• 유통과학연구
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• 제13권3호
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• pp.61-67
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• 2015

Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

• 산경연구논집
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• 제14권5호
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• pp.1-9
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• 2023

Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences

• 한국동물위생학회지
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• 제41권3호
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• pp.141-147
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• 2018

Red ginseng marc is a by-product of Korean red ginseng (panax ginseng CA Meyer) and contains ginsenoside which has pharmacological effects. The Korean red ginseng marc was fermented with Bacillus subtilis (RGMB). This study was carried out to investigate the RGMB effect on swine immunity. The variation of ginsenoside depending on the RGMB fermentation time was analyzed. Swine (Landrace${\times}$Yorkshire) were divided into control group (basic diet) and RGMB group (RGMB 1% diet). One percent RGMB was fed to the RGMB group for 28 days. The biochemical parameters, cytokine and immunoglobulin were analyzed. For 48 hours of fermentation on RGMB, ginsenoside Rb1 had increased 180.94%, Rg3 235.85%. Rg1 wasn't detected before fermentation, but was detected after 48 hours of fermentation. The RGMB had effect of deceasing initial AST concentration $79.33{\pm}12.85U/L$ to $54.00{\pm}14.46U/L$ in final and was significantly lower (P<0.05) than control in final. In final RGMB had significantly lower (P<0.05) ALT concentration of $48.57{\pm}8.26U/L$ comparing with control group of $65.43{\pm}10.31U/L$. RGMB had the effect of significantly decreasing (P<0.05) $IL-1{\beta}$, IL-6 and $TNF-{\alpha}$ concentration of $2.44{\pm}1.31ng/mL$, $0.71{\pm}0.36ng/mL$ and $0.51{\pm}0.21ng/mL$. The IgA concentration had significantly increased (P<0.05) in RGMB group of $0.56{\pm}0.06mg/mL$ in final. These results demonstrate that RGMB has effect of increasing immunity and practicable to use as feed additives on swine.

• 한국경영과학회지
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• 제31권1호
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• pp.91-103
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• 2006

Given a bill of materials (BOM) tree T labeled by the breadth first search (BFS) order from node 0 to node n and a general network ${\Im}=(V,A)$, where V={1,2,...,m} is the set of production facilities and A is the set of arcs representing transportation links between any of two facilities, we assume that each node of T stands for not only a component. but also a production stage which is a possible stocking point and operates under a periodic review base-stock policy, We also assume that the random demand which can be achieved by a suitable service level only occurs at the root node 0 of T and has a normal distribution $N({\mu},{\sigma}^2)$. Then our integrated model of facility location problems and safety stock optimization problem (FLP&SSOP) is to identify both the facility locations at which partitioned subtrees of T are produced and the optimal assignment of safety stocks so that the sum of production cost, inventory holding cost, and transportation cost is minimized while meeting the pre-specified service level for the final product. In this paper, we first formulate (FLP&SSOP) as a nonlinear integer programming model and show that it can be reformulated as a 0-1 linear integer programming model with an exponential number of decision variables. We then show that the linear programming relaxation of the reformulated model has an integrality property which guarantees that it can be optimally solved by a column generation method.

• 산업공학
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• 제13권3호
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• pp.348-357
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• 2000

SCM(Supply Chain Management) is a new approach to satisfy customers via an integrated management for the whole business processes of the manufacturing from the raw material procurement to the product or service delivery to customers. Typically the semiconductor industry is the one whose supply chain network is distributed all over the world, and its manufacturing process has the particular characteristics which has to be considered in the modeling of supply chain. In this paper we suggest the push and pull type supply chain models based on the manufacturing characteristics and their mathematical formulation for the semiconductor industry. Push supply chain model pursuits the high throughput and the balance of the WIP flow, and pull supply chain model does to minimize the total cost of order-based manufacturing, distribution and transportation process in order to meet customer's request appropriately.

• 자원ㆍ환경경제연구
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• 제23권4호
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• pp.553-581
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• 2014

This paper analyzes competition among service stations in the Korean gasoline market. We consider spatial differentiation as a source of product differentiation as well as the characteristics of the stations and vertical contracts between refiners and retailers as factors causing changes in equilibrium prices in the Korean gasoline retail market. The effect of the government's price disclosure policy on the retail market competition is also analyzed. Moran's I test indicates that the prices of neighboring gas stations are spatially correlated in the market. It is also found that gasoline prices for vertically integrated stations are much lower than those for independent stations. In addition, unbranded stations charge lower prices than branded stations but also induce branded stations to price more competitively. Meanwhile, the government's price disclosure policy did intensify price competition in the retail gasoline market. It is inferred that the price disclosure policy contributed to retailers gaining more bargain power in price negotiation with refiners, causing an eventual increase in retail prices.

• 한국항해항만학회지
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• 제32권2호
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• pp.141-148
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• 2008

This paper is structured into three main parts and a conclusion. The main section provide definitions of efficiency, effectiveness and performance in terms of the distribution channel, followed by a review of related performance measurement, before discussing difficulties of measurement. According to the theoretical approach, it appears that key theroretical issues are centered around customer service, logistics excellence, time compression, the use of IT, and a move towards integrated logistics. The empirical approach shows that in the past, various financial performance indicators were regarded as relevant management information. However, today, management needs additional performance indicators. Therefore, external assessments of effectiveness must be performed to measure customers' satisfaction with the physical flow of product through the distribution channel network. So, what is needed is to take previous normative and explorative research and progress through a framework by developing valid measures of distribution channel's effectiveness and efficiency, and identifying research methodologies suited to the data collection requirements.

• 대한안전경영과학회지
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• 제3권4호
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• pp.181-191
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• 2001

Integrated Supply Chain Management is a important subject for all enterprise activities as include logistics/sales, transfer and storage, manufacturing, purchasing of materials. A recent customer wants to receive high level service of all parts as Qualify, Delivery, Cost and Product. Therefore, Enterprise effort to supply for customers needs use some techniques like Data Mining, POS, MIS. Inventory and Logistics cost is the highest expense of all cost from first supplier to final customer on supply routine. So, SCM's basic purpose is reduce to that cost. So that this paper explain necessary, background, concept of SCM, analyze several using methodology and function of main SCM solution, after propose to ATP model include arithmetic procedure, functions, input data for determines available due date.

• 한국전자거래학회지
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• 제24권2호
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• pp.143-163
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• 2019

본 연구는 통합기술수용모델을 기반으로 반려동물 건강을 지키기 위한 반려인들의 스마트 IoT 기술 도입에 따른 수용요인과 그에 미치는 영향요인을 규명하였다. 선행 연구를 바탕으로 기술적 요인과 사회적 요인, 조절변인, 매개변인(UTAUT)으로 구성하고, 각 요인별 독립변인과 종속변인인 수용의도 사이의 경로분석을 통해 가설을 설정하고 변인들의 측정항목을 정의하여 변인들 간의 관계분석을 검증하기 위한 연구모형을 설계하였으며 494명을 대상으로 측정항목에 대한 설문을 조사하였다. 분석결과, 기술적 요인의 제품디자인, 서비스품질, 제품성능, 서비스 품질은 성과기대와 노력기대에 유의한 영향을 미쳤다. 그러나 제품안정성, 기능인지, 제품가격에서는 성과기대, 노력기대에서 유의한 영향을 미치지 못하였다. 사회적 요인에서는 인지적효과, 복지제도, 복지시설에서 유의한 영향을 미쳤다. 조절효과에서는 성별, 사용경험, 혁신성에서는 차이가 없는 것으로 나타났지만, 연령에서는 차이가 있는 것으로 나타났다. 최종적으로, 기술적 요인과 사회적 요인을 비교분석한 결과 사회적 요인의 복지제도와 복지시설이 수용에 더 크게 영향을 미치고 있다는 것을 파악되었다.

• 한국실내디자인학회논문집
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• 제23권6호
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• pp.78-86
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• 2014

Lighting in indoor space is being changed to system lighting converged with IT technology. Office space lighting with incandescent lamps and fluorescent lamps was completed through overall lighting plan by illumination in most cases, but convergence between LED lighting and IT technology enables the technology of responding to user requirements to be realized. Optical physical quantity suitable for humans and the lighting environment in accordance with user's sensibility, based on space function and user's behavior, would contribute to the improvement of service productivity, energy reduction, and enhancement of emotional satisfaction by providing user optimized lighting solution. Thus, user-customized system lighting guidelines to be applied with integration indicators of optics and sensibility are required. For the design elements required by users, environmental factors, product characteristics, optical characteristics, and sensibility factors are drawn from the design cases for office space and the survey, and the design check list and evaluation indicators are considered to reflect the requirements in the design and requirement indicators to give integrated satisfaction for optics and sensibility are developed. Purpose-centered design method from the user's viewpoint is applied to function-focused design through scenario, and it should be applied flexibly, as the new lightning design method solutions, to the concept design stage of space lighting design and device development. This paper, therefore, presents user-customized guidelines by pursuing the optics and sensibility evaluation and design method combining the requirement conditions and scenario, to be used for lighting content development and design.