• Title/Summary/Keyword: Focusing Attitudes

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Identification of Trekkers' Characteristics:Focusing on Jirisan-round Trail Users (도보여행자의 특성 규명:지리산둘레길 이용자를 중심으로)

  • Kang, Mihee;Jung, Hui
    • Journal of Korean Society of Forest Science
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    • v.100 no.3
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    • pp.382-391
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    • 2011
  • The purpose of this study was to understand Jirisan-round Trail trekkers' socioeconomic and travel characteristics, travel motivations, and travel attitudes. On-site and email surveys were carried out from July to November of 2008 and a total of 1,026 individuals' data were analyzed. Survey results showed that the percentages of middle age users, highly educated, and professionals/managers were relatively higher among trekkers of Jirisan-round Trail. And they traveled with a small group, collected destination-related information before traveling, and showed a high level of satisfaction. Especially they had not only strong motivations for admiring, understanding, and experiencing the nature but also positive travel attitudes. Based on the results of a cluster analysis, the trekkers of Jirisan-round Trail were divided into two groups, ecotourists and nature tourists. The ecotourists group showed relatively enthusiastic participation, more nature-oriented and culturally sensitive travel attitudes, and a higher satisfaction. The results would be used for establishing effective management strategies for building environmentally and socially responsible trekking culture.

A Study on the Impact of Perceived Benefits of Subscription Services on Attitudes toward Subscription Services and Continued Intention of Subscription Services: Focusing on the Moderating Effect of Innovativeness (구독 서비스의 지각된 혜택이 구독 서비스 태도와 지속이용의도에 미치는 영향 연구: 혁신성향의 조절효과를 중심으로)

  • Tae-eun Kim;Minjung Kim
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.59-65
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    • 2024
  • This study sought to determine the influence of perceived benefits of subscription services on attitudes toward subscription services and continued use intention of them. For this purpose, the perceived benefits of the subscription service were composed of perceived enjoyment and perceived usefulness, and the personal variable, innovativeness, was set as a control variable to examine its influence. As a result of the study, perceived benefits, such as perceived enjoyment and perceived usefulness, both showed a positive influence on attitude toward subscription services and continued use intention of them. The moderating effect of innovativeness on perceived usefulness was also confirmed. The influence of perceived usefulness on attitudes toward subscription services was found to be greater in groups with low innovation propensity than in groups with high innovativeness. These results provide implications about the value of personal characteristics for the continued use of subscription services.

Effect of Dementia Attitudes according to Dementia Education in University Students on the Recognition of Dementia Policy - Mediating effect of dementia knowledge - (대학생의 치매교육에 따른 치매태도가 치매정책인식에 미치는 영향 - 치매지식 매개효과 중심으로 -)

  • Choi, HeeJung;Kim, JiSuk;Kim, JungEun
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.325-331
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    • 2021
  • The purpose of this study was to identify the effect of dementia attitudes according to dementia education in university students on the recognition of dementia policy, focusing on the mediating effect of dementia knowledge. The participants were 306, 1~2 grad of students of U and K university in 2 G cities. The data were collected from September 1 to 31, 2017, and analyzed using the SPSS/WIN 21.0 program with t-test, Pearson correlation coefficients and multiple stepwise regression. There were significant differences in the education group compared to the non-education group in recognition of dementia policy, dementia knowledge, and dementia attitude according to the subject's dementia education. The level of dementia attitudes, recognition of dementia policy, dementia knowledge and attitudes were more than moderate. The positive correlations among recognition of dementia policy, dementia knowledge and attitudes were significant. Dementia knowledge was a predictor of recognition of dementia policy (t=2.35, p=019) and showed a significant partial mediating effect, and the explanatory power was 17.8%. It is necessary to continuously systematically provide the development and application of dementia education programs for the whole people to raise correct dementia knowledge, positive attitudes toward dementia, and awareness of dementia policies.

The Determinants of Public Attitudes toward Welfare Spending in Korea: Focusing on Welfare Perceptions and the Quality of Government (복지태도의 결정요인 분석: 복지수준과 '정부의 질'에 대한 인식의 효과를 중심으로)

  • Lee, Jiho;Hwang, Ah Ran
    • 한국사회정책
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    • v.23 no.1
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    • pp.257-285
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    • 2016
  • The purpose of this paper is to examine the determinants of public attitudes toward welfare spending in relation with the perception of welfare level. Data from the national survey of 'the SSK Good Government Research Unit' are used to perform a logistic regression analysis of the association between welfare attitudes and government perceptions, political orientations, and socio-economic backgrounds. The most prominent finding is that the determinants of welfare attitudes differ markedly between the two different groups of welfare perception. The empirical results say that persons living in a corrupt government tend to prefer welfare spendings despite having low level of welfare, and persons living in a unjust government tend to prefer welfare expansion because welfare level must be low. Persons living in a government of great capacity tend to have positive attitudes to welfare spending despite having a high level of welfare, whereas persons living in a government of less capacity tend to have negative attitudes to welfare expansion because the level of welfare is too high beyond government capacity. This distinction between the two perceptions of welfare level provides a systemic understanding of public attitudes toward welfare spending.

Technologization in Fashion Products - Focusing on the Cases on Online Fashion Media - (패션 제품에 나타난 테크놀로지제이션 - 온라인 패션 미디어에 게재된 사례를 중심으로 -)

  • Kim, Mikyung;Yim, Eunhyuk
    • Fashion & Textile Research Journal
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    • v.24 no.1
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    • pp.15-28
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    • 2022
  • In the Fourth Industrial Revolution era, with its accelerating radical changes and innovation, fashion is rapidly advancing to sustain social changes introduced by technological convergence. In light of this, the study investigates the social and cultural characteristics of technologizing fashion products: creative modifications emerge from technological convergence with fashion products and result in a realm separate from technology. By focusing on the nature of fashion, this study analyzes the technologization of fashion products for added value creation in the fashion system. Based on the findings, it interprets different attitudes toward technologizing that changes fashion products. Accordingly, this study reviews previous literature and qualitatively examines empirical cases based on inductive reasoning. In particular, it analyzes commercialized cases of fashion-technology convergence in fashion products found on online fashion media outlets between January 2007 and May 2021, a central period in intellectual and technological innovation. The characteristics of technologized fashion products are identified as follows: expansion of physical functions and categories, interaction with emotional sensibilities, artistry through combination with technologies, and computer-generated imagery(CGI) fashion as digital goods. Therefore, this study analyzes the characteristics of technologization, focusing on the social and cultural properties of fashion products. The findings provide opportunities to understand the paradigm shift of these products that was catalyzed by technologizing.

Comparison of Factors associated with Intention to HPV Vaccination between Male and Female High School Students: Focusing on HPV Knowledge, Attitude and Health Beliefs related to HPV (남녀 고등학생의 인유두종 바이러스(HPV) 예방접종의도 영향요인 비교: HPV 관련 지식, 접종태도와 건강신념 중심으로)

  • Jang, Insun
    • Journal of the Korean Society of School Health
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    • v.31 no.2
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    • pp.59-69
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    • 2018
  • Purpose: The purpose of this study is to identify and compare the factors associated with human papillomavirus (HPV) vaccination intention between male and female high school students. The focus is on the knowledge, attitudes and health beliefs related to HPV. Methods: The participants were 246 male and 298 female students from an academic high school located in Seoul. Data were collected in June 2017, which were analyzed using descriptive statistics, the chi-test, t test, Mann-Whitney U test, Pearson correlation coefficients and logistic regression with SPSS for Windows 21.0. Results: 47.6% of the male participants and 86.2% of the female participants indicated HPV vaccination intention. The median score of the HPV knowledge level was 0 (total score:16) in the boys and 3 in the girls (p<.001). There were significant differences in attitudes and health beliefs related to HPV by gender. Religion (OR=0.50), sexual experience (OR=0.09), safety concerns (OR=0.65), perceived needs (OR=1.59), importance of prevention (OR=1.78) and perceived susceptibility (OR=1.80) determined HPV vaccination intention in the male students, whereas awareness of HVP vaccination (OR=2.25) and importance of prevention (OR=1.92) significantly predicted HPV vaccination intention in the female students. Conclusion: The results of this study suggest that different strategies need to be taken for different genders: education focusing on safety concerns as well as perceived needs, importance of prevention and perceived susceptibility for male students and education emphasizing importance of prevention for female students.

Determinants the Effect of Exposure Type of Short-form Branded Content on Consumer Response : Focusing on the Mediating Effect of Perceived Sense of Belonging (숏폼 브랜디드 콘텐츠 노출 유형이 소비자 반응에 미치는 영향: 인지된 소속감의 매개 효과를 중심으로)

  • Kim, Qurie;Choi, Jeonghye;Park, Kyung Min
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.642-657
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    • 2022
  • The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

The Influence of Information Security Techno-stress and Organizational Justice on Compliance Intention: Focusing on the Theory of Planned Behavior (정보보안 기술 스트레스와 조직 공정성이 준수 의도에 미치는 영향: 계획된 행동이론을 중심으로)

  • In-Ho Hwang
    • The Journal of the Korea institute of electronic communication sciences
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    • v.19 no.4
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    • pp.741-752
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    • 2024
  • Organizations amplify their information security (IS) technical investments as the demand for IS escalates. This research suggests conditions for enhancing insider compliance with IS, focusing on the potential for behavior modification through techno-stress and organizational justice, based on the theory of planned behavior. To test the proposed hypothesis, this study utilized a survey methodology on 383 employees from companies with implemented IS. The test results showed that IS techno-stress (overload and uncertainty) caused by reduced attitudes of employees, and organizational justice increased subjective norms, influencing IS compliance intentions along with self-efficacy. Additionally, organizational justice has been found to alleviate the adverse effects of IS overload and uncertainty on attitudes. The findings are expected to help clarify measures for achieving IS performance within the organization by proposing organizational justice conditions to improve the negative IS environment of the organization.

A Convergence Study on the Factors Influencing Nursing Students' Attitudes toward Standard Precautions: Focusing on the Health Belief Model (간호대학생의 표준주의 태도에 미치는 영향 요인에 관한 융합적 연구 : 건강신념모델 기반)

  • Kim, Mi-Ja;Yun, Seon-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.6
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    • pp.77-88
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    • 2018
  • "Standard Precautions" (SP) is important for nursing students as it will lead to the protection of health professionals from infectious diseases and prevention of the wide spread of epidemic illnesses. Therefore, this study investigated factors influencing nursing students' attitudes toward SP. Data were collected from 291 nursing students from May to June, in 2016. According to the results, perceived benefit (4.26) was the highest among sub factors of the health belief model, test score of SP was 78.8%, and attitude score (4 point scale) was 3.63. Perceived sensitivity, perceived benefits, perceived barriers, self-efficacy, knowledge about SP showed significant correlations with the attitudes towards SP. Among sub-factors of the health beliefs, perceived sensitivity (${\beta}=.152$, p<.05) and perceived barrier (${\beta}=-.125$, p<.05) were found to influence nursing students' attitudes toward SP (F= 5.680, p<.001). Hence, it can be concluded that a convergence education program promoting health belief is needed for improving attitudes toward SP among nursing students.

A Study on the Relationship Among Motivation for, Attitude toward, and Performance from the Use of Digital Devices in Middle-Aged and Elderly People: Focusing on Path Analyses (중고령자의 디지털기기 이용동기, 이용태도, 이용성과 간의 관계 연구: 경로분석을 중심으로)

  • Kim, Su-Kyoung;Shin, Hye-Ri;Kim, Young-Sun
    • Informatization Policy
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    • v.27 no.3
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    • pp.39-55
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    • 2020
  • This study was designed to analyze the relationship among the motivations for the use of digital devices, attitudes toward the use of digital devices and performance resulting from the use of digital devices in middle-aged and elderly groups by using a path analysis. For an empirical analysis, the 2018 Survey on the Digital Divide by the National Information Society Agency was referenced, analyzing the data of 1,664 people, selected through listwise deletion from total 2,303 people aged 55 or over. A close examination of how measuring variables reflect potential variables (motivations for, attitudes toward and performance resulting from the use of digital devices) showed a significance of 0.001, which suggests that each individual measuring variable does reflect the potential variables. Evaluation of the pathway factors of the structural model from the motivations for the use of digital devices to the attitudes toward the use of digital devices (β=0.847) and from the attitudes toward the use of digital devices to the performance resulting from the use of digital devices (β= 0.745) revealed significant statistical effects. The results of this study suggest that the motivations for the use of digital devices does not directly enhance the digital device use performance, but that it can improve the attitudes toward the use of digital devices, which can in turn increase the performance resulting from the use of digital devices. The analysis holds significance that it has presented practical and policy implications.