• Title/Summary/Keyword: Internet activity

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A Study on the Case Study of Internet Menu-Delivery-Web Site (인터넷 식단 배송 사이트의 내용 사례연구)

  • 진양호;원혜영
    • Culinary science and hospitality research
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    • v.10 no.2
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    • pp.59-71
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    • 2004
  • This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

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Analysis of Internet Addiction, Eating, Physical Activity Behavior and Mental-psychological State among Korean Adolescents: Based on 2010 Korean Youth Risk Behavior Survey (한국 청소년의 인터넷중독, 식생활, 신체활동, 정신·심리 상태의 분석: 2010년 청소년건강행태온라인조사를 바탕으로)

  • Jee, Youngju
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.4979-4988
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    • 2013
  • This study was aimed to identify the differences and relation of eating, physical activity behavior and mental-psychological state according to the level of internet addiction in adolescents. A self-report by on-line survey was conducted on 73238 middle & high students, who are 12 and 18 years old in South Korea. The questionnaires utilized in this study were eatings, physical activities, perceived happiness and mental health. Data were analyzed with descriptive statistics, $x^2$-test, ANOVA and Pearson's correlation coefficient using SPSS WIN 14.0 program. All participants were general group 94.5%, potential group 2.5%, high risk group 3.0% classified. Violent, Muscle strengthening did not show a significant difference on three groups. Eating, physical activity, mental-psychological health and internet addiction was a correlation, eating and mental-psychological health did not show a correlation. The study suggests adolescents internet addiction prevention education to include Eating, physical activity, mental-psychological health.

The Study on Service Model through the Case Study of Internet Bank (인터넷 뱅킹의 사례연구를 통한 서비스모델 구현에 관한 연구)

  • Park, Chong-Don
    • International Commerce and Information Review
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    • v.7 no.1
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    • pp.75-94
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    • 2005
  • With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

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OUTREACH ACTIVITY USING THE INTERNET TELESCOPE

  • UEDA, HARUHIKO;YAMAMOTO, YUKI;OMOTE, MINORU;SAKODA, SEIJI;TODA, KOUICHI
    • Publications of The Korean Astronomical Society
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    • v.30 no.2
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    • pp.749-751
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    • 2015
  • We here report on the outreach activity using the Keio University Internet telescope performed by Science agora 2012 and 2013 in Tokyo. Many visitors came to our booth and operated the Keio University Internet telescope, and our project was awarded the prize of the National Institute of Advanced Industrial Science and Technology. In addition, based on the questionnaire for that occasion, the usefulness of the Internet telescopes in outreach activities is considered.

A Study of the Determinants on the Housewives요 Internet Usage (주부의 인터넷활용 결정요인에 관한 연구)

  • 김세라;이기영
    • Journal of Family Resource Management and Policy Review
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    • v.5 no.2
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    • pp.45-57
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    • 2001
  • The object of this study is to understand the determinants of housewives’internet usage, examining empirically their internet usage motivation and activity, and to find the way to promote housewives’internet usage. The major findings of this study can be summarized as follows; 1) the housewives’internet usage motivation was composed of the motivation to make a good use of leisure by internet, self-developmental, practical, and children educational motivations. The mean score of self-developmental motivation was the highest in the internet users and that of child educational motivation was the highest in the non-internet users. 2) the significant variables which affected on the internee usage of housewives were age, internet related housing environment the perception of internet usefulness, internet usage of husband, the motivation to make a good use of leisure by internet, and children educational motivation.

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A Study on Homepage Analysis of Family Restaurant thorough Marketing Mix (마케팅 믹스를 활용한 패밀리레스토랑의 홈페이지 분석에 관한 연구)

  • 진양호;전진화
    • Culinary science and hospitality research
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    • v.9 no.2
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    • pp.44-63
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    • 2003
  • This study is about internet marketing of family restaurant through marketing mix and we found out the way which can make to activate by means of analysis of family restaurant's homepage. This study was done as following precedure. First, we've compared between characteristic was based on contents distinctive quality of family restaurant's homepage through the marketing mix. And in the next step, we've compared and ana lysed homepage of family restaurant which was chosed by the internet surfing. In the last, we evaluate strategy of marketing mix which is going well in the each field of business and then research of the way can improve internet-marketing. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of study, it is found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an emphasis on activity of goods and promotion. On the other hands they don't consider prices and delivery to be important compared with other parts. One of the most important things about internet-marketing is that fast and exact feedback and community makes each firm to be able to help to communicate with customer. It's like off-line-restaurant make use of free-coupon and an anniversary service.

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A System for National Intelligence Activity Based on All Kinds of OSINT(Open Source INTelligence) on the Internet (인터넷의 다원적 공개출처정보(OSINT)에 기반을 둔 국가정보활동 체계)

  • 조병철
    • Convergence Security Journal
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    • v.3 no.2
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    • pp.41-55
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    • 2003
  • Today the traditional national intelligence activities which are mainly based on classified informations are confronted with several problems. These are excessive collection cost, morality of intelligence activity, objectivity of intelligence, intelligence dead zone and timeliness of intelligence etc. On the other hand, circumstances of national intelligence activity are rapidly changed. Those are rapid growth of internet, transformation of classified information into open one and rapid growth of intelligence capabilities of private sector. To cope these problems and circumstances, we reevaluated OSINT(Open Source INTelligence) which is collected from all kinds of open source informations on the internet. First, we classified OSINT into four categories corresponding to the traditional classified collection methods i.e., IMINT, SIGINT, HUMINT and MASINT. And we evaluate the value of OSINT in comparison with classified collection methods. Finally a system for national intelligence activity based on all kinds of open source intelligence on the internet is proposed, described and compared with the system of traditional national intelligence activity.

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A Study on Consumer's Acceptance of Medical Internet Marketing According to Medical Departments (의료서비스 인터넷 마케팅 활동에 대한 진료과목별 소비자 수용에 관한 연구)

  • Lee, Ki-Kwang;Jung, You-Soo;Han, Chang-Hee
    • The Journal of Society for e-Business Studies
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    • v.14 no.1
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    • pp.121-142
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    • 2009
  • In this study, the marketing activity of medical service providers via Internet was considered as a new technology for approaching this problem and the consumers' acceptance of the new marketing activity was analyzed through the TAM (Technology Acceptance Model) path analysis. The path analysis was conducted for the non-insured medical departments and the insured medical departments. The path analysis revealed that the consumers felt usefulness of the marketing activity of non-insured medical service providers, which means that they have intention to accept and are satisfied with the Internet marketing activity provided by non-insured medical service departments. On the other hand, in the case of insured medical service, it was clarified that the 'easy of use' preferentially affects the users' intention of accepting the marketing activity rather than 'usefulness'.

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A study of advertisement effect according to the context, news type, and advertisement type of social contribution activity article (사회공헌활동 기사 맥락과 뉴스형태 및 광고종류에 따른 광고효과)

  • Kim, Eun Hee;Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.253-262
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    • 2012
  • This study tries to find the differences in attitude towards advertisement and corporate image according to the context of article in web contents, banner advertisement exposure and news type. The findings of this study are as follows. First, interaction effect between the context of Internet article on social contribution activity and attitude towards advertisement was confirmed. When the context of Internet article was negative, the news type that provides a photo with the article was more effective for the attitude towards advertisement. It is estimated that when a photo is provided with an Internet article for social contribution activity, the level of crowdedness increases and accordingly the negative context of the Internet article is cancelled out. Second, interaction effect between news type and advertisement type of social contribution activity article and attitude towards advertisement was confirmed. In the news type that provides a photo with an Internet article, corporate advertisement was more effective for attitude towards advertisement than product advertisement. Third, interaction effect between the news type of social contribution activity and corporate image according to advertisement type was confirmed. In the news type that provides a photo with an Internet article, product advertisement was more effective for corporate image than corporate advertisement.

The Information Leisure Activity of the Aging Generation and the Analysis of Meaning (노년기 소비자의 정보화 여가활동 연구와 의미 분석)

  • Kim, Yeon-Jeong
    • Journal of Family Resource Management and Policy Review
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    • v.14 no.4
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    • pp.323-340
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    • 2010
  • Many social and environmental changes have emerged due to the increasing size of the aging generation. This study explored the current status of the information leisure activity of the aging generation (computer use activity, internet service participation, social community participation and blogging, UCC, etc.) and the need for serious games among elderly consumers. It analyzed the current status of serious game and information leisure span as determined by experts on elderly care at the aging welfare institute. The research methods involved applying content analysis and focus group interviews. The results were as follows: The elderly are willing to enjoy the internet and economics networks. In particular, economic investment, economic news, health, meetings, and communication are the main internet search categories. The results for serious games are less interesting than those for IT participation. The components of usefulness in terms of serious games, as identified by care experts, are simplicity, a user-friendly interface, efficacy, and certainty in using the game device. Care experts recognize that serious games represent a supplementary device to traditional physical and emotional therapy.

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