation, grammar and styles. The purpose of this paper is to compare the characteristics of genderlect in English and Korean. To do so, I analyzed the scripts of an English movie, 'Mrs. Doubtfire' and Korean tv drama, 'Oohlala couple'. In "Mrs. Doubtfire, tension and laughter arose out of discrepancy from the way he looked (as a woman) and the way he spoke (like a man). The same is true with "Oohlala couple." In the language of Mrs. Doubtfire, male speech characteristics with nouns were salient while in "Oohlala couple" with verb forms, especially with honorific style, which shows a difference between Korean and English genderlect. Korean language has special genderlect characteristics with honorific speech style realized in verb endings. In Korean the highest honorific speech style, 'Habsho-che' is used in official situation and men are more accustomed to it than women. When women have to use polite expressions they have to choose between the highest honorific style, 'Habsho-che' losing the female characteristics or the second highest honorific style 'Haeyo-che' keeping the female characteristics.

• Journal of Christian Education in Korea
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• v.61
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• pp.263-294
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• 2020

In South Korea which has become a multicultural society, ethnic and cultural others have suffered from discrimination against them and isolation from society. Multicultural policies and multicultural public education have simply focused on the assimilation of cultural others without providing opportunities to build a reciprocal relationship between Kor eans and cultural others. Noting this reality, this paper proposes intercultural Christian education as a prophetic and educational role of faith communities in society. Intercultural education, intercultural theology, Miroslav Volf's drama of embrace, and Sang-Jin Park's theory of the ecosystem of Christian education offer theoretical foundations for intercultural Christian education. Based on these foundations, the paper discusses the definition and goal of intercultural Christian education and argues for the roles of intercultural Christian education to help Christ ians "SEE" the self, the other, and the community through self-reflection, embrace, and ecological transformation. As intercultural Christian education pursues to nurture Christians to have a respectful and hospitable mindset toward cultural others, such education will help faith communities seek a multi-colored kingdom of God.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.4831-4843
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• 2014

Magazines on specific genres have been operating collaborative, co-working and collective production systems for value maximization using an adaptation strategy on the dynamic, complex and uncertain value network of the magazine industry. The study used a case study method, and data collection was performed by observational research, depth interviews and survey research. The subjects of the study were 'magazine industry', 'magazine firm and community', and 'collaboration system within creative users'. According to the research results, the ecosystem of magazines on a specific genre has been evolving into an innovative value network system, which is combined with the magazine firm, community users and magazine platform. Second, the rapid introduction of smart device environment changes the way of the collaborating system, in which an action and interaction came out within the community, creative users and magazine firms. Third, the production agency shows strong action and interaction, which fits the magazine platform within the ecosystem of a magazine on a specific genre well. This model has a similar fractal structure to the game, publishing, drama, movie, comic, and animation contents industry, converging to an innovative technology-based-creative-industry.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.57-67
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• 2012

There is much confusion with the relationship between character and actor. Under the pressure of 'becoming' a character, the actor tends to begin his work apart from his own senses, imagination and memory, and is most likely to fall into the trap of artificiality and clich$\acute{e}$. Like every other art, the actor has to begin honestly with himself who, in nature, has unfathomable possibilities. To be and live as a character, the actor has to experience. To experience, to react. To react, to see with all the senses. Like ours, each character's life goes on from reaction to reaction, reacting to the images from the imagination and the memory. "You are what you see." The actor is put into the extremely unfamiliar circumstances of drama, given only with his own senses, imagination and memory. Fear comes in. However, fear cannot stop the actor's challenging journey to self-discoveries. The actor does and acts, not because he is certain but because he is not. The actor challenges himself to go beyond the limit and uncertainty, so that he will finally come to know and truly understand human beings from the challenges of his own. In a nutshell, acting is a journey to the unknown and the unfamiliar in which the actor unceasingly discover new 'I's.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.78-90
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• 2016

The contents industry is usually divided into the movie industry, music industry, drama industry and the online digital industry. In Korean contents industry, since mid-1990s CJ E&M (Entertainment and Media) has implemented and continued experimental attempts in order to expand the hallyu contents. On basis of a theoretical background, I designed a case study to investigate the mechanism how the CJ E&M's strategy influences on hallyu growth. This study categorized the strategic direction into two key factors: digital business and glocal (global + local) contents production. Those attempts have made positive effect to the expansion of hallyu contents and creation of growth in CJ E&M. CJ E&M have increased experimental movement through digital platform augmentation, digital contents enhancement, and contents creator promotion strategies. In addition, utilization of local contents expert who provide production services for joint production at overseas markets should also be organized to expand the hallyu contents and growth of CJ E&M. This study suggests that the quality of digital business and glocal contents production have a positive relationship with hallyu contents growth and corporate performance.

• Korean journal of communication and information
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• v.22
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• pp.167-210
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• 2003

This study examined the organizational status of female employees in three major over-the-air broadcasting companies in South Korea in terms of both formal and informal organizational structures. Quantitative and qualitative analyses were conducted for the data collected through the official statistical documents on Korean broadcasting industries, in-person/telephone interviews, and survey. The results show that the proportion of female employees in the three major over-the-air broadcasting companies remained relatively unchanged at about as low as 10 per cents during the past 10 years, Furthermore, most of them are positioned in the lower hierarchical positions. The informal organizational status of female employees in terms of informal organizational culture, informal network, and mentoring, also reveals inequal conditions in many respects. Concerning role assignments, no significant evidence of sexual discrimination was found. Discrimination against women in assigning core roles such as political and economic news reporting and drama producing, however, was still prevailing. Currently, a marked increase of female proportion is observed among newly hired reporters, producers, and announcers. In the long term, these trends can bring positive changes in the status of female employees in the broadcasting industry organization.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.29-40
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• 2016

Since the late 20th century, there has been much effort to improve the market value of media contents which are commercialized in a digital format, by fusing digital data of video, audio, numerals, characters with IT technology together. Then by what criteria and methodologies could the market value for the drama "Sons of the Sun" or the animated film 'Frozen', often referred to in the meida, be estimated? In the circumstances there has been little or no research on the valuation framework of media contents and the status of their valuation system development to date, we propose a practical valuation models for various purposes such as contents trading, review of investment adequacy, etc., by formalizing and presenting a contents valuation framework for the four types of media of movies, online games, and broadcasting commercials, and animations. Therefore, we develope computational methods of cash flows which includes production cost by media content types, provide reference databases associated with key variables of valuation (economic life cycle, discount rates, contents contribution and royalty rates), and finally propose the valuation framework of media contents based on both income approach and relief-from-royalty method which has been applied to valuation of intangible assets so far.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.3
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• pp.400-406
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• 2019

This study will explore the reenactment of visual special effects used in TV dramas. The subjects of the study are images that are reproduced in visual special effects through and . Accordingly, we looked at the changes in the way TV dramas were produced according to the times, and looked at the changes in the market. Also, we looked at cases of visual special effects of Korean dramas, and looked at expressions according to the degree of completion of visual special effects. For the purpose of the analysis of the research targets, the images of reproducibility and the flow through reality were analyzed. In the case of , the period setting is realistic, but visual special effects were used to maximize the actor's safety and expression, and in the case of , the visual effects were used to maximize the aesthetic of the period background. In addition, it can be seen that the visual special effects were used for the effect of PPL on the export of images. This shows that the emphasis of reality and image montage techniques are being used to pursue hyperrealism. It is now possible to actively express and use the beauty of TV dramas rather than technical limitations. In addition, the pursuit of realism can actively express the changing times of digital age. This is an active representation of the camera's angle, lighting, and perspective that coincides with the background. The environment of video production is crucial for realistic expressions. The study examined various visual directions and applications. In TV images, we looked at reproduction, which can make a natural period of time by combining. As a follow-up study, we are going to study the changes in the new quadratic image based on the present image representation.