• International Journal of Human Ecology
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• 제12권1호
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• pp.65-73
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• 2011

This study examines the motivation, opportunity, and ability in the use of the internet by comparing young and aging consumers in the essential infrastructure of an information oriented society. Previous studies have conducted surveys about using computers and the internet instead of measuring the digital divide by using multilateral approaches; however, this study examines digital divide in terms of motivation, opportunity, and ability. Results suggested age, gender, and education level influenced motivation, opportunity, and ability in the use of the internet by consumers; in addition, the motivation and ability were different depending on occupation. The results show that the digital divide was mainly influenced by motivation and ability in offering a difference between the two groups of young and aging consumers, This study contributes to illuminate the differences between young and aging consumers to use the internet and to suggest implications in the perspectives of motivation, opportunity, and ability.

• 가족자원경영과 정책
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• 제5권2호
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• pp.45-57
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• 2001

The object of this study is to understand the determinants of housewives’internet usage, examining empirically their internet usage motivation and activity, and to find the way to promote housewives’internet usage. The major findings of this study can be summarized as follows; 1) the housewives’internet usage motivation was composed of the motivation to make a good use of leisure by internet, self-developmental, practical, and children educational motivations. The mean score of self-developmental motivation was the highest in the internet users and that of child educational motivation was the highest in the non-internet users. 2) the significant variables which affected on the internee usage of housewives were age, internet related housing environment the perception of internet usefulness, internet usage of husband, the motivation to make a good use of leisure by internet, and children educational motivation.

• 가정과삶의질연구
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• 제25권5호
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• pp.31-46
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• 2007

The purpose of this study was to determine the differences in internet use motivations and problem behaviors among vocational high school students according to internet addiction and family system type. Five hundred vocational high school students from Daegu took part in the survey. The questionnaire survey consisted of an internet addiction self-assessment scale, a family system type scale, an internet use motivation scale, and a problem behavior scale. The data was analysed using MANOVA and Cronbach a, and the $Scheff\acute{e}$ test was used for post-hoc analysis. The major findings of this study were as follows: First, the study found significant differences in adolescent internet use motivation according to internet addiction. Adolescents in the high dangerous user group showed higher communicative, experiential, and addictive motivations than adolescents in potentially dangerous and normal user groups. Also, there were no significant differences in informative motivation according to internet addiction. Regardless of internet addiction, adolescents tend to use the internet to search for information and to solve problems. Second, there were significant differences in adolescents' problem behaviors according to internet addiction. More specifically, adolescents who were in the high dangerous user group displayed more problem behaviors toward their body, family, school, and society than adolescents in the potentially dangerous and the normal user groups. Third, an adolescent's family system type significantly influenced his/her internet use motivation. Adolescents from an extreme family showed higher communicative and addictive motivations than adolescents from middle and balanced families. Fourth, there were significant differences in the problem behaviors of adolescents according to family system types. Adolescents from an extreme family showed more problem behaviors toward their body, family, school, and society than adolescents from middle and balanced families.

• 디지털산업정보학회논문지
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• 제11권2호
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• pp.181-192
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• 디지털산업정보학회논문지
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• 제11권1호
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• pp.197-207
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• International Journal of Internet, Broadcasting and Communication
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• 제14권3호
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• pp.205-212
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• 2022

The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

• 생물정신의학
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• 제24권2호
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• pp.52-58
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• 2017

Due to the increasing use of the internet, various social problems have been emerging, and one of them is internet gaming disorder (IGD). The purpose of this study was to investigate whether low internal motivation was present in IGD and basic psychological needs affected internal motivation. Twenty-one individuals with IGD and 21 healthy controls performed a 'motivation task' in which the avatar in virtual reality asked whether they would accept an activity in two conditions stimulating intrinsic or extrinsic motivation. The task performance was compared between the two groups, and was correlated with the Basic Psychological Needs Scale scores. Patients had a significantly lower acceptance rate of the proposal in the intrinsic motivation condition than controls, and this intrinsic motivated tendency was correlated with the satisfaction in their basic psychological needs. As with other substance use disorders, IGD was associated with a lower level of internal motivation, which was related to the dissatisfaction of basic psychological needs such as autonomy, competence, and relationship.

• 한국컴퓨터정보학회논문지
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• 제19권8호
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• pp.197-205
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• 2014

본 연구의 목적은 정보화에 대한 적응 및 확산 정도가 상대적으로 느린 고령층의 인터넷 이용 실태를 사회경제적 특성에 따라 분석하는 것이다. 조사대상은 대구경북지역에 거주하고 있는 60세 이상의 고령층으로 한정하여 주로 1:1 설문조사를 통하여 자료를 수집하였다. 수집된 자료는 고령층의 성별, 최종학력, 경제상태, 건강상태, 종교유무, 그리고 생활만족이라는 사회경제적 특성으로 구분하여 이들의 인터넷 이용빈도, 이용동기, 활용능력 그리고 인터넷의 유용성 여부를 각각 분석하였다. 분석결과 다양한 사회경제적 특성에 따라 고령층의 인터넷 이용에 통계적 유의수준에서 차이가 발견되었다. 이 연구결과는 향후 정보화 사회로의 구현에서 소외될 수 있는 고령층의 정보격차 해소 혹은 노인복지 정책개발의 기초적인 자료로 사용되어 질 수 있을 것으로 기대한다.

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.534-546
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• 2020

먹방과 쿡방의 유행과 함께 음식 관련 콘텐츠가 다양한 포맷으로 변화하면서 인기가 지속되고 있는 상황에서 수용자의 개인적 성향 변인이 콘텐츠의 이용 동기와 선호도에 어떤 영향을 미치는지 알아보고자 하였다. 혼밥 경향, 음식 관심도, 공감 능력을 개인적 성향 변인으로 설정하였고, 음식 콘텐츠는 속성에 따라 6가지 유형으로 세분화하여 각각의 선호도를 살펴보았다. 주요 연구결과는 첫째, 음식 콘텐츠 특징이 반영된 동기로 식도락적 감각 쾌락과 음식 보는 쾌감 동기가 추출되었다. 둘째, 음식 콘텐츠 이용 동기에 가장 영향을 미치는 성향 변인은 음식 관심도인 것으로 나타났다. 셋째, 이용 동기에 따라 음식 콘텐츠 선호도가 다른 것으로 나타났고, 혼밥 경향, 공감 능력도 영향을 미치는 변인인 것으로 나타났다. 음식 콘텐츠를 선택하고 이용하는데 영향을 미치는 변인을 콘텐츠 유형별로 탐색해 본 결과가 콘텐츠 제작 과정에서 목표 수용자 층에 맞는 경쟁력 있는 요소를 개발하는데 도움이 될 것으로 기대한다.

• Asia pacific journal of information systems
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• 제12권1호
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• pp.103-122
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• 2002

The technology acceptance model(TAM) has been widely studied in IS research and Internet has been expanded very rapidly in modern society. The purpose of this study is to provide an internet acceptance model and test it empirically. This study extends the TAM model and motivation theory by adding gender. This model posits that perceived ease of use, perceived usefulness and perceived playfulness correlate with Internet use, Test results are as follows: First, the survey suggested the three factors-perceived usefulness, perceived ease of use and perceived playfulness-affect the use of Internet. Second, Difference just appeared in case of perceived use of use between genders but not others-perceived usefulness and perceived playfulness. Third, the result represented that there was nothing that affected the use of Internet by itself among the three factors-perceived usefulness, ease of use and playfulness and perceived usefulness used gender as a moderated variable in the case of the use of Internet.