This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.
Objectives: The hospital standardized mortality ratio (HSMR) has been widely used because it allows for robust risk adjustment using administrative data and is important for improving the quality of patient care. Methods: All inpatients discharged from hospitals with more than 700 beds (66 hospitals) in 2008 were eligible for inclusion. Using the claims data, 29 most responsible diagnosis (MRDx), accounting for 80% of all inpatient deaths among these hospitals, were identified, and inpatients with those MRDx were selected. The final study population included 703 571 inpatients including 27 718 (3.9% of all inpatients) in-hospital deaths. Using logistic regression, risk-adjusted models for predicting in-hospital mortality were created for each MRDx. The HSMR of individual hospitals was calculated for each MRDx using the model coefficients. The models included age, gender, income level, urgency of admission, diagnosis codes, disease-specific risk factors, and comorbidities. The Elixhauser comorbidity index was used to adjust for comorbidities. Results: For 26 out of 29 MRDx, the c-statistics of these mortality prediction models were higher than 0.8 indicating excellent discriminative power. The HSMR greatly varied across hospitals and disease groups. The academic status of the hospital was the only factor significantly associated with the HSMR. Conclusions: We found a large variation in HSMR among hospitals; therefore, efforts to reduce these variations including continuous monitoring and regular disclosure of the HSMR are required.
Korean Journal of Construction Engineering and Management
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v.10
no.1
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pp.78-90
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2009
Recently, operation of highway is the complex digital Infrastructure based on complicated IT. The application of IT is increasing more and more in digital Infrastructure. Though IT is very convenient, if unpredicted operating risk of highway occurs, widespread damage can be large. When operating risk of highway occurs, road users are out of smoothly-run service because of the operating interruption. This risk causes unpredicted operating management cost and additional maintenance cost. It will excess over the planned operating cost, which may leads to users's unsafety and operator's insolvency because of income loss. Until now, related studies to find out the risk are not sufficient. The purpose of this study is to suggest risk cost items and to estimate the reasonable risk cost by using simulation method in case of occurring the huge power failure at the operating digitalized highway. This study indicates the several plans to hedge against risk cost and the management of highway project. From now on, it will be used as basic data to confirm the soundness of operating system in Digital Infrastructure.
AIDS (Acquired Immunodeficiency Syndrome) known as 20th century's pest is spreading rapidly internationally, and the number of patients are increasing. Since the prevention vaccine has not been developed yet, the only available effective method for preventing AIDS is the health education. Most of the AIDS-infected persons are males, and especially over twenties of age. Therefore, it is necessary to measure the knowledge and attitudes on AIDS of male workers. The purpose of this study is to examine the knowledge, attitudes and education-needs of male workers on AIDS. The data were collected by a questionnaire survey of 977 workers who work in Seoul and Kyungki areas from September 1 thru October 4, 1997. The results were as follows: 1. We examined the level of knowledge on AIDS transmission, symptoms, diagnoses, and prevention methods. Even though respondents had a moderate level of AIDS-related knowledge, still sizable numbers believed that AIDS could be transmitted through casual contact. White-collar workers, higher education groups, higher income groups or those with age thirties showed respectively higher level of knowledge than the other comparison groups. 2. 85% of the respondents recognized AIDS as a serious problem. Statistical analysis revealed that white-collar workers, higher education groups or those with age twenties had more positive attitudes towards a AIDS patient than their counterparts. 3. Over 80% of the respondents replied that AIDS education in schools, work places, social agencies or by mass-media was necessary. 62.8% of the respondents mentioned that government should play the major role in developing AIDS education program. 4. The prediction model of AIDS-education needs was examined with using the multiple logistic regression method. The education level and AIDS-related knowledge were turned to be statistically significant factors influencing positively the perceived needs of AIDS education.
Journal of Korean Academy of Nursing Administration
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v.7
no.2
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pp.205-221
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2001
It will become more and more popular to use the long-term care facilities and home health care services with the chronic disease increasing. It depends on how much the consumers would pay and purchase the services. They might get more benefits from that kind of services than from ordinary hospitalization. So far, the study of determining the medical service price has focused most often on the efforts from the providers' view. But it must be reasonable to include the consumers' value for the service. This study was performed to assess WTP(Willingness to Pay) for home health care service in order to apply to the determination of nursing price in a reasonable manner. In this study, respondents were asked if they would pay for the service's intangible benefits under the four different types(open-ended minimum WTP, open-ended maximum WTP, bidding WTP, referendum WTP). The contingent valuation method is a potentially useful tool in understanding how people value the benefits of the service. As a result, average open-ended minimum WTP was W16,015 per day among 65 respondents. Average open-ended maximum WTP was W29,154 per day among 65 respondents. Average bidding WTP was W26,300 per day among 65 respondents. Average referendum WTP was W22,200 per day among 70 respondents. The results of regression analyses were also consistent with theoretical prediction, e.g., increasing WTP with consumers' value for the service, state of patients, and household income. This study demonstrated that it was more reasonable to consider the consumers' value in determining the services' price. In addition, a further study is needed to test the validity of this CV method and to determine a proper nursing price based on the consumers' view.
Background: Chronic obstructive pulmonary disease (COPD) is a serious chronic condition with a global impact. Symptoms of COPD include progressive dyspnea, breathlessness, cough, and sputum production, which have a considerable impact on the lives of patients. In addition to the human cost of living with COPD and the resulting death, COPD entails a huge economic burden on the Chinese population, with patients spending up to one-third of the average family income on COPD management in some regions is clinically beneficial to adopt preventable measures via prudent COPD care utilization, monetary costs, and hospitalizations. Methods: Toward this end, this study compared the relative effectiveness of six indices in predicting patient healthcare utilization, cost of care, and patient health outcome. The six assessment systems evaluated included the three multidimensional Body mass index, Obstruction, Dyspnea, Exercise capacity index, Dyspnea, Obstruction, Smoking, Exacerbation (DOSE) index, and COPD Assessment Test index, or the unidimensional measures that best predict the future of patient healthcare utilization, cost of care, and patient health outcome among Chinese COPD patients. Results: Multiple linear regression models were created for each healthcare utilization, cost, and outcome including a single COPD index and the same group of demographic variables for each of the outcomes. Conclusion: We conclude that the DOSE index facilitates the prediction of patient healthcare utilization, disease expenditure, and negative clinical outcomes. Our study indicates that the DOSE index has a potential role beyond clinical predictions.
Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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2010.05a
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pp.454-456
/
2010
The demands for (a) individual vehicle has been gradually increasing recently due to increase of personal income and spare time. In 2009, the quantities of registered vehicles exceeds over 17,325,210 millions pieces, and the risks of traffic accidents and traffic jam are increasing days by days. It has some limitations to solve the problem of traffic jam by transportation facilities and causes lots of time and costs. For a possible solution, ITS(Intelligent Transport System) has been introduced, but it is an insufficient way for abrupt incidents or risks on roads. The riskiest matter on driving a vehicle is unforeseen situation. In this paper, the most efficient and economical system that communicates with a driver about unexpected accident by sensor network and GPS information, is introduced rather than a traditional method associated with lots of time and costs.
Journal of the Korea Academia-Industrial cooperation Society
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v.16
no.6
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pp.3797-3806
/
2015
A population decline in rural area is correlated with the number of household, with agricultural workers, as a result, affects the farming income. Agricultural population is a foundation of agriculture structure. Agricultural population decline influences agricultural policies to be implemented for the future and there is concern about slowdown in productivity. The purpose of this study is to build the ability to use the model and conduct applied analyses of various kinds and to make rational agricultural policies by forecasting and analyzing agricultural population change. Unlike previous studies, which have some assumptions about the giving-up farming rate (GFR) of the key points on the agricultural population model or, After estimating only one equation with respect to the total population, and then distribute by sex and age. This study was conducted to investigate the reactions are different from the farmhouse, gender, age by estimating giving-up farming rate (GFR) equations each gender & age. Through this research, we can find that Farm Population changes of the simulation can be performed for a variety of agricultural policy in conjunction with existing agricultural simulation models as well.
This paper tries to explore the impact of economic globalization on social capital accumulation. To investigate direct effect, we build a model and derive a proposition which can explain the relative decline in social capital brought about by market expansion. Besides direct effect, we also explore channel effect through democracy, government size, education attainment, and inequality. We estimate direct and channel effect of globalization using cross section of 65 countries data time period 1980-1999 using three-stage least squares(3SLS). Results are in line with predictions and clearly support that globalization significantly and negatively affects social capital accumulation. Channel effect also shows that globalization has a negative effect through aggravating income inequality while it has a positive effect through higher education attainment, higher level of democracy and larger government spending. Such a net negative channel effect reinforces our prediction. As a robustness check we estimate other sets of data and the result strongly supports our theory.
Kim, Heejin;Min, Younjeong;Choi, Changhyuk;Choi, Byoungju
The Journal of Korean Institute of Information Technology
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v.16
no.12
/
pp.127-137
/
2018
Parturition is an important event for farmers as it provides economic gains for the farms. Thus, the effective management of parturition is essential to farm management. In particular, the unit price of cattle is higher than other livestock and the productivity of cattle is closely associated to farm income. In addition, 42% of calving occurs in the nighttime so accurate parturition predictions are all the more important. In this paper, we propose a method that accurately predicts the calving date by applying core body temperature of cattle to deep learning. The body temperature of cattle can be measured without being influenced by the ambient environment by applying an ingestible bio-sensor in the cattle's rumen. By experiment on cattle, we confirmed this method to be more accurate for predicting calving dates than existing parturition prediction methods, showing an average of 3 hour 40 minute error. This proposed method is expected to reduce the economic damages of farms by accurately predicting calving times and assisting in successful parturitions.
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