• Title/Summary/Keyword: In-program advertising

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Falls Risk Factors of Inpatients (입원환자의 낙상 위험 예측 요인)

  • Kim, Eun-Kyung;Lee, Jae-Chang;Eom, Mi-Ran
    • Journal of Korean Academy of Nursing
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    • v.38 no.5
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    • pp.676-684
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    • 2008
  • Purpose: The purpose of this study was to identify the risk factors for falls and to suggest data for developing a program for preventing falls. Methods: This was a case-control study in five university hospitals and a general hospital. In total, 216 patients over the age of 18 yr admitted from January 1 to December 31, 2007 participated. One hundred eight patients with experience of falling were matched by gender, age level, diagnosis, and length of stay with 108 patents with no experience of falling admitted on the same unit. A quality assurance coordinator nurse in each hospital examined 35 fall risk factors developed by researchers. Results: In acute hospitals, history of falls, orientation ability, dizziness or vertigo, general weakness, urination problems, transfer/mobility difficulty, walking dependency, impatience, benzodiazepines, diuretics, and vasodilators showed significance on adjusted-odds ratios for fall. Logistic regression analysis was performed to elucidate the factors that influence falls. The probability of falls was increased by dizziness/vertigo, general weakness, and impatience/agitation. Conclusion: This finding can be used as a useful resource in developing nursing intervention programs to predict and prevent the falls of inpatients.

Operating Strategies for Family-Cooperative Activities (Pumasi) and a Cooperative Child Care Place as a Healthy Family Support Center's Project (건강가정지원센터의 가족품앗이 및 공동육아나눔터 사업운영 전략)

  • Cha, Sung-Lan
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.2
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    • pp.187-210
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    • 2012
  • Pumasi and Cooperative Child Care Sharing have had positive results among participants and show possibilities of spreading out to the community in general. However, performance was not proved where it is clarified, and the experience of 23 local Healthy Family Support Centers have that ran the demonstration project were unable to be collected. It is the point of time when the initial backing up is important but the centers do not have the systematic support. Therefore, this research presents an effective management plan through qualitative research involving Pumasi participants and person in charge. The operation strategies by the stage of the project were as follows: First, in the beginning stage, the person in charge establishes the target and vision of the project. Second, when comprising the Pumasi team, it was necessary to consider their characteristics according to the team organization subjects. Third, it is necessary to extend the turn-off time and provide many programs so that the various populations can participate. Fourth, in the advertising step, word of mouth and individual contact needs to be utilized. Fifth, in a medium or small city or an urban-rural complex area, the person in charge should support the participants' Pumasi activities. Sixth, various programs such as a passive and active parent education program and Pumasi education program for the leader needs to be provided for the activation of Pumasi activities. Lastly, a cooperative child care sharing location needs to be constructed by the duality system of the base space and outer space. In this location, the inside play space for the children is essential.

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A Study on Characteristics of the Type of Interactive Broadcast Program in Korea (국내 양방향 방송 프로그램 유형 특징에 관한 연구)

  • PARK, JIN SIK;KIM, SUNG HOON
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.209-215
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    • 2019
  • The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.

Decision making process & preference for imported products of adolescent consumers (청소년 소비자의 구매의사결정과 수입상품 선호도)

  • 박명숙;강은희
    • Journal of Korean Home Economics Education Association
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    • v.12 no.2
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    • pp.107-122
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    • 2000
  • The purposes of this study were to investigate the decision making process & preference for imported products and to suggest the systematic education programs for adolescent consumers. The data for this research were attained from 426 middle & high school students in Pohang. The data were analyzed by frequency distribution. mean standard deviation analysis of variance t-test, χ(sup)2-test and Pearson’s correlation with SAS program. The results of this study were as follows: 1. preference for imported products was significantly different according to sex, amount of pocket money, region. T.V advertising, friends and the attitude of their mothers. 2. Decision making process was composed of 4 dimensions in this study; information sources criteria for products problem experience of consumption and type of problem solving. In case of information sources there was a signifiant difference according to sex. grade level of parents’education. Criteria for products were significantly different according to sex grade. level of father’s education type of father’s job amount of pocket money and how they gained their pocket money. Consumption problem experience & type of problem solving were significantly different according to sex and grade. 3. Preference for imported products was significantly different according to criteria for products and consumption problem experience out of adecision making process.

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A Study on the Current Status of Domestic Science Museum: Focus on Organization, Operation, and Education (국내 중소 과학관 현황 분석: 과학관의 조직, 운영, 교육을 중심으로)

  • Shin, Youngjoon;Shin, Myeongkyeong;Jhun, Youngseok;Chung, Kwanghoon;Lim, Doowon;Moon, Manyong;Lim, Jieun;Lee, Bongwoo
    • Journal of The Korean Association For Science Education
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    • v.33 no.2
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    • pp.359-372
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    • 2013
  • This study aims to investigate the current status of science museum in terms of evaluating its organization, management, and education program. The analytical framework developed for examination are as follows: First, the lack of professional staff in most target museums is the biggest impediment for domestic science museums to function properly. Second, funding has been very poor. Third, most museums failed to properly sustain exhibits, equipment, and facilities. Fourth, various advertising and marketing efforts for attracting more visitors are hardly done. And lastly, the domestic museums made little effort in pursuing research focusing on improving exhibitions and education program. Based on these findings, the future directions for domestic science museums to step-up opportunities have been discussed in this study.

Analysis of Standardization Trend and Marketability with Tele-screen Service Platform for Smart City Foundation (스마트 시티 구축을 위한 텔레스크린 서비스플랫폼 표준화동향 및 시장성 분석)

  • Park, Sehwan;Choi, Yongsu
    • The Journal of the Convergence on Culture Technology
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    • v.1 no.2
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    • pp.71-75
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    • 2015
  • Smart City for establishing mutual communication for next-generation digital signage technology attracting attention in the tele screen service is being spread. In recent years, the state of the surrounding circumstances of the user-to-user information such as situation-based, bi-directional communication by collecting and analyzing the possible interactive tele-screen services. This study suggests the value of smart city services platform, standardization trends, domestic, and international marketability analysis information. Tele-screen service technology is able to be a high-level administrative services, and further domestic e-government technology can be spread all over the world.

Plan and Suggestion for the Cooperatives Milk Campaign Improvement (우유 공동 광고 캠페인의 개선 방향 및 제언)

  • Baek, In-Woong
    • Journal of Dairy Science and Biotechnology
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    • v.17 no.1
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    • pp.39-49
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    • 1999
  • Since IMF relief financing, domestic economy has been rapidly cooled down. At this point that we predict an overall decrease of production and sale of industries, cooperative marketing activities of the whole dairy industry are required to promote milk consumption. As everyone knows, advertisement is only one of the various factors that affect sales. Other factors include price, distribution, package, promotion, and consumer's needs and taste. The objectives of the cooperative advertising campaign should be trial purchase of new consumers, maintenance of brand loyalty of existing consumers, more positive experience of using the product, and increase of frequency of purchase. Long term analysis is essential to making these kinds of behaviour changes. Also the objectives of the communication program should be a shift of awareness of milk from 'a basic health food for children' to a substitute to the beverage even for adults. To share database of consumers among companies, we need to find ways to use interactive on-line services, the internet, D.M. events and so on as well as the mass media. It should be a precondition that the main body of the cooperative advertisement includes the milk processing board, dairy companies, livestock cooperations, farmers and the Government. To assure continuous, activities to promote milk consumption, the Government should take the lead in legislating 'An enforcement ordinance for milk promotion and research', and seek complementary measures and support to establish the ordinance.

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The Crisis of Public Service Broadcasting: Focusing on the Korean Case (공영방송의 위기: 한국에서의 대응)

  • Kang, Hyung-Cheol;Yang, Seung-Chan
    • Korean journal of communication and information
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    • v.22
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    • pp.7-38
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    • 2003
  • This study is primarily concerned with the discussion about the crisis of Korean Public Service Broadcasting within the context of changing media environment. The study firstly attempts to explain the causes of current problems of Public Service Broadcasting in general, and categorizes the patterns of Western countries' reactions to cope with the problems. Secondly, the present study deals with the case of Korean Public Service Broadcasting. This paper argues that Korean Public Service Broadcasters have adopted four salient strategies: 1) They have tried to achieve high program ratings based on non-distinctive programming; 2) They have preferred the commercial advertising revenues as the primary financial resource; 3) They have attempted to expand their social power while exploiting their program contents; 4) Finally, they have tried to be a sole player in the decision making process, independent from all the other social forces such as the state, capital, and the civil organizations. This study suggests that four strategies should be reconsidered because those are far from the original ideas of Public Service Broadcasting.

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Decomposing Impact of Product Placement on Purchase Intention (간접광고가 구매 의도에 미치는 영향)

  • Song, Keun-Tae
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.881-889
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    • 2022
  • This study is to empirically investigate the impact of product placement on purchase intention. Product placement is growing due to its advantages that it is cheaper than general advertising and free from restrictions from exposure time. Considering that, this study includes variables reflecting high importance and characteristic changes in product placement. The study selects fashion involvement, celebrity involvement, bald exposure, and exposure strength as variables reflecting the unique characteristics of product placement, observance of ethics and consumer deception as ones reflecting ethical aspects, and program popularity and media familiarity as variables reflecting means of using product placement. As a result, celebrity involvement and program popularity have a positive influence on purchase intention, and consumer deception has a negative impact. However, fashion involvement, bald exposure, exposure strength, observance of ethics, and media familiarity do not have a statistically significant impact. This study explains the results through comparison with previous studies and suggests implications based on the association between product placement and purchase intention.

A Study on the Customer Behavior and Recognition of Jeju Regional Cuisine - Focusing on Customer Satisfaction, Revisit Intention, and Word of Mouth among the Tourists in Jeju - (제주향토음식에 대한 인지와 고객 행동에 관한 연구 - 제주 방문 관광객의 고객 만족, 재방문, 구전을 중심으로 -)

  • An, Hak-Young;Jeon, Hyo-Jin;Yang, Tai-Seok
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.93-107
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    • 2009
  • The aims of this study concerning tourists travelling in the island of Jeju include: to identify and assess the promotional efforts for traditional Jeju cuisine; and to identify the impacts of those efforts on customers and tourists. The analyses revealed that continuous promotion efforts, along with changes in the cooking methods and the development of new menus, are needed for the items of traditional Jeju cuisine that are relatively unknown to tourists and that fail to satisfy customers. Customers seeking Jeju food reported high satisfaction with such items as grilled meat and fish, steamed meat and fish, and raw fish(hoe), so those cooking methods must also be continually improved. Promotional efforts had impacts on the satisfaction and revisit rates of customers while the recognizability of foods offered had impacts on all areas, including the satisfaction and revisit rates of customers as well as word-of-mouth advertising among them. There needs to be an experience-oriented or educational program that introduces customers to traditional Jeju cuisine. Since customers and tourists gain information on traditional Jeju cuisine from the recommendations and word-of-mouth advertising from the locals they meet on the island, traditional Jeju cuisine should also be advertised to the local residents. The commercial merchandising of Jeju culinary culture and making festivals based on it must, therefore, be preceded by studies on how to increase the locals' awareness of local traditional cuisine.

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