• The Journal of Economics, Marketing and Management
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• v.6 no.4
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• pp.1-16
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• 2018

Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.

• Korean Security Journal
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• no.49
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• pp.97-129
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• 2016

This study is empirically intended to look into the effects of security martial arts leader's leadership behaviors on their role perception and coaching confidence, and the mediating effects of their role perception in the relationship between their leadership behaviors and their coaching confidence. To achieve this, a survey was carried out to incumbent security martial arts leaders. The questionnaires were used for data analysis. The correlation analysis prior to a test of research hypothesis showed that there was a significant positive relationship between all potential factors(< p.01). Especially, there was a high relationship between psychological coaching confidence, human relational coaching confidence, exercise coaching, exercise prescription, and volunteer activities. The detailed results of hypothesis verification were as follows: First, hypothesis 1 showed that leadership behaviors had a significant positive effect on role perception, supporting hypothesis 1. Second, hypothesis 2 showed that role perception had a significant positive effect on coaching confidence, supporting hypothesis 2. Third, hypothesis 3 showed that leadership behaviors had a significant positive effect on coaching confidence, supporting hypothesis 3. Fourth, hypothesis 4 showed that role perception was partially mediated in the effects of leadership behaviors on coaching confidence, supporting hypothesis 4. The findings suggest that the effects of security martial arts leader's leadership behaviors on their coaching confidence can be maximized in combination with their role perception.

• Research in Community and Public Health Nursing
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• v.5 no.1
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• pp.30-52
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• 1994

The purpose of this study is to look into the health behavior and utilization of health service, and the factors which have influence on both of them. In order to research them, it visited home and interviewed selecting randomly 300 subjects who can understand the purpose of this study, want to participate and are possible to interview. Questionnaries survey was administered during the period from April.6 to May.12. 1993. Collected materials analysis were dealt with a method of SPSS PC Program and used percentage. Mean, SD. t-test, $X^2-test$, Pearson's Correlation Coefficient, Multiple Regression and One-way ANOVA for hypothesis verification. The results of this study are as follows. 1. The hypothesis is that there will be a significant difference in performance degree of health behavior by general characteristics(sex, age, educational background, occupation, religion) of subjects. According to the results, it turned out that sex(P=.035), educational background(P=.0432), and occupation(P=.440) appeared to be a significant difference as P<.05. 2. The hypothesis that the more interesting degree on health of subjects have, the better they performance for health behavior was supported (r=.2552, P<.001). 3. The hypothesis that the healthier subjects are, the better they performance for health behavior was supported(r=.5262, P<.001). The highest correlation was seen between the healthier subjects and health behavior. According to the results of multiple regression analysis with interesting degree on health and healthier subjects as dependent variables, it turned out that R2 was 35% and had a significant difference. 4. The hypothesis is that there will be a difference in the utilization of health service by general characteristics(sex, age, educational background, occupation, religion). According to. the results, it showed that educational background (dental clinic), religion(pharmacy) had an influence on the frequency of utilization of facilities (P<.05).

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.06a
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• pp.267-270
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• 2016

차량 인식 기술은 지능형 자율주행 차량 및 첨단 운전자 보조 시스템 (ADAS: Advanced Driver Assistance System)의 개발에 있어서 핵심 요소 기술이다. 영상 기반의 차량 검출 알고리즘은 일반적으로 가설 생성 (HG: Hypothesis Generation) 단계와 가설 검증 (HV: Hypothesis Verification) 단계로 구성된다. 가설 검증 단계는 관심 영역 (ROI: Region of Interest) 내에 차량이 존재할 가능성이 있는 후보 영역을 만드는 단계로서 전체 알고리즘의 복잡도와 성능에 영향을 미친다. 본 논문에서는 관심 영역 내에 존재하는 그림자와 차량으로 인한 에지를 검출하고 두 특징 정보를 결합한 가설 생성 방법을 제안하고 차량 후방 영상을 이용하여 사각지대를 감시하는 시스템에 제안 방법을 적용하는 실험을 수행하였다. 실험 결과로 제안 방법이 차량 후보 영역의 존재 여부와 위치 정보를 판단하기에 적합하며 이를 통해 차량 검출 알고리즘의 계산 복잡도를 개선하면서도 다음 단계인 가설 검증 시 검출 성능을 향상시킬 수 있음을 확인하였다.

• Journal of Distribution Science
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• v.15 no.5
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• pp.5-15
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• 2017

Purpose - This research identified the factors to be considered when CEOs establish small companies and improve their businesses by analyzing the effects of their entrepreneurship and marketing activities on the business performance of small companies and suggested measures to utilize them strategically. Research design, data, and methodology - The research conducted a survey for companies located in Busan, and Gyeongnam area in Korea. To verify the model and hypothesis mentioned above, relevant items were allocated to each variable. Results - the research found that the innovation of entrepreneurship negatively affects formalization and centralization along with the propensity for risk-taking which negatively affects all the characteristics of an organization's structure. It was also found that the pro-activeness which was rejected in the selection and verification of hypothesis is the CEOs characteristics which positively affect all of the organization type are contrary to the initial hypothesis. Conclusions - The results of these efforts will positively contribute toward developing a start-up strategy helpful for small companies CEOs, to change the business environment proactively, to operate their organization efficiently and to develop market-oriented marketing activities and objectives. This research found the role of market-oriented characteristics demanded by the CEO to overcome organizational structure, business innovation and bad business situations.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2014.10a
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• pp.347-349
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• 2014

Model verification and validation (V&V) is a current research topic to build computational models with high predictive capability by addressing the general concepts, processes and statistical techniques. The hypothesis test for validity check is one of the model validation techniques and gives a guideline to evaluate the validity of a computational model when limited experimental data only exist due to restricted test resources (e.g., time and budget). The hypothesis test for validity check mainly employ Type I error, the risk of rejecting the valid computational model, for the validity evaluation since quantification of Type II error is not feasible for model validation. However, Type II error, the risk of accepting invalid computational model, should be importantly considered for an engineered products having high risk on predicted results. This paper proposes a technique named as the response-adaptive experimental design to reduce Type II error by adaptively designing experimental conditions for the validation experiment. A tire tread block problem and a numerical example are employed to show the effectiveness of the response-adaptive experimental design for the validity evaluation.

• Journal of Arbitration Studies
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• v.31 no.1
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• pp.173-194
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• 2021

This study was conducted to investigate the effect of the factors of delivery app service failure on consumption well conflict emotion and complaining behavior targeting consumers with experience using delivery apps, and the results of the study are summarized as follows. First, when looking at the demographic analysis, the proportion of men was 58.1% and women were 41.9%, and the age group was the highest with 91.9% in their 20s. Second, as a result of testing hypothesis 1 that the factor of delivery app service failure will have a significant influence on consumer conflict emotions, failure to provide app information and failure to deliver/food service showed a significant positive (+) relationship. Third, as a result of the verification of Hypothesis 2, that consumer conflict emotions will have a significant effect on the consumer's continued use intention, it was found to be insignificant and rejected. Lastly, hypothesis 3 that consumer conflict emotions will have a significant effect on consumer complaints behavior is that negative word of mouth behavior, complaint behavior from service providers, and complaint behavior from service managers were adopted, but the complaint behavior was rejected by third parties.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.181-189
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• 2022

The purpose of this study is to verify study models and examine a causal relationship among authenticity, job satisfaction, organizational commitment, quality of life and job achievement for amateur business team player. In order to achieve the purpose, this study conducted structural equation model analysis for study models consisting of extraneous variables after examining the authenticity(organization, leader) that amateur business players perceive and endogenous variables including job satisfaction, organizational commitment, quality of life, and job performance. The object of questionnaires in this study selected sports business team players nationwide as a population and 348 players were chosen as final effective samples by applying a convenient sampling method for offline and online questionnaires. The research tool for this study is a questionnaire. The two dimensions of authenticity were used by developing a scale. For all endogenous variables, the scales used in previous studies were modified and used according to the purpose of the study. This study analyzed the collected data, applying SPSS Win ver. 23.0 and AMOS 20.0 programs in order to analyze the characteristics of the study objects, describe questionnaires, and verify selected study hypothesis, individual hypothesis was verified after identifying the reliability and validity of measurement model, and the fitness verification of study models. In the results, all of the 8 hypothesis were adopted and the reciprocal relationship among each factors in the study model were observed.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.17 no.1
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• pp.125-138
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• 2006

The purpose of this study are to find out various the significant factors impinging on the attitude of consumer, between attitude of consumer and preference of consumer in the Food and Beverage industry. For these purposes, two hypothesis were established as follows : (1) The reactions of consumer should have a significant effect on the attitude of consumer in the Food and Beverage industry. (2) The attitude of consumer should have a significant effect on the preference of consumer in the Food and Beverage industry. The verification of the proposed hypothesis showed the following results : First, it was found that the consumer's recognition reaction of employees have significant on price and variety of menu. Second, it was found that the consumer's emotion reaction have significant on feeling, taste of food and so on. Third, it was found that the consumer's action reaction have significant on expense.

• Proceedings of the KSPS conference
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• 2005.04a
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• pp.95-98
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• 2005

Many utterance verification (UV) algorithms have been studied to reject out-of-vocabulary (OOV) in speech recognition systems. Most of conventional confidence measures for UV algorithms are mainly based on log likelihood ratio test, but these measures take much time to evaluate the alternative hypothesis or anti-model likelihood. We propose a novel confidence measure which makes use of a momentary best scored state sequence during Viterbi search. Our approach is more efficient than conventional LRT-based algorithms because it does not need to build anti-model or to calculate the alternative hypothesis. The proposed confidence measure shows better performance in additive noise-corrupted speech as well as clean speech.