• 제목/요약/키워드: Internet usage

검색결과 1,189건 처리시간 0.023초

인터넷을 통한 패션상품 구매행동의 탐색적 연구 (Consumers’Purchasing Process of Fashion Products on the Internet: A Qualitative Approach)

  • 김현정;이은영;박재옥
    • 한국의류학회지
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    • 제24권6호
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    • pp.907-917
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    • 2000
  • Although interest in the potential and actual usage of the Internet as a transaction medium is increasing, the market for fashion merchandise on the Internet in Korea has yet to take off. As the Internet environment is expected to bring about a transformation of conventional consumer buying behavior, the purpose of this exploratory research is to investigate the buying behavior of fashion products on the Internet to identify relevant concepts and generate hypotheses for further empirical research. The research methods selected for the study were observation and in-depth interview. Twelve subjects who had purchased fashion products on the Internet were selected and interviewed. Those who could not participate in face-to-face in-depth interviews because of the geographic locations were interviewed on-line. The results are as follows: First, subjects went through the stages of shopping motivation stage, site choice behavior stage, in-site behavior stage, and postpurchase behavior stage. Second, a model was extracted for each shopping stage, and a final model was completed based on comparisons with the participants processes. The information content of each phase was discussed. Finally, each participant was classified using their purchasing process, revealing six possible mixed usage patterns of the Internet marketing system and the traditional marketing system.

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서비스이용경험에 따른 일반국가속성과 서비스상품속성이 중국소비자의 해외 인터넷쇼핑몰서비스 사전평가와 이용의도에 미치는 영향 (The Effects of General Country Attributes and General Service Product Attributes on Chinese Consumers' Pre-Assessment and Usage Intention for International Internet Shopping Mall Services According to Their Using Experiences)

  • 장영일;김경환;정유수
    • 한국IT서비스학회지
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    • 제11권2호
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    • pp.49-68
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    • 2012
  • The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

와이브로 서비스 활성화 방안 (A Study on the Factors Promoting the Usage of WiBro Service)

  • 윤종수
    • 한국컴퓨터정보학회논문지
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    • 제16권7호
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    • pp.165-172
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    • 2011
  • 본 연구는 향후 국내에서 WiBro 서비스를 활성화시키기 위한 방안을 모색하는데 목적을 두고 있다. 이러한 연구목적을 달성하기 위하여, 본 연구에서는 국내의 무선인터넷 사용자들을 대상으로 설문조사를 실시함으로써, 무선인터넷 이용 특성(이용수준, 이용장소, 선호요금체계)과 WiBro 서비스 활성화를 위한 요인(기술인프라, 정부정책, 콘텐츠, 단말기, 서비스 사업자)에 대한 인식도 등을 파악하였다. 또한, 설문응답자의 무선인터넷 이용 특성에 따라 WiBro 서비스 활성화를 위한 요인에 대한 인식도가 차이가 있는가를 분석함으로써, 향후 관련 실증연구들에서 활용될 수 있는 연구명제를 제시하였다.

아동의 인터넷 경험과 읽기 능력에 관한 연구 (The Interrelatedness of Children's Internet Experiences and Reading Abilities)

  • 권민균
    • 아동학회지
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    • 제25권1호
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    • pp.31-46
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    • 2004
  • This study of 322 elementary school children examined the interrelatedness of internet preference, frequencies of internet activities, usage of children's popular internet sites, knowledge of internet sites, and children's reading abilities. Usage of children's popular internet sites and knowledge of internet sites are interrelated with decoding and comprehension. Age, knowledge of internet sites, and sex predicted children's reading abilities. The extent of exposure to various internet activities differentiated children's reading comprehension. Results show that processes of reading text information and multimedia materials through the internet involve not only the skills of reading traditional printed texts but also new reading strategies.

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청소년의 SNS 이용실태 및 학습도구로써의 활용방안 (SNS Utilization of Youth and Use as a Learning Tool)

  • 강현주;김치용
    • 한국멀티미디어학회논문지
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    • 제23권1호
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    • pp.93-101
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    • 2020
  • Korea, as a leader of Internet and game sector in IT industry, has been playing an important role in increasing its industrial development. This country has won the first place in wireless broadband usage and contributed to Internet game industry development. This means that Korean use smartphones most. It is juveniles that use Internet and smartphones most among Korean who use teenage., the number of the teenagers who overuse smartphones or Internet has surpassed 200,000. The number of the adolescents who spend more time using smartphone and Internet is about 180,000 and the number of the teens who are over-dependent to smartphone having trouble living their lives is over 22,000. The SNS usage rate of the contents that teens are most likely to use has accounted for over 80 percent. Among teens, SNS is being considered as a major means that builds relationship due to smartphone technology and the prevalence of smartphones. However, the use of SNS among youths has two sides; one is positive, the other negative. Not only does SNS have a positive function that it keeps relationship but it also has a negative function that it can lead to smartphone addiction.

음원의 디지털화에 따른 음악 시장의 변화에 관한 연구 (A Study on Digital Music Industry)

  • 전병준
    • 통상정보연구
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    • 제7권4호
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    • pp.3-21
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    • 2005
  • Music industry confronts turbulent change through the explosive usage of internet in downloading music files by consumers. Internet substitutes traditional music distributional channel and develops new digital music market. This study examines what change has been brought to music industry in both domestic market and global market by the usage of internet. The study also discusses some cases and legal issues in digital music industry.

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청소년의 인터넷 중독과 친구관계의 특성 (Adolescent Friendships : Differences in Function, Structure, and Satisfaction by Internet and Real Life Variables)

  • 서주현;유안진
    • 아동학회지
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    • 제22권4호
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    • pp.149-166
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    • 2001
  • This study examined differences in function, structure, and satisfaction of adolescent friendships by differing patterns of internet usage and of real life versus internet friendships. Subjects were 396 male and female 10th grade students. Data were collected with structured questionnaires and analyzed by SPSS. Findings were that the internet functioned as a major field of interpersonal relationships for Korean adolescents. Among 3 types of internet usage patterns, pursuit of interpersonal relationship, constituted most of the functioning and the most intimate friendships and game pleasure had the fewest and least intimate friendships both in real life and on the internet. Subjects addicted to the internet had the most functioning friendships and the highest level of intimacy in friendships. As the level of internet addiction increased, the level of satisfaction in friendships in real life decreased while the level of satisfaction of friendships through the internet increased.

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PC 이용능력이 삶의 만족도에 미치는 영향: 인터넷서비스 이용의 매개효과를 중심으로 (Analyzing Effects of PC Competence on Life Satisfaction: Emphasis on Mediating Role of Internet Service Usage)

  • 김시현;이건창
    • 디지털융복합연구
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    • 제17권9호
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    • pp.55-60
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    • 2019
  • 농어민 계층은 대표적인 정보소외계층으로 알려져 있다. 이러한 측면에서 농어민 계층들이 PC사용을 통하여 혜택을 받도록 하는 것은 국가정책의 하나가 되어 있다. 따라서 본 연구는 2017년 디지털정보격차 실태조사의 자료를 토대로 농어민 계층의 PC이용능력이 그들의 삶의 만족도에 어떠한 영향을 미치는지를 분석하고자 한다. 특히 인터넷서비스 이용의 매개역할을 검증한다. 경로모형을 토대로 분석한 결과, PC이용능력은 삶의 만족도에 유의한 긍정적 영향을 주는 것이 확인되었다. 또한 인터넷서비스 이용은 PC이용능력과 삶의 만족도와의 관계에서 부분적으로 매개효과를 가지고 있었다. 이를 통해 정부는 농어민의 PC이용능력 배양과 동시에 인터넷서비스 이용을 적극 권장하여 삶의 만족도가 향상될 수 있도록 할 필요가 있다. 향후 연구에서는 위계적 선형모형을 적용하여 지역별 차이를 고려한 세밀한 정책적 연구를 제안한다.

교육용 웹 인지도가 웹 기반교육에 미치는 영향에 관한 연구 (An Empirical study on affecting web-base education by web perceived level for education)

  • 임기흥;전용진
    • 디지털융복합연구
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    • 제6권4호
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    • pp.157-163
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    • 2008
  • Despite the increase internet use rate, there still appears a big difference in web usage rates depending on demographic variables, web usage environment variables. This study aimed to improve our understanding of perceived usage, attitude, affected factors related Web usage for schoolwork and research. This result will facilitate further understanding of perceived usage, attitude, affected factors related Web usage, thereby enabling researchers, practitioners, and policy makers to better design appropriate strategies to promote the Web usage.

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학교 수학교육에서의 인터넷 활용 실태 (Internet Usage of School Mathematics)

  • 김민경;노선숙;이준엽
    • 정보교육학회논문지
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    • 제5권1호
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    • pp.83-100
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    • 2001
  • 멀티미디어 기능을 갖춘 빠른 속도의 컴퓨터의 활용을 뜻하는 정보기술의 교육적 활용은 아직은 초기 단계에 있다고 할 수 있다. 또한 정보기술의 한 형태라고 할 수 있는 인터넷 활용의 경우에 있어서도 컴퓨터의 발전과 더불어 생긴 대화 채널이자 정보 검색의 도구인 인터넷은 교사들로 하여금 그 어느 때보다도 교수-학습 자료를 손쉽게 찾을 수 있게 하고 있으나 인터넷의 교육적 활용 역시 초기 단계라고 할 수 있다. 그리하여 본 연구에서는 이러한 교육정보화 및 교사정보화를 목적으로 교사들(수학교과)의 전반적인 인터넷활용 실태에 관한 조사를 바탕으로 학교교육에서의 인터넷 활용 증진 및 개선 방안에 관하여 알아보았다.

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