• Korean Journal of Human Ecology
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• v.22 no.4
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• pp.707-718
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• 2013

The purpose of this study was to examine media influence on college students' thoughts and explore determinants of the media influence. Between September 7, 2013, and September 12, 2013, a questionnaire survey was administered to students at university-A and total 328 useable responses were collected. Findings are as follows: (1) Houses in TV drama had a strong influence on college students' future housing preferences but had a relatively weak influence on housing satisfaction and concrete housing expectations; (2) students perceived that houses in TV dramas did not reflect reality well; (3) females and/or relatively younger respondents tended to perceive a stronger influence of media on their thoughts and expectation on housing; (4) respondents who had a stronger desire to imitate lifestyle of TV drama characters and a stronger perception that houses in TV drama reflected reality well, and the respondents whose consumption preferences were more easily influenced by media were found to perceive media influence on their housing expectation stronger; and (5) to see regression analysis results, a linear combination of desire to imitate lifestyle of TV drama characters, perception of reality reflection of houses in TV dramas, gender, perceived media influences on clothes and accessories, and electronics preferences was found to be able to explain 46.4% of variance in media influence on housing expectations.

• Journal of the Korean housing association
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• v.25 no.3
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• pp.155-164
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• 2014

The purpose of the study was to explore expectations of workforce entry preparers from non-capital regions on post-college housing and financial support from their parents. From July 26 to August 8, 2013, an on-line questionnaire survey was conducted to juniors and seniors in colleges nationwide and 692 useable responses were collected from college students who were from non-capital regions. Findings from this study are summarized as follows: (1) About 44% of the respondents expected to live apart from their parents and other relatives within two years from their college graduation and 48% of them expected to live in Seoul Metropolitan Area; (2) among those who expected to live apart from their parents and other relatives, 61% expected to be monthly renters; 75% expected to live in small-sized units such as studios; 85% expected parental support to afford post-college housing costs; (3) female respondents, younger respondents and/or respondents with a greater parent income showed more stronger expectation on parental support to afford housing costs; and (4) most respondents perceived influence of housing cost burden strong enough to affect their job choices.

• Journal of Families and Better Life
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• v.4 no.2
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• pp.151-160
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• 1986

This study was designed to clarify housing satisfactions as one of the housing problems in quality. The major purpose of this study was to find out the variables related to housing satisfaction. Following items are analyzed: 1) Concept about housing satisfaction. 2) Relations to housing expectation, aspiration, value. 3) Relations between housing satisfaction and housing reconstruction and mobility. 4) The variables related to housing satisfaction.

• Journal of Distribution Science
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• v.13 no.8
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• pp.61-71
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• 2015

Purpose - Before the year 2000, the housing prices in Korea were increasing every decade. After 2000, for the first time, Korea experienced a decrease in housing prices, and the repetitive cycle of price fluctuation started. Such a "boom and bust cycle" is a worldwide phenomenon. The current study proposes a mathematical model to explain price fluctuation cycles based on the theory of consumer psychology. Specifically, the model incorporates the effects of buyer expectations of future prices on actual price changes. Based on the model, this study investigates various independent variables affecting the amplitude of price fluctuations in housing markets. Research design, data, and methodology - The study provides theoretical analyses based on a mathematical model. The proposed model uses the following assumptions of the pricing mechanism in housing markets. First, the price of a house at a certain time is affected not only by its current price but also by its expected future price. Second, house investors or buyers cannot predict the exact future price but make a subjective prediction based on observed price changes up to the present. Third, the price is determined by demand changes made in previous time periods. The current study tries to explain the boom-bust cycle in housing markets with a mathematical model and several numerical examples. The model illustrates the effects of consumer price elasticity, consumer sensitivity to price changes, and the sensitivity of prices to demand changes on price fluctuation. Results - The analytical results imply that even without external effects, the boom-bust cycle can occur endogenously due to buyer psychological factors. The model supports the expectation of future price direction as the most important variable causing price fluctuation in housing market. Consumer tendency for making choices based on both the current and expected future price causes repetitive boom-bust cycles in housing markets. Such consumers who respond more sensitively to price changes are shown to make the market more volatile. Consumer price elasticity is shown to be irrelevant to price fluctuations. Conclusions - The mechanism of price fluctuation in the proposed model can be summarized as follows. If a certain external shock causes an initial price increase, consumers perceive it as an ongoing increasing price trend. If the demand increases due to the higher expected price, the price goes up further. However, too high a price cannot be sustained for long, thus the increasing price trend ceases at some point. Once the market loses the momentum of a price increase, the price starts to drop. A price decrease signals a further decrease in a future price, thus the demand decreases further. When the price is perceived as low enough, the direction of the price change is reversed again. Policy makers should be cognizant that the current increase in housing prices due to increased liquidity can pose a serious threat of a sudden price decrease in housing markets.

• Journal of the Korean Home Economics Association
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• v.45 no.5
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• pp.1-13
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• 2007

The purpose of this study was to explore the well-being attitude and use the expectation-disconfirmation model to assess consumer satisfaction with well-being products. The consumer expectations, performance and disconfirmation scales were composed of 7 items of 5-likert scales. Consumer satisfaction with well-being products was measured with one-item-measurement scale. The results of this study are as follows. 1. The well-being attitude consists of 4 factors. : consumption of the well-being products, pursuit of mental well-being, criticism of commercial fashion, and pursuit of harmony with natural life. 2. Well-being attitude influences the consumers' expectation, performance, and satisfaction with well-being products. 3. Consumer expectation for well-being products has no influence on satisfaction, but performance and disconfirmation have a high degree of influence on satisfaction.

• Korean Journal of Human Ecology
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• v.15 no.5
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• pp.761-773
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• 2006

The purpose of this study was to explore the consumers' attitude and expectation-satisfaction on well-being products, Consumers' expectation, performance and disconfirmation scales were composed 7 items of 5-likert scales. Consumers' Satisfaction on well-being products was measured with one-item-measurement scale, The consumers' well-being attitudes were composed 4 dimensions such as (1)consuming the well-being products, (2)pursuit of mental well-being, (3)criticism about commercial fashion, (4) pursuit of harmony with natural life. The results were as follows: 1. The well-being attitudes were contrast with a positive attitude and negative attitude, Especially, criticism about commercial fashion was highly remarked. 2. There were statistic differences in the consumers' expectation and performance on well-being products, The Expectation was higher than the performance. It means that consumers' high expectation on the well-being products will bring about the lower satisfaction or dissatisfaction. 3. Consumers' Satisfaction on the well-being products was statistically different among groups by the well-being attitudes.

• Land and Housing Review
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• v.5 no.3
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• pp.169-177
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• 2014

Constructing urban public housing built adjacent railway site has the noise and vibration problem coming from operation of trains. Thus, anti-vibration plans utilizing anti-vibration pads must be established to minimize the impact of train noise and vibration from the tunnels on the residents of the public housing. Under various difficulties and expectation from the citizens, many efforts were taken to satisfy the amenity requirements on noise and vibration for the residential area. As a results, it can be recognized that amenity standards can be satisfied. But great caution is required to prepare ourselves for various situations that might occur during construction, especially considering that the relevant railroads are still under operation.

• Journal of the Korean housing association
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• v.24 no.4
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• pp.29-37
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• 2013

The purpose of this study was to explore college students' expectations on post-college housing and sources of finance to afford housing costs; and perception of housing cost burden. Between May 28, 2012, and June 17, 2012, a questionnaire survey was conducted to undergraduate students in university-A located in non-capital region and 465 useable responses were collected. Major findings are as follows: (1) About 60% of respondents expected to live apart from their parents or relatives within two years from college graduation; (2) Majority of respondents who expected to live apart from their parents or relatives expected to rent housing units and compact non-traditional housing types such as studio units; (3) Major source of finance the respondents expected to afford post-college housing costs was financial supports from their parents and families; (4) Housing cost burden were perceived to have influence even on job decision and respondents with lower parents' income perceived housing cost burden more influential; and (5) In spite of respondents' low financial independence to afford post-college housing costs, finding housing units in areas with relatively lower housing costs seemed not to be an important consideration when choosing post-college housing.

• Journal of Families and Better Life
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• v.30 no.4
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• pp.25-35
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• 2012

The purpose of this study is to find out influence the difference between expected marital life and actual martial life and communication between husband and wife have on their quality of life among couples who have less than 5 years of their married life. 276 questionnaires were used for 138 couples who have less than 5 years of marital life living in D city. Technical statistic analysis, t-test, correlation analysis, and regression analysis were conducted to analyze the data using SPSS WIN 18.0. The research results are as the followings. Verbal communication showed to have influence on husband's quality of life whereas difference between expected marital life and actual martial life as well as verbal communication have influence on wife's quality of life. Therefore, it is recommended that a program needs to be developed to promote efficient communication between husband and wife raising their quality of life and they should not expect unrealistic marital life and think about the meaning of marriage deeply before getting married.

• International Journal of Human Ecology
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• v.14 no.1
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• pp.71-85
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• 2013

The purpose of this study was to investigate Korean college students' housing values and housing expectations as well as considerations for housing in their 20s and to explore influences on housing values and expectations. Items related to four housing functions were developed in conjunction with Maslow's hierarchy of human needs to measure housing values. An on-site questionnaire survey was administered to students of a university-A located in Chungbuk province between May 28, 2012, and June 17, 2012. Among the total 476 responses, 465 responses from Korean students were used for further data analyses. The findings are as follows: (1) Among housing functions, those related to shelter functions were perceived as most important followed by function as a place for self-esteem. (2) More than 70 percent of the respondents expected to rent a housing unit in their 20s and more than half of the respondents expected non-traditional and relatively affordable compact size structure types such as studio, Officetel or Gosiwon. (3) Price, location and transportation were found to be the most important considerations when choosing housing in their 20s. (4) Convenience in use of public transportation and commute time were found to be the most important in location choice, and maintenance conditions and security systems were the most important for building choice. (5) Female respondents tended to consider personal safety, security systems, neighborhood facilities, and distance from family more important than male respondents when choosing housing, while male respondents considered parking space more important than females.