• 아태비즈니스연구
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• 제15권2호
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• pp.107-123
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• 2024

Purpose - This study aims to analyze the relationship between perceived risk, privacy concerns, continual intention to use of Fintech services. Design/methodology/approach - This research developed a conceptual framework using attitude theory and analyzed the relationship between risk perception to Fintech services, Fintech concerns(service concern, platform concern, network concern, device concern, and privacy concern), and continual use in the context of Fintech services. In this study, Data analyzed using the PLS(partial least squares) structural equation model approach. Findings - As a result of empirical analysis, Fintech risk perception affected service concern, platform concern, network concern, device concern, and privacy concern. In addition, it was found that privacy risk did not affect continual use of Fintech services. In addition, among Fintech service concerns, platform concern, network concern, and privacy concern did not affect continual use of Fintech services. However, only device concern affected the intention to continual use of Fintech services. Research implications or Originality - The results will help to understand the psychology of Fintech service users and develop more stable Fintech services continual use strategies.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.133-151
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• 2018

Purpose Global fintech industry is proliferating. Although domestic investment in fintech service is also increasing fast, user acceptance of fintech payment service seems slower than expected. Previous fintech literature mainly focuses on overall characteristics and technical aspects of fintech including security issues and explores factors affecting the service adoption. This study aims to examine crucial factors affecting user's resistance intention to fintech payment service adoption. The research model was formulated based on innovation diffusion theory and status quo bias theory and validated empirically. Design/methodology/approach The proposed research model was empirically validated with 149 responses from college students who have used fintech payment service. The component-based SEM was employed for data analysis. Findings The significant findings are as follow. First, compatibility has significant negative effect and complexity, and perceived risk has a positive effect on user resistance. Second, institutional trust does not show a significant effect on user resistance but has an indirect effect through the mediation of trust in service provider. Finally, trust in service provider shows the significant negative effect on user resistance.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.203-225
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• 2017

Purpose This paper tired to identify the consumers' tendency with individual features and social influence as the independent variables because of the importance of identifying the various needs of financial consumers in accordance with the expansion of new financial demands. Furthermore, this paper included the relative attraction of Fintech and switching cost from mobile banking to Fintech as the variables. Design/methodology/approach To analyze the empirical study, data was collected online by conducting the questionnaire survey with 247 individuals who had used the Fintech service. The study results would provide us with the understandings of the factors influencing on the customer satisfaction and switching value recognized by consumers in case of switching from the existing mobile banking to the Fintech service. Findings The results would provide useful implications to the academic and the practical fields including the Fintech enterprises expanding the activation of Fintech industry.

• 한국정보시스템학회지:정보시스템연구
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• 제28권3호
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• pp.123-139
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• 2019

Purpose With the development of information and communication technologies. fintech industry is rapidly growing as a major financial service. Previous research literatures mainly focused on overall characteristics and technical aspects of fintech including security issues. Therefore, this study investigated the effect of individual features influencing the resistance of adopting a fintech service. Moreover, this paper included the guidelines in practical development of fintech mechanism. Design/methodology/approach For research purposes, this study developed research hypotheses in order to empirically examine the effect of the factors that might have a significant effect on the resistance of the wearable device. The empirical research was based on a survey which carried through 359 participants. Research hypotheses were evaluated via SPSS Statistics 21.0 and AMOS 19 statistical package program. Findings Results showed that self-efficacy and individual innovation had a significant effect on the technostress and switching cost. In addition, technostress, security and switching cost had a significant effect on the resistance of adopting a fintech service. However, more factors are needed to including in research model to generalize these results.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.287-296
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• 2021

Stepping into the technological boom time, Vietnam has integrated into the trends of using Fintech applications as a new means of payment. This article evaluates the relationship between perceived security (including service security and platform security), knowledge, confirmation, perceived usefulness, satisfaction, attitude and lastly enterprise's images regarding the service and continuous intention to use Fintech services. The survey results of 352 Vietnamese customers using Fintech services, reliability test and extended post-acceptance model (EPAM) which is based on PAM and ECT models. From the survey, we further found out that perceived security (BSS) has no direct impact on continued intention to use, while perceived security (BSS) has positive impact on confirmation (CON), similarly, perceived usefulness (PU) and user's satisfaction (SES). Knowledge of the Mobile Fintech payment service (KNOW) has a positive impact on perceived security (BSS). Confirmation (CON) has a positive influence on perceived usefulness but in the meanwhile it has created a negative impact on user's satisfaction (SES). From the survey it can also tell that user's attitude (ATT) and enterprise image (IMG) both have a positive impact on continual intention to use Fintech services. From the research results, we also propose some recommendation to enhance the continual intention to use Fintech services in Vietnam.

• 한국시뮬레이션학회논문지
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• 제27권1호
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• pp.51-60
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• 2018

본 연구는 혁신확산이론과 관련 선행연구를 기반으로 사용자의 핀테크 결제 서비스 사용 영향요인을 서비스와 사용자 측면으로 분류하여 파악하고 인과관계를 실증 검증하였다. 사용자 수용에 영향을 미치는 서비스 특성으로 복잡성, 혜택, 서비스 제공자 신뢰와 인지된 위험을 서비스 특성으로, 개인 혁신성과 보안사고 경험을 사용자 특성으로 분류하여 연구모형을 구성하였다. 이항 로지스틱 회귀분석 결과 인지된 위험과 사용의 복잡성, 보안사고 경험은 사용자의 핀테크 수용에 부정적인 영향을 미치며 개인혁신성은 긍정적인 영향을 미치는 것으로 나타났다. 추가로 인지된 위험이 핀테크 서비스 수용에 미치는 부정적인 영향을 강화하는 보안사고 경험의 조절효과 역시 유의미하게 나타났다.

• 유통과학연구
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• 제22권1호
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• pp.61-67
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• 2024

Purpose: The study has identified factors affecting dynamic capabilities and the distribution of competitive advantage under the impact of dynamic capabilities of Vietnamese fintech businesses. Research design, data, and methods: The method used in this study is a survey analysis of 120 Vietnamese fintech businesses to test the hypothesized relationships of the research model as well as evaluate its effectiveness. The study uses the Cronbach alpha analysis, factor analyses, and structural equation modeling to assess the research's measurement and structural models. Results: Research results show that 3 critical success factors: "Capacity to develop financial service ideas," "Ability to develop a platform," and "Business capacity" have a positive impact on "Dynamic capabilities." In addition, the study also evaluates the effect of "dynamic capabilities" on the "competitive advantage" of fintech businesses. Conclusion: Theoretically, this result contributes to discovering new, specific factors affecting the dynamic capabilities of fintech businesses. In practice, the research results are empirical evidence of the distribution of competitive advantages of Vietnamese Fintech businesses and their impact on dynamic capabilities.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.123-142
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• 2017

Purpose The development of the Fintech industry can be on the basis of the development in IT technologies such as Big data, IoT, cloud computing, it can be considered that the financial industry is repeating the evolution into Fintech. But the awareness of the consumers is still very low. Therefore the current dissertation, tries to deduce the suggestions for invigoration measures for Fintech by conducting an empirical study on the factors that influence the intention of reuse of Fintech on the consumer's point of view. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Expectation Confirmation Theory. This paper empirically analyzes the impact of Continuous Usage Intention for Improvement of Fintech. The 302 survey responses were used to verify research hypotheses through covariate structural equation model. Findings According to the empirical analysis result, this study confirmed that the ultimate purpose of the Fintech service is to eliminate the social cost's waste element occurring from issue of money by not using or reducing the usage of cash. Since many Fintech users have pointed out security as the priority task, a direction for the related institutions has been proposed. Second, the content of the current dissertation will be the opportunity of broadening the perception of the current consumers that perceive Fintech as only a NFC simple payment service.

• 한국정보시스템학회지:정보시스템연구
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• 제26권1호
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• pp.75-91
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• 2017

Purpose Fintech has been recently drawing extensive attention all over the world as the innovative trend that will change the future of the global financial industry. However, fintech has been mostly focusing on the payment service in the embryonic stage in Korea. This paper will investigate the approach to increase the intention to use for those who do not use fintech at present. Design/methodology/approach This paper empirically analyzes the impact of innovation of users and the perceived ease-of-use and security on the intention to use through the perceived usefulness and confidence. The 255 survey responses were used to verify research hypotheses through covariate structural equation model. Findings According to the analysis results, it was found that innovation had a significant impact on the perceived usefulness, but had no significant impact on confidence. The perceived usefulness had a significant impact on perceived usefulness and confidence. Moreover, the perceived usefulness and confidence had a significant impact on the intention to use. Meanwhile, it was identified that the security perceived by those who do not use fintech had a negative impact on perceived usefulness, confidence, and intention to use related to fintech. Accordingly, fintech service providers need to determine an approach to help customers to have a positive perception on the security of fintech.

• 지식경영연구
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• 제18권3호
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• pp.181-199
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• 2017

Recently, the Fintech industry is growing rapidly, and mobile payment service plays a key role in this growth. The purpose of this study is to investigate factors affecting initial acceptance of mobile payment service using Technology Acceptance Model. In the research model, service-related factors such as economic efficiency and security, user-related factors such as user innovativeness and social factors such as social influence were adopted as external variables, and acceptance intention was introduced as dependent variable. Perceived usefulness and perceived ease of use were selected as mediating variables. The collected data were analyzed using SPSS Statistics v22 and Smart PLS 2.0. The results of the study are as follows. First, service-related factors such as economic efficiency and security did not affect the user acceptance intention. Second, individual innovativeness and social influence have significant effects on perceived usefulness and perceived ease of use respectively. And the perceived usefulness and perceived ease of use, which are mediators, have a significant influence on the acceptance intention of mobile payment service. The results of this study will serve as a useful guide for Fintech industries.