• Asia pacific journal of information systems
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• v.29 no.4
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• pp.838-855
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• 2019

Online product reviews are a vital source for companies in that they contain consumers' opinions of products. The earlier methods of opinion mining, which involve drawing semantic information from text, have been mostly applied in one dimension. This is not sufficient in itself to elicit reviewers' comprehensive views on products. In this paper, we propose a novel approach in opinion mining by projecting online consumers' reviews in a multidimensional framework to improve review interpretation of products. First of all, we set up a new framework consisting of six dimensions based on a marketing management theory. To calculate the distances of review sentences and each dimension, we embed words in reviews utilizing Google's pre-trained word2vector model. We classified each sentence of the reviews into the respective dimensions of our new framework. After the classification, we measured the sentiment degrees for each sentence. The results were plotted using a radar graph in which the axes are the dimensions of the framework. We tested the strategy on Amazon product reviews of the iPhone and Galaxy smartphone series with a total of around 21,000 sentences. The results showed that the radar graphs visually reflected several issues associated with the products. The proposed method is not for specific product categories. It can be generally applied for opinion mining on reviews of any product category.

• Journal of Digital Contents Society
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• v.15 no.2
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• pp.197-207
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• 2014

Many people are now enjoying mobile games using various smartphone platforms. However, we have to develop games separately for each smart device platforms so far. Cocos2d-x, a game development framework is released to solve this problem. As a multiplatform version of the existing Cocos2d, Cocos2d-x can make one source code run on various platforms. It is an open software that is able to be used by everyone, and when using it, mobile games can be developed easily based on C++ and OpenGL. In this paper, we implemented a PC laboratory decorating game application, named ILove501, using Cocos2d-x. The 501 is a room number of our PC lab. ILove501 includes an educational feature of solving quizzes in order to highlight positive effects of game. For implementation of a multiplatform game, ILove501 was developed in Windows and iOS environment at the same time, and we verified the results of the execution by porting on a variety of devices such as Android, iPhone, iPad and Galaxy Tab.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.199-204
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• 2018

Smart phones that have lost their existing physical home buttons are being released at the same time, and the flow of users is also changing. The flow is highly subjective and can vary depending on the individual's tendencies. Therefore, this study investigated the change of the flow of smart phone users by Q methodology which is a method of subjectivity research. As a result, the proficiency level of how to turn on the power to start the screen showed a tendency to decrease the flow, and the playability, which is a result of curiosity about the new thing, The results were very positive in the continuity of navigation due to the use of software buttons instead of buttons. Therefore, it can be seen that the change in the hardware smartphone has a positive effect on the flow.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.523-532
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• 2013

Since conventional methods for the reconstruction of 3D objects used a number of cameras or pictures, they required specific hardwares or they were sensitive to the photography environment with a lot of processing time. In this paper, we propose a 3D object reconstruction method using one photograph based on structured light in ubiquitous environments. We use color pattern of the conventional method for structured light. In this paper, we propose a novel pipeline consisting of various image processing techniques for line pattern extraction and matching, which are very important for the performance of the object reconstruction. And we propose the optimal cost function for the pattern matching. Using our method, it is possible to reconstruct a 3D object with efficient computation and easy setting in ubiquitous or mobile environments, for example, a smartphone with a subminiature projector like Galaxy Beam.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.495-503
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• 2015

This study attempts to reveal that the connection between consumers' self enhancement and consumer-brand relationship can be formed from brand experiences not only through a direct use of products or brands but also through companies' marketing activities including advertising or promotion, in that consumers' sensual, affective, cognitive, and behavioral response to brands are included in brand experiences. After experiencing the Samsung Galaxy S brand with manipulated stimulus, 248 respondents' positive emotion and self-enhancement were increased. Also the positive emotion induced by brand experience increase self-enhancement. This study also shows that brand experience and self-enhancement can significantly affect consumer-brand relationship which in turn affects brand loyalty such as satisfaction, recommendation intention, and repurchase intention. Experiencing strong, favorable, and attractive brand personalities may help consumers to increase positive emotions with self-enhancement and help companies to have brand loyalty through consumer-brand relationship.

• Phonetics and Speech Sciences
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• v.16 no.2
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• pp.49-58
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• 2024

This study aimed to compare the acoustic measurements of speech samples recorded from individuals with normal voices using various devices: the Computerized Speech Lab (CSL), a unidirectional wired pin-microphone (WIRED) suitable for smartphones, the built-in omnidirectional microphone (SMART) of smartphones, and Bluetooth-connected wireless earphones, specifically the Galaxy Buds2 Pro (WIRELESS). This study included 40 normal adults (12 males and 28 females) who had not visited an otolaryngologist for respiratory diseases within the past three months. Participants performed sustained vowel /a/ phonation for four seconds and reading tasks with sentences ("Walk") and paragraphs ("Autumn") in a sound-treated booth. Recordings were simultaneously conducted using the four different devices and synchronized based on the CSL-recorded samples for analysis using the MDVP, ADSV, and VOXplot programs. Compared with CSL, the Cepstral Spectral Index of Dysphonia (CSID_V, CSID_S) and Acoustic Voice Quality Index (AVQI) values were lower in the WIRED and higher in the SMART. The opposite trend was observed for the L/H spectral ratios (SR_V and SR_S), and the WIRELESS demonstrated task-specific discrepancies. Furthermore, both the fundamental frequency (F0) and the cepstral peak prominence of the vowel samples (CPP_V) had intraclass correlation coefficient (ICC) values above 0.9, indicating high reliability. These variables, F0 and CPP_V were considered highly reliable for voice recordings across different microphone types. However, caution should be exercised when analyzing and interpreting variables such as the SR, CSID, and AVQI, which may be influenced by the type of microphone used.

• Journal of Intelligence and Information Systems
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• v.22 no.3
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• pp.165-183
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• 2016

Over the past decade, there has been a rapid diffusion of technological devices and a rising number of various devices, resulting in an escalation of virtual reality technology. Technological market has rapidly been changed from smartphone to wearable devices based on virtual reality. Virtual reality can make users feel real situation through sensing interaction, voice, motion capture and so on. Facebook.com, Google, Samsung, LG, Sony and so on have investigated developing platform of virtual reality. the pricing of virtual reality devices also had decreased into 30% from their launched period. Thus market infrastructure in virtual reality have rapidly been developed to crease marketplace. However, most consumers recognize that virtual reality is not ease to purchase or use. That could not lead consumers to positive attitude for devices and purchase the related devices in the early market. Through previous studies related to virtual reality, there are few studies focusing on why the devices for virtual reality stayed in early stage in adoption & diffusion context in the market. Almost previous studies considered the reasons of hard adoption for innovative products in the viewpoints of Typology of Innovation Resistance, MIR(Management of Innovation Resistant), UTAUT & UTAUT2. However, product-based antecedents also important to increase user intention to purchase and use products in the technological market. In this study, we focus on user acceptance and resistance for increasing purchase and usage promotions of wearable devices related to virtual reality based on headgear products like Galaxy Gear. Especially, we added a variables like attitude confidence as a dimension for user resistance. The research questions of this study are follows. First, how attitude confidence and innovativeness resistance affect user intention to use? Second, What factors related to content and brand contexts can affect user intention to use? This research collected data from the participants who have experiences using virtual rality headgears aged between 20s to 50s located in South Korea. In order to collect data, this study used a pilot test and through making face-to-face interviews on three specialists, face validity and content validity were evaluated for the questionnaire validity. Cleansing the data, we dropped some outliers and data of irrelevant papers. Totally, 156 responses were used for testing the suggested hypotheses. Through collecting data, demographics and the relationships among variables were analyzed through conducting structural equation modeling by PLS. The data showed that the sex of respondents who have experience using social commerce sites (male=86(55.1%), female=70(44.9%). The ages of respondents are mostly from 20s (74.4%) to 30s (16.7%). 126 respondents (80.8%) have used virtual reality devices. The results of our model estimation are as follows. With the exception of Hypothesis 1 and 7, which deals with the two relationships between brand awareness to attitude confidence, and quality of content to perceived enjoyment, all of our hypotheses were supported. In compliance with our hypotheses, perceived ease of use (H2) and use innovativeness (H3) were supported with its positively influence for the attitude confidence. This finding indicates that the more ease of use and innovativeness for devices increased, the more users' attitude confidence increased. Perceived price (H4), enjoyment (H5), Quantity of contents (H6) significantly increase user resistance. However, perceived price positively affect user innovativeness resistance meanwhile perceived enjoyment and quantity of contents negatively affect user innovativeness resistance. In addition, aesthetic exterior (H6) was also positively associated with perceived price (p<0.01). Also projection quality (H8) can increase perceived enjoyment (p<0.05). Finally, attitude confidence (H10) increased user intention to use virtual reality devices. however user resistance (H11) negatively affect user intention to use virtual reality devices. The findings of this study show that attitude confidence and user innovativeness resistance differently influence customer intention for using virtual reality devices. There are two distinct characteristic of attitude confidence: perceived ease of use and user innovativeness. This study identified the antecedents of different roles of perceived price (aesthetic exterior) and perceived enjoyment (quality of contents & projection quality). The findings indicated that brand awareness and quality of contents for virtual reality is not formed within virtual reality market yet. Therefore, firms should developed brand awareness for their product in the virtual market to increase market share.