• 디지털융복합연구
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• 제19권7호
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• pp.113-127
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• 2021

본 연구는 온라인 쇼핑몰에서 리뷰의 속성을 평점, 댓글의 양 및 이미지정보로 분류하여 브랜드 태도와 구매결정 및 온라인 구전의도에 미치는 영향을 검증하였다. SPSS 23.0을 이용하여 빈도분석, 요인분석, 회귀분석 등을 실시하였다. 분석 결과, 리뷰 속성이 브랜드 태도, 구매결정 및 온라인 구전의도에 정(+)의 영향을 미치는 것이 확인되었으나 댓글의 양은 구매결정에 영향을 미치지 않은 것으로 나타났다. 브랜드 태도는 구매결정에, 온라인 구전의도에 정(+)의 영향을 미치는 것이 확인되었다. 더불어 평점, 이미지정보와 구매결정 간의 영향관계에서, 또한 리뷰 속성과 온라인 구전의도 간의 영향관계에서 브랜드 태도의 매개효과가 확인되었다. 이와 같은 결과는 소비자가 무조건 댓글의 양이 많은 것을 선호하지 않으며, 리뷰를 작성할 때 최대한 높은 평점과 포토후기에 초점을 맞출 수 있도록 해야 함을 시사한다.

• 한국프랜차이즈경영연구
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• 제8권1호
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• pp.31-41
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• 2017

Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

• 한국조리학회지
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• 제22권4호
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• pp.156-169
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• 2016

본 연구의 목적은 중국 소비자를 대상으로 한국 라면 포장 디자인 속성과 라면 이미지, 그리고 라면 선택간의 관계를 연구하는데 있다. 한국 표본 라면으로 신라면, 짜파게티, 열무비빔면, 사리곰탕면, 참깨라면 등을 선택하였다. 본 연구의 결과를 정리하면 다음과 같다. 첫째, 중국 소비자들은 선호하는 라면으로 신라면을 가장 많이 선택하였고, 그 다음으로 열무비빔면, 짜파게티, 사리곰탕면, 참깨라면의 순으로 선택하였는데 라면 이미지에서는 신라면, 짜파게티, 열무비빔면, 참깨라면, 사리곰탕면의 순으로 높게 나왔다. 라면 포장 디자인 속성별로 대중성과 품질안정성에서 대부분 유의적인 차이가 있었으나 매력성과 건강성에서는 대부분 유의적인 차이가 없었다. 셋째, 신라면은 대중성, 품질 안정성이, 짜파게티에서는 품질 안정성이, 사리곰탕면에서는 품질 안정성과 건강성이 유의적인 정(+)의 영향력이 있었으나 사리곰탕에서는 매력성이 유의적인 부(-)의 영향력이 있었다.

• 대한임베디드공학회논문지
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• 제19권1호
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• pp.47-55
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• 2024

We spend a lot of time in indoor space, and the space has a huge impact on our lives. Interior design plays a significant role to make an indoor space attractive and functional. However, it should consider a lot of complex elements such as color, pattern, and material etc. With the increasing demand for interior design, there is a growing need for technologies that analyze these design elements accurately and efficiently. To address this need, this study suggests a deep learning-based design analysis system. The proposed system consists of a semantic segmentation model that classifies spatial components and an image classification model that classifies attributes such as color, pattern, and material from the segmented components. Semantic segmentation model was trained using a dataset of 30000 personal indoor interior images collected for research, and during inference, the model separate the input image pixel into 34 categories. And experiments were conducted with various backbones in order to obtain the optimal performance of the deep learning model for the collected interior dataset. Finally, the model achieved good performance of 89.05% and 0.5768 in terms of accuracy and mean intersection over union (mIoU). In classification part convolutional neural network (CNN) model which has recorded high performance in other image recognition tasks was used. To improve the performance of the classification model we suggests an approach that how to handle data that has data imbalance and vulnerable to light intensity. Using our methods, we achieve satisfactory results in classifying interior design component attributes. In this paper, we propose indoor space design analysis system that automatically analyzes and classifies the attributes of indoor images using a deep learning-based model. This analysis system, used as a core module in the A.I interior recommendation service, can help users pursuing self-interior design to complete their designs more easily and efficiently.

• 복식
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• 제59권4호
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• pp.54-66
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• 2009

An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

• 복식
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• 제54권6호
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• pp.25-40
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• 2004

The rainbow has been considered as a perfect representative of color harmony in nature. In this study rainbow's colors include seven spectral colors and changeable colors according to observational angle. This study performed a bibliographical inquiry into rainbow colors and the survey research for classification of rainbow color images in fashion design. First, a bibliographical inquiry includes the definition of rainbow colors, physical formation principles of the rainbow, and its aesthetical attributes and symbolism. Second, this survey classifies rainbow color images in fashion design. The results of this study are as follows: 1. The rainbow was the religious and symbolic object before 17th century, and after that period, the rainbow became an aesthetical object. The main symbolic meanings are similar in eastern and western culture: temporary bridge between two world, divine nature, hope/beauty/richness, war/ death/flood/drought. 2. This survey shows that 6 main factors of rainbow color images in fashion design are 'vigorous', 'colorful'. 'fairy', 'fresh', 'mysterious', 'brilliant'. Rainbow color image in fashion design shows past and futuristic image at the same time. The purpose of this study is to systematized the images theoretical bases which are applied to color expression and of rainbow colors and to find out the development about rainbow theme by designers.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.173-180
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• 2022

In the naked eye observation, the health of livestock can be controlled by the range of activity, temperature, pulse, cough, snot, eye excrement, ears and feces. In order to confirm the health of livestock, this paper uses calf face image data to classify the health status by image shape, color and texture. A series of images that have been processed in advance and can judge the health status of calves were used in the study, including 177 images of normal calves and 130 images of abnormal calves. We used GLCM calculation and Convolutional Neural Networks to extract 6 texture attributes of GLCM from the dataset containing the health status of calves by detecting the image of calves and learning the composite image of Convolutional Neural Networks. In the research, the classification ability of GLCM-CNN shows a classification rate of 91.3%, and the subsequent research will be further applied to the texture attributes of GLCM. It is hoped that this study can help us master the health status of livestock that cannot be observed by the naked eye.

• 한국멀티미디어학회논문지
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• 제10권7호
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• pp.856-868
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• 2007

본 논문에서는 블록의 속성과 질감특징을 이용하여 효과적인 블록 분류 방법을 제안하였다. 제안한 방법에서는 먼저 명암도 문서영상을 이진화한 후, 평활화 기법을 적용하여 블록의 위치정보와 본 논문에서 사용할 특징 중에 하나인 각 블록의 내부에 있는 작은 블록들의 최대 높이 값을 구하였다. 이 위치정보들을 이용하여 문서영상을 각 블록으로 분할한다. 이 블록의 명암도 블록영상에서 문서의 속성이 잘 반영된 (0,1) 방향의 공간 명암도 의존 행렬을 구하여 7가지 질감특징을 구하였다. 먼저 블록의 속성을 최소거리 규칙(Nearest Neighbor Rule)에 입력하여 문자와 비문자 영역으로, 상세분류를 위하여 7가지 질감특징을 이용하여 큰 문자, 작은 문자, 표, 그래픽 및 사진 등으로 구분함으로써 문서인식을 위한 구조 해석뿐만 아니라 다양한 응용 분야에 효과적으로 이용될 수 있도록 하였다.

• 대한원격탐사학회지
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• 제26권3호
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• pp.317-324
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• 2010

In recent years, many automatic classification approaches have been employed. An automatic classification method can be effective, time-saving and can produce objective results due to the exclusion of operator intervention. This paper proposes a classification method based on automated training for high resolution multispectral images using ancillary data. Generally, it is problematic to automatically classify high resolution images using ancillary data, because of the scale difference between the high resolution image and the ancillary data. In order to overcome this problem, the proposed method utilizes the classification results of a Landsat image as a medium for automatic classification. For the classification of a Landsat image, a maximum likelihood classification is applied to the image, and the attributes of ancillary data are entered as the training data. In the case of a high resolution image, a K-means clustering algorithm, an unsupervised classification, was conducted and the result was compared to the classification results of the Landsat image. Subsequently, the training data of the high resolution image was automatically extracted using regular rules based on a RELATIONAL matrix that shows the relation between the two results. Finally, a high resolution image was classified and updated using the extracted training data. The proposed method was applied to QuickBird and SPOT-5 images of non-accessible areas. The result showed good performance in accuracy assessments. Therefore, we expect that the method can be effectively used to automatically construct thematic maps for non-accessible areas and update areas that do not have any attributes in geographic information system.

• Journal of Information Technology Applications and Management
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• 제15권1호
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• pp.1-20
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• 2008

This study aims to identify factors affecting the purchase of Korean IT products in overseas markets. The empirical investigation on Chinese and Japanese, which are major overseas markets of Korean IT products and within Korean wave of influence, ascertains that they have had experiences in purchasing Korean IT products such as MP3, hand held phone, and digital camera. In addition, it was revealed that the country image of Korea and valuation of Korean IT products have been enhanced by Korean wave. The result of multiple regression analysis shows that the purchase of Korean IT products is dependent upon social influence, country image, product attributes, preference on Korean wave, and cultural influence. In the separated hypotheses test of China and Japan, the same factors are found to be significant variables affecting the purchase of Korean IT products but practicality, innovativeness, and norms of consumers are found to be significant only in Chinese market. These results imply what should be considered to expedite the export of Korean IT products. In particular, this study finds different factors affecting the purchase of Korean IT products in different countries.