• Human Ecology Research
• /
• 제51권4호
• /
• pp.413-424
• /
• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• 유통과학연구
• /
• 제21권5호
• /
• pp.19-29
• /
• 2023

Purpose: The study's primary objective was to pinpoint the variables impacting consumers' impulsive purchasing decisions in the distribution centers in Kathmandu, the capital city of Nepal. Research design, data, and methodology: The independent variables used to identify consumer impulse buying behavior were the in-store displays, store employee behavior, reference groups, and promotional activities. A 6-point Likert scale questionnaire was employed for collecting the primary data from customers at the retail center of Kathmandu. The study's sample size was 396, employing a convenient sampling method. Statistical Package for the Social Sciences (SPSS) and Analysis of a Moment Structures (AMOS) have been used to show the relationships between dependent and independent variables. Results: The outcome of the path analysis using structural equation modeling demonstrates that in-store displays, reference groups, and store employees' behavior significantly influence the customers' impulse buying decisions in the distribution center. Additionally, it has been discovered that promotional activities have no significant impact on consumers' impulsive purchasing decisions made at the retail center of Kathmandu. Conclusions and Implications: The study's findings indicate that the actions of store personnel, reference groups, and in-store displays significantly contribute to the acceleration of impulsive purchases. Such findings provide researchers and business executives with a road map for the future.

• 대한기계학회논문집
• /
• 제19권5호
• /
• pp.1158-1167
• /
• 1995

In this study, the dynamic instabilities of a beam, subjected to periodic short impulsive loading, are investigated using simple 2-DoF beam model. The behaviors of beam model whose axial motions are constrained are studied for the case of elastic and elastic-plastic behavior. In the case of elastic behavior, the chaotic responses due to the periodic pulse are identified, and the characteristics of the behavior are analysed by investigating the fractal attractors in the Poincare map. The short-term and long-term responses of the beam are unpredictable because of the extreme sensitivities to parameters, a hallmark of chaotic response. In the case of elastic-plastic behavior, the responses are governed by the plastic strains which occur continuously and irregularly as time increases. Thus the characteristics of the response behavior change continuously due to the plastic strain increments, and are unpredictable as well as the elastic case.

• 한국콘텐츠학회논문지
• /
• 제14권2호
• /
• pp.319-329
• /
• 2014

본 연구는 청소년의 가족기능, 충동성, 스트레스가 집단따돌림 유형에 미치는 영향을 파악하기 위한 서술적 조사연구이다. 연구대상은 중 고등학생 627명으로, 수집된 자료는 SPSS 18.0 program을 사용하여 평균과 표준편차, t-test, Pearson's Correlation Coefficient 및 stepwise multiple regression analysis으로 분석하였다. 연구결과는 다음과 같다. 집단따돌림 유형(가해 및 피해)은 가족기능, 충동성, 스트레스와 상관관계가 있는 것으로 나타났다. 집단따돌림 가해에 영향을 미치는 요인은 가족기능의 하부요인에서 정서적 반응성, 충동성의 하부영역에서 무계획 충동성, 스트레스의 하부요인에서 친구관련 스트레스, 일반적 특성에서 음주경험(있음), 부모 우울문제 경험(있음)로 확인되었으며, 34.1%의 설명력을 나타내었다. 집단따돌림 피해에 영향을 미치는 요인은 가족기능의 하부요인에서 의사소통, 충동성의 하부영역에서 운동 충동성, 스트레스의 하부요인에서 친구관련 스트레스, 일반적 특성에서 성별(남학생), 학년(중학생)으로 확인되었으며, 30.9%의 설명력을 나타내었다. 결론적으로 본 연구는 청소년의 집단따돌림 유형(가해 및 피해)에 가족기능, 충동성, 스트레스의 역할을 실증적으로 확인하였다는 점과 청소년의 집단따돌림 유형에 따른 중재방안의 기초 자료를 제공하였다는 점에서 의의를 찾을 수 있다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제21권3호
• /
• pp.117-136
• /
• 2012

Given to the prevalence of social commerce such as Groupon, Ticketmonster, and Coupang, it has become critical to understand customer purchasing behavior in social commerce environments. When consumers make purchasing decisions in social commerce, they often act impulsively. This is because social commerce is a deal-of-the-day website that features discounted gift certificates usable at local companies. However, the vast majority of social commerce research has viewed consumer decision-making as a rational process. This study develops a theoretical framework to investigate key drivers of customer's impulsive purchasing in social commerce. This study identifies flow, positive emotion, negative emotion, social commerce attractiveness, and discounted price as the key antecedents of impulsive purchasing. Data collected from 164 users who had prior purchasing experiences with social commerce were empirically tested against the research model using partial least squares analysis. The analysis results indicate that flow plays an important role in facilitating customers' impulsive purchasing in social commerce environments. Moreover, the findings show the exact roles of positive emotion, negative emotion, social commerce attractiveness, and discounted price on consumer's impulsive purchasing.

• 대한가정학회지
• /
• 제39권6호
• /
• pp.79-92
• /
• 2001

The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and $\chi$$^2$ test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.

• 한국의류학회지
• /
• 제27권2호
• /
• pp.250-260
• /
• 2003

The purposes of this study were to classify the contents of shopping orientation of cosmetics, to group women into shopper types of cosmetics, to investigate the differences in cosmetics purchase behavior according to shopper types, and to examine how the cosmetics satisfaction was influenced by cosmetics shopping orientation and demographic variables. Subjects were 479 women in their 20's to 50's in Seoul, Korea. The factors of the shopping orientation of cosmetics derived by factor analysis:'impulsive shopping','conspicuous shopping','rational shopping', and 'independent shopping. Four shopper types were classified by cluster analysis of the 4 factors. The shopper types were the same as the 4 factors. total satisfaction of cosmetics was influenced by independent shopping orientation, age, brand, impulsive shopping orientation, conspicuous shopping orientation, and rational shopping orientation(R2=.217). Satisfaction of basic cosmetics was influenced by conspicuous shopping orientation. independent shopping orientation. age. rational shopping orientation, impulsive shopping orientation, and social class(R2=.407). Satisfaction of coloring cosmetics was influenced by brand, independent shopping orientation, age, and impulsive shopping orientation(R²=.167).

• 한국컴퓨터정보학회논문지
• /
• 제24권8호
• /
• pp.159-166
• /
• 2019

In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

• 마케팅과학연구
• /
• 제9권
• /
• pp.153-173
• /
• 2002

본 연구는 의복 구매시 소비자들에게 영향을 주는 의류점포의 서비스 품질, 의복평가 기준과 위험지각의 관계를 살펴보고, 이러한 관련변수들이 의복충동구매행동에 미치는 영향을 살펴봄으로써 의류제품을 다루는 마케터나 리테일러들에게 소비자 행동을 파악하는데 도움을 주어 차별적 경쟁우위 수단으로 활용할 수 있도록 하고자 하는데 그 목적이 있다. 연구 결과, 의복을 구매할 때 소비자가 지각하는 의류점포의 서비스 품질과 의복평가 기준은 구매와 관련된 위험지각과 부분적으로 관련이 있었다. 또한 의복충동구매행동에 대한 의류점포 서비스 품질, 의복평가기준 및 위험지각의 영향을 살펴본 결과, 위험지각요인 중 소비자들이 의류제품의 봉제상태가 나빠지지 않을까, 세탁/관리하기에는 불편함이 없을까 등의 관리적 위험과 다른 옷과의 조화나 비슷한 제품을 더 싼값에 살 수 있지 않을까 등의 성과적 위험, 그리고 점포분위기나 실내장식 등의 시설서비스가 의복충동구매행동에 영향을 미침을 알 수 있었다.

• 정보학연구
• /
• 제8권4호
• /
• pp.65-74
• /
• 2005

The central purpose of this paper is to examine impulsive buying from home shopping channels and to investigate some stimulating factors of marketing on the customers' impulsive buying. on TV. Survey questionnaires were given to 303 customers who have purchased products through TV home shopping more than once. We report the following findings. First, we find that product stimuli factors exert an effect on impulsive buying of fashion goods, but not of specialty goods. Second, of the two promotion stimuli factors a bonus pack and an extended payment period-the latter is shown to have a great effect. Third, in the case of price stimuli factors, concrete stimuli such as a discount range have a greater influence than abstract stimuli such as a reliable pricing. Finally, in the area of situational stimuli factors, speeches of show hosts have a bigger impact than buying situations such as limit selling. We believe that the current research provides a significant result, theoretically and practically, with respect to customers' behavior in TV home shopping. The methodological limitation involving samples and sampling method and the regional limitation make it difficult to generalize the findings. It should be worthy classifying and managing marketing stimuli. More practical research is in order.