• Journal of Service Research and Studies
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• v.3 no.1
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• pp.33-53
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• 2013

In the 1st half of 2009, Hana Bank was first to launch the smart banking service in Korea and thereafter, the smart banking system spread rapidly within Korea. Until 2010, the users have reached about 2,610,000. So, for more profit, how to make the smart banking early-adopters continually use the service has became the key issue. But, there are only few researches on continuous acceptance of smart banking service now. The aim of this study is to find out factors influncing continuous acceptance of smart banking service and the appropriate model for it. After analyzing the market status of smart banking service, Security, Service Scalability and UI convenience were chosen to be the most important independent variables. And research model was designed based on Expectancy Disconfirmation Theory and Post Acceptance Model. To verify the model, a survey targeting at smart banking service users was implemented.

• Knowledge Management Research
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• v.23 no.1
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• pp.47-67
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• 2022

Computer and Internet information technologies(ICTs) have changed the modern service industry and people's life style. In particular, the global spread of COVID-19 has attracted more attention to contact service types such as self-service technology. With the increase in labor costs and the enhancement of consumer self-awareness, more and more companies transfer part of their work to customers through their own service technology. This study seeks to answer the following questions. (1) Do technology difficulty and safety perception affect customer value recognition in the self-service technologies? (2) Does customer value recognition influence the intention to use such technologies continuously? This study conducted an empirical analysis with 327 samples to validate the influence of self-service characteristics(technology difficulty and safety perception) on customer value recognition and continuous utilization intentions. Also, it analyzes the moderating effects of age and frequency of use on the relationship between self-service characteristics and customer value recognition. The study results show that the technology difficulty does not affect the customer's perceived value recognition; and the higher the customer's value recognition, the higher the intention of continuous use.

• Journal of the Korean Society for information Management
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• v.31 no.4
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• pp.103-131
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• 2014

This study analyzed the effect of perceived interactivity in health information websites on users. First, this study analyzed the effect of users' individual characteristics on the perceived interactivity. As a result, hypochondriasis had a negative relationship with perceived interactivity, and health literacy had a positive relationship with it. On the other hand, although the perceived interactivity had a positive effect on users' attitudes toward health information websites and expected outcomes, it did not have an effect on continuous usage intention. However, their attitudes and perceived outcomes had a positive influence on continuous usage intention and at the same time mediated the perceived interactivity. Eventually, the perceived interactivity had an effect on continuous usage intention of health information websites by the medium of other positively related variables.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.535-542
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• 2023

This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.383-394
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• 2021

This study examines the determinants that affect the continuous intention to use of augmented reality applications by applying the technology acceptance model2(TAM2). A survey was conducted on 241 people, and the main results were derived by performing confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 and AMOS 21.0 programs. Presenting the results, it was found that the user's interface, interactivity, and relative advantage of the augmented reality application had a positive effect on perceived usefulness, and technological self-efficacy had a positive effect on perceived usefulness and perceived ease. Perceived ease of use had a positive effect on perceived usefulness, and both perceived usefulness and perceived ease had a positive effect on continuous intention to use of augmented reality applications. In future research, it will be necessary to verify the user effect of augmented reality applications by applying the fields of education or games.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.513-523
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• 2022

Generally, people act to use Information Technology on the premise of their experience in using various Information Technology. Namely, users perceive Information Technology through their User Experience, and these User Experiences can be said to impact Continuous Use Intention of the Information Technology. Based on this condition, the present study was proceeded to investigate the User Satisfaction's Mediating effect in the relationship between User Experience and Continuous Use Intention of the OTT services. For this purpose, 195 male and female college students' survey data were used for analysis, verified through the SPSS Process Macro. As a result of the analysis, not only the Reliability experience for the OTT services but also the Usability, Convenience, and Pleasurable experiences' User Experiences were verified that Use Satisfaction was Fully Mediating in relation to Continuous Use Intention. This result gives an implication that the importance of User Experience and Use Satisfaction in maintaining customers through continuous use of OTT services are worth noting. Overall, the present study increased the customer utility for OTT services and confirmed the importance of User Experience and Use Satisfaction in order to increase the competitiveness of the company. Also, it proposed a direction for an in-depth future research to develop this study.

• Journal of Korea Entertainment Industry Association
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• v.5 no.1
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• pp.65-72
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• 2011

The major purpose of this study is to investigate the influencing factors toward continuance intention in e-learning services. For this purpose, we introduced Post Acceptance Model(PAM) proposed by Bhattacherjee(2001) as basic analysis framework. Based on the relevant literature reviews, this study posits seven characteristics, that is, contents quality, interactivity, expectation confirmation, perceived ease of use, perceived usefulness, user satisfaction, and continuance intention as key variables to describe the post acceptance behavior in e-learning services. Data have been collected from users who have used e-learning services and the research model and hypotheses were tested through covariance structural model analysis. The results of this study are summarized as follows. First, contents quality, interactivity, and expectation confirmation have positive influence upon perceived usefulness. Second, contents quality, interactivity, expectation confirmation, and perceived ease of use have positive influence upon user satisfaction. Lastly, perceived usefulness have positive effect on the user satisfaction, and perceived usefulness and user satisfaction positively related to continuance intention in e-learning services. The findings have significant implications for e-learning service providers and academic researchers.

• The Journal of Information Systems
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• v.24 no.1
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• pp.95-117
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• 2015

With the active smartphones user exceeding 500 million by the end of 2014, China has now become the largest smartphone market in the world. Smartphone companies provide variety of information through a range of applications, such as communications, entertainment, games, and so on. There were many studies conducted about the user acceptance and continuous intention of mobile service. However, it is still not quite clear what factors attract people to reuse smartphone in China. This paper examines the continuous intention of smartphone about Chinese customers. This study incorporates perceived enjoyment as a additional construct into a extended TAM model, by integrating a hedonic service of smartphone. We propose a research model that reflects the individual characteristics and usage contexts of smartphone, such as innovativeness, social influence, and service quality, and analyze the structural relationship between the main variables through empirical study. This study empirically investigated a research model and conducted a survey of smartphone service users in China. Our study proved that perceived enjoyment has a positive influence on continuous intention to use smartphone services. This paper provides the managers an insight that smartphone companies should take more consideration on how to provide more enjoyable service and attract customers to reuse their services.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.91-98
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• 2023

This study is an exploratory research on smart healthcare services, specifically focusing on a multi-channel CCR based healthcare service system. The study examines the overview and operational principles of the service system, highlighting the significance of user communication and its role in the system's functionality. Furthermore, the study investigates the impact of service quality on user satisfaction and intention to continue using the service. To achieve this, a structural equation modeling(SEM) analysis was conducted with a sample of 188 users who owned and utilized healthcare devices and apps. The results indicate that service quality dimensions (reliability, responsiveness, empathy, assurance, and tangibility) all had a positive influence on user satisfaction. Additionally, user satisfaction was found to have a significant impact on intention to continue using the service. The findings of this study contribute to exploring the effectiveness and potential value of CCR-based smart healthcare services. It was also provided insights for the future development of smart healthcare systems that offer accurate health information and personalized services for individual health management and prevention.

• Industry Promotion Research
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• v.8 no.1
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• pp.55-68
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• 2023

The purpose of this study is to investigate the factors that influence the intention to continuously use the RPA program used in the financial industry for those working in the financial industry. In particular, the purpose of this study is to understand the will to accept and the perception of acceptance conflict by considering the characteristics of individuals in the relationship between work and information technology. As a result of the study, it can be confirmed that the RPA system based on intelligent process automation including artificial intelligence should be further strengthened in the transformation of a digitalized enterprise rather than the RPA based on simple task automation that is currently most used. In general, the phenomenon of cognitive dissonance was prominent for the adoption of new technology, but the phenomenon of cognitive dissonance did not appear for the continued use of RPA in the financial industry. Able to know. In the future in the financial industry, it is thought that the change in the labor organization will be accelerated as the suitability of repetitive tasks and technologies is increased.