• Journal of the Korean Applied Science and Technology
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• v.37 no.6
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• pp.1575-1582
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• 2020

This study aimed to provide basic data for establishing advertising strategy based on the value and implications of the image of the player by examining the influence of the image of a soccer player on the advertising effect. Therefore, a domestic soccer player selected as a sample the production population who experienced the advertisement selected as a model, and conducted a face-to-face (face-to-face) and non-face-to-face (mobile) survey for about 5 months from May 1 to September 30, 2020. Data from a total of 402 people were used for the final analysis. For data processing, frequency analysis, internal consistency and exploratory factor analysis, correlation analysis, and multiple regression analysis were performed using the SPSS (ver. 21.0) program. The main results of this study are as follows. First, it was found that the soccer player image impact the brand attitude of the advertising effect in the order of body and appearance, performance, reliability, attitude and morality. Second, it was found that the soccer player image impact the advertising attitude of the advertising effect in the order of performance, attitude and morality, body and appearance, reliability.

• Journal of The Korean Association of Information Education
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• v.24 no.5
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• pp.423-431
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• 2020

As artificial intelligence(AI) technology is advanced based on recent technological advances such as machine learning, big data, and machine learning, it is actively used in various fields and is emerging as the core of the future industry. Accordingly, Korea is laying the groundwork for future AI technology development and environment establishment, such as announcing the national AI strategy, and is developing various policies to foster AI talent in the field of education. However, although many people agree on the importance or necessity of AI, it can be said that there is insufficient consensus on specific needs. Looking at related studies, there are many differences in the direction of AI education content and methodology, because awareness of necessity becomes a prerequisite for setting the direction, and accordingly, the direction such as educational content and method is determined. Therefore, this study aims to explore the direction of AI education by analyzing the difference in perceptions of the need for AI education between experts and the school field, and analyzing the perception of the need for AI education that everyone can relate to.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.11-21
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• 2022

All-solid-state batteries are one of the promising candidates for next-generation batteries and are drawing attention as a key component that will lead the future electric vehicle industry. This study analyzes 10,280 comments on Reddit, which is a global social media, in order to identify policy issues and public interest related to all-solid-state batteries from 2016 to 2021. Text mining such as frequency analysis, association rule analysis, and topic modeling, and sentiment analysis are applied to the collected global data to grasp global trends, compare them with the South Korean government's all-solid-state battery development strategy, and suggest policy directions for its national research and development. As a result, the overall sentiment toward all-solid-state battery issues was positive with 50.5% positive and 39.5% negative comments. In addition, as a result of analyzing detailed emotions, it was found that the public had trust and expectation for all-solid-state batteries. However, feelings of concern about unresolved problems coexisted. This study has an academic and practical contribution in that it presented a text mining analysis method for deriving key issues related to all-solid-state batteries, and a more comprehensive trend analysis by employing both a top-down approach based on government policy analysis and a bottom-up approach that analyzes public perception.

• Korean Journal of Heritage: History & Science
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• v.55 no.3
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• pp.22-44
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• 2022

Lacquer, in addition to high-end crafts such as lacquerware inlaid with mother-of-pearl, was an important strategic material used in a wide range of fields such as industry, architecture, and munitions during the Japanese colonial era. In particular, as the demand for lacquer used in munitions soared in the 1940s when the war started, a ticket system was introduced to restrict its distribution. Meanwhile, Japan experienced a chronic shortage of lacquer as a result of the rapidly increasing demand for it, and thus went on to import Chinese lacquer after the late 19th century. After the 1910s, the market share of Chinese lacquer reached 90%, and the local situation in China began to affect the supply and demand for lacquer in Japan. To counteract the issue, the Japanese government increased the production of lacquer in Joseon. As for the project to increase lacquer production in Joseon, objective indicators were prepared through a number of tests in the 1910s and 20s, which paved the way for the project to begin in earnest in the 1930s. Lacquer trees were planted and training classes on how to collect lacquer were held throughout the country. The Japanese government promoted the lacquer production industry as a promising side job for Koreans. The project, implemented in various parts of the country, reaped fruitful results, and it provided the basis for lacquer production in Korea that has continued to this day. At that time, the major regions in the southern part of the country where the project was concentrated were Wonju, Okcheon, and Hamyang, regions that are still known today as major production sites. The improved method of collecting lacquer taught to Koreans by the Japanese has now become the main method of collecting lacquer in Korea. This study attempts to identify the current status of the project to increase lacquer production through various records from the Japanese colonial era with a view to contributing to the study of modern lacquer craft history.

• Journal of the Korean Association of Geographic Information Studies
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• v.25 no.3
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• pp.29-58
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• 2022

Recently, Korea has been experiencing a problem of population decline, therefore the transition to a compact spatial structure is being urged. However, what is required is not just physical compression, but a compact city that also considers connectivity, in view of the changes in today's demographic and industrial structure. From this point of view, this study measures the compressibility of domestic cities suffering from extinction risk due to low birth rates, aging population, and population decline, and examined the spatial structure characteristics. In addition to the compressibility evaluation index used in previous studies, the compressibility of six indicators (population, land use, service accessibility, transport accessibility, connectivity, and concentration) was compared and analyzed, and a comprehensive compression index was calculated. The analysis results, based on the comprehensive compression index, classified 2.3% cities in the first grade, 4.6% in the second grade, 16.09% in the third grade, 43.68% in the fourth grade, and 33.33% in the fifth grade areas. Currently, the urban characteristics affecting the compactness index differ from region to region. Therefore, it is necessary to establish measures and policies for extinction risk considering the influence of each region's compactness index. This study is meaningful in that connectivity was considered using spatial syntax, and the compactness of cities at risk of extinction was compared and analyzed quantitatively. It is expected that this study will be used as basic data to establish the direction and action strategy for extinction risk cities.

• Korea Trade Review
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• v.42 no.4
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• pp.21-47
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• 2017

This study examines the effects of technological capability and domestic marketing capability of SMEs on the export market orientation, focusing on the moderating effect of market turbulence. This empirical analysis, based on surveys collected from 206 small and medium-sized firms located in Gwangju and Jeonnam provinces, yielded the following conclusions. First, technological capability of SMEs has a positive impact on export market orientation. This result not only is consistent with preceding studies but also suggests that when technological capability of SMEs is utilized as their own unique asset to reduce liability of smallness or liability of foreignness, the tendency to export might be increased. Second, domestic marketing capability of SMEs has a positive impact on export market orientation. This result suggests that as the domestic marketing capability of SMEs is used as prior knowledge reducing uncertainty to enter the overseas markets, the tendency to export might be increased. Third, as a result of examining moderating effect of market turbulence, it shows that market turbulence moderates the relationship between domestic marketing capability and export market orientation toward a negative(-) direction. That is, since market turbulence might weaken the relationship between domestic marketing capability and export market orientation, SMEs which belong to the industry considering marketing capability important need to develop strategy with consideration for market turbulence. This study provides theoretical and practical implications in that it reveals factors positively affecting export market orientation and market turbulence can be utilized as a moderator.

• Convergence Security Journal
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• v.22 no.3
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• pp.25-32
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• 2022

Recently, the image processing industry has been activated as deep learning-based technology is introduced in the image recognition and detection field. With the development of deep learning technology, learning model vulnerabilities for adversarial attacks continue to be reported. However, studies on countermeasures against poisoning attacks that inject malicious data during learning are insufficient. The conventional countermeasure against poisoning attacks has a limitation in that it is necessary to perform a separate detection and removal operation by examining the training data each time. Therefore, in this paper, we propose a technique for reducing the attack success rate by applying modifications to the training data and inference data without a separate detection and removal process for the poison data. The One-shot kill poison attack, a clean label poison attack proposed in previous studies, was used as an attack model. The attack performance was confirmed by dividing it into a general attacker and an intelligent attacker according to the attacker's attack strategy. According to the experimental results, when the proposed defense mechanism is applied, the attack success rate can be reduced by up to 65% compared to the conventional method.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.6D
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• pp.775-789
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• 2008

The Office for Government Policy Coordination announced in 2006, september that a scheme of pre-signal would show remarkable outcome to reduce traffic accidents. Therefore, the Ministry recommended applying preferentially the pre-signal scheme to enhancement projects for high accident frequency areas. In case that the suggested pre-signal was unilaterally introduced to the enhancement projects at intersections, it might rather cause a big trial and error in terms of traffic safety. Hence, on the basis of quantitative analysis, this study was to indicate a pre-signal's effectiveness to reduce the traffic accidents, to illustrate a trend of the accident type due to the pre-signal, and to introduce intersection type that could be appropriate for the pre-signal. The methodology adopted Comparison-Group Method which was developed by Hauer. Through this methodology, overall effectiveness to reduce the accidents is considered positive but individual effectiveness by intersection and by accident case was different. All cases of the accidents at small scale intersection demonstrated positive results to reduce its accidents, while in case of frontal collision and side-right angle collision out of the accident types, the installation of pre-signal rather caused a negative result increasing the accident in terms of the traffic safety. I hope that this study would be a useful reference for future development of the estimation of accident effectiveness. Thus, when the pre-signal is being installed in the big intersection, it is recommended operating the installation concerning carefully improvements about muliple aspects as traffic operation, traffic facility, human factor etc.

• Clean Technology
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• v.30 no.1
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• pp.1-12
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• 2024

Nanoplastics (NP) exhibit distinct material properties compared to microplastics (MP), necessitating their separate recognition. Review of research outcomes and policy documents on NP reveals that most policy frameworks predominantly define MPs as solid synthetic polymer materials measuring 5 mm or less, but do not distinguish them from NP. However, recent revisions in regulations by the EU classify NPs as particles that range in size from 1 to 1,000 nm, as confirmed by some academic studies. Research on NPs often relies on experimental investigations centered around water systems, with a focus on high-concentration experimental conditions using spherical polystyrene-based NPs in behavior and impact studies. Notably, the environmental behavior characteristics of NP show differences in influence depending on the NP type, emphasizing the need for field simulation research. These challenges are mirrored in Korean society, so it is necessary to redefine NP to be distinct from MP in both research and policy. This study aimed to assess the current state of NP management globally and domestically and highlight policy considerations and issues in the existing response to NP. Upon comprehensive review, it becomes apparent that reaching an international agreement on MP faces methodological limitations, which could potentially burden efforts to precisely define NP size. Therefore, referencing the EU's recent regulatory revisions is crucial in domestic policy. Specific adjustments should commence from the MP concept through insights from the domestic industry, guidance from the academic community, and thorough discussions to ensure social acceptance.

• Journal of Digital Convergence
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• v.21 no.3
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• pp.1-14
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• 2023

This raises the question of how competitive advantage can be created, prompting firms to enhance their capacity for change. In this context, the role of knowledge creation becomes increasingly vital. This research aims to explore the role of intellectual capital and how to improve knowledge cration ability through absorptive capacity framework. It examines the links among knowledge acquisition, learning of new knowledge, knowledge creation, intellectual capital, and competitive advantage, drawing from both internal and external sources. The study focuses on small and medium-sized supplier firms in Korea, with data collected from 15 industries, totaling 106 responses. The research model employs structural equation modeling (SEM) and utilizes AMOS 22 for analysis. As anticipated, all hypotheses were supported. The study provides robust evidence that absorptive capacity is a pivotal factor in cultivating suppliers' competitive advantage. Furthermore, it posits that intellectual capital should be viewed as a criucial component of suppliers' knowledge stock, significantly enhancing the impact of absorptive capacity on their competitive edge. Future studies should aim to validate the research model in different international settings or across multinational corporations to enhance its generalizabulity.