• Title/Summary/Keyword: IMAGE COMMUNICATION

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The Effect of Emoticons on User Image making and Self-expression Satisfaction in MIM Communication (MIM커뮤니케이션에서 이모티콘 활용이 사용자 이미지메이킹과 자기표현 만족감에 미치는 영향)

  • Heo, Jin Ju;Ko, Hye Young
    • Journal of Korea Multimedia Society
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    • v.20 no.7
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    • pp.1136-1147
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    • 2017
  • In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

Distribution of a Soft Drink Brand Communication on Brand Image with e-WOM as a Mediating Role on Indonesians Gen Z

  • SHIDDIQI, Muhammad fajar;LI, Sin;SUHARI, Umaidi;HIDAYAT, Zinggara;MANI, La
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.85-93
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    • 2023
  • Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.

A Study on Mobile Communication system using Stillness Image

  • Lee, Jung-Ho;Han, Dae-Mun;Kim, Yeong-Real
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2007.02a
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    • pp.35-39
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    • 2007
  • We applied digital image processing about BitMap file structure in this research and studied about digital communication system. digital record saving devices can express 'High' and 'Low' as all data. Only, digital technique that two expression methods is used into several expenditures. People and communication that are far away by development of digital technology, became smooth. We wished to make communication system taking advantage of digi-tech. This system was made for communication with disabled and normal person specially. To communication method that we are studied such BitMap file handling image communication system. The goal of this contribution is to present the overview of basic algorithms for image processing using BitMap.

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A study on the moving picture transmission method between the accident sites and control center (철도 사고현장의 동영상 전송방안에 관한 연구)

  • Cho, B.K.;Chang, S.G.;Ryu, S.H.
    • Proceedings of the KIEE Conference
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    • 2003.07b
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    • pp.1300-1302
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    • 2003
  • CCTV network has been implemented to transmit the image information of platform, ticket gate and transfer section to local headquarters in the KNR(Korean National Railroad). But, communication system for transferring image information around accident field or wayside has not been established yet. thus, at present implementation of communication equipment is necessary for dynamic image of unspecified accident to be transmitted to headquarters. Copper cable communication network is run by KNR, but it is processing installation of optical cable in connection with the implemental plan for high-speed network from now on. And, the capacity of communication channel will be guaranteed much more than now between station and station, station and central headquarters when optical cable is completed. This study analyzes the image equipment of field for transmission and estimated matters to transmit image information of accident field to headquarters with using communication infrastructure. And, the study considers implemental method of communication network for long-distance image transmission from dozens to hundreds kilometers.

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Visual Fatigue Reduction Based on Depth Adjustment for DIBR System

  • Liu, Ran;Tan, Yingchun;Tian, Fengchun;Xie, Hui;Tai, Guoqin;Tan, Weimin;Liu, Junling;Xu, Xiaoyan;Kadri, Chaibou;Abakah, Naana
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.4
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    • pp.1171-1187
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    • 2012
  • A depth adjustment method for visual fatigue reduction for depth-image-based rendering (DIBR) system is proposed. One important aspect of the method is that no calibration parameters are needed for adjustment. By analyzing 3D image warping, the perceived depth is expressed as a function of three adjustable parameters: virtual view number, scale factor and depth value of zero parallax setting (ZPS) plane. Adjusting these three parameters according to the proposed parameter modification algorithm when performing 3D image warping can effectively change the perceived depth of stereo pairs generated in DIBR system. As the depth adjustment is performed in simple 3D image warping equations, the proposed method is facilitative for hardware implementation. Experimental results show that the proposed depth adjustment method provides an improvement in visual comfort of stereo pairs as well as generating comfortable stereoscopic images with different perceived depths that people desire.

Robust Image Hashing for Tamper Detection Using Non-Negative Matrix Factorization

  • Tang, Zhenjun;Wang, Shuozhong;Zhang, Xinpeng;Wei, Weimin;Su, Shengjun
    • Journal of Ubiquitous Convergence Technology
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    • v.2 no.1
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    • pp.18-26
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    • 2008
  • The invariance relation existing in the non-negative matrix factorization (NMF) is used for constructing robust image hashes in this work. The image is first re-scaled to a fixed size. Low-pass filtering is performed on the luminance component of the re-sized image to produce a normalized matrix. Entries in the normalized matrix are pseudo-randomly re-arranged under the control of a secret key to generate a secondary image. Non-negative matrix factorization is then performed on the secondary image. As the relation between most pairs of adjacent entries in the NMF's coefficient matrix is basically invariant to ordinary image processing, a coarse quantization scheme is devised to compress the extracted features contained in the coefficient matrix. The obtained binary elements are used to form the image hash after being scrambled based on another key. Similarity between hashes is measured by the Hamming distance. Experimental results show that the proposed scheme is robust against perceptually acceptable modifications to the image such as Gaussian filtering, moderate noise contamination, JPEG compression, re-scaling, and watermark embedding. Hashes of different images have very low collision probability. Tampering to local image areas can be detected by comparing the Hamming distance with a predetermined threshold, indicating the usefulness of the technique in digital forensics.

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The study for image transmission method using communication equipment of KNR (철도연변의 통신설비를 이용한 화상전송방안에 관한 연구)

  • Cho, B.K.;Chang, S.G.;Ryu, S.H.;Kim, J.K.
    • Proceedings of the KIEE Conference
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    • 2003.04a
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    • pp.429-431
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    • 2003
  • CCTV network has been implemented to transmit the image information of platform, ticket gate and transfer section to local headquarters in the KNR(Korean National Railroad). But, communication system for transferring image information around accident field or wayside has not been established ret. thus, at Present implementation of communication equipment is necessary for dynamic image of unspecified accident to be transmitted to headquarters. Copper cable communication network is run by KNR, but it is processing installation of optical cable in connection with the implemental plan for high-speed network from now on. And, the capacity of communication channel will be guaranteed much more than now between station and station. station and central headquarters when optical cable is completed. This study analyzes the image equipment of field for transmission and estimated matters to transmit image information of accident field to headquarters with using communication infrastructure. And, the study considers implemental method of communication network for long-distance image transmission from dozens to hundreds kilometers.

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Side Information Extrapolation Using Motion-aligned Auto Regressive Model for Compressed Sensing based Wyner-Ziv Codec

  • Li, Ran;Gan, Zongliang;Cui, Ziguan;Wu, Minghu;Zhu, Xiuchang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.2
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    • pp.366-385
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    • 2013
  • In this paper, we propose a compressed sensing (CS) based Wyner-Ziv (WZ) codec using motion-aligned auto regressive model (MAAR) based side information (SI) extrapolation to improve the compression performance of low-delay distributed video coding (DVC). In the CS based WZ codec, the WZ frame is divided into small blocks and CS measurements of each block are acquired at the encoder, and a specific CS reconstruction algorithm is proposed to correct errors in the SI using CS measurements at the decoder. In order to generate high quality SI, a MAAR model is introduced to improve the inaccurate motion field in auto regressive (AR) model, and the Tikhonov regularization on MAAR coefficients and overlapped block based interpolation are performed to reduce block effects and errors from over-fitting. Simulation experiments show that our proposed CS based WZ codec associated with MAAR based SI generation achieves better results compared to other SI extrapolation methods.

Design and Implementation of Image Communication System Based on Power Line Communication (전력선통신 기반 영상 송수신시스템 설계 및 구현)

  • Chang, Rak-Ju;Lee, Soon-Yi;Kang, Suk-Won
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.31-33
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    • 2010
  • The image communication system based on power line communication(PLC) that manages the status of workers in deteriorated. work environments such as high temperature and pressures as realtime is designed and implemented in this paper. The major design considerations for system design are such that the adaptation of simple architecture, simplicity of installation and movement, tolerances about high temperature and pressures, transmission of high quality image under various noise environments.

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Distribution in Coworking Space: Exploring Brand Experience and Brand Image on Brand Equity through Brand Loyalty

  • Adzra Athira ARIEF;Indah PUSPITARINI;Farell Giovan ABRAHAMS;Ricardo INDRA;La MANI
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.13-22
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    • 2024
  • Purpose: This research is a quantitative study aimed at determining the influence of brand experience and brand image on brand equity through brand loyalty in the distribution in Coworking Space industry. Research design, data and methodology: The analytical method employed in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM). The study utilizes a quantitative approach, with data collected through online questionnaires distributed via Google Forms among Coworking Space users. A total of 68 respondents represent the research population.. The data was analyzed using PLS-SEM to examine the relationships between the variables under investigation. Results: The research findings indicate that brand experience significantly affects both brand loyalty and brand equity. Similarly, brand image significantly influences both brand loyalty and brand equity. Additionally, brand loyalty has a significant impact on brand equity Conclusions: The research findings indicate that brand experience has a significant effect on brand loyalty and brand equity. Brand image significantly affects both brand loyalty and brand equity.Additionally, brand loyalty significantly influences brand equity.