• Journal of the Korean Institute of Landscape Architecture
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• v.45 no.3
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• pp.107-115
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• 2017

As a simple and practicable method, an Importance-Performance Analysis(IPA) is often used as a tool to study the satisfaction of tourists in Tourism. The IPA has two dimensions to attribute importance and performance(or satisfaction as in satisfaction research), and generally uses an interviewee self-reported approach to acquire performance and importance data. Many scholars have pointed out that the traditional IPA cannot meet the premise of its establishment. Therefore, several revised IPA have been proposed. Among them, Deng's IPA is the most representative. There are not many contrastive analyses between the traditional IPA and revised IPA in academia. The lack of comparative study will make it difficult to judge the difference and effectiveness of different IPA techniques. Taking Gyeongju Yangdong Village as an example, this study investigated and researched the degree of satisfaction of Chinese tourists using the traditional IPA method and Deng's modified IPA method respectively, and then analysed the differences between the two methods and their causes. Based on the analysis results, the study put forward suggestions for the improvement of tourism management in Gyeongju Yangdong Village.

• Journal of the Korean Institute of Landscape Architecture
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• v.45 no.2
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• pp.40-50
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• 2017

Compared to the traditional format, the revised IPA is an effective method for selecting a management strategy as compared to the traditional IPA. Comparison between the traditional IPA and revised IPA with a management strategy has been, however, limited. Therefore, the difference between the traditional IPA and revised IPA was compared to select an effective management strategy in the Suncheon Bay Wetland Reserve. First of all, related papers were reviewed to select an appropriate revised IPA. It was found that Deng (2007)'s revised IPA was appropriate for quantifying service quality and a management strategy that affects the measurable satisfaction of visitors in the space. Second, the results of the traditional IPA were compared with the revised IPA in the Suncheon Bay Wetland Reserve and the management strategy of the revised IPA and the changes of management factors were discussed. It was found that some management factors deviated from the order of the quadrant "low priority for managers", "Concentrate management here", "Keep up the good work" were moved to the order of the quadrants "Concentrate management here", "low priority for managers" and "Possible overkill" in the revised IPA grid. The complexity as a management factor resulted in higher demand management than the traditional IPA, which moved from "low priority for managers" to "Concentrate management here". Management factors resulted in lower demand management than the traditional IPA moved from "Concentrate management here" to "low priority for managers"; these consisted of shade trees, exhibition exteriors, programs, and a guided tour. Also, management factors moved from "Keep up the good work" to "Possible overkill" consisted of relaxation facilities, glow of the setting sun, a hedge, and an exhibition interior. Over all, the revised IPA responded properly to changes in the measurable satisfaction of visitors to the Suncheon Bay Wetland Reserve. Therefore, a revised IPA should be provided for accurate and reliable guidelines when decision makers establish management strategies.

• Journal of Korean Society of Forest Science
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• v.94 no.6
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• pp.351-361
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• 2005

This study compared the results of Importance-Performance Analysis (IPA) on trail managerial conditions by trail section in Mudeung-Mountain Provincial Park. The study also examined the validity of using overall survey method (OSM: analyzing IPA from the data collected from all the trails without separating trails by section) by comparing the OSM results with those obtained from the survey by section. A total of 258 users who visited the Park was surveyed using questionnaire in the four designated trail sections during the September of 2000. The result of IPA showed that there are differences in twenty three attributes out of the 26 selected attributes (88.5%) among four trail sections. The overall IPA results obtained from the total of four trail sections were not the same with the IPA results from each trail section in twenty three attributes (88.5%) out of the 26 selected attributes. It suggests that we need to use a survey segmented by trail sections rather than a survey for overall trails to obtain better information for more efficient trail management.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.9-18
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• 2018

Recently, the necessity and interest to improve the tourism preparedness for enhancing the quality of foreign tourists is increasing, but the related research is insufficient. The purpose of this study is to identify the preferential improvement elements related to the tourism preparedness of foreign tourists. To do this, we applied the R-IPA analysis to analyze and compare the elements affecting the tourist preparedness according to tourist type and time period. As a result of R-IPA analysis for all tourists, the elements that need to maintain the current quality levels were food, security, transit, shopping, and tourist attractiveness and the elements that need to be improved but low priority were language communication, travel expenses, and tourist information service. As a result of R-IPA analysis by tourist type, for individual tourists it is necessary to maintain current quality levels of transit, food, shopping, tourist attractiveness, and security. For group tourists, it is necessary to maintain current quality levels of accommodation, shopping, tourist attractiveness, and tourist information service, but food needs to be urgent improvement.

• Korean Journal of Construction Engineering and Management
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• v.23 no.1
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• pp.3-15
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• 2022

Daycare center is an important space for children's mental, physical and social development. Each space of daycare center should be designed and constructed considering interests of end-users such as children and teachers. However, insufficient related guidelines and standardized design and construction of daycare center to moderate potential risks of each space. This arises from the difference in perception of each space between end-users (head and sub teachers) and construction experts (designers and contractors). Therefore, research framework was developed for analyzing the factors of perception differences of each space in daycare center between these groups applied traditional and modified Importance-Performance Analysis (IPA). By comparing risk perception between end-users and experts in two methods, it can be support as construction guide for daycare center in the future and will help minimize conflicts in construction among stakeholders. Moreover, it was found that traditional IPA is comfortable to catch prior project perception of participants, and revised IPA is considered to judge outputs by identifying participant's importance based on the satisfaction of the project performance. Therefore, if IPAs are applied according to the characteristics of the circumstances, it is possible to analyze the perception difference between end-users and construction experts based on the context before and after the construction of the daycare center.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.278-292
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• 2019

The purpose of this study is to provide a suggestion to improve speciality and job performance of social work case management using importance-performance-analysis(IPA). A quantitative research design was used and data were collected from 209 social workers who are in charge of case manager job at Ulsan metropolitan area. Study participants were asked the recognition of importance-job competence and need for supervision-experience of social work case management job description on the NCS(9 competency units, 33 competency units). Descriptive analysis and IPA were performed. This study found the need for intensified job competence of 'building external operating systems' and 'development of resource linkage systems'. Also, it is necessary to provide intensive supervision for 'building an external and internal operating system.' Based on the results, future direction of intensified job performance for socla work case management was discussed.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.287-300
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• 2020

The present study applied the IPA(Importance-Performance Analysis) to derive several practical alternatives for the improvement of Chuncheon Silver Orchestra program using IPA(importance-performance analysis). Most importantly, this work performed a comparative study using sample data collected from two groups of silver member(N=53) and program operator(N=32). A careful literature review leaded to the development of six types of evaluation sectors, including 'connection with the local community', 'budget operation', 'program operation', 'manpower operation', 'public relations strategy' as well as 'environment for program operation'. This work further devised twenty-two evaluation items. The results indicated that silver member group rated 'manpower operation' the highest in their both perceived importance and performance. Program operator group rated 'budget operation' and 'manpower operation' rated the highest in their perceived importance and performance, respectively. The results form IPA matrix analysis provides an important implication that much efforts and interests should be sustainably given from the perspective of the silver member group and the program operator group coupled with four types of IPA quadrant, accordingly.

• The Journal of Korean Institute for Practical Engineering Education
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• v.5 no.1
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• pp.14-19
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• 2013

The program educational objectives(PEO) are defined as the competences and qualifications that the graduates should reach in 2~3 years after graduation. As indirect assessment this paper develops and presents a set of questions to evaluate how important the established PEOs are in the fields and how much the graduates achieves them. The survey was conducted and analyzed to evaluate the degree of importance and achievement of each PEO by using IPA(Importance-Performance Analysis) scheme.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.156-166
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• 2020

This study was intended to investigate differences in the recognition of the importance and performance of clinical nutrition management by using IPA. For the study, 100 clinical nutritionists working at medical institutions were analyzed. In all 17 categories of nutritional management, significant differences were observed in awareness of performance and importance. The categories with the greatest difference in importance and performance awareness were the nutritionist's participation in clinical nutrition education and related job development activities(1.38), and the lowest categories were the provision of therapeutic meals(0.69). Since IPA analysis results showed that participation in clinical nutrition education and related task development were both low in importance and performance, it should be improved first. A way to improve is for nutritionists to receive internal and external education. Above all things, for effective treatment, policies to include clinical nutritionist in the category of medical personnel, and cooperation between the medical sector and nutrition service management are necessary.

• International Journal of Highway Engineering
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• v.10 no.2
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• pp.91-100
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• 2008

The quality of service on urban roadways have been evaluated mainly based on such quantitative measures as travel speed and delay. However, in addition to the quantitative aspects, drivers traveling on urban roadways are subject to be influenced by qualitative measures such as aesthetic aspects of the roadway and other drivers' violation of traffic laws. Based on this notion, this study attempts to identify roadway service quality indices, considering both qualitative and quantitative aspects and evaluate the quality of service using the modified Importance-Performance Analysis (IPA), a technique often applied in the field of marketing. The modified IPA is proposed in this study as a way to evaluate the service quality, reflecting the relative performance between study areas and performance indices. A case study is implemented over the Gangnam and Gangbuk areas in Seoul, resulting in identifying the items needed to be improved for each study area.