• Proceedings of the Korean Society for Food Science of Animal Resources Conference
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• 2002.11a
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• pp.194-194
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• 2002

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.8
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• pp.1670-1678
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• 2004

Currently, Price comparison sites receive inputs of product information and price manually after being joined by releted shopping mall companies, and can't support automatically price fluctuation of products in real time. Therefore, this paper designs and implements web service system based on SOAP for interactive product order and price comparison dynamically using web service technologies in real time. This web service system composes web service client module including functions of product search, sort and order, and server module including functions of remote procedure call for product search and order. This web service system implements interchanging product information based on SOAP messages and can support independence of platform and flexible potability in environment conforming to SOAP, WSDL and UDDI standards.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.369-370
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• 2020

최근 크로스 미디어 이용의 확대로 일방적으로 제품의 정보를 받아들이던 수동적인 소비자는 직접 정보를 찾아보는 능동적 소비자로 바뀌었다. 따라서 대중들은 단순히 방송을 시청만 하는 것이 아니라 방송 중에 나오는 인물, 스토리, 제품 등에 대한 다양한 정보를 함께 소비하고 있다. 하지만 시청에 사용되는 디바이스와 검색에 사용되는 디바이스가 달라 불편함이 있고 방송과 검색의 시점의 차이로 대중들은 간접광고를 접한 후 대상제품의 구체적인 정보를 얻는데 어려움이 있다. 또한 제품회사는 간접광고를 접한 시청자들의 반응을 통한 간접광고의 효과를 입증하기 어렵다. 이 논문에서는 간접광고에서 제품 정보의 즉각적 검색을 지원하는 인터렉티브 동영상 플랫폼을 제안하고자 한다. 이를 통해 시청자는 본 방송을 시청하는 도중 관심이 가는 제품이 나왔을 때, 이벤트를 주어 화면 속 제품의 구체적인 정보를 빠르게 제공받을 수 있고 제품회사에서는 인터렉티브한 시청자의 반응을 제공받아 간접광고에 대한 효과를 확인할 수 있도록 한다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.230-231
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.154-155
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.278-279
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• 2004

• Journal of Digital Convergence
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• v.16 no.5
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• pp.455-461
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• 2018

This study empirically examines the differences in advertising-related memory and product-related memory effects and ad attitudes between art infusion(interactive/ print advertising) and reguratory focus (promotion focus / prevention focus). Two - way MANOVA analysis was used for the factor analysis. The advertising experiment for renowned artists manipulated the 'self portrait' of 'Vincent Van Gogh'. The results of this study are as follows: First, promotion - focused consumers remember interactive advertising more than advertising printed advertisements in advertisements for advertising on publicity. Second, the consumers who focus on preventive focus tend to recall the information related to the product rather than the interactive advertisement.

• Journal of the Korean Operations Research and Management Science Society
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• v.40 no.3
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• pp.49-61
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• 2015

We study the problem of multiple response optimization (MRO) and focus on the selection of input levels which will produce desirable output quality. We propose an interactive multiple objective optimization approach to the input design. The earlier interactive methods utilized for MRO communicate with the decision maker only using the response variable values, in order to improve the current response values, thereby resulting in the corresponding design solution automatically. In their interaction steps of preference articulation, no account is taken of any active changes in design variable values. On the contrary, our approach permits the decision maker to change the design variable values in its interaction stage, which makes possible the consideration of the preference or economics of the design variable side. Using some typical value functions, we also demonstrate that our method converges reasonably well to the known optimal solutions.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.13 no.22
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• pp.51-57
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• 1990

A new interactive multiobjective decision making technique, which is called the fuzzy sequential proxy optimization technique, has been proposed. This technique is the revised version the sequential proxy optimization technique that the decision-maker's marginal rates of substitution is interpreted as type of L-R fuzzy numbers. It used to the square of normalized scalar product as the doptimalilry condition. However, this technique ignores the imprecise nature of a decision-maker's judgement of marginal rates of substitution. Also, it have a shortcoming that can be only applied over three objective functions. In this paper, considering the imprecise nature of a decision-maker's judgement, we presents an interactive fuzzy decision-making method on the basis of the decision-maker's MRS presented through the use of five types of membership functions including non-linear functions. FORTRAN programs that run in conversational mode are developed to implement man-machine interactive procedure.

• The Transactions of the Korea Information Processing Society
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• v.7 no.5S
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• pp.1638-1648
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• 2000

Electronic commerce using internet is rapidly increasing a method to introduce and sell goods. persons who buy products in electronic commerce prefer to make interactive communications by multi users about products rather than show product informations. Reserved interactive transaction system for electronic commerce is electronic commerce system that is able to make a real communication buyers and customers. In this paper, e intend to design and implement reserved interactive transaction system for electronic commerce. it is efficiently used in middle and samll transaction system and able to make similar applications to sell and negotiate products for commercial transaction.