• Title/Summary/Keyword: Internet Usage

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Consumers’Purchasing Process of Fashion Products on the Internet: A Qualitative Approach (인터넷을 통한 패션상품 구매행동의 탐색적 연구)

  • 김현정;이은영;박재옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.6
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    • pp.907-917
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    • 2000
  • Although interest in the potential and actual usage of the Internet as a transaction medium is increasing, the market for fashion merchandise on the Internet in Korea has yet to take off. As the Internet environment is expected to bring about a transformation of conventional consumer buying behavior, the purpose of this exploratory research is to investigate the buying behavior of fashion products on the Internet to identify relevant concepts and generate hypotheses for further empirical research. The research methods selected for the study were observation and in-depth interview. Twelve subjects who had purchased fashion products on the Internet were selected and interviewed. Those who could not participate in face-to-face in-depth interviews because of the geographic locations were interviewed on-line. The results are as follows: First, subjects went through the stages of shopping motivation stage, site choice behavior stage, in-site behavior stage, and postpurchase behavior stage. Second, a model was extracted for each shopping stage, and a final model was completed based on comparisons with the participants processes. The information content of each phase was discussed. Finally, each participant was classified using their purchasing process, revealing six possible mixed usage patterns of the Internet marketing system and the traditional marketing system.

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The Effects of General Country Attributes and General Service Product Attributes on Chinese Consumers' Pre-Assessment and Usage Intention for International Internet Shopping Mall Services According to Their Using Experiences (서비스이용경험에 따른 일반국가속성과 서비스상품속성이 중국소비자의 해외 인터넷쇼핑몰서비스 사전평가와 이용의도에 미치는 영향)

  • Chang, Young-Il;Kim, Kyoung-Hwan;Jung, You-Soo
    • Journal of Information Technology Services
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    • v.11 no.2
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    • pp.49-68
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    • 2012
  • The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

A Study on the Factors Promoting the Usage of WiBro Service (와이브로 서비스 활성화 방안)

  • Yoon, Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.7
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    • pp.165-172
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    • 2011
  • This study was to investigate which factors promote the usage of WiBro service, and to propose a few of research propositions on the relationships between these factor and characteristics of mobile Internet usage. To accomplish these research purposes, the study defined research variables such as factors promoting the usage of WiBro service, characteristic of mobile Internet usage, and types of user based on the review of mobile Internet service related studies. The study performed various statistical analyses using survey questionnaires on mobile Internet users, and finally proposed some research propositions, based on the analysis results, that could be used in the future studies.

The Interrelatedness of Children's Internet Experiences and Reading Abilities (아동의 인터넷 경험과 읽기 능력에 관한 연구)

  • Kwon, Myn Gyun
    • Korean Journal of Child Studies
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    • v.25 no.1
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    • pp.31-46
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    • 2004
  • This study of 322 elementary school children examined the interrelatedness of internet preference, frequencies of internet activities, usage of children's popular internet sites, knowledge of internet sites, and children's reading abilities. Usage of children's popular internet sites and knowledge of internet sites are interrelated with decoding and comprehension. Age, knowledge of internet sites, and sex predicted children's reading abilities. The extent of exposure to various internet activities differentiated children's reading comprehension. Results show that processes of reading text information and multimedia materials through the internet involve not only the skills of reading traditional printed texts but also new reading strategies.

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SNS Utilization of Youth and Use as a Learning Tool (청소년의 SNS 이용실태 및 학습도구로써의 활용방안)

  • kang, Hyun-joo;Kim, Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.23 no.1
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    • pp.93-101
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    • 2020
  • Korea, as a leader of Internet and game sector in IT industry, has been playing an important role in increasing its industrial development. This country has won the first place in wireless broadband usage and contributed to Internet game industry development. This means that Korean use smartphones most. It is juveniles that use Internet and smartphones most among Korean who use teenage., the number of the teenagers who overuse smartphones or Internet has surpassed 200,000. The number of the adolescents who spend more time using smartphone and Internet is about 180,000 and the number of the teens who are over-dependent to smartphone having trouble living their lives is over 22,000. The SNS usage rate of the contents that teens are most likely to use has accounted for over 80 percent. Among teens, SNS is being considered as a major means that builds relationship due to smartphone technology and the prevalence of smartphones. However, the use of SNS among youths has two sides; one is positive, the other negative. Not only does SNS have a positive function that it keeps relationship but it also has a negative function that it can lead to smartphone addiction.

A Study on Digital Music Industry (음원의 디지털화에 따른 음악 시장의 변화에 관한 연구)

  • Chun, Byung-June
    • International Commerce and Information Review
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    • v.7 no.4
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    • pp.3-21
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    • 2005
  • Music industry confronts turbulent change through the explosive usage of internet in downloading music files by consumers. Internet substitutes traditional music distributional channel and develops new digital music market. This study examines what change has been brought to music industry in both domestic market and global market by the usage of internet. The study also discusses some cases and legal issues in digital music industry.

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Adolescent Friendships : Differences in Function, Structure, and Satisfaction by Internet and Real Life Variables (청소년의 인터넷 중독과 친구관계의 특성)

  • Suh, Joo Hyun;Yoo, An Jin
    • Korean Journal of Child Studies
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    • v.22 no.4
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    • pp.149-166
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    • 2001
  • This study examined differences in function, structure, and satisfaction of adolescent friendships by differing patterns of internet usage and of real life versus internet friendships. Subjects were 396 male and female 10th grade students. Data were collected with structured questionnaires and analyzed by SPSS. Findings were that the internet functioned as a major field of interpersonal relationships for Korean adolescents. Among 3 types of internet usage patterns, pursuit of interpersonal relationship, constituted most of the functioning and the most intimate friendships and game pleasure had the fewest and least intimate friendships both in real life and on the internet. Subjects addicted to the internet had the most functioning friendships and the highest level of intimacy in friendships. As the level of internet addiction increased, the level of satisfaction in friendships in real life decreased while the level of satisfaction of friendships through the internet increased.

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Analyzing Effects of PC Competence on Life Satisfaction: Emphasis on Mediating Role of Internet Service Usage (PC 이용능력이 삶의 만족도에 미치는 영향: 인터넷서비스 이용의 매개효과를 중심으로)

  • Kim, Si Hyun;Lee, Kun Chang
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.55-60
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    • 2019
  • It is widely known that farmers and fishermen group is typically alienated from information. In this regards, it has become a national policy to help them get benefits from using PC. Therefore, this study investigates the effects of PC competence on their life satisfaction by using the 2017 report on the digital divide. Especially, we are focused on analyzing mediating role of Internet service usage. Empirical analysis with public database showed that PC competence has a positive effect on life satisfaction. Internet service usage also revealed a mediating role between PC competence and Internet service usage. Implication for policy makers is that government needs to exercise PC competence level of farmers and fishermen, and their ability to utilize Internet service for the sake of improving their life satisfaction level. We recommend future research with hierarchical linear model to measure the effect of regional differences.

An Empirical study on affecting web-base education by web perceived level for education (교육용 웹 인지도가 웹 기반교육에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung;Jon, Yong-Jin
    • Journal of Digital Convergence
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    • v.6 no.4
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    • pp.157-163
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    • 2008
  • Despite the increase internet use rate, there still appears a big difference in web usage rates depending on demographic variables, web usage environment variables. This study aimed to improve our understanding of perceived usage, attitude, affected factors related Web usage for schoolwork and research. This result will facilitate further understanding of perceived usage, attitude, affected factors related Web usage, thereby enabling researchers, practitioners, and policy makers to better design appropriate strategies to promote the Web usage.

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Internet Usage of School Mathematics (학교 수학교육에서의 인터넷 활용 실태)

  • Kim, Min-Kyeong;Noh, Sun-Sook;Lee, Jun-Yub
    • Journal of The Korean Association of Information Education
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    • v.5 no.1
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    • pp.83-100
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    • 2001
  • A survey about uses of internet was conducted for elementary, middle and high school mathematics teachers in Seoul to determine the accessibility, level of usage, expertise, and general attitudes towards using internet for educational purposes. The survey indicated that only half of the teachers had computers in the classroom and less than 10% of the teachers had access to the internet in the classroom. The survey suggests that in order to quickly incorporate internet into mathematics education, teachers need help in getting the hardware, training for technology application, and Korean based resources on the internet. The survey also suggests that the teachers need to recognize the power of the internet usage and to do research to find a better way to integrate technology into their teaching.

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