• 제목/요약/키워드: IPA matrix

검색결과 65건 처리시간 0.025초

친환경농산물 가공식품 소비 활성화를 위한 구매속성 분석 (Analysis of Purchasing Attributes for Consumption Activation of Environment-friendly Agricultural Processed Foods)

  • 황정서;정다은
    • 한국유기농업학회지
    • /
    • 제31권1호
    • /
    • pp.29-44
    • /
    • 2023
  • The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

A Study on ESG Perception of Real Estate Managers

  • Sangkyu NOH;Jaetae KIM
    • 융합경영연구
    • /
    • 제11권6호
    • /
    • pp.23-34
    • /
    • 2023
  • Purpose: This study conducted an empirical study to identify the current status of real estate managers' ESG awareness and to derive recommendations for improvement. Research design, data and methodology: A survey was conducted among those who actually manage real estate assets regardless of region. Descriptive statistical analysis, paired sample t-test, and IPA analysis were conducted using SPSS 27.0 statistical package. Results: The results of the t-test showed that respondents perceived their on-site management achievements to be lower than their perceived importance in all areas of ESG. In the IPA matrix, the mean of achievement is higher than 3, which is moderate. Environment (E) was found to be relatively low in importance. In the Social (S) aspect, the achievement level was low compared to its importance, and Governance (G) was found to be low in importance. Conclusions: Based on the analysis, it seems that policies are needed to emphasize the importance of environmental issues such as greenhouse gas reduction in the environment (E) sector and to strengthen realistic achievement in the social (S) and governance (G) sectors.

중요도-수행도 분석을 활용한 입원 환자 재활간호서비스에 대한 환자와 간호사의 인식 비교 (Importance-performance Analysis of Patients' and Nurses' perspectives on Rehabilitation Nursing Services)

  • 김경진;이은정;방규원;이윤주
    • 재활간호학회지
    • /
    • 제19권1호
    • /
    • pp.43-54
    • /
    • 2016
  • Purpose: This study attempted to understand patients' and nurses' perspectives on the priority of rehabilitation nursing services using Importance-Performance Analysis (IPA). Methods: This study used descriptive research design. Data were collected from 121 patients and 144 nurses using self-reported questionnaires. Statistical analysis included an independent t-test, analysis of variance (ANOVA), and IPA conducted using SPSS/WIN 21.0 version. Results: There were no statistical differences between the patients' and nurses' mean scores on perceptions of the importance (t=-0.83, p=.409) and performance (t=-0.32, p=.751) of rehabilitation nursing services. The IPA matrix showed a difference between patients and nurses in terms of their perceived priority of nursing services. Regarding the perception of patients, "helping a patient to continue to practice bedside physiotherapy and occupational therapy", "providing information on the proper care agency and community resources", and "providing education for the prevention of complications" fell in the "concetrate here" area (2nd quadrant). Conclusion: The results showed that the priorities of patients and nurses did not match in terms of some of the rehabilitation nursing services. Thus, rehabilitation nursing services need to be provided based on the patients' needs. Allocation of resources for the service items that fell in the "concentrate here" area of the IPA need be reconsidered for the quality in nursing care.

PVA/H-β zeolite mixed matrix membranes for pervaporation dehydration of isopropanol-water mixtures

  • Huang, Zhen;Ru, Xiao-Fei;Guo, Yu-Hua;Zhu, Ya-Tong;Teng, Li-Jun
    • Membrane and Water Treatment
    • /
    • 제10권2호
    • /
    • pp.165-178
    • /
    • 2019
  • Mixed matrix membranes (MMMs) of poly (vinyl alcohol) (PVA) containing certain amounts of H-${\beta}$ zeolite for pervaporation were manufactured by using a solution casting protocol. These zeolite-embedded membranes were then characterized with scanning electron microscope (SEM), X-ray diffraction (XRD) and swelling tests. The membrane separation performance has been examined by means of isopropanol (IPA) dewatering from its highly concentrated aqueous solutions via response surface methodology (RSM). The results have demonstrated that the influences of feed IPA composition (85-95 wt.%), feed temperature ($50-70^{\circ}C$), zeolite loading (15-25 wt.%) and their interactive influences are all statistically significant on both pervaporation flux ($398-1228g/m^2{\cdot}h$) and water/isopropanol separation factor (617-2001). The quadratic models based on the RSM analysis have performed excellently to correlate experimental data with very high determination coefficients and very low relative standard deviations. The optimal pervaporation predictions given by using the RSM models demonstrate a total flux of $953g/m^2{\cdot}h$ and separation factor of 1458, and are excellently verified by experimental results. As reflected by these results, PVA MMMs embedded with hydrophilic $H-{\beta}$ zeolite entities have performed considerably better than its pure counterpart and indicated great potential for isopropanol dehydration applications.

해외 선진국 사례와 IPA 기법을 이용한 건축공사 주요 안전관리 업무의 재해 예방효과 분석 (Analyzing the Relationship between the Critical Safety Management Tasks and Their Effects for Preventing Construction Accidents using IPA Method)

  • 정대교;서영준;신상욱;김대영
    • 한국건설관리학회논문집
    • /
    • 제23권5호
    • /
    • pp.77-86
    • /
    • 2022
  • 건설현장에서의 안전사고는 근로자의 생명을 앗아가는 중대한 사고로 이어질 수 있고, 정부차원에서 산업재해 감소를 위해 많은 노력을 기울이고 있는 만큼 건설현장에서 재해발생과 밀접한 관련이 있는 안전관리자의 역할이 중요해지고 있다. 하지만 현행 건설업 안전관리에 있어 안전관리자가 담당하는 업무량이 과도하게 많고, 효율적이지 못한 업무들로 인해 직무 스트레스가 많이 발생하고 있다. 따라서 업무내용의 개선 및 간소화가 필요한 실정이다. 본 연구의 주된 목적은 안전관리자 안전관리 단계의 업무들을 난이도와 예방효과에 대해 전문가 의견과 설문조사를 통해 2×2 Matrix 분석 기법을 활용해 비효율적인 업무의 간략화 및 개선이 필요한 업무들을 파악하고 개선방향을 제시함으로써, 궁극적으로 건설현장의 안전사고 발생을 줄이는 데 기여하고자 한다.

커피전문점 서비스품질 만족이 재 이용 및 추천의도에 미치는 영향 (Effects of Reusing and the Recommendation Depending on the Satisfaction Rate of Coffee Shop Service Quality)

  • 권동극
    • 한국콘텐츠학회논문지
    • /
    • 제11권5호
    • /
    • pp.449-465
    • /
    • 2011
  • 커피전문점의 마케팅 전략수립과 수행측면에 실질적인 기여를 목적으로 하였다. 또한 대상은 젊은이들의 커피전문점 선호를 근거로 표본으로 선정하였다. IPA Matrix를 통한 세분변수들을 도출하고 각 분면에 위치한 변수들을 이용하여 만족도, 재이용, 추천의도에 유의한 영향을 미치는 변수들을 검증하였다. 표적시장별로 차별화된 마케팅전략이 필요하다는 가정에 따라 마케팅 전략운영 측면에서 유용한 정보를 제공하였다. 또한 커피전문점 서비스품질 요소에 대한 중요도-성취도는 유의한 영향이 미칠 것이다라는 가설을 검증하기 위하여 대응표본 t-test와 중요도-성취도 분석과 회귀분석을 실시하였고, 전반적 만족도와 재이용과 추천의도, 재이용과 추천의도의 관계는 유의한 영향이 미칠 것이다는 가설을 검증하기 위하여 회귀분석을 실시하였다. 연구결과는 커피전문점 서비스품질요소의 중요도-성취도 차이 분석에서 유의한 차이를 보였고 이는 각 기대치가 다르다는 것을 실증적으로 보여 주었다. 또한 중요도-성취도 분석에 나타난 각분사면에 서비스품질 요소와 전반적 만족도와 관계에서 유의한 것과 유의하지 않은 것을 알 수 있었다. 이를 통하여 어떤 서비스품질 요소에 역량을 집중하고 배분할 것인지에 대한 정보를 제공할 수 있었다. 전반적 만족은 재이용과 추천의도에 긍정적으로 영향을 미치므로 만족이 궁극적 목표가 되어야함을 알 수 있었으며 전반적 만족도, 재이용, 추천 의도는 긍정적 영향관계라는 선행연구결과를 재확인 할 수가 있었다.

AHP와 IPA를 활용한 비대면 강의 속성의 중요도와 실행만족도 분석 연구 : 교수자, 학습자 비교분석을 중심으로 (A Study on the Importance of Non-face-to-face Lecture Properties and Performance Satisfaction Analysis AHP and IPA: Focusing on Comparative Analysis of Professors and Students)

  • 김민경;이태원;김선영
    • 산업경영시스템학회지
    • /
    • 제44권3호
    • /
    • pp.176-191
    • /
    • 2021
  • Non-face-to-face lectures have become a necessity rather than an option since COVID-19, and in order to improve the quality of university education, it is necessary to explore the properties of non-face-to-face lectures and make active efforts to improve them. This study, focusing on this, aims to provide basic data necessary for decision-making for non-face-to-face lecture design by analyzing the relative importance and execution satisfaction of non-face-to-face lecture attributes for professors and students. Based on previous research, a questionnaire was constructed by deriving 4 factors from 1st layer and 17 from 2nd layer attributes of non-face-to-face lectures. A total of 180 valid samples were used for analysis, including 60 professors and 120 students. The importance of the non-face-to-face lecture properties was calculated by obtaining the weights for each stratified element through AHP(Analytic Hierachy Process) analysis, and performance satisfaction was calculated through statistical analysis based on the Likert 5-point scale. As a result of the AHP analysis, both the professor group and the student group had the same priority for the first tier factors, but there was a difference in the priorities between the second tier factors, so it seems necessary to discuss this. As a result of the IPA(Importance Performance Analysis) analysis, the professor group selected the level of interaction as an area to focus on, and it was confirmed that research and investment in teaching methods for smooth interaction are necessary. The student group was able to confirm that it is urgent to improve and invest in the current situation so that the system can be operated stably by selecting the system stability. This study uses AHP analysis for professors and students groups to derive relative importance and priority, and calculates the IPA matrix using IPA analysis to establish the basis for decision-making on future face-to-face and non-face-to-face lecture design and revision. It is meaningful that it was presented.

온라인 방과후학교 프로그램 도입에 대한 수도권과 비수도권 간 인식차이 분석: 초등학교 교사들의 인식을 중심으로 (A study on primary school teachers' needs of Online After-School management)

  • 황두희;김진희
    • 디지털융복합연구
    • /
    • 제18권5호
    • /
    • pp.1-8
    • /
    • 2020
  • 본 연구는 교사관점에서 초등학교의 지역 위치에 따른 온라인 방과후학교에 대한 요구차이를 파악하여 지역간 우선적으로 추진해야 하는 정책적 사안에 대한 요구도를 도출함으로써, 온라인 방과후학교 프로그램 도입을 위한 단초를 마련하고자 한다. 이를 위한 논의를 체계화하기 위하여 방과후학교 운영 경험이 있는 교사들을 대상으로 설문조사를 실시(n=155)하였다. 이후, 교사가 인식하고 있는 요구와 우선순위를 IPA모형 매트릭스로 분석하였다. 분석결과를 요약하면, 수도권의 경우 '온라인기반교육환경', '행정 운영 효율성', '전문강사 수급'의 대한 요구가 높았다. 반면 비수도권의 경우, '전문 강사 수급', '우수 콘텐츠', '온라인기반교육환경'이 높은 수준의 향상 요구도를 나타내고 있다. 본 연구 결과는 향후 온라인 방과후학교 도입 시, 실질적이면서도 실천가능한 정책을 입안·추진하는데 시사점을 제시할 것이며, 지역별 방과후학교 온라인 프로그램 운영 활성화 및 운영체제 개선을 위한 기초 자료로 참고할 수 있을 것으로 기대한다.

가정에서의 올바른 유아 ICT 활용환경에 관해 부모들이 인식하는 중요도와 실행도 간의 차이 분석 (A Study on the Difference between the Importance-Performance of Parents' Perception in an ICT Environment for Young Children)

  • 주영주;이광희;김나영
    • 정보교육학회논문지
    • /
    • 제11권4호
    • /
    • pp.517-528
    • /
    • 2007
  • 최근 들어 ICT를 활용하는 연령이 점차 낮아지고 있다. 나아가 이제는 유아들까지 교육기관에서는 물론 가정에서의 ICT 활용시간이 증가하고 있다. 본 연구에서는 유아들의 올바른 ICT 활용을 위해 요구되는 가정에서의 활용환경에 대하여 부모들이 인식하는 중요도와 실행도의 차이를 살펴보고, 이들 간의 격차를 줄일 수 있는 실천전략을 모색하고자 하였다. 이를 위해서 '유아ICT 활용환경 평가척도'를 사용하여 부모들이 인식하는 ICT 활용환경에 대한 중요도와 실행도의 차이를 조사하였다. 유의미한 차이를 보이는 요인과 항목을 대상으로 IPA(중요도-실행도 분석)를 거쳐 집중적으로 지원해야 할 요인과 항목의 우선순위를 도출하였는데 이는 유아의 자질, 행정적 지원요인 및 물리적 환경요인인 것으로 나타났다.

  • PDF

IPA 기법을 활용한 공학계열 여대생의 기업가정신 인식 및 교육 요구도 분석 (Entrepreneurship Perception and Needs Analysis of Entrepreneurship Education for Female Engineering Students Using an Importance-Performance Analysis)

  • 김세영;윤성혜;임지영;장지은;강민정;박현경
    • 공학교육연구
    • /
    • 제20권6호
    • /
    • pp.43-51
    • /
    • 2017
  • As the need for entrepreneurship to create new values and innovate in the rapidly changing social environment is emerging, education for entrepreneurial is emerging in university education. The purpose of this study is to understand the current status of entrepreneurship education and to derive the priority of education based on actual indicators of importance-performance. For this study, we surveyed 227 female college students in E Woman's University by using the Importance-Performance Analysis (IPA) method for entrepreneurship factors. The result showed that the means of importance of all factors and sub-factors of entrepreneurship were higher than the means of performance of them, and the difference was statistically significant except for the determination. In addition, the results of the IPA matrix analysis showed that the factors that needed urgent improvement in self-confidence, future-orientation, active/innovative activities, and proactivity. Based on the results of this study, the implications of the development of entrepreneurship curriculum for college students in engineering field were discussed. This study is meaningful that it provided practical basic information of curriculum design leading to the manifestation of entrepreneurship of women in engineering field by analyzing entrepreneurship of female engineering students and deriving priority factors of educational treatment.