• Knowledge Management Research
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• v.22 no.1
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• pp.105-120
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• 2021

Recently, there has been a dramatic change in real estate markets with the development of information technology. The word, Proptech, is defined as the real estate transaction innovation motivated by various types of information technology including artificial intelligence, sensing technology and big data. The objective of this study is to provide a value-creation framework for Proptech business based on the understanding of how and what types of values are created and shared, which gives organization to develop strategies and business models. And a new classification scheme of Proptech business is also suggested based on the recognition of created values along the development of Proptech business. Then, the proposed matrix is applied to derive the business value such as intangibility value, relational value and enhancement value with the case analysis on the each components of Proptech business.

• Journal of Service Research and Studies
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• v.7 no.1
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• pp.15-26
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• 2017

The current research investigates the strategies for fostering service industries from the service's nature perspectives. Because the service industry is broad and heterogeneous in nature, if service's nature is not considered in building strategies for developing service industries, it would have a limited perspective, and thus, it would be difficult to foster large growth in service industries. In addition, not considering service's nature would not encourage synergy among service sectors nor encourage innovative development among individual sectors. Therefore, we need to understand that different service sectors are all under the umbrella for service industries, and consider the service's nature. The current research considers the service's relational, bidirectional, horizontality, and harmonization nature of services, and also, intangibility, inseparability, heterogeneity, perishability were considered in suggesting strategies for fostering service industries. These results can be used to developing governmental policies for developing service industries.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.509-516
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• 2015

Intangibility, measurement difficulty and irreversibility, which are the characteristics of service, have such problems as obscurity and uncertainty in quality evaluation. Technical entrepreneurship education, a sort of public service, also contains such characteristics of service. To objectively evaluate the service quality of technical entrepreneurship education, this paper drew up factors as hierarchical structure, centered on FAHP technique, and conducted pre-processing, inputted those factors into triangular fuzzy number fuzzy judgement matrix, and calculated their weights. In this manner, this paper proposed a TESE system, through which an analysis can be conducted by drawing relative importance and priorities of the factors. The proposed system can efficiently evaluate the qualitative technical start-up education service quality factors quantitatively in the diversely changing technical start-up environment in view of the highest result quality (41%), which means performance in the relative importance of major factors. Namely, this paper confirmed that clear decision making can be made through an experiment.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.91-107
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• 2011

The importance of service industries is growing as the portion of the service sector increases fast in the recent decades. This research deals with service prototyping and testing in a service laboratory. While products are generally tested through prototyping in new product development processes, services are difficult to test because of the characteristic of service, intangibility. A service laboratory, named s-Scape, is the experiment environment which has been developed to test services in virtual space for the purpose of analysis and improvement of real-world services such as hospitals and automobile show rooms. In this research, we present a service prototyping tool and language to support service test in the service laboratory. We first analyze key elements of service prototypes, and then design the service prototype diagram (SPD) and the service prototype description language (SPDL). SPD, which is a variant of the service blueprint, is a graphical tool to be used to generate SPDL. SPDL is an executable language of describing a service prototype of a real-world service in extensible markup language (XML) to experiment the service environment in virtual space. SPD reflects the control and interface of virtual reality devices, as well as key elements of service modeling. SPD represents a service process in which service providers and customers interact with each other in a service scape.

• The Journal of Information Technology
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• v.2 no.2
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• pp.69-88
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• 1999

Only service organizations providing service quality above customers' anticipations have survived and developed in hyper competitive environment. These organizations are more dependent on their customer-contact service employees than those providing tangible products, because of the characteristics of service, intangibility, inseparability, heterogeneity, and perishability. But few researches focused on the efficient managements or controls of service organizations in this context. Therefore, author aimed at understanding of the determinants of service organizations' control system(i.e., characteristics of service), service employees' reaction on control types(i.e., service employees' role stress), and their performance(perceived service quality by customers). First the concepts of service quality and control systems are described. Specially, author explained the differences between service quality and service satisfaction or service attitude, and the control system types and their fundamental ideologies. Second, some propositions are provided according to integrated framework developed in this paper: (1)control types according to the characteristics of service, (2)influences of control systems on employees' reactions and (3)perceives service quality by the customers, and (4)relationships between the reactions and the service quality. This paper concludes with a summary, a discussion of theoretical and managerial implications, and several suggestions for future directions.

• Journal of Korean Society for Quality Management
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• v.39 no.4
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• pp.527-542
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• 2011

The importance of service industry in national economy is getting increasing due to current trend of aging society and increasingly desire for better quality of life. However, the level of labor productivity in domestic service industry is lower than Japan and Germany that are typically strong in manufacturing industry. Difficulty of process control and measurement in accordance with variability and intangibility which are features of service industry, is considered as the cause of this poor labor productivity in Korea. This study aims to present managerial implications by calculating sigma levels on branch bank service quality and suggesting the quality dimensions of banks can be checked through a gap comparison between the sigma level on service quality in the whole banks and service quality in each bank. Quality level presented by the KS-SQI is applied to the measurement method that Yoo Han Joo and Song Kwang Seok suggested in 2006. Spss18.0 is used as an analysis tool. As a result of factorial analysis, 7 dimensions of service quality in KS-SQI can be divided into new 3 dimensions of service quality. This study also suggests that width and number of questions in previous questionnaire shall be extended. The whole of the bank service quality level is evaluated 3 sigma. The research help banks to figure out their service quality level through gap comparison objectively.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.234-241
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• 2011

The recent technology boom has created a new digital age. With the help of information technology consumers can have more power than ever and they use digital contents more than ever. This study relates consumer attitude to the recent digital contents using behavior about digital file-sharing. Through the use of the multimethod approach, we identify four characteristics can affect illegal digital contents using behavior. The methodology used was to take in depth look at the consumer with phenomenology as a qualitative research. We select 6 participants who have experience of digital content using. We also examine the structural configurations of the relationship between digital contents characteristics and illegal downloading intention. We surveyed 200 people who also had experience of digital content. This research gives theoretical and practical implication to the marketers related to online communication.

• The Korean Journal of Archival Studies
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• no.68
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• pp.107-150
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• 2021

Representation of an entity starts with recognition of its existence, and recording is mutually circular in that it acts as a means to enable the recognition of the existence. No record is left on an unrecognized entity, record is distorted if any, and the distorted reproduction represents the entity, reinforcing its invisibility. Spivak describes those who cannot speak on their own and cannot be represented as subaltern. This paper examines public record, the media and research records of female restaurant workers, identifies the subaltern characteristics and limitations of their records, and suggests the points to be considered and specific roles required for recording the subalterns. If it is possible to increase the possibility of representation by completely recording a person as an entity that contains the times and society, the accountability of the record to provide an account will extend beyond institutions to the times and society, and individuals and community will be established as political subjects.

• Journal of the Korea Society of Computer and Information
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• v.14 no.9
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• pp.167-177
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• 2009

As the service quality has been reconsidered in public sector as well as private enterprises, the need for public sectors to adopt principle and practices of private sectors is concerned with customer-focused approach, the different business culture of public service organizations makes it difficult to improve service qualify. Also, Since concept of service contains intangibility, heterogeneity, Simultaneousness and perishability, it makes peoples more difficult to measure service quality. Therefore, this study proposes synthetic Administrative Service duality Index(ASQI) using fuzzy set theory and analytic hierarchy process to evaluate the service qualify in subjective environment. In ASQI model, Fuzzy set theory helps to measure the ambiguity of concepts that are relative to human being's subjective judgement. Also, this study utilizes AHP method to evaluate the preference weights of service quality dimensions (tangibility, reliability, responsiveness, assurance, empathy) for customers.

• Journal of Consumption Culture
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• v.15 no.2
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• pp.143-169
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• 2012

Consumption is the most important cultural keyword in the modern society. This study tried an exploratory comparison of consumer culture of Korea, USA and Sweden in response to the needs on cultural comparison research perspective. Triandis's cultural dimensions were adopted to explore each country's cultural characteristics. A qualitative in-depth interviews were conducted to consumers who lived both in Korea and USA, or in Korea and Sweden, which enabled them to get familiar with each country's consumer culture. The research found that the culture is projected to the consumer culture in a micro domain. The individualism allowed consumers in USA and Sweden to be unconscious of other's eyes. But collectivism in Korea made Korean consumers locked in other's judgement. In contrast, in a macro domain of consumer culture such as donation and pro-environmental consumption, consumption practices were in a dissonance with their cultural orientation, where includes interaction with society and environment. In addition, in a post-materialistic society, symbolism of consumption goods gets weakened and experiential consumption evolves with a transition from mass consumption society to plural culture society. Lastly, consumer culture functions as a creative mechanism of new culture by consumer's reflexive planning, which is one of the clues of an autonomous consumer culture. This study tried to explore the consumer culture of Korea, USA and Sweden as an exploratory trial for the comparison of consumer cultures. To increase empirical consumer culture study, refined questionnaire item pool is to be extracted through various exploratory researches, which can be utilized commonly in various cultures. Moreover, an additional research is in need about a consumer culture in a macro domain and experiential consumer culture in a post-materialism society.