• 유통과학연구
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• 제20권3호
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• pp.33-43
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• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• 한국의류학회지
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• 제33권4호
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• pp.519-530
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• 2009

The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.

• Journal of Korea Trade
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• 제27권2호
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• pp.115-129
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• 2023

Purpose - This study empirically analyzes the consumer value of risk management associated with illegal, unreported, and unregulated (IUU) fishing of fishery products imported to Korea. The global regulatory paradigm for IUU fishing has shifted from production-centered to market-centered. As a result, changes in the international fisheries trade environment emphasizing "transparency" and "legality" of the production process are accelerating. Therefore, changes in the management systems of fishery products entering the country are also needed. Accordingly, this study estimated the consumer value for risk management of IUU fishing, targeting major fish species imported to Korea, and derived the feasibility of introducing related policies. Design/methodology - This study used the choice experiment as an analysis model to estimate consumers' willingness to pay for the "possibility to check for IUU fishing." The choice experiment assumes that the value of a good or service is composed of separable attributes and that the sum of the part-worth of these individual attributes becomes the total value. In this study, respondents were presented with profiles comprising three attributes (country of origin, price, and possibility of checking IUU fishing) and the levels of frozen poulp squid, the subject of the analysis. The participants were asked to select their preferred profile. The marginal willingness to pay for each attribute was derived from the results of the respondents' choices using conditional logit model estimates. Findings - There is a marked difference in utility based on the preference of the country of origin of fishery products among consumers. In addition, the utility of fishery products that have undergone IUU fishing verification was observed to be higher, with the utility marked to be higher for lower prices. Originality/value - Estimating the policy value of the risk management in IUU fishing of imported fisheries products in this study is a novel attempt that has never been conducted before. Several studies have been conducted to assess the risk of IUU fishing associated with the import of fishery products internationally. However, such studies are yet to be conducted in Korea. Instead, policies and studies have focused on issues related to complying with trading partners' legal and transparent standards for exporting fishery products. This study should be the beginning of more in-depth empirical and theoretical explorations to establish order in the domestic seafood market and respond to changes in international regulations on IUU fishing.

• 한국대기환경학회지
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• 제26권5호
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• pp.469-474
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• 2010

Gasoline engines have proven their utility in light, medium and heavy duty vehicles. Concern about long term availability of petroleum and the environment norms by the increased vehicular emission have mandated the search for safe fuel. CNG is an environmentally clean alternative to the existing spark ignition engines with the advantages of minimum change. A higher octane number and a higher self ignition temperature make it an attractive gaseous fuel. The thermal efficiency is better than gasoline for the same engine. The reduced carbon mono oxide, carbon di-oxide, hydrocarbon emissions is a favorable outcome along with a slight increase in $NO_x$ emission when compared with gasoline fuel to a dual fuel mode in the existing spark ignition engines. The result from the experiment shows that CNG could be a potential substitute fuel that maintains performance and emissions characteristics in gasoline engines.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2009년도 제40회 하계학술대회
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• pp.239_240
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• 2009

This paper presents the brief analytical study on 돋 effects of higher impedance transformer(HIT) to reduce distribution system fault current. With the increase of source and load capacity of power system, fault current of D/L is much more increased and, conventional protection equipment-such as sectionalizer and recloser, have to be replaced higher switching capacity. However, this replacements needs a lot of budget to utility. Increase of transformer impedance is can be a countermeasure in practical basis. This paper compares the voltage and fault current magnitude of both cases -%Zt=20% and %Zt2=33.3%(transformer capacity is 75/100MVA). The simulation results show that the steady state voltage of HIT is dropped 5~6% more in peak load, and fault current was decreased about 5kA by high impedance on transformer.

• 한국생활과학회지
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• 제6권2호
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• pp.37-45
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• 1997

The purpose of this study is to identify parental stress of working mothers with young children and to fine its rented variables. subjects were consisted of 108 working mothers who had children from 3 to 6 ages. The measurement instruments are the questionnaire which consisting the following parts; Parenting Daily Hassles, Employment Subjective Expected Utility, Beck Depression Inventory, Emotionality, Activity, Sociablity Temperament Scale. The data were analyzed by the statistical method based on frequency, percentile, t-test, F-test, Pearson's correlation, and multiple regression. The main results were as follows: 1. Parental stress of working mother had a significant correlation with working mothers' negative attitudes for their occupations. 2. The higher working mothers' depression resulted in the higher working parental stress. 3. There was a significant positive correlation between children's difficult temperament and parental stress of working mothers. 4. The influential variables on parental stress of working mothers were mothers' attitude to her occupations and children's temperament.

• 한국소음진동공학회논문집
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• 제17권8호
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• pp.747-756
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• 2007

The hydropneumatic suspension units, which have applied to the tracked vehicles, have the spring and damping function in the unit. The nonlinear characteristics such as roadwheel rotation effects, gas behavior changes, hydraulic damping characteristics, hysterisis, and frictional forces have been ignored or simplified to analyze the mathematical models in many areas. This study describes the dynamic characteristics and the nonlinear behaviors of hydropneumatic suspension unit considering the nonlinear effects such as the nonlinear spring and nonlinear damping through the simulation and the experiment. The utility of nonlinear analysis through the higher-order spectral analysis is also presented.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2003년도 하계학술대회 논문집 A
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• pp.667-669
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• 2003

Since the restructuring in electricity industry, single utility company, KEPCO, was being unbundled horizontanly and vertically, which resulted in 6 generation companies. Hence, electricity statistics system leaded by KEPCO is no longer efficiently sustainable. By introduction of electricity market, the importance of statistical information is getting higher and higher. From now on, the leading role played in statistical system in electricity field should be switched from KEPCO to government. This paper looks into change in statistical work driven by electricity and provides alternatives applicable to new electricity market. In addition, this paper provides new standard form for the collection of statistical data and construction of statistical system.

• 대한기계학회:학술대회논문집
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• 대한기계학회 2008년도 추계학술대회B
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• pp.2126-2130
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• 2008

Gasoline engine have proved its utility in light, medium and heavy duty vehicle in every sector of the world community. The concern about long term availability of petroleum and the increasing threat for the environment by the increasing load of vehicular emission, compel the technology to upgrade itself for meeting the challenges. CNG is environmentally clean alternative to the existing SI Engines with out much change in the hardware. Many researchers have found this as a potential substitute to meet the energy requirement. Higher octane number and higher self ignition temperature make it a good gaseous fuel. Although power output is slightly lesser than the gasoline it's thermal efficiency is better than the gasoline for the same SI Engine. Results showed that reduced CO, hydrocarbon emissions is a favorable outcome, with slight increase in $NO_x$ emission when compared with gasoline fuel to dual fuel mode in the existing SI Engines.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.199-205
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• 2022

The extensive growth in data rate demand by the smart gadgets and mobile broadband application services in wireless cellular networks. To achieve higher data rate demand which leads to aggressive frequency reuse to improve network capacity at the price of Inter Cell Interference (ICI). Fractional Frequency Reuse (FFR) has been recognized as an effective scheme to get a higher data rate and mitigate ICI for perfect geometry network scenarios. In, an irregular geometric multicellular network, ICI mitigation is a challenging issue. The purpose of this paper is to develop distributed dynamic power allocation scheme for FFR based on game theory to mitigate ICI. In the proposed scheme, each cell region in an irregular multicellular scenario adopts a self-less behavior instead of selfish behavior to improve the overall utility function. This proposed scheme improves the overall data rate and mitigates ICI.