• 디자인학연구
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• 제13권1호
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• pp.103-110
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• 2000

한글은 동아시아 한자문화권 속에서 태어났다. 우리의 글자문화는 서양 글자 문화는 엄연히 다른 전통이 있었다. 동양에서 글자란 영물이자 주술이었으며, 존엄과 신비 그리고 제의가 함유된 경외의 대상이었다. 동양에서는 글씨 그 자체의 엄연한 가치를 인정하는 문화적 전통이 있었던 것이다. 이러한 글자관 세계속에서 완벽한 소리글자로서 한글은 태어났다. 그러나 한글의 특성은 뜻글자로서의 한자적 배경과 사뭇 다르며 독특하다. 한글은 소리글자임에도 불구하고 한자적 이미지의 고향을 강하게 지니고 있다. 이것은 라틴 알파벳이 그 진화의 오랜 여정 속에서 이미지의 고향을 잃어버린 것과 대조되는 부분이며, 소리글자로서의 한글이 이미지의 속성을 함께 가지고 있는 것은 한글의 특성이라 할 수 있다. 다시 말해 한글 형태는 조합 방식에서 한자와 같은 속성을 가지고 있으면서, 소리글자로서의 특성은 라틴 알파벳에 가깝다. 한글은 곧 시간적으로 한자 문화에 바탕을 둔 시각 이미지 글자의 배경으로서의 기억을 생생히 가지고 있고, 또 기능적으로는 매우 발달된 형태의 소리글자로서의 글자의 두 가지 속성을 모두 한몸에 지니고 있는 것이 특징이다. 이러한 한글의 특징은 이미지 시대에 살고 있는 우리에게 바로 우리 시각문화의 존재 의미를 일깨워주는 부분이라 하겠다. 곧 세계 글자문화 속에서 돋보이는 이러한 한글 타이포그라피의 정체성이야 말로 바로 우리 시각문화의 본질이 될 것이다.

• Asia Marketing Journal
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• 제11권4호
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• pp.49-67
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• 2010

기존의 많은 연구들은 기업의 사회적 책임(CSR)이 기업 성과와 높은 관련성이 있음을 보여 왔다. 하지만 대부분의 연구들이 기업의 사회적 책임을 단일 차원으로 보거나 구체적인 활동 중심으로 보고 있다는 한계점을 가지고 있다. 본 연구는 이를 극복하기 위해 Schwartz and Carroll(2003)이 제시한 CSR의 세 가지 차원을 바탕으로, 각 차원별 메시지가 소비자들의 기업 이미지에 미치는 영향을 확인해 보고자 하였다. 연구 결과, 세 가지 기업의 사회적 책임 차원 중 법적 책임과 윤리적 책임에 대한 메시지는 파급효과가 일어나 다른 차원들에 대한 평가 결과에도 영향을 미치는 것으로 나타났다. 또한, 긍정적 메시지일 때보다 부정적 메시지일 경우, 부정성 효과로 인한 파급효과가 더 커져, 법적 책임과 윤리적 책임에 대한 부정적인 메시지는 경제적 책임에 대한 메시지보다 기업 이미지를 더 크게 훼손시키는 것으로 나타났다.

• 서비스연구
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• 제14권2호
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• pp.138-157
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• 2024

최근 스마트폰의 발달로 인해 우리 사회의 많은 영역에서 이를 활용한 생활방식이 빠른 변화를 거듭해 가고 있다. 특히 모빌리티앱은 다수의 사람들이 사용하고 있으며 최근에는 관광객들도 관광목적으로 모빌리티앱을 활용하고 있다. 이 중에서도 프리미엄 택시 업계를 중심으로 관광객들을 고객으로 확보하고자 스마트관광의 중요한 요소인 스마트모빌리티 서비스를 표방하고 있다. 이에 본 연구에서는 최근 거주민과 관광객이 같이 사용하는 스마트모빌리티의 관점에서 스마트모빌리티의 속성이 기억에 남는 이용경험에 미치는 영향과 그로 인한 스마트모빌리티의 이미지 및 재사용의도를 연구하고자 한다. 이를 위해 거주민과 관광객을 대상으로 영업영역을 확장하고 있는 국내 프리미엄 택시 업체의 등록고객 320명을 대상으로 설문조사 및 분석을 실시하였다. 분석결과 모든 가설이 채택되었으며 기억에 남는 스마트모빌리티의 속성 중 참여경험이 기분전환이나 참신함보다 스마트모빌리티의 이미지 형성에 중요한 역할을 하는 것으로 나타났다. 또한, 스마트모빌리티 이미지는 재이용의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구에서는 이러한 연구 결과를 토대로 스마트모빌리티 관점에서 어떠한 경험적인 요소를 관리해야 고객에게 좋은 이미지를 주고 재사용을 이끌어낼 수 있는지 실무적 시사점을 제시하고자 한다.

• 보건행정학회지
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• 제24권4호
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• pp.367-379
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• 2014

Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tourists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to investigate the effects of destination image and expected attributes of medical services on Mongolian's intention to use Korean medical tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn't significantly have causal effects on expected medical service quality and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn't significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medical tourism, but didn't show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2003년도 ISIS 2003
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• pp.435-438
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• 2003

A townscape has been a main factor in urban-development problems in Japan. In the townscape, keeping harmony with environment is a common goal. But useful and meaningful goals are expressing individuality and impression of the town in the townscape. In this paper, we propose the colony planning support system system to improve the townscape. The system finds propositional colour combinations based on three elements, town image, colour harmony, and cost. The targets of this model are mostly townscapes in residential areas that already exist, In this paper, we introduce the construction of a Kansei evaluation model to quantify the impression. First, we conducted computer-based evaluational experiments for 20 subjects using the SD method to clarify the relationship between town image and street colours. We chose 16 adjective words related to town image and prepared 100 colour picture samples for the evaluation. After the experiments, we constructed the model using a neural network for each word. We chose 62 experimental results for the training data of the neural network and 20 results for the testing data. Each colour in the data was selected to have unique hue, brightness or saturation attributes, After the construction, we tested the model for accuracy. We input the testing data into the constructed model and calculated errors between the output from the model and the experimental results. Testing of the model showed that the model worked well for more than 80％ of the samples. The model demonstrated influences of colours on the town image.

• 한국의류학회지
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• 제25권7호
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• pp.1203-1214
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• 2001

This study is to analyze the competition structure and the brand image in underwear market, and to examine the relationships between brand preference and evaluation criteria on purchase among the age of 20's females. The samples are composed of 591 females aged 20's in cheong-ju city. For data analysis, MDS, AVOVA, t-test were used. The results of this study are followed as; Brand group I [BYC·Try·Vicman] was positioned on the dimensions of casual/classic image, brand group II [BodyGuard·DonandDons·schaolphio·x-zon] was positioned on the dimension of casual/fashionable image, and brand group III [Wacor·Venus·Ravora] was posiotioned on the dimension of elegant image. Brand preference in group III was the highest, and brand preference had significant difference by age, occupation, and education level. Customers who prefer the group I evaluated useful and management attributes the most and customers who prefer the group II, considered economical and esthetic arributes for purchasing underwaer. Also, customers who prefer the group III, evaluated the esthetic appreciational quality, the functional quality, and the brand-symbolic quality. Also, the influence of advertisement is most effective to purchase underwears. A main source of information is the broadcast medium such as TV or radio. The main store types on purchase were types like a department store and underwear special store.

• 대한산업공학회지
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• 제27권2호
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• pp.203-213
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• 2001

The image and impression characteristics of the consumer electronic products have become an important factor in purchasing decisions. This study aims to analyze and interpret the image and impression characteristics based on the consumer preference survey. The survey consisted of two parts. First part was to measure the predetermined 52 design variables that can represent the design variables of the products. In the second part, 60 subjects were requested to evaluate 36 audio/video electronic products on 25 different image attributes such as luxuriousness, attractiveness, and granularity. In this study, empirical data from the survey were analyzed through various multivariate analysis and ANOVA analysis. Additionally, this study suggested a statistical procedure that can be applied to select and/or screen critical design variables. It is expected that the results of this study can provide practical information to the designers of consumer electronic products.

• 한국식생활문화학회지
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• 제23권2호
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• pp.172-183
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• 2008

The present study assessed how restaurant brand personality affected customer’s awareness/association, emotional-relationship and image, and how these factors influenced brand loyalty. As well, the influence of restaurant brand personality to brand loyalty was assessed. The model was tested in family restaurants in the metropolitan cities of Ulsan and Daegu. Between January 1 and February 28, 2007, questionnaires were distributed to restaurant patrons. A total of 274 questionnaires were statistically analyzed. Empirical results confirmed that restaurant brand personality increased brand awareness/association, brand emotional?relationship and brand image, and that these attributes increased brand loyalty. Restaurant brand personality affected brand loyalty. The research findings indicate that managers of family restaurants should pay attention to the emotional reaction of customers to their establishment. This involves employee actions that make dining a pleasurable experience.

• 한국정보시스템학회지:정보시스템연구
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• 제32권4호
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• pp.119-136
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• 2023

Purpose We introduce a groundbreaking surveillance system explicitly designed to overcome the limitations typically associated with conventional surveillance systems, which often focus primarily on object-centric behavior analysis. Design/methodology/approach The study introduces an innovative approach to risk assessment in surveillance, employing image captioning to generate descriptive captions that effectively encapsulate the interactions among objects, actions, and spatial elements within observed scenes. To support our methodology, we developed a distinctive dataset comprising pairs of [image-caption-danger score] for training purposes. We fine-tuned the BLIP-2 model using this dataset and utilized BERT to decipher the semantic content of the generated captions for assessing risk levels. Findings In a series of experiments conducted with our self-constructed datasets, we illustrate that these datasets offer a wealth of information for risk assessment and display outstanding performance in this area. In comparison to models pre-trained on established datasets, our generated captions thoroughly encompass the necessary object attributes, behaviors, and spatial context crucial for the surveillance system. Additionally, they showcase adaptability to novel sentence structures, ensuring their versatility across a range of contexts.

• 복식
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• 제51권1호
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• pp.49-59
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• 2001

This study was designed to identify the brand positioning of Infant's wear according to fashion lifestyle of missy women. Cluster analysis on fashion lifestyle classified three groups according to fashion lifestyle factors : Fashion Indifference group(34%), Fashion & Individuality Oriented group(27%), Rationality Oriented group(37% ). The analysis of positioning map with satisfaction of seven brand image attributes (color, design, price, utility, quality brand name, fashion) showed the distance of satisfaction was different among three groups.