• Journal of Korean Society for Quality Management
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• v.45 no.2
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• pp.247-260
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• 2017

Purpose: The study is aimed to identify the national cultural dimensions that are affecting the quality management (QM) maturity level and the project quality performance, and analyze their relationships. Methods: This study collected the data of QM Maturity level based on Crosby's QM maturity model and the project quality performance using the Iron Triangle (Quality, Time/Schedule and Cost) from the employees who are participating in the ITER Project across the major 8 countries (China, France, Italy, Japan, Korea, Russia, U.K. and U.S.A.). Three research hypotheses are proposed concerning the national cultural dimensions in this study and Hofstede's five cultural dimensions framework are used for the statistical test. Results: The results are two folds in the study: First, there is a significant positive correlation between the QM maturity level and the project quality performance. Second, three cultural dimensions (Collectivism, Large Power Distance and Strong Uncertainty Avoidance) and five cultural dimensions (Collectivism, Large Power Distance, Strong Uncertainty Avoidance, Feminity and Long Term Orientation) have a positive impact on the QM maturity level and the project quality performance respectively. Conclusion: From the results, the understanding and consideration of the culture difference among the countries participating International Collaboration R&D project are recommended.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.199-207
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• 2019

This study utilized one of Hofstede's cultural dimension, collective dimension and validated its influence on individual's change oriented organizational citizenship behavior(COCB hereafter) with mediation of emotional regulation. Previous research on Hofstede's cultural dimensions were mostly conducted at national levels. However, in this study, Yoo's CVSCALE was used to analyze collectivistic tendencies at individual levels and its influence on emotional regulation and COCB were measured. The study distributed 200 paper based self administered surveys to employees of Fortune 500 electronic company in Korea for two weeks period. Findings indicated individual's collectivistic dimension positively influenced COCB and emotional regulation mediated between collectivism and COCB. In conclusion and application, the significance of this research lies in indicating collectivistic culture's positive influence on COCB and emotional regulation as possible antecedents of Change oriented Organizational Citizenship Behavior.

• International Commerce and Information Review
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• v.19 no.1
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• pp.213-234
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• 2017

This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual's needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede's cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.119-132
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• 2021

This study focused on examining the impact of the social context that causes gender differences in entrepreneurship, not the phenomenon itself. Specifically, this study verified the moderating effect of the social context on the relationship between gender and entrepreneurship using data from 20 countries in the Global Entrepreneurship Trend Report (GETR). In order to test hypotheses involving social context implications, Hofstede's cultural dimension factors such as power distance, individualism, masculinity, and uncertainty avoidance variables, and institutional factors such as gender equality and social security are used as specific variables reflecting the social context. Empirical analysis through GLM found that gender did not independently influence entrepreneurship, and gender had a significant effect by interacting with power distance, individualism, uncertainty avoidance, gender equality, and social security variables, respectively. Such empirical results show that the gender difference in entrepreneurship is not due to the unique characteristics inherent in each gender but on the level of the country's social context to which the individual belongs.

• Journal of Information Technology Services
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• v.17 no.1
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• pp.121-134
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• 2018

Massive Open Online Course (MOOC) is online education that anyone can register for free and has internet access. MOOC is also called Education Revolution and is spreading rapidly all over the world. Although recent MOOC high-quality classes may enhance the value of MOOC, MOOC learning still needs much research. Since MOOC has low learning completion rate and continuous use rate, various studies on the reasons that learners give up at the beginning of learning have not been tried yet This research is studied for the continuous intention of use of MOOC applying self-determination theory and learning flow theory based on technology acceptance model. In particular, the research are conducted for cultural difference in continuous usage of MOOC between Korean and Chinese. The research results show that self-determination theory applying perceived autonomy, perceived competence, and perceived relatedness and learning flow is useful to explain continuous use of MOOC. The research also shows that Hofstede theory works well in explaining the cultural difference between Korea and China in continuous usage of MOOC. The result shows that korean is more influenced by perceived external motivation like perceived usefulness and chinese is more influenced by internal motivation like learning flow in continuous use of MOOC.

• Management & Information Systems Review
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• v.29 no.2
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• pp.119-151
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• 2010

This study focuses on the workplaces of two distinct nations, the United States and Korea, to ascertain the impact of culture on emotional intelligence (EI). This paper examines if EI is dependant on culture by finding significant variances of emotional responses under a given situation. The results suggest that EI is significantly impacted by national culture. In addition, this study investigates the relationship between cultural distance and EI by using the secondary data of 19,402 participants across 13 nations. The results demonstrate that only power distance among Hofstede's dimensions has significant effect on EI.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.73-87
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• 2016

The purpose of this study is to investigate the cultural difference between eastern and western culture in the online community in view of Hofstede dimensions of national culture through social network analysis. And this study tries to interpret the cultural dimensions by using social network indexes. The results show every cultural dimension offered conflicting results except uncertainty avoidance. The eastern culture shows individualism, and low power distance compared to western culture in the online community. Moreover the communication speed of eastern culture is faster than western culture. But eastern culture shows high uncertainty avoidance in the online community similar to an offline culture. This results of this study show that because of certain differences between the offline and online culture, the typical framework we use to analyze offline culture should not be applied to analyze online culture. Therefore we believe that the most important contribution of this study should be related with the finding that we need very different approach to be able to correctly understand the prevalent culture in the online community than the one that we use in the offline community.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.602-605
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• 2009

Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB(Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

• Journal of Navigation and Port Research
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• v.47 no.4
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• pp.191-201
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• 2023

The provision of onboard Internet services is recognized as one of the measures to enhance the appeal of seafarers and improve seafarer welfare. This study aims to investigate the influence of seafarers' leisure activities using the Internet on shipboard culture. Shipboard culture was examined using Hofstede's cultural dimensions theory. An empirical analysis was conducted on crewmembers regarding their Internet-based leisure activities and the shipboard culture. As a result, it was observed that sociability activities through the Internet while onboard significantly influenced power distance, uncertainty avoidance, and long-term orientation. The investigation of shipboard culture revealed uncertainty avoidance, masculinity, and long-term orientation, along with low power distance and individualism cultures. In addition, an analysis of shipboard culture according to seafarers' characteristics showed significant differences in certain shipboard cultures based on seafarers' attributes.

• International Area Studies Review
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• v.20 no.1
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• pp.183-208
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• 2016

The objective of the study was to find out whether the Super Bowl adverts with high Ad Meter scores had more advertising appeals related to U.S. culture in Hofstede's dimensions. The significance of the study lies in the analysis on U.S. consumer preferences on adverts in terms of culture under one of the most representative American sport event: Super Bowl. The study was based on a content analysis of top and bottom 10 Super Bowl adverts during a period of consecutive seven years 2005 through 2011. The top and bottom ten were grouped based on the Ad Meter scores by the USA Today. The number of adverts interpreted by two coders along with the author was 139. The coding results implies that adverts in the top 10 group carried more appeals connected to US culture in Hofstede dimensions, such as youth, untamed, and magic in uncertainty avoidance dimension. Meanwhile, such appeals as ornamental, vain, and status in high power distance dimension were mainly found in the bottom 10 adverts group. Grounded on the findings from the content analysis, links between the score levels and the presence of certain appeals may offer marketers a hint on what appeals they emphasize when producing adverts in a certain cultural bound, let alone Super Bowl adverts targeting TV viewers in the U. S. A.