Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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Determinants of Media Influence on College Students' Housing Expectations

미디어가 대학생의 주거 기대에 미치는 영향력 수준 결정 요인

  • Lee, Hyun-Jeong (Dept. of Housing & Interior Design, Chungbuk National University)
  • 이현정 (충북대학교 주거환경학과)
  • Received : 2013.06.05
  • Accepted : 2013.07.03
  • Published : 2013.08.30
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Abstract

The purpose of this study was to examine media influence on college students' thoughts and explore determinants of the media influence. Between September 7, 2013, and September 12, 2013, a questionnaire survey was administered to students at university-A and total 328 useable responses were collected. Findings are as follows: (1) Houses in TV drama had a strong influence on college students' future housing preferences but had a relatively weak influence on housing satisfaction and concrete housing expectations; (2) students perceived that houses in TV dramas did not reflect reality well; (3) females and/or relatively younger respondents tended to perceive a stronger influence of media on their thoughts and expectation on housing; (4) respondents who had a stronger desire to imitate lifestyle of TV drama characters and a stronger perception that houses in TV drama reflected reality well, and the respondents whose consumption preferences were more easily influenced by media were found to perceive media influence on their housing expectation stronger; and (5) to see regression analysis results, a linear combination of desire to imitate lifestyle of TV drama characters, perception of reality reflection of houses in TV dramas, gender, perceived media influences on clothes and accessories, and electronics preferences was found to be able to explain 46.4% of variance in media influence on housing expectations.

Keywords

References

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  1. An Analysis of Meaning of Housing and Ideal Housing Environments that the University Students Perceived vol.28, pp.6, 2017, https://doi.org/10.6107/JKHA.2017.28.6.041