• Title/Summary/Keyword: Industry Market

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A Study on the Major Factors Influencing the Preference of Cyber University : Focusing on Market Segmentation of College Students by Conjoint Analysis (사이버대학교 선호도에 영향을 미치는 주요 요소에 관한 연구 : 컨조인트 분석에 의한 전문대 재학생 시장 세분화를 중심으로)

  • Lim Yangwhan
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.20 no.2
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    • pp.109-123
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    • 2024
  • The purpose of this study is to identify strategic insights for cyber universities to secure a competitive advantage based on market analysis grounded in customer needs and motivations. As a research method, we surveyed and analyzed college students using conjoint analysis, identified the importance of cyber university components, estimated the utility of each detailed level, and identified the configuration of cyber universities most preferred by potential customers. In the study results, the importance of attributes that appeared by analyzing all respondents was in the order of 'expected ourcoms after graduation', 'department characteristic', 'cyber university name', and 'learning management style'. Cluster analysis was performed, divided into two groups, and conjoint analysis was performed. For Cluster 1, the importance values of the components were 'expected outcomes after graduation,' 'learning management style,' 'cyber university name,' and 'department characteristics,' in that order. For Cluster 2, the importance values were 'expected outcomes after graduation,' 'department characteristics,' 'cyber university name,' and 'learning management style,' in that order. As an application of the research, As an application of the study, it is suggested that analyzing the preferences of potential customers in the entire group is not accurate; therefore, segmenting the groups for analysis and strategy formulation can be useful.

Research on the Emergence of Dominant Design from Technological Competition in the Flat-panel Display Industry (평판 디스플레이 기술경쟁에서 지배적 디자인의 출현에 관한 연구)

  • Yoon, Inhwan;Lee, Heesang
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.63-85
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    • 2018
  • Electronic displays have developed as instruments that function as windows of information to satisfy the bidirectional needs of electronic device manufacturers and users. The cathode-ray tube (CRT) display once dominated the display industry. Now, the liquid crystal display (LCD) is dominant, and promising displays are competing to become the next-generation display. Displays reflect the characteristics of the information and communication technology (ICT) industries, such as technological changes, innovative features, and competitive dynamics, and have technologically evolved to dominate the industry and market through various ICT devices. This research utilizes a dominant design concept and examines the case of the flat-panel display industry to propose a comprehensive framework, which considers technological, organizational, and environmental characteristics, of the determinants influencing dominance in the technology-intensive ICT industry. The results show that a dominant design in the flat-panel display industry emerges from technological competition among several designs, based on technological characteristics and market acceptance, and dominates the industry and market by various environmental factors. Our results emphasize the difference between generic technologies and the speed of technological innovation and expand the understanding of the emergence of a dominant design. Furthermore, this paper suggests practical implications for establishing a competition strategy and strategic guidance for other ICT industries as well as the display industry.

The Exploratory Study on the Entry Mode for Indian Green Industry (인도 녹색산업 진입 전략에 대한 탐색적 연구 - 재생에너지 분야를 중심으로 -)

  • Park, Hyun-Jae;Park, Se-Hun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.55
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    • pp.265-290
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    • 2012
  • CEPA (Comprehensive Economic Partnership Agreement) between India and Korea may vitalize Korean economy more and more. Currently most of Korean firms have entered into manufacturing industries like electronics and automobiles. But only a few Korean companies are trying to penetrate into Indian green industry so this paper suggest how to enter into Indian green industry, especially renewable energy sectors. First, Exporting main shaft, tower-flange and polysilicon products can be considered, as a first step of entry mode. Second, entry mode based on contract like technology licensing, strategic alliance and joint venture establishment can be also one of options. For example, Korean solar energy industry which show more competitiveness than that of Indians should try to make technological licensing on PV modules. In addition to this, they should also try to make joint ventures with right Indian partners and build up 'Solar City' nearby regions like Gurgaon in India where many Korean firms are located. Korean shipbuilding firms like Hyundai Engineering which keep on developing wind turbo engines can also try to make strategic alliance with Indian firms like Suzlon which has strong competitiveness. After that, they should explore Korean and Indian wind sector markets together. Third, brownfield investment can be last and final option as a entry mode as we consider the peculiar characteristics of renewable energy industry. Lastly, Korean government which are rush to indulge into green business should formulate more proper and realistic policies to give big incentives the concerned firms which are trying to open international green market so government should make Korean green firms not to lose good market opportunities related to green industry like renewable energy sectors. Renewable energy sectors are basically regarded as infrastructures so close contact to Indian central government as well as state government will be also required.

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Role of the Cultural Contents Industry in the National Economy Analysis (문화콘텐츠산업의 파급효과 분석)

  • Min, Yong-Sik;Jung, Kun-Oh;Lim, Eung-Soon
    • The Journal of the Korea Contents Association
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    • v.9 no.3
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    • pp.175-184
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    • 2009
  • Korea shared 2.4% of world culture contents market in 2006 and ranked 9th. Therefore Korean government classified culture contents industry as a new growth-driving industries and started fixing the total contents policy promote system, exterminating illegal copying, protect copyright,improving contents creativity power, and supporting foreign market pioneering. Thus the importance of culture contents industry is increasing day by day. This study analyze the amount changes about production-inducing effect, value-added-inducing effects, employ-inducing effect, supply shortage effect and sectoral price effect, using inter-industry analysis according to time series. Especially, the sectoral price effect of culture contents industry increased by time pass. Thus, the influence of price changes in the culture contents industry to the other industries are increasing.

Design of Educational Training System for Contents Specialist for development of cultural contents in Asia (아시아 문화콘텐츠 시장개척을 위한 교육지원시스템 설계 및 구현)

  • Lee, Eun-Ryoung;Kim, Kio-Chung
    • Journal of Digital Contents Society
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    • v.11 no.1
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    • pp.47-55
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    • 2010
  • Cultural Content Industry, a core industry based on knowledge, is becoming an economic model making new benefits by adding human creativity, imagination, sensitivity and style in to information technology. Cultural Contents Industry representing cultures of each countries is facing major changes towards a new competitive industry of each nation. Cultural content of a country is upbringing new contents power developing into a new industry by flattening the barriers within nations. But cooperations face difficulties in launching the industry because of limited information about the current market and lack of understanding in cultural differences. In order to solve this problem, this paper aims to create global network leading to increase of export and creation of new market with cultural contents and train local specialists. In order to search for the ways to maintain Korean contents in other nations and expand exportation. cooperations invite leading cultural contents groups to South Korea, let the groups experience Korea's contents. Cooperations initiated invite training, dispatch training by Korean companies and international students training. The purpose of this paper is to support education system, ETS-CS(Educational Training System for Contents Specialist) and analyse practices applied in the field to develop a better cultural contents industry.

SNA Pattern Analysis on the Public Software Industry based on Open API Big Data from Korea Public Procurement Service (조달청 OPEN API 빅데이터를 활용한 공공 소프트웨어 산업의 SNA 패턴 분석)

  • KIM, Sojung lucia;Shim, Seon-Young;Seo, Yong-Won
    • Informatization Policy
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    • v.24 no.3
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    • pp.42-66
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    • 2017
  • This study investigated the ecological change of public software industry, comparing the pre and post structure of industry network based on the application of the regulation restricting large company participation in public software market. For this purpose, we used big data of the software market from Korea Public Procurement Service and used the SNA(Social Network Analysis) methodology which is being actively used in the area of social science recently. Finally, we highlighted the contribution of open public data. By analyzing order and contract data of the public software industry for 3 years - from 2013 to 2015 - we found out two main things. First, we observed that Power Law distribution had been going on in the public software industry, regardless of the external impact of regulation. Second, despite the existence of such Power Law distribution, we also observed the ecological change of industry structure from year to year. We presented the implication of such findings and discussed the advantage of open public data as the original motivator of this study.

A Study on the Activation Plans of Chinese Animation Industry (중국 애니메이션 산업의 활성화 방안에 관한 연구)

  • Yan, Ni;Zhang, Meng-Ze;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.236-251
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    • 2019
  • The animation industry is an emerging and promising industry of the 21st century, characterized by a wide range of consumer segments, high market demand, and a long life cycle of products. The paper is aimed at examining the current situation of the animation industry of Korea, the U.S., China and Japan, analyzing the success factors and presenting measures for activation of problems in China's animation industry, and contributing to the promotion of China's animation policies in the future. To realize this goal, the study methods were adopted literature review by using Internet data, statistical data, reports, papers and academic journals which are related to the Chinese animation industry and presented methods for activation. The aviations as follows, firstly, it is suggested actively train creative men of animation for profession. Secondly, it is advised to encourage the creativity and originality of Chinese animation works through various ways. Thirdly, it is suggested to develop an industry chain of animation which is suitable for the market circumstances. Fourthly, it needs to expand its viewer and strengthen its reality in the form and content of animation works.

Empirical Analysis on Trade Pattern of Korean Motor Industry and Effect of Free Trade Agreement through Panel Gravity Model (패널중력모형을 통한 한국 자동차산업의 교역패턴과 자유무역협정의 영향 분석)

  • Kim, Seog-Min;Jun, Eui-Cheon
    • International Area Studies Review
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    • v.14 no.2
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    • pp.251-272
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    • 2010
  • This study was done through Panel Gravity Model to analyze the trade pattern of Korean motor industry and empirical analysis was also performed on the effect of regional economies joining to the Korean trade is to draw out some implications. Compared with per capita pattern regarding the income levels of both the countries, the results indicated that trade of Korean motor industry followed GDP pattern in accordance with the overall market. The results of effect on regional economic integration to Korean motor industry reflected 179% and 198% increase in motor trade industry and motor parts trade, respectively. To expand the trade of Korean motor industry at the international competitiveness level, focus should be made on smaller, smarter and greener car with lesser impact on the environment. Hence, the present investigation suggested that government should not delay in retaining the core technology as well as private sector should also aggressively invest in the market.

Analysis of Factor Affecting for Improving Construction Engineering Market

  • Park, Junho;Yu, Jungho
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.450-453
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    • 2015
  • The Construction Engineering Industry (CEI) is construction field based on professional knowledge, staff and information service, and is distinguished by construction activity. The contemporary CEI market has extended globally and diversified construction work classifications. International construction engineering companies now have an important economic and social effect. Over the last five years (2009 to 2013), the top-200 global engineering firms reported global revenue that grew from 54.4 billion to 71.5 billion, about 27% growth (ENR, 2014). Countries such as the U.S.A., Canada, those in Europe (Several developed countries, i.e., United Kingdom, Netherlands, France, Spain, France, Italy, and Spain), Australia, Japan, China, and Korea comprise the bulk of world construction engineering revenue. Although the construction engineering market continues to grow, much of the work is limited to Europe, mid-Asia, and Asia. Additionally, specific construction types are focused on building projects, industrial plants, and refining plants. As such, there are imbalances in the construction engineering market and some market saturation. Further, there is heavy competition and the construction engineering market may shrink in the future. This paper analyzed various factors affecting the construction engineering market, specifically looking at construction classifications and factors related to a global market. To accomplish this, we collected to data from Engineering News Record (ENR) and recast each variable. And we used nonparametric statistics because the number of cases were small, making it difficult to assume a case's population parameter. Then we tested with the Kruskal-Wallis test and drew results. The results indicate that concentration in particular construction types and extending global regional markets will be have a positive effect on the overall global construction engineering market..

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A Study for Improvement Distribution Structure of Korean Fashion Industry (한국 패션산업의 유통구조 개선에 관한 연구)

  • 조규회
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.4
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    • pp.574-590
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    • 1994
  • The purpose of this research is to provide a plan for improvement distribution structure of Korean fashion industry. This research points out the importance of Korean fashion industry and the change of consumer consciousness which is followed by domestic fashion market and also) this study deals the present condition of fashion distribution industry in Korea, the effects of opening of the distribution structure, the characteristics of domestic's and advanced contries, the problems of them and providing the improvements. 1. Korean fashion industry is needed to change to 'the industry of living culture' 2. Promodern distribution structure in Korean fashion industry has to be turning out to the distribution industry. 3. The returning goods system and buying system of department stores in Korea have to be executed gradually and also the corporation with department stores and fashion organizations are needed. 4. The information system which can make connection from up stream to down stream is needed . 5. It is needed that renovation of technology and development of manpower.

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