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A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy (그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.511-525
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    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

Analysis on Consumption Behaviors Regarding Environment-Friendly Agricultural Products According to the Food-Related Lifestyles of Housewives in Yeungnam Region (영남지역 주부의 식생활 라이프스타일에 따른 친환경농산물 소비행동 분석)

  • Kim, Hyo-Chung;Kim, Mee-Ra
    • Korean Journal of Human Ecology
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    • v.19 no.6
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    • pp.1103-1113
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    • 2010
  • The purpose of this study was to examine the consumption behaviors regarding environment-friendly agricultural products by food-related lifestyles of housewives. The data were collected from 298 housewives living in Yeungnam region through a self-administered questionnaire during April, 2010. Frequencies, Cronbach's $\alpha$, factor analysis, cluster analysis, one-way analysis of variance, Duncan's multiple range test and chi-square test were conducted by SPSS Windows. The results obtained from this study were as follows. Lifestyles were categorized into five factors by factor analysis: healthy-seeking type, popularity-seeking type, convenience-seeking type, safety-seeking type and taste-seeking type. The respondents belonged to one of three groups by cluster analysis: popularity-seeking group, convenience-seeking group, and wellbeing-seeking group. The main reason given for purchasing environment-friendly agricultural products was safety. The respondents were satisfied with the safety of environment-friendly agricultural products the most. Many respondents purchased environment-friendly agricultural products at large discount markets, and received information about them from mass media. There were significant differences among three groups in the place of purchase environment-friendly agricultural products, information source for environment-friendly agricultural products, most important factor when purchasing environment-friendly agricultural products, the level of satisfaction with environment-friendly agricultural products and the purchase rate of environment-friendly agricultural products among the monthly food expenses.

A Study on Guideline for Using of Environmental-Friendly Materials in Interior Design (실내디자인에 있어 환경친화성 재료 사용의 가이드라인에 관한 연구)

  • 강승모
    • Korean Institute of Interior Design Journal
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    • no.40
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    • pp.126-138
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    • 2003
  • Since the 20th century, it has been the most important agenda that issued the environment of earth. And it has been enormous endeavors for providing the environmental-friendly. It has now outcome as a policy of estimate and acknowledgement for providing the environmental-friendly. Regarding that is the most efficient method in a practical sense, the policy has rapidly been developed. This study is an attempt to categorize interior design of the policy. Thus main-body of this study shall be clarified the definition of the notion of the environmental-friendly design and investigated the element of harm against the environmental-friendly as well. Eventually the conclusion is to provide a guideline for the environmental-friendly especially for the field of interior design materials, by the investigation of the exiting policy for the environmental-friendly design.

Has Eco-friendly Management Influence on the Customer's Purchasing Intention at Franchise Korean-restaurant

  • Yoon, Tae-Hwan
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.11-19
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    • 2017
  • The purpose of this article was to study the influence of eco-friendly management on customer's purchasing-intention at franchise Korean restaurants. In this research, factor analysis and multi regression analysis were used. Eco-friendly management was divided into 4 factors. Eco friendly service affected positively brand image (p<0.05). Energy saving positively affected brand image (p<0.005). Contribution to local society positively affected brand image (p<0.05). Menu composition affected the most positively brand image (p<0.001). At last, brand image had positive influence on purchasing intention (p<0.001). According to these results, we confirmed that the factors of eco friendly management influenced significantly on the customers' perception of brand image. As a result, food service corporations need to deal with the factors of eco friendly management efficiently. The findings of this research would help business management to build effective service marketing strategies and to satisfy the needs of customers at franchise Korean restaurants.

An Application of Family-Friendly Policy for Use of Female Resource (여성인적자원의 활용을 위한 가족친화적 정책의 적용)

  • 정영금
    • Journal of the Korean Home Economics Association
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    • v.40 no.11
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    • pp.107-118
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    • 2002
  • Many women experience the conflicting demands of work and family life according to the increase of employed women. Their demand for balance of two spheres makes the companies have family friendly policy. Family friendly policy is win-win policy which gives benefits to the employers and the employees by helping the employees to balance of their lives. But this policy has been recognized as the one for women and which only companies have to carry out. This study aims to suggest and extend the applicable field of the family friendly policy, and press that the whole society have to be family friendly. So, this study examined the necessity of family friendly policy in the aspects of company and society. And it showed how the employers, policy makers, general public society and communities support the family by carrying out and applying the policy in USA.

The Study on the Characteristics of Circulation of Environmentally Friendly Agricultural Products and the Consumers' Purchase Intention (친환경 농산물의 유통 특성 및 소비자의 구입 의도에 관한 연구)

  • Ko, Pil-Seok;Ko, Beom-Seok
    • Culinary science and hospitality research
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    • v.11 no.4 s.27
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    • pp.214-227
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    • 2005
  • The study was initiated to diagnose the problems and future direction of domestic environmentally friendly agriculture by analyzing the overall opinions of producers and consumers of environmentally friendly agriculture. The collected data were analyzed and tabulated. The research results show that relatively people of 30s${\sim}$40s are the main target groups for the marketing of environmentally friendly agricultural products. When environmentally friendly agricultural products were consumed, right information on safety of environmentally friendly agricultural products should be addressed to customers, and confidence to them has to be brought about from customers.

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Elicitation of Key Environmental-Friendly Technologies for Construction Activities Using Cross-Impact Analysis (교차영향분석을 활용한 건설 공종별 주요 친환경기술 도출)

  • Lee, Sanggyu;Kang, Goune;Kim, Chang-Won;Kim, Chunhak;Cho, Hunhee;Kang, Kyung-In
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2012.11a
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    • pp.155-157
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    • 2012
  • Recently, construction industry makes a great effort on minimizing the environmental impact. While various environmental-friendly technologies are applied to the operating phase of buildings, few equipment or machinery are partly used during the construction phase. For this reason, this study carried out a comprehensive analysis on environmental-friendly technologies for the whole construction process. In this study, appropriate environmental-friendly technologies of each construction activity were elicited to improve the environment of construction sites. Environmental-friendly technologies and construction activities were selected by professional consultation and descriptive statistics analysis, and proper environmental-friendly technologies were elicited from Cross-Impact Analysis. As a result, waste disposal and recycling technology was highly effective for demolition work while development of replacing materials was for reinforced concrete work.

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Developing Strategies of the Large-scale Districts for a Sustainable Environment-friendly Agriculture (지속가능한 친환경농업을 위한 광역친환경농업단지의 발전방향)

  • Kim, Ho;Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
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    • v.23 no.2
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    • pp.233-245
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    • 2015
  • The objective of this study is to analyze the properness, effectiveness and sustainability on the large-scale environment-friendly agricultural districts (LEAD). For this, we survey 11 public officers who manage the LEAD. Most of them aware necessities of LEAD project. They have a higher satisfaction and think that the project affect ripple effect and contribution on environment-friendly agriculture. Main performance expected of the LEAD project is a spread of natural circulation agriculture in connection with cultivation and stockbreeding. For continuance of environment-friendly agriculture after the project, it is necessary to find markets of products. Also policy making related with environment-friendly agricultural technique is required. The results of this study show that the LEAD project need a modification based on field and change of agricultural issues.

A Study on Production and Demand Expansion for Environmental-Friendly Farming Products - In Kwangju and Jeonnam Province - (친환경농산물의 생산실태 몇 소비확대에 관한 연구 -광주 ${\cdot}$ 전남지역을 중심으로 -)

  • Kim, Byung-Moo;Song, Kyung-Hwan
    • Korean Journal of Organic Agriculture
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    • v.12 no.3
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    • pp.265-278
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    • 2004
  • With the development of national economy and increase of income, consumers' demand for quality and safe agricultural products have increased and perception on environmental-friendly Farming products has been sharply changing. In other words, consumers increasingly show the tendency to prefer environmental-friendly farming products for considering health and environment protection, despite higher price. The environmental-friendly farming products in Jeonnam Province is still at its early stage, accounting for 1% or so of the total products. Considerable part of environment-friendly farming products, nevertheless, difficult problem to End consumers, thus sold at relatively high prices. To the questionnaire asking their most severe difficulty is about 30.5% for sale. This suggests that strategies for consumption expansion of environment-friendly farming products, including of consumers, confidence, publicity of consumers, should be established to increase the income of environmental-friendly farmers in Jeonnam Province.

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Applying Multi-objective Mathematical Programming Model for Business Planning of Eco-friendly Agrifood Processing Enterprise in Korea (친환경농식품 가공업체의 경영계획 수립을 위한 다목표 수리계획모형의 적용 방안)

  • Cho, Wan-Hyung
    • Korean Journal of Organic Agriculture
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    • v.26 no.2
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    • pp.181-202
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    • 2018
  • Most of eco-friendly agrifood processing enterprises in Korean rural area are small and medium-sized business. For this reason, it's hard for eco-friendly agrifood processing enterprises to neither analyze business performance for efficient business management nor establish their own business plan for rational decision-making. Therefore it's necessary to design effective mathematical programming model and to make practical application which can support rational management decision-making ensuring the stable business activity of eco-friendly agrifood processing enterprises. Accordingly this paper focuses on the designing and its application of multi-objective mathematical programming model using goal programming to support rational decision-making of eco-friendly agrifood processing enterprise. Hansalimanseongmachum Food Inc. which runs soy bean processing business making tofu based on regional-based soybean farms around Anseong City will be the specific case to apply multi-objective mathematical programming model in practice. And it will suggest measures to support rational management decision-making of other eco-friendly agrifood processing enterprises.