• Title/Summary/Keyword: Focus Strategy

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A Study on Strategy for Promoting Mobile Application Market (모바일 애플리케이션 마켓 촉진 전략에 관한 연구)

  • Go, Nak Hyun;Jeon, Joong Yang;Bae, Soon Han
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.7 no.1
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    • pp.143-156
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    • 2011
  • Mobile & Telecommunication industry have been improved in recent years, many different and different shape devices have been introduced and relative services also consistently have been developed as well. Mobile users also demand new service and diverse contents different from vice oriented services and its quality improvement. Recently Smartphone has shown up and changed Mobile & Telecommunication industry and lead activating the industry. Particularly Smartphone users enjoy many different functions and service provided by Application Market. Actually this Application Market would lead improving Mobile& Telecommunication industry. This fact is worthy of notice. Therefore This study focus on Application Market and analyse what determinants affect user's intention to use Application Market. Mainly e-Servqual and TAM model are applied and research model was established and empirically tested. As a result information, transaction and design quality significantly effect on user's intention and perceived usefulness and easy of use also significantly more effect on user's intention. There will be several implications to establish strategy for application market based on this results.

A Pattern-Based Prediction Model for Dynamic Resource Provisioning in Cloud Environment

  • Kim, Hyuk-Ho;Kim, Woong-Sup;Kim, Yang-Woo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.10
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    • pp.1712-1732
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    • 2011
  • Cloud provides dynamically scalable virtualized computing resources as a service over the Internet. To achieve higher resource utilization over virtualization technology, an optimized strategy that deploys virtual machines on physical machines is needed. That is, the total number of active physical host nodes should be dynamically changed to correspond to their resource usage rate, thereby maintaining optimum utilization of physical machines. In this paper, we propose a pattern-based prediction model for resource provisioning which facilitates best possible resource preparation by analyzing the resource utilization and deriving resource usage patterns. The focus of our work is on predicting future resource requests by optimized dynamic resource management strategy that is applied to a virtualized data center in a Cloud computing environment. To this end, we build a prediction model that is based on user request patterns and make a prediction of system behavior for the near future. As a result, this model can save time for predicting the needed resource amount and reduce the possibility of resource overuse. In addition, we studied the performance of our proposed model comparing with conventional resource provisioning models under various Cloud execution conditions. The experimental results showed that our pattern-based prediction model gives significant benefits over conventional models.

Designer's Strategy Succeeding Haute Couture - With Focus on Karl Lagerfeld's Succession of Chanel - (오트쿠튀르 계승(繼承)을 위(爲)한 디자이너 성공전략(成功戰略)에 관(關)한 연구(硏究) - 칼 라거펠드의 샤넬 계승(繼承)을 중심(中心)으로 -)

  • Lee, Mi-Sook;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.1 no.4
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    • pp.19-33
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    • 1997
  • This study will analyze Karl Largerfeld's design of Chanel to suggest the designer's strategy succeeding haute couture. His significant stylistic interests include the revealed structure of the garment, the modifications between fine art and fashion, the combination of the traditional restraint of the couture with the flourishes of the wildest street fashions and effects that turn garments upsides down or insides out. The House of Chanel today recognizes that commercial success ultimately lies in re-working Chanel's signature designs in a modern idiom. That the essence of theses designs remains so desirable is due to Karl Lagerfeld's successful interpretation and is ultimately an accolade to the founder-Gabrielle Chanel. During the reign of Coco it would have been difficult for any woman who wanted to look young and modern to go wrong with her fashions. The same can be said of Karl Lagerfeld for Chanel today. Clothes with the Chanel imprimatur no doubt will remain just as fashionable into the twenty-first century.

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Marketing Strategies and Consumption Situations of Environment-Friendly Agricultural Products in the Metropolitan Area (수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략)

  • Heo, Seung-Wook;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.11 no.4
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    • pp.15-37
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    • 2003
  • Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

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A Study on the Strategy to Use Literature in Mathematics Instruction (문학 작품을 활용한 수학 학습 지도 방안 연구)

  • Kim, Jeong-Ha
    • School Mathematics
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    • v.11 no.1
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    • pp.187-206
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    • 2009
  • This study considers the role of Mathematics as a language and the value of reading in the mathematics class. Linking mathematics instruction to literature has become popular in recent year for variety of reason. We want to illuminate the meaning of literature-based Mathematics. We suggest the viewpoint of how to appropriately select math-related literature. The focus of this study is to suggest how to use children's literature to effectively teach mathematics. Through attention to the mathematics in literature, we motivate students and provoke students' interest for mathematics. Children's literature, what is more, helps students connect mathematical ideas to their personal experience and realize that mathematics is a spontaneous and natural expression of human minds. Literature in mathematics class provides students advanced mathematical thinking for problem solving.

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A Study on Analysis of Acquisition Program of Human Strength (미래 군 구조에 부합된 전문인력 획득을 위한 인력획득제도 분석에 관한 연구)

  • Kim, Sung-Woo
    • Journal of the Korean Society of Industry Convergence
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    • v.11 no.4
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    • pp.201-208
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    • 2008
  • This thesis is the result of the study about 'How we should develop the human resources program to gain human strength in the strategic environment of the future?' Once again, regional stability is interdependent with economic stability, political stability, and military stability of all the factors in the region. History shows that if a militarily capable regime lacks economic resources, then there is political pressure on the regime to use their military to acquire needed resources. The purpose of this study is to find the way that how to gain excellent human resources now and in the future. Military man power should be strong whenever. The Ministry of National Defense has "Reform Military Structure Plan". The focus of this Plan is Korean military strategy in the situation of the confrontation between South and North Korea and in the situation of the international relationship and the way of constructing the military strength for the future. To study these subjects, I reviewed the theories of "Acquisition Program of Human Strength" were developed and assessed the future strategic environment of the Korean Peninsula. From these studies, I suggest that The Ministry of National Defense should pursue preparing for the future military strategy and military structure. we should be skillful in supplementing the Human Strength. We should study about Military Revolution Plan and Human Strength structure for the future.

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A Study on the Factors Influencing Repurchase Intention in Social Commerce (공동구매형 소셜 커머스의 재구매의도에 영향을 미치는 요인에 관한 연구)

  • Wang, Yu;Kwon, Sun-Dong
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.137-152
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    • 2012
  • As social media such as facebook and twitter is widespread, social commerce appears as a new way of e-commerce. Social commerce is a subset of electronic commerce that involves using social media that supports social interaction and user contributions. From the understanding of social commerce and literature review, we deduced the research model that relationship, collectivism, convenience, usefulness, low price, reputation, and rapidness have influence on satisfaction and repurchase intention. As a result of data analysis, relationship, convenience, usefulness, low price, and rapidness had influence on satisfaction and repurchase intention. And collectivism had influence on relationship. But reputation did not have influence on satisfaction. The focus of this study is on the effect of relationship and collectivism on satisfaction and repurchase, because relationship and collectivism is the major feature of social commerce. Succinctly speaking, collectivism affects relationship among users, in turn, relationship affects satisfaction and repurchase intention. This study gives a contribution to business. Business related with social commerce has to make a business strategy for managing relationship and consider collectivism tendency for selecting target customer.

A Strategy to Stimulate the Integrated Logistics Companies based on the Structural Analysis of Korean logistics Industry (물류산업의 구조적 분석과 종합물류업 활성화 방안)

  • Kim, Yong-Jin;Seo, Sang-Beom;Ha, Hun-Ko
    • Journal of Korea Port Economic Association
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    • v.22 no.1
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    • pp.61-86
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    • 2006
  • As the economic volume and trade in North-East Asia have dramatically increased, the competition for dominance over the value of logistics among many developed countries has taken a new turn. The Korean government has been planning a strategy for a north-east asian logistics hub in order to increase the global competitiveness of manufacturing companies by promoting a logistics industry. However, the competitiveness of Korean logistics industry is still quite premature compared to global competitors. Taking these accounts into considerations, this study advocates that the structure of Korean logistics companies should be changed from the function of furnishing simple logistics to extending integrated logistics services. It should also shift its focus from executing domestic logistics to meeting international logistics demands and from an execution-focused service to a knowledge-intensive service. The purpose of this study is to explore effective methods for stimulating an integrated logistics industry. Some detailed guidelines and economic interpretations, based upon the results of this research, have been suggested for supporting the related legislation.

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A STUDY ON STRATEGIC DECISION SUPPORT SYSTEM (전략적 의사결정 지원시스템에 관한 고찰)

  • 오승헌
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.13 no.21
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    • pp.7-10
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    • 1990
  • In the modern society where information system based on the computer in organization have been developed over again. A decision support system is one of the most popular topics. The computer have been discussed in relation to management strategy between enterprisers and researchers so far, but the accumulation of data resource and communication foundation have not been attended in actuality. The organic connection between business and information technique have been less progressed than our expectation. At this point of time. such a technical restrution getting removed, We have closed a gap between management strategy and computer. Now we are taking a growing interest in computer use for supporting proceedings decision, a lot of strategic marketing decision is wifely used in such a case, and the technical development is comming to advanced. In this study, I Investigate such a new tendency as strategic program and proceedings decision system. I will especially focus my study on a strategic program and a budget control corporation, so to speak, on strategic budget management system. Concretely the purpose of this study is to investigate what functions the proceedings decision support system requires in order to deal with the problem of strategic level and to practically establish the system with the use of DSS GENERATOR/ARISTOTLE in my laboratory.

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Corporation's Adaptation to Climate Change Related Natural Disasters : Embedding Resiliency in Supply Chain - A Study on Climate Change Related Natural Disaster Adaptation for Corporations -

  • Pak, Myong Sop;Kim, In Sun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.64
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    • pp.239-264
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    • 2014
  • Two types of responses to climate change exist. First is climate mitigation which includes efforts of reducing CO2 and GHG emissions. Second response is climate adaptation process which is establishing climate resilience in the supply chain. The two are inherently different since mitigation strategy focus on eliminating the source of climate change and is long term in nature but adaptation strategy is moderating the impact of potential or current climate change. In order to embed climate resilience in the supply chain, mitigation strategies and adaption strategies must be implemented simultaneously. Corporation's adaptation to climate change related natural disaster can be seen as a response that includes mitigation and adaptation strategies simultaneously. A comprehensive climate change resilience supply chain approach has to be developed. This paper illustrated guidelines and adaptation process framework businesses can utilize in order to build climate resilience. Screening process before the actual assessment of risk was introduced as well as the whole adaptation process of establishing information system and strengthening climate-related operational flexibility.

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