• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.327-338
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• 2001

The purpose of this thesis is to study the aspects of sex identity in the contemporary mens fashion expressed through sexual image and taste in the half of twentieth century. The aspects of sex identity expression in the contemporary mens fashion can be classified by image, that is, homosexual, heroic, bisexual, and fetish. 1. The homosexual image has shown the tendency to emphasize the masculinity since 1950.60s. It can be found in \"Cowboys costume\" which is typical of American traditional fashion, and jeans and underwear fashion expressed by muscular men has homosexual characteristics which contain narcissism. 2. Based on mens traditional gender role, the heroic image emphasizes mens physical characteristics and expresses tough and offensive masculine beauty in mens suit which is free from the authority and formality. 3. The bisexual image denied the division of gender role by costume and destroyed the traditional sex model by resolutely applying womens costume such as skirts to mens fashion. 4. The fetish image is similar to bisexual image in that they wear womens costume, but different in that it expresses sexual desire or fantasy. It is expressed through brilliant color, leather and metal ornaments, and sensual element of women which emphasizes \"body\". This shows the sex identity of contemporary men who want more sensible and free life.sible and free life.

• Journal of Fashion Business
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• v.17 no.2
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2004.05b
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• pp.591-594
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• 2004

In this paper, The identity distinction of the moving objects using distance among hue normalization levels was proposed. Moving objects are detected by using difference image method and integral projection method to background image and objects image only with hue area. Hue information of the detected moving area are normalized by 24 levels from 0$^{\circ}$ to 360$^{\circ}$. A distance in between normalized levels with a hue distribution chart of the normalized moving objects is used for the identity distinction feature parameters of the moving objects. To examine proposed method in this paper, image of moving cars are obtained by setting up three cameras at different places every 1 km on outer motorway. The simulation results of identity distinction show that it is possible to distinct the identity a distance in between normalization levels of a hue distribution chart without background.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.3
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• pp.52-65
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• 1998

It has been recognized that the cityscate identity is a very important factor in a modern city. It is necessary to have a variable view to urban comunities for understanding the cityscape identity. We have investigated the contents of archaic texts such as the geography for tracing a cityscape identity to its origin in a city. Because it has been written about politics, economics and culture of a specific area in the geography based on deep interest to the city, we can look into the early image of the cityscape closely after searching of archaic texts. It is also significant to stdy with archaic texts of geography since these studies have a correlatio to the understand of an area and the keeping of historical conscious which are fundamental of cityscape identity. We have studieds on the area of Cheongju from the middle of Chosun dynasty to the end of this kingdom, since that many geographies were described those days. It was selected "Go-Reo-Sa" and "Se-Jong-Sil-Lok" Geography, "Sin-Jeung-Dong-Guk-Y대-Ji-Seung-Lam" "Dae-Dong-Ji-Ji" "Dong-Guk- Yeo-Ji-Ji", "Jeug-Bo-Mun-Heon-Bi-Go Yeo-Ji-Go", and "Taek-Li-Ji", as archaic texts of geography because these texts described in detail about city and gave a clue to speculate an image of city. The major results are as follows; 1) It was described about the cityscape in those archaic texts are metaphysical image, existing and usable elements of cityscape, lost resources of cityscape. 2) The metaphysical images are neither objective nor consistent in the each archaic texts. But the metaphysical image of old city suggests good insight for the application to the modern city image. 3) It is necessary to the careful onsideration about the existing elements. 4) There are variable programs about the lost resources of the cityscape, in accordance with the possibility of the restoraton. 5) The physical and visible factors and non-physical and invisible factors are equally important elements of the cityscape identity. Our research suggests that it is necessary to understand in detail how those factors of cityscape identity have changed with the changes of the times, and how those factors affect the modern cityscape identity.

• The Journal of Korean Academic Society of Nursing Education
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• v.28 no.3
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• pp.248-258
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• 2022

Purpose: This study aimed to identify the mediating effect of professional self-concept on the relationship between nurse's image and career identity, and between satisfaction with the nursing major and the career identity of nursing students. Methods: This study utilized a descriptive methodology, and 205 nursing students attending three universities in Busan Metropolitan City participated in it. Data were collected from self-reported questionnaires between March 26 and April 30, 2022. Data were analyzed with descriptive statistics, an independent t-test, analysis of variance, Pearson's correlation coefficient, and simple and multiple regression using the IBM SPSS 22.0 program and Sobel test. Results: The mean score of career identity was 2.92±0.57 out of a possible 4. Career identity showed a significantly positive correlation with nurse's image (r=.32, p<.001), satisfaction with major (r=.47, p<.001), and professional self-concept (r=.32, p<.001). Additionally, professional self-concept had a partial mediating effect on the relationship between nurse's image (Z=2.44, p<.001), satisfaction with major (Z=2.35, p<.001), and career identity. Conclusion: The results of the study show professional self-concept had a mediating effect on the relationship between nurse's image, satisfaction with the nursing major, and career identity. Based on the study's results, career identity education programs for nursing students need to include nursing image, satisfaction with major, and professional self-concept.

• The Journal of Korean Society for School & Community Health Education
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• v.17 no.1
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• pp.11-21
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• 2016

Objectives: This study was conducted in order to examine the correlation between the image of nurse and career identity among high school students participating in a vocational experience program of a nursing department, to find influential factors, and ultimately, to improve the image of nurse and promote the establishment of career identity for the development of nursing career and to obtain strategic information for developing nursing departments' vocational experience programs. Methods: Data for this study were collected using a structured self-report questionnaire from 90 high school students participating in a vocational experience program executed at the Nursing Department of W University in G Province during the period from April 26 to July 19 in 2014. Results: According to the results of data analyses, factors influencing the image of nurse were career identity(${\beta}=0.339$, p=0.002) and satisfaction with the program(${\beta}=0.153$, p=0.043) in order of significance(F=9.51, p<0.001), and factors influencing career identity were the image of nurse(${\beta}=0.301$, p=0.002), satisfaction with the program(${\beta}=0.254$, p=0.010), and gender(${\beta}=0.231$, p=0.015) in order of significance(F=12.06, p<0.001). Conclusions: These results suggest that when high school students participating in a vocational experience program of a nursing department are satisfied with the program, the program is more effective in improving the image of nurse and promoting the establishment of career identity. Based on this study, further research is necessary to get strategic information for developing various vocational experience programs, to provide high school students with vocational experiences related to nursing through the programs, and to examine the effects of such programs.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.119-129
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• 2015

The purpose of this paper is to improve efficiency in establishing brand identity by researching the effect of local airlines' use of color identity on consumer's brand awareness. Case analysis on color image has first been implemented. And then an empirical study has been carried out in order to measure the effects of consumer's brand awareness based on color image and correlation of an airline company's image with its color image on formation of brand image. Airline's use of color identity, associated with color image, plays an important role in consumer's brand association. Also, the importance of color application will be raised identifying that it has a positive impact in establishing domestic airline's brand identity. This will contribute to the domestic airlines in emerging as global leaders with distinct brand identities and competitive edge. Furthermore, this study will suggest continuing research focusing on new aspects in sensuous consumption behavior given that existing researches on airline's brand have been limited to human services, system, and flight operation.

• Archives of design research
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• v.20 no.1 s.69
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• pp.243-252
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• 2007

Nowadays, technological differences between companies have decreased and products launched show more resemblance to each other. As an alternative plan companies started developing brands. The excellence in quality of a product from a company could be easily copied, but the formless value, brand, cannot be imitated easily. More importantly, in the globally competing generation the brand provides distinctiveness and gives a solution to the relationship between consumers. Also the design image takes a big part in a company's competitiveness. The design image that represents the company reflects the brand, and it reflects the image and the philosophy of the company. And the images of each product influence the brand. Also an effective delivery of a product image would give a synergistic effect on the brand. A company could build this design identity to elevate the brand. Therefore, the identity of design image reflects the brand. Therefore a study on the area of the absence and misled identity of design image is important. This study is fixed on the idea of, development of brand to increase competitiveness, and the affiliation of design image with the identity of the brand. This study, on the basis of preceding research and theoretical background, aims to find the design identity area focusing on the product design image of the product purchased by the consumer. Firstly, we need to examine the affinity of the product image from the consumer, and analyse the direction of images to offer a solution that could advance the design identity strategy.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.215-224
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• 2018

The Purpose of this study was to examine the relations between nurse image, self-esteem, major satisfaction and career identify of nursing students perceive. The participants of 410 subjects, data was analyzed using t-test, ANOVA, multiple linear regression with the SPSS/WIN 20.0 program. The results: The mean score of nurse image(3.82), self-esteem(2.64), major satisfaction(3.76), career identity(2.64) were abve the average. Nurse image, self-esteem, major satisfaction and career identity showed a positive correlation. The results of multiple linear regression analysis showed that the variables of self - esteem, major satisfaction, and career identity had an explanatory power(Adj R2=33.2% )on image of nurses. Study results suggested that, we propose a program for establishing a positive nurse image to improve the self - esteem, major satisfaction and career identity of nursing students.

• Journal of the Korean Society of School Health
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• v.23 no.2
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• pp.125-132
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• 2010

Purpose: In an attempt to investigate the ideal body image, body importance and body satisfaction by gender role identity, this study was carried out in male college students. Methods: The subjects were 323 male college students in all of Korea except Jeju province. The data was collected by using the questionnaires, Korean Sex Role Inventory and modified Multidimensional Body-Self Questionnaire. Results: Normal shape ranked first as ideal body image in all 4 types of gender role identity. Androgyny, femininity and masculinity type were significantly higher than undifferentiated type in body importance. And androgyny and masculinity type were significantly higher than femininity and undifferentiated type in body satisfaction. Conclusion: Androgyny and masculinity type were positively related to self body image, but undifferentiated type was negatively related to compared with androgyny and masculinity type. And to reinforce androgyny and masculinity in male college students, various programs should be developed.