• Title/Summary/Keyword: Festival Contents

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Study in the Local Developing Form of Oriental Medicine Industry (한방산업의 지역개발유형연구)

  • Jung, Do-Ge;Kim, Kwang-Joong
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.19 no.1
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    • pp.19-28
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    • 2005
  • According to each developing type, we study a concept, contents and a consideration about in oriental medicine industry. The divisions of each developing speciality are followings: Urban industry type - The development of urban industry type has difficulties; The lack of technical development and social adaptation, etc. If it overcomes these difficulties, it will be activated in the oriental medicine industry. Rural industry type - The oriental medicine industry of rural type needs the model of rural oriental medicine industry which leads an activity and an independence of the rural region. Within the industrialization of the oriental medicine industry, if rural resource makes a specialized brand, it can have great effects in the future industry. Resort industry type - When The resort type is related the characters of natural circumstances, cultural industry and health management, it has many effects. If we gain the clear direction which is activated the regional specialities, the oriental medicine industry of resort type can estabilishs the high value industry. Event industry type - The event type is a festival, an exhibition, etc. Within this event, the promoter must provide visitors the specialized sights, the food things, the enjoyable things. And using traditional image, we have the regional resource is recognized good things and the nomination of open place can inform.

Environmental Club Activities in Middle and High Schools Supported by Environmental NGO-A Case Study on Teenagers Environmental Club Festiva (사회환경단체의 중등학교 환경클럽활동 지원사례 연구-<청소년 환경동아리 한마당>을 사례로-)

  • Kang, You-Jeong;Jo, Eun-Jeong
    • Hwankyungkyoyuk
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    • v.17 no.2
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    • pp.122-133
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    • 2004
  • Researchers who is intereted in Environmental Education have been concentrated on the Environmental subject since it was involved in school curriculum. But the selection percentage of Environmental subject is so low. So. I think Environmental Education researchers should be interested in Environmental Clubs in school because most students can easily take Environmental Education through Environmental Clubs than Environmental subject. The Environmental NGO, H, is interested in Environmental Clubs in school. The NGO held the camp that is called “Teenagers Environmental Club Festival” to encourage the environmental Clubs. I got some significances from the camp. First, Not only the camp but also post-education is required with on/off lines. Second, When the Environmental NGO makes a plan which supports Environmental Clubs in school, you should consider the school level. Third, activities' contents should be composed according to the level of students. Fourth, Students must involved in camp management team. Fifth, Management team which is composed of the NGO's planners, Environmental Education researchers, Environmental Club teachers and students is required.

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A Case Study on Nara Repository's Archival Culture Programs and Developmental Directions (국가기록원 나라기록관의 기록문화프로그램 운영 사례와 발전방안)

  • Kim, Mi Jeoung
    • The Korean Journal of Archival Studies
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    • no.62
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    • pp.109-138
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    • 2019
  • Since the opening of the Nara Archives in 2008, we have been operating the Archival Culture Programs. Before the Presidential Archive's relocation to Sejong, the Presidential Archives and the Nara Archives jointly operated the Archival Culture Programs. The Archival Culture Programs is operated not only by the National Archives, but also by Administration Archives, History Archives, and Presidential Archives. The operation frequency, planning, and composition are slightly different depending on the institution. Here, I would like to find out the current status of Programs composition and contents operated by Seongnam Nara Archives, and suggest the direction of the Archival Cultural Programs of the archive that should be pursued in the future based on the analysis of the existing operation status.

Globalization of Ssireum (씨름의 세계화 방안)

  • Kim, Ki-Tak;Kim, Hong-Seol;Kang, Ho-Jung;Hwang, Sun-Hwan
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.355-365
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    • 2012
  • The purpose of this research was to review the current situation of Ssireum and to investigate a basic direction for globalization of Ssireum. Examining disposition, situation, and image of Ssireum through literatures analysis, survey, in-depth interview was conducted. In detail, it's recognition and image perceived by customers and general individuals were investigated, and it's perception and related image of foreigners were analyzed. We examined the situation and the various problems of Ssireum on the base of site and customers. We made a conclusion that Korea has to make a great deal of effort for globalization of Ssireum both as a sport through institutionalization of alternatives for the globalization and as a heritage which has a strong identity. As detail alternatives for the globalization of Ssireum, education through physical education in school, bringing up foreign athletes, maximization of event values, specialization of Ssireum organization, international instructor, glocalization, culture coding, enhancement of ritual, connection with festival and so on were suggested.

Expenditures Patterns by Korean Wave Event Audiences and Economic Impact of Direct Spending on a Inchoen City (인천한류관광콘서트 방문객의 소비지출 패턴 및 경제적 파급효과)

  • Yoo, Chang-Keun
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.399-410
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    • 2012
  • This study is to investigate the expenditure patterns that was generated by visitors who attended The Korean Music Wave Festival and analyze economic impact derived from that event. The target is the foreign visitors who attended '2011 Incheon Korean Music Wave'. Total of 407 questionnaires were collected. The collected data were analyzed to produce spending patterns using Tobit models. Also, tourism multipliers were employed to identify the economic impact. This results show that expenditure determinants such as demographic variables and satisfaction as independent variables are significant in estimating visitors' expenditures. Also, In addition economic impact derived from direct spending was substantially over committed cost. Accordingly, this result can contribute to providing basic information for marketing strategy that generates the economic effect on the destination. Moreover, the result can be utilized when establishing the strategy that can maximize the economic impact based on the spending patterns.

The Characteristics of Spaces and Programs of Local Museums Examined from the Perspective of Spatial Marketing - Focused on Seoul and Incheon - (공간마케팅 관점에서 본 지역박물관의 공간과 프로그램 특성 - 서울·인천지역을 중심으로 -)

  • Woo, Eun-Young;Kim, Moon-Duck
    • Korean Institute of Interior Design Journal
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    • v.26 no.3
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    • pp.55-62
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    • 2017
  • As recently too many local museums have been built in the whole country, most of them cannot attract enough spectators. In order to resolve this problem, it is needed for local museums to differentiate their spaces and programs related to their exhibition. Thus, the purpose of this study was to analyze the characteristics of spaces and programs of local museums from the perspective of spatial marketing to activate them, and contribute to development of local cultures. This study targeted historical public museums located in Seoul and Incheon. Through preceding research, an analysis frame was established based on the keywords related to spatial marketing, and then the characteristics of spaces and programs of local museums were analyzed based on the frame. The study results are as follows. 1) Access convenience refers to openness that public museums located in Seoul and Incheon can embrace accessible locations, points of interest, and convenient facilities easily recognized by pedestrians. 2) Symbolic formativeness is to express symbolic historical contents in the museum lobby or exhibition to show the identity of local museums. 3) Visibility is needed for direct guidance signs or spaces to let spectators know directions and locations. 4) Public concern is for spectators and local residents to participate in local museums to share and utilize their partial spaces. 5) Interactivity is to induce activation of local museums by utilizing experience exhibition contents and having spectators directly contact exhibits. 6) Interest is related to cultural festival programs of exhibition to arouse spectators' and local residents' curiosity. 7) Participation is to activate spaces and spectators by providing educational programs. 8) Usefulness is to induce spectators' interest in local museums by providing historical, social, and cultural information. These results are expected to be used as baseline data to suggest a new direction for activation of local museums from the perspective of spatial marketing.

Woman, Grand-mother, and Representation of Aging (여성, 할머니 그리고 나이듦의 재현)

  • Byun, Jai-Ran
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.108-118
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    • 2012
  • In Korean society entered into an aging society, seeing aging women's lives, the lives of older women through women's eyes means, in a sense, calling the older female audience as the subject. On International Women's Film Festival in Seoul (2006), and now in South Korea opened with the title (2002) through the respective movies understanding 'aging' and the way represented older women will be discussed. shows grandma Marta's a pleasant commotion drew with the villagers, family and friends until openig Lingerie Shop brought in her own sewing skills. challenges social prejudices regarding dementia and the brutality, and reflect the meaning of the 'the provision of care for the elderly' in a circle around bond of the mother-in-law and daughter-in-law There is difference of the producig region of made in Switzerland and made in Japan. Nevertheless, women's solidarity and alone 'late blooming flowers, cut back, even if the theme of encapsulate life through a person as a new subject to buy back more than once on the community have to be made is significant hope.

Applying the Theory of Planned Behavior to Forecast the Food Purchase in Festivals (축제방문자의 먹거리 구매행동 예측에 대한 계획행동이론의 적용)

  • Lee, Jun-Yup;An, Tai-Gi
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.116-124
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    • 2008
  • The foods served in festivals only affect attractiveness on visitors in itself. Because residents, tourists and vendor flow into the site in opening periods. In this case, there are always the possibility to happen to accident in site unprecedently. Therefore, The purpose of the study is to examine how visitors perceive the foods vendors served in festivals and how the factors influence among the casual relationship to applying the planned behavior theory. The Results is following up. Behavior Intention is affected the variables of belief, subjective norm and perceived behavior control. Final varialbe Food buying is affected the variable of behavior intention positive, but perceived behavior contro is not significant(p<0.05). Festivals make for the depar from the life, the attractiveness of the food happen to buy it stronger than the control ability of visitors. The health control for the food is needed systemically on the focus of the risk management

A Study on Tourism Resource Strategy of Film Location using Social Bigdata based on SNS Trend Analysis of Jeonju Area (소셜 빅데이터를 활용한 영화촬영지 관광자원화 방안 -전주 지역의 관광체험 SNS 동향 분석을 토대로-)

  • Park, Ji-Yeong;Kim, Geon;Kim, Chan-Young;Oh, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.477-487
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    • 2016
  • In 1995, the filming location of the drama had been famous, and as a result it brings the effect of increasing tourists of that areas. After that, many local governments try to host the filming on their regions to be potential tourist attractions. With the same stream, Jeonju also has attempted to host International Film Festival and to set up Jeonju Film Commission and Jeonju Cinema Complex. However, although the city already has rich infrastructure facilities to make films, the city hardly tries to use the filming locations as tourist attractions. This study suggests four ways of using filming locations as tourist attractions to activate Jeonju economy and improve Jeonju's cultural image. We firstly collect social bigdata related with tourists of filming locations and tourist attractions in Jeonju from Twitter, which is the most representative SNS, and then perform frequency and trend analysis. We also investigate major factors of visits to tourist's attractions based on content analysis of tweet mentions.

A Semiotic Study on Art Photography (예술사진의 기호학적 연구)

  • 남택운
    • Proceedings of the Korea Contents Association Conference
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    • 2003.05a
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    • pp.117-126
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    • 2003
  • A semiotic approach to modern visual arts has emerged since French post-structuralism was introduced to Anglo -American academics by "deconstruction" or "postmodernism." It views a work of art as a sign, which is its methodical assumption ana at the same time makes its application more accessible In the milieu of modern visual arts'effort to be intimate to with general audience, modern art photography is now faced with the request to be a familar and universal domain instead of being left only in photo books as artistic and academic achievements More specifically, various photo images 1mm such visual media as newspapers TVs, and computer graphics to such megaexhibitions as "Gwangju Biennale," "Media City Seoul," and "Pusan International Art Festival," are main objects of s030y. A coherent and scientific analysis of visual semitotics is still on the way; however, it is an urgent task how to read and interpret a photo image with multiple meanings This study argues that visual semiotics can be a powerful tool to enhance the understanding of art photography. After all, semiotics is a product of age; we live in the age of legibility, that is, of reading the work of art well as the social events and phenomena.rk of art well as the social events and phenomena.

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