• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2006.05a
• /
• pp.135-139
• /
• 2006

Today, brands are transforming into a strategic structure which emphasize brand image more so that the product itself, and the brand identify that factors in personal preference and taste assume important positions. In particular, space where brand identify is factored in is increasingly in importance these days, which means that it is no longer about selling products themselves, but selling brand image. Accordingly, it is necessary to approach in a strategic manner when it comes to the space that factor in brand value in terms of selling brand image. Accordingly, this research examines the relationship between brand identity and space components through the space in coffee shops where brand identity is applied, to identify how indoor expression trend is utilized.

• Korean Institute of Interior Design Journal
• /
• v.15 no.2 s.55
• /
• pp.65-72
• /
• 2006

The purpose of this study is to show the development process of space concept by studying on the Louis I. Kahn's painting as pre-architectural thinking. Generally the idea of an architect is represented with lots of mediums, and the architectural thinking is developed through the process. In his early days, he, as an architect, made many travel sketches of Europe. In these clays, painting was the most significant medium to him. Since 1950's, he also left lots of sketches affected by abstract painting in addition to travel sketches. The results of this study were as follows: He found the image of antiquity from his painting and he made this image into abstraction in the facade. And the image of ruins was translated the layered space which was the transitional space. And he presented 'marche' through the series of painting of various view point. The Concept of 'marche' was translated into the connections of repetitive mass in the architectural space.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.173-178
• /
• 2008

Flagship store has rapidly come into being is the typical tool of brand-communication between enterprises and consumers. Flagstore comprised of a lot of tastes delivers brand-image and builds brand- identity. this research on the ground of Semiotics by Pierce, examined closely the connections between two tastes and analyzed the brand-image had prodused through tastes. The method study restricts the four analytical subjects of the fashion-brands have successfully built brand-image and identity and arranges each brand - identity and constructive strategy. After that, it analyzes the examples of Flagstore on the ground of Semiotics. The purpose of this research focuses how the tastes will have occurred on the Flagstore will express and analyze the brand -identities and presents a methodology it will be able to designe.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.11a
• /
• pp.187-190
• /
• 2007

Many consumers today are increasingly buying products with brand-image, additional value. Also brands are important factor in the franchise business. According as a standard of living is improved due to the development of economy and community, our country is increasing interests in hair styles with desiring of beauty. Therefore, domestic beauty industry has been improved by the introduction of the franchise with specialization, different management system and the marketing strategy. Through a case of hair salon's franchise, a purpose of this paper is elements which form the brand-image in space investigate how it have been applied and letting fundamental data of beauty care thread space planning.

• Korean Institute of Interior Design Journal
• /
• no.16
• /
• pp.68-74
• /
• 1998

Modern fashion shop is changed by the changing of fashion style. And as purch asing pattern is charged to consuming pattern which has strong individuality functions as space which reflect characteristics of products and consumers in order to present sensitive and in dividual image are also required besides conventional concept as space which simply focused on sale. Meanwhile in the 1980's the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore in this study minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and analysis of examples and consistent direction of fashion shop is presented.

• Korean Institute of Interior Design Journal
• /
• no.7
• /
• pp.45-49
• /
• 1996

The purpose for this study shows general planning direction about showroom which can enhance sales promotion, and corporate image and through buyer negotiation increasing export. We can divide showroom as promotional showroom and institutional showroom as a whole. The results of this research can be summarized as follows : There is no uniformed design plan of display for the P.R of showroom. And they need independent business space. But, there is no attractive factors to fascinate their consumer and thus there is no sufficient service facility, Also, some more effective planning is needed to support their supervisors. I wish to suggest some planning direction on the basis of research problems : We need to divide four space- that is entrance space, display space management space, service space-to allocative effectively space for the purpose of charging product. P.R. We should set up uniformed design policy which can contribute P.R.-that is corporate color, unform . logotype, sign, pamphlet etc.

• Korean Institute of Interior Design Journal
• /
• no.13
• /
• pp.72-77
• /
• 1997

The funeral and grave system in Korea has issued that our country will become a grave. This is a result of being in favor of the funeral and grave process of burial based on long time traditions and customs. The government is allowing construction and use of charnels on a large scale in order to improve this system after analyzing the problems of the current grave system; However, those results are very few and slight because the image of existing charnels have been regarded as abomination utilities and it has been projected not to be closed to the public easily. In this stduy, we first looked at these problems using sample research and analysis. Second, we made comparisons and analysis to suggest solutions in the projecting method and feature of those spaces by carrying out a sample research project. This project was based on 3 of the biggest charnels built recently, which are out of the 54 charnels in Korea. After assaying the image according to the interior designing elements, and then proposing various several alternatives, we would like to tell how to build the future-oriented and opened charnels as the purpose of this study. Therefore, when projecting charnels, we would like to suggest the alternative solution that diminishes abomonation and closeness in the interior of the charnel through the designing consideration and increases the usage of this building by inducing traditional limitations and maintaining vertical dignity and piety by making the central axis adapting to the nature.

• Korean Institute of Interior Design Journal
• /
• v.15 no.6 s.59
• /
• pp.221-228
• /
• 2006

The purpose of this research is to investigate the tendency of color preference for the elderly in housing. For this, a questionnaire survey was carried out with color chips and 9 photos of the living rooms which were chosen among apartment model houses in Pusan. Preference of color usage was measured by SD scale developed by advertising adjectives for the model houses. The result of this study are as follows: 1) The preferred color image was characterized as soft, warm and simple. The main factors of color image were identified and named as 'dignity factor' and 'personality factor'. 2) The elderly preferred G generally, but R for dominant color of the living room. They distinguished their attitudes about the color by the purpose of color usage. 3) For colors of architectural components of the living room, preferred colors were narrowed Y, YR and R for wall, art wall and floor. Beige was the most popular color in the living room for the elderly. This research can contribute to the basic data of color planning for the elderly housing.

• Korean Institute of Interior Design Journal
• /
• v.20 no.6
• /
• pp.62-70
• /
• 2011

Fashion flagship store is to maximize brand's image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands' images based on their personalities rather than products, today, people are laying stress on expression of brands' personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store's spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store's space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store's space design expressing differentiated brand personalities influences customers' brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.

• Korean Institute of Interior Design Journal
• /
• v.26 no.4
• /
• pp.93-102
• /
• 2017

The study of space through image evaluation has reached the stage of measuring the emotion with the development of IT technology and the advent of VR AR era. Many researches have been trying to evaluate the space and measure the emotion in objective form by providing various forms of spatial images such as photographs, sketches, and CG. In order for these studies to be used as objective data with logical relevance, it is necessary to describe in detail the method of collecting the data used in the experiment, the characteristics of the test procedure, and the method of analysis. This study is a basic study for constructing a database by systematically organizing the attributes, experimental methods and experimental procedures of subjects. From the viewpoint of securing the objectivity and reproducibility of the paper, we analyzed the spatial image evaluation process focusing on 1) evaluation subject, 2) experimental method, and 3) analysis standard. It is necessary to examine whether the object of evaluation and the form of image and the method of providing it meet the purpose of the study. In addition, the size and order of the image, the viewing time and the interval (break time) should be different according to the gender and group experiment and the individual test method.