• Korean Architects
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• s.644
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• pp.112-115
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• 2022

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.167-175
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• 2011

Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

• International Journal of Contents
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• v.10 no.3
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• pp.47-54
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• 2014

Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.384-387
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• 2015

드라마 CD는 One source multi use의 한 사례로써 성우관련 사업이 잘 연계되어 있는 일본에서 널리 퍼진 콘텐츠이다. 이는 이웃한 한국에도 영향을 미쳐 그동안 한국에서도 드라마 CD가 발표되어 오고 있으나 콘텐츠 분야 마켓 쉐어에서의 드라마 CD는 아직 그 입지가 크지 않다. 본 논문에서는 우리나라와 일본의 드라마 CD 시장의 성장을 비교 분석해보고 어떻게 해서 콘텐츠분야에서 강력한 힘을 발휘하는지 드라마CD의 장, 단점을 통하여 그 원동력을 알아보고 우리나라 드라마 CD시장 산업의 발전 방향에 대해 모색해 보도록 한다.

• Cross-Cultural Studies
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• v.21
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• pp.189-211
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• 2010

The purpose of this paper is to 1)examine the current state of cultural studies in Korea with a focus on recent discourses about its 'crisis' and 2)attempt to find some ways out of these dilemmas in drama/theatre/performance studies. As Raymond Williams redefined 'culture' as 'a whole way of life,' performance studies has expanded the boundary of 'performance' from traditional performing arts onto almost everything that can be studied and analyzed 'as' performance. Performance is not only the final product on display but a whole process that includes training, workshop, and rehearsal of culture. According to Richard Schechner, workshop and rehearsal are the most critical and creative 'liminal' phases that allow traditional knowledge and alternative challenges to coexist in conflict and intentionally delay the final decision by putting itself in a perpetual process. From this view, this essay attempts to find an-no matter how limited and temporary-answer to or a possible exit from political and theoretical aporias of cultural studies.

• American Studies
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• v.44 no.2
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• pp.131-158
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• 2021

This paper examines how nation-specific history of Asian war brides affects different representations of war brides in Velina Hasu Houston's Tea (1984) and Julia Cho's The Architecture of Loss (2003). While war brides had long been excluded from American history, Japanese war brides were brought to public attention in the 1980s. Korean war brides, on the other hand, were kept out of sight until the 2000s. Focusing on how this time gap is related to ethnic difference, this paper analyzes dramaturgical differences between the two plays such as the presence/absence of war bride on stage or ethnic solidarity/familial reconciliation as the main device of war bride memorialization. Such differences, the paper suggests, stem from ethnic/historical differences between Korean and Japanese war brides. Through historical interpretations of the plays, this paper argues that America's military relationships with Korea and Japan were reproduced within the Asian-American families of each drama in ways that raise questions about pan-Asian identity.

• Asian Journal for Public Opinion Research
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• v.12 no.3
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• pp.142-165
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• 2024

This article examines the shifts in discourse surrounding Korean dramas in Malaysia, a core market for the Korean Wave (Hallyu), to understand the evolving perceptions and reception of Hallyu as a role model. Employing a discourse analysis of 14 Malaysian newspapers available online from 2016 to 2022, a period marked by the rise of over-the-top (OTT) media, the study reveals a significant transition in the prevailing narrative. From 2016 to 2019, the dominant discourse was characterized by conservatism and "cultural protectionism," reflecting a tension in attitudes towards the Korean Wave. However, from 2020 onwards, there was a gradual change in perceptions and attitudes, with an increasing emphasis on the economic and cultural value of Hallyu. This shift towards an "economic discourse" illustrates a growing perception of Korean dramas as an opportunity and catalyst for regional economic development in the Malaysian context, rather than a crisis. The study highlights the dynamic nature of the Korean Wave discourse in Malaysia and its evolution in response to the changing media landscape and socio-economic factors.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.79-89
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• 2016

Middle-aged women, who are rising as the main consumers of modern society spare no cost in health care and enjoying cultural activities along with various changes in life styles. They are active in self-realization and taking care of their appearances, and the lifestyle changes of middle-aged women who prefer fashion of young and trendy sensibilities are becoming a important theme in the media such as dramas. The middle-aged women in dramas have social positions and economic power who contribute to the completion of the drama as a main character, and so their fashion styles are receiving attention. Also, they play the role of providing trend information and various fashion information, which even leads to sales of these fashion products. Hence, this study aims to derive design formative characteristics and fashion styles that current middle-aged consumers prefer and provide basic data for promoting the growth of the Korean fashion industry by analyzing the fashion styles in accordance with the life styles of middle-aged women in dramas who are becoming admired by middle-aged women. The analysis of the fashion of middle-aged female characters in dramas allows to examine the fashion styles per various situations in accordance with the life styles of middle-aged women, and furthermore in the domestic and foreign fashion industry, arranges an opportunity to form a new market for potential fashion exports aimed at foreign consumers who view Korean dramas.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.86-94
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• 2013

2000s Korean cinema was influenced by capital, so it chose the way of Allegory instead of talking directly about sensitive issues. A representative movie director is Park Chan Wook who directed The Vengeance Trilogy. , The final part of Park Chan Wook's The Vengeance Trilogy, reflected Baroque Aesthetics. I analyzed focusing on Walter Benjamin's Allegory notion in this paper. Walter Benjamin said Allegory is different from a symbol which is represented by totality. Allegory means to reconstruct the fragment instinctively and to expose something repressed. The German Tragic Drama during the baroque period reflects this well. It is my argument that Park Chan Wook incorporated these underlying themes from German Tragic Drama into . He deconstructed the liberation and the birth myth of a nation, and he restored the socialist and anarchist who were completely excluded from history.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.226-235
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• 2017

Reflecting times, Korean TV dramas have gone through massive changes. So have their main characters. This study is about their jobs, which have become more professional as well as diverse. It is observed that the male characters" jobs and job-related episodes take the center stage in the stories of dramas, rather than love stories of those characters. While main characters' jobs used to be part of the overall backdrop in the past, it has been the latest trend for a drama to begin building conflicts around and in the meticulously described work settings. This is opening up the possibility for new categories of genre dramas, as opposed to the typical Koran melodramas. For further success of this newly burgeoning trend, the sense of reality matters the most. Then, it requires elaborately built narratives, based upon a high level of expertise of playwrights in the relevant fields, and realistic proper image processing techniques.