A Study on the Indoor Expression Trend through the Correlation of Brand Identity and Space Components - Centered on Coffee Shops -

브랜드 아이덴터티와 공간구성요소의 관계성을 통한 실내 표현 경향에 관한 연구 - 커피전문점을 중심으로 -

Today, brands are transforming into a strategic structure which emphasize brand image more so that the product itself, and the brand identify that factors in personal preference and taste assume important positions. In particular, space where brand identify is factored in is increasingly in importance these days, which means that it is no longer about selling products themselves, but selling brand image. Accordingly, it is necessary to approach in a strategic manner when it comes to the space that factor in brand value in terms of selling brand image. Accordingly, this research examines the relationship between brand identity and space components through the space in coffee shops where brand identity is applied, to identify how indoor expression trend is utilized.